FROM SAINT STEPHEN'S TO SPACEX
NATALIE HASCHEK CLASS OF 2013
"The faculty at Saint Stephen's had a profound impact on my learning and development. I will be forever grateful for their wisdom and guidance that helped instill in me a sense of curiosity about the world."
- Natalie Haschek, SpaceX International Accounting Manager
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2024 Award Winners: Honoring RASM’s Finest Reflecting on 2024, it’s clear that this year has significantly shaped our local real estate market. Despite challenges, our RASM members have shown extraordinary resilience, coming together to support one another, strengthen the community, and tackle obstacles with determination and solidarity. As we celebrate our collective achievements, we take pride in honoring those who have inspired, led, and motivated others. Each year, select leaders within our membership are nominated by their peers in recognition of their dedication to the Association and our community. This year, RASM is thrilled to celebrate the 2024 award recipients at the Annual Installation and Awards Banquet, held on Thursday, December 12, 2024, at the Marriott Palmetto Resort & Spa.
14
Fantastic Year Serving as Chair
Pam Charron expresses her deep gratitude for the honor of serving as the 2024 Chair of the RAJC. Building upon the strong foundation laid by her predecessor, Garrett Barnes of Barnes Walker, has been both a rewarding experience and a true privilege.
25
Expanding Global Horizons
As we approach the New Year in 2025, it’s clear that our world is changing rapidly. In today’s interconnected global market, real estate is no longer confined by traditional borders.
30
A Year in Review: PDC Chair
Elise Jakubs reflects back on what a voyage it has been to be the 2024 Chair of the RASM Professional Development Committee. She was honored to work with such great, eager professionals who all were “all in” from day one.
RASM South - 2320 Cattlemen Road
Sarasota, FL 34232
RASM North - 2901 Manatee Ave W Bradenton, FL 34205
Phone: 941-952-3400
FAX: 941-952-3401
www.MyRASM.com
STAFF CONTRIBUTORS:
Vice President of Operations & IT:
Jesse Sunday
Vice President of Advocacy & Member Programs: Maxwell Brandow
Communications Director :
Brandon Gay
Member Services Director : Jessica Montague
Professional Development Manager: Denise Ricciotti
Marketing and Communications Coordinator:
Amanda Freed
Magazine Editor: Beth Sunday
2024 ASSOCIATION OFFICERS:
President:
Tony Barrett, Barrett Realty, Inc.
President-Elect:
Debi Reynolds, Florida SunCoast Real Estate
Vice President:
David Crawford, Catalist Realty LLC
Treasurer:
Anita Lambert, Premier Sothebys Int’l Realty
Immediate Past President:
Brian Tresidder, William Raveis Real Estate
Chief Executive Officer: Jeff Arakelian
MISSION STATEMENT:
Empower and engage our Realtor® Community by delivering essential services, resources, education, and experiences that elevate member success and professionalism, while advocating for REALTOR® initiatives and private property rights.
VISION STATEMENT:
We are an innovative and relevant association that elevates the standards of professional excellence, and are critical to our members’ success, while providing value to our community.
SUBSCRIPTIONS:
The annual dues of every member of the REALTOR ® Association of Sarasota and Manatee, Inc., includes a one-year digital subscription to ELEVATE Magazine. Editorial ideas and manuscripts are welcomed.
MAGAZINE DISCLAIMER:
Byline articles and columns express the opinions of the writers and do not necessarily reflect the policies or sentiments of the REALTOR® Association of Sarasota and Manatee, Inc., and its affiliates (together, the Association). All submitted copy is subject to editing. Copyright © 2024 REALTOR® Association of Sarasota and Manatee, Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Advertisements in the publication do not constitute an offer for sale in states where prohibited or restricted by law. Additionally, the Association makes no guarantee and takes no responsibility for the accuracy of any third-party advertisements in this publication. All liability with respect to actions taken or not taken based on the contents of this publication are hereby expressly disclaimed. The Association has provided the content of this publication “as is” and without warranty of any kind, express or implied, and as such, is not responsible or liable for the accuracy, content, completeness, legality, or reliability of the information.
ADVERTISING:
For information on advertising and article submissions, contact Beth Sunday, Magazine Editor, at 941-952-3417 or email Beth@MyRASM.com
Membership Renewal
By: Jeff Arakelian, RASM CEO
Th is past year, Realtors® have had to adapt to practice changes, and no compensation communicated through the MLS. Through all my years working with Realtors®, I know one thing for certain: Realtors® will adapt, overcome, and thrive. I am also certain that the REALTOR® Association at all levels will be there along the way to support members.
What “organized real estate” has done for the industry over the years is nothing short of remarkable. Our system to efficiently transfer property and our MLS systems are the envy of the WORLD! There isn’t a country around the globe that doesn’t want what we have. What you have!
Organized real estate is synonymous with the REALTOR® Association, especially the National Association, which has provided the foundation of our industry through the Code of Ethics, the REALTOR® Brand, government advocacy, and yes, legal advocacy, despite the recent setback in court and the subsequent settlement.
At this time of each year, we ask members to renew their Realtor® membership. Many of you may be questioning the value of membership, and especially NAR as part of your Realtor® Membership in light of their recent difficulties. However, in my humble opinion, after having recently returned from the NAR annual meeting in Boston, the righting of our mother ship is underway.
NAR, post settlement, is taking steps to minimize future risk from similar types of antitrust lawsuits. In essence, looking to ensure your livelihood is protected. The settlement protects the industry for the next seven years.
As for the industry, the way you conduct your business, and how you get paid, while that has changed, members have adapted. I have yet to hear any outcry from a member of RASM who has not been compensated for their part in a transaction.
So, you may be questioning renewing your membership when you think about the value of NAR. Perhaps, rather than questioning NAR and your membership in light of the lost lawsuit, think about the role of NAR in creating what constitutes our industry today. Consider how NAR has protected the industry through the settlement and how NAR will help to minimize future risks.
The longer you have been in this industry and the greater your success, then the more you have to lose. The best protection for what you have built is NAR, FR, and RASM. Protect your business, and renew your membership today! •
20 24 Award Winners : Honoring RASM’s Finest
Reflecting on 2024, it’s clear that this year has significantly shaped our local real estate market. Despite challenges, our RASM members have shown extraordinary resilience, coming together to support one another, strengthen the community, and tackle obstacles with determination and solidarity. As we celebrate our collective achievements, we take pride in honoring those who have inspired, led, and motivated others. Each year, select leaders within our membership are nominated by their peers in recognition of their dedication to the Association and our community. This year, RASM is thrilled to celebrate the 2024 award recipients at the Annual Installation and Awards Banquet, held on Thursday, December 12, 2024, at the Marriott Palmetto Resort & Spa.
REALTOR® OF THE YEAR
Tony Veldkamp, CCIM, Senior Advisor at SVN Commercial Advisory Group
The Realtor® of the Year award honors a Realtor® who has contributed to RASM, Florida REALTORS®, the National Association of REALTORS® (NAR) and has recognized service to the community and other business accomplishments. A recipient’s activities during the past three years have been given
the strongest consideration. This year’s top honor goes to Tony Veldkamp, CCIM, Senior Advisor at SVN Commercial Advisory Group in Sarasota
Tony’s professional journey began 34 years ago in the Sarasota and Bradenton real estate industry, starting in 1991 as an appraiser before moving into commercial real estate sales with a small firm in Bradenton. He later spent 12 years with Michael Saunders Commercial Division and now celebrates 15 years with SVN Commercial Advisory Group.
Tony has been very active in the Realtor® community, which includes being the 2022 RASM President, 2016 President of the Commercial Investment Division of RASM, and 2023 President of the RASM Realtor® Charitable Foundation. He is also a Florida REALTORS® Board Member and serves on their Public Policy Committee, Florida CCIM Legislative Committee Chair, and will be Chair of the Florida REALTORS® Commercial Alliance in 2025 as well as Vice Chair of Public Policy.
“I am very honored and humbled to have been chosen as the 2024 Realtor® of the Year for RASM,” said Veldkamp. “We have so many hard-working volunteers that make our Association the pre-eminent Association that it is, that many deserve to be recognized. My goal was never to be President, or Realtor® of the Year, but always to do my best at that task at hand for the committee I was involved in.”
Tony’s awards and accolades include 2016 Commercial Realtor® of the Year, President’s Award in 2019, and Distinguished Service Award in 2020 all from RASM. He is recognized annually by SVN International as a top-ranking producer nationwide, including 2018, when
he was ranked #1 in the State of Florida and #8 in the World with SVN.
Tony has been active in various RASM committees through the years, including the Nominating Committee, CEO Search Committee, and Finance Committee, and served on the North Manatee Office Presidential Advisory Group (PAG). Above all professional achievements, Tony treasures most his 36-year marriage to his wife, Debbie, and their family of five healthy, wonderful children as well as their four spouses, and six grandchildren. His boisterous family of 17 brings him great joy.
PRESIDENT’S AWARD
Paula Cashi, Broker Associate, Coldwell Banker Realty
The President’s Award is a special honor bestowed by the current RASM President to a member who best embodies the Realtor® spirit and has contributed to the President’s goals. This year, 2024 RASM President Tony Barrett awarded this great honor to Paula Cashi, Broker Associate with Coldwell Banker Realty. Paula Cashi, a seasoned real estate professional, has built a dynamic career as an agent, manager, trainer, and recruiter, excelling in various roles throughout her extensive experience in the industry. Originally from Pittsburgh, Pennsylvania, Paula began her journey in real estate in 1982, securing her license she quickly became the number one agent in the office. Her passion to help others inspired her to become the Broker of that office and get involved with the Realtor® Association of Metropolitan of Pittsburgh and then became President of the Board in 1999. Working across both Pennsylvania and Florida markets, Paula brings a unique perspective to her practice, shaped by her experience navigating diverse market landscapes.
Bringing her two daughters into the business is her biggest claim to fame. Together, they are a powerhouse team that represents knowledge, honesty, and strength -a hard group to beat. Alongside her daughters, Paula has traveled internationally to destinations like Dubai, Panama, Portugal, and Spain, exploring new real estate opportunities for their clients. Together as Team Cashi, they continue to build connections and deepen their expertise to benefit their growing client base.
Paula’s commitment to professional development is demonstrated by her numerous designations and certifications, which include being an Emeritus Agent, Certified International Property Specialist, Certified Residential Specialist, Certified Real Estate Brokerage Manager, Residential Real Estate Council, AHWD, C2EX, and NAR’s Green Designation, among others. She is an active member of the RASM, having served on the Board of Directors, Chairing Public Policy and Members Benefits committees, and now an active member of the Global Business Council. She has served as a Director for NAR and is currently serving on their Risk Management Committee. She is currently on the Florida REALTORS®
Board of Directors and the RASM Risk Management Committee and has gone on many trade missions.
“Getting involved with my association was one of the best decisions I ever made,” said Cashi. “The knowledge you acquire is well worth the time you give, so get involved!”
DISTINGUISHED SERVICE AWARD
Linda Formella, Broker/Owner, Linda Formella, Real Estate Broker
The Distinguished Service Award honors a Realtor® based on their lifetime contributions to the local, state, and national Associations, as well as the community. This year’s Distinguished Service Award goes to Linda Formella, Broker/ Owner at Linda Formella Real Estate
Linda has nearly 30 years of real estate experience, marked by her unwavering commitment to excellence, professional service, and a willingness to take on leadership roles that positively impact both her industry and community. Throughout her impressive career, she has held multiple leadership positions, including numerous committees at the state and local levels, serving on the RASM board of directors, the Florida REALTORS® Board of Directors, and serving as the 2016 RASM President. Most recently Linda has been a member of the Leadership Academy committee and a mentor to many up-and-coming stars within the Association.
An exemplary professional and prominent leader in the Florida real estate industry, Linda’s expertise has ranged from a sales associate with 20+ years in residential sales, specializing in corporate relocations, to managing multiple offices in Manatee County for Michael Saunders & Company, to the Broker/Owner of her own brokerage.
Linda’s extensive real estate sales career is enriched by her remarkable level of involvement in the industry and in-depth knowledge of the area. Her numerous designations and certificates are a testament to her belief in ongoing professional education, and include Accredited Buyers Representative, E-Pro, Senior Real Estate Specialist, Graduate, REALTOR® Institute, C2EX, and Certified Luxury Home Marketing Specialist.
Linda is a graduate of the University of Missouri and has lived in Manatee County for almost four decades. Happily married to husband Joe for 45 years, Linda is immensely proud of her family, including two adult daughters, a son-in-law, and three adorable grandchildren. She enjoys boating, reading, and live music of all types.
“I am humbled to receive this award. The real estate profession has provided me with many opportunities for personal growth and life-long friendships. It has been an honor to give back to the professional that I love,” said Formella.”
GLOBAL COMMITMENT AWARD
Anita Lambert, Global Real Estate Advisor, Premier Sotheby’s International Realty downtown Sarasota
The Global Commitment Award recognizes a RASM member who demonstrates excellence within the global real estate market. This year’s highly distinguished award goes to Anita Lambert, Global Real Estate Advisor with Premier Sotheby’s International Realty in downtown Sarasota
Anita’s real estate journey began in 1986, focusing on sales and marketing across multiple local brokerages. She later partnered with her husband, Frank Lambert, a Broker Associate with Premier Sotheby’s and created The Lambert Team. Longtime residents of our beautiful coastal community, the Lamberts developed, designed, and built three boutique bayfront communities in Sarasota and two 40-acre developments in the San Juan Mountains near Telluride, Colorado. Her diverse background also includes running her own interior design business in both Cortez, Florida, and Telluride, where she furnished and designed custom homes.
Originally from Cheshire, United Kingdom, Anita holds triple citizenship (American, Swiss, and British). She has lived and worked in several European countries and is multilingual. Her global perspective and cross-cultural expertise enhances her ability to connect and network with clients and Realtors® worldwide.
She is a 2022 graduate of RASM’s Leadership Academy, a graduate of the esteemed REALTOR® Institute as well as a Certified International Property Specialist, Certified Waterfront Specialist, and is C2EX endorsed. Before real estate, she spent 12 years in the global energy industry, and was often in Indonesia. This global experience strengthened her skills in strategic planning, negotiations, and international relations.
Anita served as Chair of RASM’s Global Business Council in 2023 and is very proud of the Platinum level Global Achievement award, presented by the National Association of REALTORS® in 2023 and also in 2024. Also, Florida REALTORS® awarded the Global Engagement Award to RASM’s Global Business Council in 2023 and 2024.
RASM is very proud of its relationship with Fedelonjas, the Colombian Real Estate Association, appointed by NAR as the Ambassador Association to Colombia. She and other realtors from RASM have supported this relationship by attending the Fedelonjas International Congress for 3 years in a row, traveling to Barranquilla, Cartagena, Pereira, and Medellin, Colombia.
Beyond her professional accomplishments, Anita is committed to giving back. She is 2024 Chair, Global Project Team for Women’s Council of REALTORS® Florida, and the team’s vision consists of enhancing Florida REALTORS®’ success through the exchange of global business building opportunities, organizing educational events, and building referral networks as well as encouraging trade missions, and travel opportunities for Florida REALTORS®.
“I find it truly rewarding to help Realtors® grow their connections across the globe with our International Realtor® Members and grow everyone’s cultural horizons.”
BUSINESS PARTNER OF THE YEAR
Natalie G. Coldiron, Natalie G. Coldiron, PLLC
The Business Partner of the Year award honors a Business Partner member for their outstanding contributions to RASM, the real estate industry, and to the community. This year’s deserving recipient is Real Estate Attorney Natalie G. Coldiron, with Natalie G. Coldiron, PLLC
As a Sarasota native, Natalie is deeply committed to both her clients and her community. After graduating from law school, she followed in the footsteps of her father, Steven R. Greenberg, a highly respected and legendary real estate attorney with over 40 years of experience in Sarasota. Natalie worked alongside Mr. Greenberg for more than a decade and guided by his example, she opened her own law firm earlier this year. She continues to approach every transaction with exceptional care and a steadfast dedication to providing the highest level of customer service. Serving clients locally, nationally, and internationally, Natalie has successfully negotiated and closed real estate transactions worth hundreds of millions of dollars.
Her exceptional legal skills have earned her numerous accolades, including being named a Best Lawyers: Ones to Watch and a Florida Rising Star by Super Lawyers, ranking in the top 5% of attorneys nationwide. In 2023, she was voted Real Estate Attorney of the Year in the Herald Tribune Readers’ Choice awards and has been recognized annually as one of SRQ Elite’s Top Attorneys since 2020.
As a proud member of RASM since 2012, Natalie is passionate about educating and empowering real estate agents and colleagues. She has continued her father’s tradition of regularly teaching classes and seminars, and hosts monthly “Roundtable” presentations for Realtors®. Natalie is also one of the select attorneys chosen to teach the new member orientation contract class for RASM. Earlier this year, Natalie spoke on a panel of experts regarding the practice changes resulting from the ongoing NAR Settlement.
Beyond her professional achievements, Natalie’s greatest pride is her family - her loving husband, Josh, their two young daughters, Shay and Ellie, her parents, Steve and Sue Greenberg, and mentors Troy and Carol Myers. She is also deeply grateful for her Team, whose trust and support have been the backbone of her success.
“Receiving this award was unexpected, and deeply appreciated beyond words,” said Coldiron. “Carrying on my father’s commitment to providing quality legal education to our Realtor® community has been my favorite and most rewarding aspect of my career. My dedication to education has allowed me to give back to the real estate community and the Realtors® who have entrusted me with their business. Helping Realtors® grow their careers has brought so much happiness to my heart, and this award reignites my passion to continue on this path. My long-term goal is to leave a widespread positive impact on this community upon my retirement, as my father has done. This award is particularly meaningful to me because it proves that I am on the right path. Thank you for this incredible recognition, RASM, and I look forward to many years of continued service!”
HUMANITARIAN OF THE YEAR
Julianna Burns, Realtor®, Berkshire Hathaway Florida Realty
The Humanitarian of the Year award is bestowed upon a member of RASM for their significant contributions as a community volunteer. This year, the award goes to Julianna Burns, Realtor® with Berkshire Hathaway Florida Realty
Julianna was one of eight graduates from the 2021 RASM Leadership Academy who collaborated with local businesses to organize the inaugural fundraiser for RRCF. Their efforts raised over $50,000, netting more than $30,000 for the foundation.
As 2022 President of the Women’s Council of REALTORS® Sarasota network, Julianna prioritized waterfront education for Realtors® and clients. She designated Mote SEA as the year’s charity, organizing numerous educational and social events that raised over $14,000 for Mote SEA in a single event. Additionally, she spearheaded the first World Ocean’s Day Beach CleanUp with the WCR Sarasota, Mote Marine Laboratory, and Sarasota County Parks & Recreation, gathering 50 volunteers and earning notable publicity.
In 2023 Julianna was appointed Chair of Philanthropy for Mote SEA. World Ocean’s Day Beach Clean-Up then expanded significantly. Salt Life in Atlanta reached out to her to participate, and Mote Marine Laboratory requested to host similar events through their organization statewide. The event, now including partnerships with Sarasota County and local businesses, featured interactive displays, water safety education, waterfront homeowner guides, recycling information, and giveaways, drawing hundreds of attendees. Later that year, Julianna was honored with the “Civic Organization Excellence Award” from “Keep Sarasota County Beautiful” at the 33rd Annual Volunteer Awards Ceremony. This growth led Mote Marine to adopt World Oceans Day as an annual and statewide event. Sarasota County took a lead role in organizing, and the event has become a celebrated community tradition.
Julianna has been actively involved in numerous committees, supporting local, state, and national nonprofit organizations through fundraising, volunteer work, and community engagement. Annually, she participates in at least a dozen charitable events. Her dedication spans across multiple organizations, including the American Cancer Society, Habitat for Humanity, the Humane Society, Safe Children Coalition, Salah Freedom, SPARCC, Children’s First, Mote Marine Laboratory, and Everyday Blessings.
In addition to her impressive charitable endeavors, Julianna has earned the C2EX, Certified Water Specialist, Green, At Home with Diversity, Military Relocation Professional, Pricing Specialist Advisor, Accredited Buyer Representative, Short Sale and Foreclosure Resource, and Resort & Second Home Property Specialist designations and certifications. Julianna is also an RPAC Major Investor.
“I am deeply honored to be named Humanitarian of the Year by my peers,” said Burns. “This recognition is not only meaningful to me personally but also reflects the collective efforts of so many within our community. I am truly grateful to the City of Sarasota and the State of Florida for fostering an environment where philanthropy is celebrated. Throughout my journey, I’ve had the privilege of meeting inspiring individuals who have broadened my perspective shown me the power of using our resources for good.”
YPN MEMBER OF THE YEAR
Alina Kirilenko, Business Development Director with Berlin Patten Ebling PLLC
The YPN Member of the Year award is given to a member of the Young Professionals Network (YPN) who has demonstrated extraordinary leadership, volunteering their time and talents in YPN committees, sponsored events, and giving back within the community. This year’s award goes to Alina Kirilenko, Business Development Director with Berlin Patten Ebling PLLC
Alina Kirilenko has been an integral part of the Berlin Patten Ebling team since October 2021, with strong ties to the Sarasota community. After graduating from college in Tennessee with a degree in Business and Marketing, she moved to Sarasota in her early 20s. Alina first worked in downtown Sarasota’s service industry for two years before earning her Real Estate license and diving into lead generation and marketing.
With several years of experience in real estate, Alina later explored wedding and event planning, where she honed her skills in organization and networking. During this time, she reconnected with the Partners of Berlin Patten Ebling, leading to her current role as Sarasota Business Development Director.
Alina’s outgoing and meticulous nature, coupled with her expertise in real estate and networking, makes her an outstanding Business Development Director in the area. She’s widely respected for her strong work ethic, quick wit, and remarkable ability to connect with others, all of which enhance her professional reputation.
Beyond her role, Alina is actively involved in the local real estate community. She has served on multiple RASM committees, supporting industry professionals and promoting involvement in local organizations that build personal and professional strengths and raise funds for charitable causes.
Alina has been a member of YPN for the past two years and believes in fully committing to the organization’s success. She values collaboration, the exchange of ideas, and out-of-the-box thinking as key elements that make YPN both successful and enjoyable! Alina also plans to engage with other young professional organizations in the community and looks forward to helping plan and collaborate on exciting future events.
Her warm, compassionate, and open-minded personality has been essential to her personal and professional growth. In her free time, Alina enjoys the Sarasota sunshine, hosting dinner parties with friends, cheering on the Tennessee Titans, and spending time with her two Australian Shepherds.
“I’ve always wanted to contribute and get involved in YPN. For me, the goal has always been to show up, engage, and exchange ideas. I never expected this award at all, and I’m truly honored to receive this recognition from my colleagues, leaders, and RASM,” said Kirilenko.”
[ Continued on
CREA PRESIDENT’S AWARD
Kyle L. Hembree, Property Manager/Commercial Agent Hembree & Associates, Inc. Commercial Real Estate Sales, Leasing & Management
The CREA President’s Award is a prestigious honor granted by the current President of CREA to a member who exemplifies the true spirit of a commercial Realtor® and has made meaningful contributions toward advancing the President’s goals. The 2024, CREA President, Ben Bakker, presented this award to Kyle Hembree, Property Manager and Commercial Agent with Hembree & Associates, Inc.
Kyle Hembree is a graduate of the United States Merchant Marine Academy, where he accepted a commission as an officer in the U.S. Coast Guard, serving as a Deck Watch Officer on the US Coast Guard Cutter DECISIVE and Officer In Charge of Law Enforcement Detachment 402.Following his active service, Kyle continued to serve in various law enforcement, national defense, and emergency management missions, achieving the rank of Lieutenant Commander in the U.S. Coast Guard Reserve.
He also sailed as a U.S. Merchant Officer holding a 3rd Mate Unlimited Tonnage Marine Officer’s license. Kyle returned to his hometown and began a career in Commercial Real Estate and Property Management at Hembree & Associates, Inc. An active member of the community, Kyle has volunteered as a soccer coach at Sarasota High School, Sarasota Military Academy, and with various youth soccer clubs in the Sarasota area.
He also serves as Trustee and Vice Chair of the Board for the Pines Foundation, with the mission of ensuring seniors have a home and care even if they have outlived their resources.
Kyle and his brother, Joe C. Hembree, have carried Hembree and Associates, Inc. into the next generation, where they bring a legacy of community involvement and relationship-based service to the greater Sarasota Manatee area.
Currently, he oversees a property management portfolio of approximately 2 million square feet spread across six counties. Kyle joined several partners in the development of commercial and residential condos in downtown Sarasota, as well as the first of its kind Public Private Partnership to build the state-of-the-art Medical Examiner’s Office and Morgue.
Kyle has been an active member RASM through his service on the Property Management Council and the Professional Development Committee. He currently serves as the Vice President of the Commercial Real Estate Alliance (CREA), for which he will preside in 2025.
Neil D. McCurry, Jr., Market Executive for Sarasota & Manatee Counties, SeacoastBank
The Commercial Realtor® of the Year award is presented to a Realtor® member of the Commercial Real Estate Alliance (CREA) who epitomizes the Realtor® image and has a proven track record of dedication to their fellow agents and community.
Neil D. McCurry, Jr., Market Executive for Sarasota and Manatee Counties with SeacoastBank, was selected by CREA’s nominating committee as the 2024 Commercial Realtor® of the Year for his many impressive contributions to CREA.
Neil began his banking career in 1988. In 1999, at the age of 34, he founded People’s Community Bank which was headquartered in downtown Sarasota with offices in Bradenton and Venice. Neil served as its President and CEO. This made him one of the youngest individuals to have created a new FDIC Insured bank.
By the end of 2006, People’s Community Bank had grown to over $300 million dollars in total assets and was one of the highest-performing banks in Florida. In 2007, the Bank was successfully acquired.
During 2012, Neil developed a Recapitalization Plan for Sabal Palm Bank which included raising over $7 million dollars in new capital from local shareholders, and assuming the role of President & CEO.
The Bank grew to over $400 million dollars in total assets while achieving and maintaining a 5 Star Bauer Rating. During this time, Neil was appointed by the FDIC to a two-year term on the FDIC’s Bank Advisory Committee in Washington, D.C. The Advisory Committee consists of sixteen bank CEO’s from across the country that report directly to the Chairman of the FDIC providing feedback and recommendations concerning the banking industry.
In 2022, Sabal Palm Bank was acquired by Seacoast Bank for one of the highest valuations obtained by a community bank in the last 15 years. Neil currently serves as Seacoast Bank’s Market Executive for Sarasota and Manatee counties.
Aside from his career, Neil is an active supporter of the community. He currently serves on the Foundation Board of the Boys & Girls Club of Sarasota and Desoto Counties and Harvest House of Sarasota and is the longest-serving Board Member for the REALTORS® Association of Sarasota & Manatee Commercial Real Estate Alliance (CREA) and serves as its Treasurer.
As CREA Treasurer, Neil has been instrumental in enhancing the organization’s financial health, implementing innovative strategies to optimize resources, and guiding the Board to new financial achievements. His leadership has also driven CREA’s sponsorship appreciation initiatives, solidifying partnerships and support. Neil’s dedication extends beyond his volunteer service, as he and Seacoast Bank are longstanding supporters of CREA through its Annual Sponsorship Program.
Neil was raised in Bradenton, Florida, and graduated from Manatee High School. He received a B.S. in Finance from Florida State University and his MBA from Wake Forest University. He is married and has two daughters. •
Harding Bell International
By: Nena Mahlum Mills, MBA, Harding Bell International, Sales & FIRPTA Manager
Nena Mahlum
Mills has been with Harding Bell International Inc. (HBI) since August 2012 and currently serves as the Sales Manager for HBI and the FIRPTA Manager for their subsidiary FIRPTA Plus Powered by HBI. She is one of five IRSdesignated Certifying Acceptance Agents (CAA) for the company, as well as a Registered Tax Return Preparer (RTRP).
She received her Master of Business Administration degree with a Concentration in International Business in 2013 from Webber International University, after simultaneously earning two Bachelor of Science in Business Administration degrees. One with a
concentration in Marketing, and the other with a concentration in Accounting.
Nena is a native Floridian, who currently resides in Haines City with her husband, Troy, and their children. Her future goal is to become an Enrolled Agent (EA) which will allow her to practice before the IRS and assist in resolving client issues.
For any Sales or FIRPTA-related questions you can reach Nena at 863-968-1010 or via email at nena. mahlum@hbitax.com
You can learn more about our companies by visiting our website at www.hbitax.com. •
Claims of Guaranteed Savings
By: National Association of REALTORS® Interpretations of the Code of Ethics Agreement Case 1-23: (Adopted November, 1993 as Case #727.Revised April, 1994. Transferred to Article 1 November, 1994.)
In response to Realtor® A’s advertisement, “Guaranteed Savings! Don’t purchase without representation,” Mr. and Mrs. B signed an exclusive buyer representation contract with Realtor® A. After viewing several homes accompanied by Realtor® A, Mr. and Mrs. B decided to make an offer on 1234 Hickory. The seller did not accept the offer. The listing broker explained to Realtor® A that the sellers were well-situated, spent much of their time at their vacation home, and had determined not to accept anything other than the listed price. Realtor® A, in turn, explained that to Mr. and Mrs. B. In response to their questions, he indicated that there appeared to be little point in making anything other than a full price offer but that he would be happy to continue to show them other properties. Mr. and Mrs. B responded that they were not interested in other properties and had decided to make a full price offer on the Hickory Street residence. They did and their offer was accepted.
Following closing, and after discussing their transaction with friends, they wrote a letter to the Board of REALTORS® indicating that while they were pleased with the service provided by Realtor® A, they thought that his claim of “guaranteed savings” was an exaggeration. After obtaining and reviewing a copy of the Code of Ethics, they filed a formal complaint alleging that Article 1, as interpreted by Standard of Practice 1-4, had been violated.
At the hearing, Realtor® A defended his advertisement on the basis that as a buyer’s agent he was able to aggressively negotiate purchase agreements on behalf of his clients whereas the listing broker or subagents, with their loyalty to the seller, could not. He also indicated that, in many instances, his buyer clients paid less, often substantially less, than buyers dealing through listing brokers, subagents, or even through other buyer agents. However, in response to questioning by Mr. B’s attorney, Realtor® A acknowledged that, while savings were not uncommon, they were not ensured in every instance, particularly in cases where the seller was determined to receive full price. “But I offered to show them other properties and, if we looked long enough, I am sure I could have found them a bargain,” offered Realtor® A in his defense.
The Hearing Panel disagreed with Realtor® A’s reasoning, concluding that while savings might be possible, Realtor® A had been unable to demonstrate them in every instance and that this guarantee of savings was misleading. Consequently, his advertisement was in violation of Article 1. •
Published with the consent of the NATIONAL ASSOCIATION OF REALTORS®. Copyright NATIONAL ASSOCIATION OF REALTORS®-All Rights Reserved.
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A Wonderful Year Serving as RAJC 2024 Chair
By: Pam Charron, 2024 RAJC Chair, Broker-Associate, Compass
It has been an honor to serve as your Chair of the Realtor® Attorney Joint Committee (RAJC) this year. Following in the footsteps of Garrett Barnes from Barnes Walker, who laid a strong foundation for me in 2024, has been both a pleasure and a privilege.
Together with my dedicated committee, we have successfully delivered numerous sessions, ELEVATE Magazine articles, and professional panels, all carefully put together to ensure our members have access to the most current and vital information. These sessions covered a wide range of topics, including Probate, Mold Issues, Contract Addenda, Estates and Powers of Attorney (POA), Force Majeure, and Fraud Issues. As a committee, our aim has always been to equip you with the knowledge needed to navigate the inevitable changes and potential challenges within our industry.
I’m fortunate to have been part of many RASM Committees since 2007, from Professional Development to Grievance, Professional Standards, and more. The primary reason I enjoyed serving on this committee is that the RAJC is committed to providing informative sessions that keep us well-informed and safeguarded against potential pitfalls. We were able to host some sessions at RASM North and others at RASM South. For those who missed any of our panel sessions, they are available for viewing on RASM’s YouTube Channel (@MyRASM).
I would like to extend my gratitude to each committee member for their dedication and willingness to volunteer their time and expertise. Their in-person collaboration has been instrumental in discussing pressing topics and creating programs and articles to enhance the benefits for our membership, all with the professional input of the attorneys who provide valuable legal perspectives.
2024 RAJC COMMITTEE:
Special acknowledgments go to my 2024 RAJC committee: Garret Barnes, David Clapp, Amy Concilio, Jennifer Eastburn, Paul Grivas, Michael Hankin, Ellen Jaffe Jones, Matthew Kelly, Amanda Kison, Debra Pitell-Hauge, Jodi Ruberg, Rachel Reyes-Silva, Maciek Zaremba and my vice-Chair, Mallory Bauer for their collaboration and insight.
Looking ahead, RAJC will pass the baton to Mallory Bauer Berlin Patten, who will take on the role of Chair, and Maciek Zaremba from Fathom Realty, who will serve as Vice-Chair for 2025. With the expert guidance of our RASM Liaison, Denise Ricciotti, we are prepared to deliver another year filled with a comprehensive and engaging agenda. I am confident that under their leadership, the RAJC will continue to thrive and provide exceptional value and education to our members. •
This article is meant for educational purposes only. It is not intended to serve as legal advice and should not be used as a substitute for consultation with an attorney.
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Giving Back: RASM REALTORS ® Charitable Foundation (RRCF)
By: Mary Northrup, Sales Associate, Premier Sotheby’s International Realty
Iam Mary Northrup, a Global Advisor with Premier Sotheby’s International Realty and proud Chair of the RASM REALTORS® Charitable Foundation (RRCF) for 2024. The RRCF is the embodiment of Giving Back. As we look back on 2024, it’s incredible to see how the RASM REALTORS® Charitable Foundation has expanded its impact. This growth reflects our collective commitment to supporting homeownership, education, and financial stability across Sarasota and Manatee Counties. Together, we’re helping individuals and organizations build a brighter future by giving back to our community.
OUR FOUNDATION PROUDLY SUPPORTS THREE KEY AREAS:
1 | Housing-Focused Non-Profits: We provide funding to local non-profits focused on housing stability, from shelters to affordable housing initiatives, supporting critical community needs. Our strategic plan emphasizes four goals: increasing community impact, growing funds, strengthening donor relationships, and enhancing operational excellence. This year alone, the RRCF has granted $48,100 to local non-profit organizations. These grants support vital programs such as Turning Points, which provides resources for the homeless, and Habitat for Humanity’s affordable housing initiatives. Through these efforts, we’re fostering resilience and opportunity.
2 | College Scholarships: We award scholarships to members, their families, and local students, investing in education that empowers future generations. In 2024, our scholarship program achieved a milestone by awarding 22 scholarships totaling $44,000 to local students.
3 | Support for Members in Crisis: Through disaster relief, medical support, and other assistance, we support our members in their times of greatest need. In response to recent hurricanes, we provided essential support to members impacted by the storms, distributing $41,500. Through a generous grant from the NAR REALTORS® Relief Foundation, we were able to offer housing assistance to displaced residents affected by Hurricane Debby.
This record-breaking year was made possible by contributions from donations, fundraising events, membership dues, and our Buy-a-Brick campaign.
Thank you! Your generosity - both financially and through volunteer efforts - has allowed us to achieve far-reaching goals. Together, we’re making a lasting difference in our community and our lives.
PERSONAL REFLECTION ON GIVING BACK
I have been a Realtor® in the Sarasota and Manatee area for 25 years, and as I approach retirement, I want to reflect on how giving back has influenced not only my career but, most importantly, my personal growth.
I started my real estate career during the short sale and foreclosure era, adopting the motto “Fake it till you make it.” In my first year, I was named Rookie of the Year for a large brokerage firm. As the market changed, I worked tirelessly to be in the top ten in my office, and I achieved it. However, I began to see that looking at the sales board and competing was personally unfulfilling.
That’s when I started volunteering with the Women’s Council of REALTORS®, Sarasota. I dedicated my time to leading the Membership Committee, serving as Vice President and President, and later as District VP for Florida. RASM became my personal growth track: I volunteered for the Leadership Academy Committee, then chaired it, helped create the Mentoring Program, and mentored two amazing participants over the last two years. In 2021, I was honored to receive the President’s Award, and in 2023 and 2024, I became a Major Investor. I served on the Board of Directors for RASM and Florida for 3-year terms. On the RRCF Committee, we raised recordbreaking funds in 2023, and this year, I served as Chair.
I share this not to boast but to express why I find giving back so fulfilling. The satisfaction comes from serving others and contributing to our community. It has brought joy and a deep sense of purpose to my life and career. I hope to be remembered as a successful, professional Realtor®, but more importantly, as someone who invested in people beyond job titles and commission checks.
I encourage you to give back in your way. Being involved with RASM offers more than event attendance - it’s an opportunity to work with experienced professionals, gain access to valuable resources, enhance your skills, and experience personal growth and satisfaction through community involvement. What a great New Year’s resolution to make: Give Back •
Learn About FEMA 50% Rule and the New Flood Disclosure Law in Florida
By: Max Brandow, RASM Vice President of Advocacy and Member Programs
Due to recent storms highlighting the importance of the FEMA 50% rule, and the new flood disclosure law now in effect in Florida, RASM members have an opportunity to gain valuable insights on these crucial issues all in one day. Join us for an informative session where Natasha Selveraj, Esq. from Berlin, Patten, Ebling will address how your clients can navigate the FEMA 50% rule, while Natalie Coldiron from Coldiron Law will explain the details of Florida’s new Flood Disclosure law. This session will provide members with the knowledge they need to stay informed and guide their clients effectively. The class will take place on Friday, December 6, 10:00 -11:30 a.m. at the RASM South Office and will be FREE for members. To register click here.
FLORIDA REALTORS® RELEASES NEW, UPDATED FORMS
Florida REALTORS® released new and updated forms Tuesday to help Realtors® as they incorporate the practice changes required for the proposed National Association of REALTORS® settlement agreement following the Sitzer-Burnett verdict. The forms are located on Form Simplicity.
UPDATED FORMS:
Commission Agreement (CA-8): Updated with the required compensation disclosure language for NAR settlement compliance. Also, replaced the term “Prospect” with the term “Consumer” throughout the form to keep consistent with the Showing Agreement and Exclusive Buyer Brokerage Agreements. Click here to preview changes.
Vacant Land Listing Agreement (VLLA-5): Updated with the compensation section and added the compensation disclosure language for the NAR settlement compliance. Click here to preview changes.
Limited Service Listing Agreement (LSLA-4): Updated with the compensation section and added the compensation disclosure language for the NAR settlement compliance. Click here to preview changes.
Exclusive Right of Sale Listing Agreement -Commercial (ERS-9cp): Even though not required by the NAR settlement, the compensation section added the compensation disclosure language to remain consistent with all Florida Realtor® listing agreements. Click here to preview changes.
NEW FORM:
Compensation/Concession Addendum Related to Buyer’s Broker (CARB-1): New form to allow the parties to agree to concessions or contingency that relates to the Buyer’s broker being compensated. This form can be used with the Contract for Residential Sale and Purchase (CRSP16xxx), Vacant Land Contract (VAC-14xxx) and the Commercial Contract (CC-5xx). Click here to preview.
NAR APPLAUDS INTRODUCTION OF THE ROAD TO HOUSING ACT
Last month, National Association of REALTORS® (NAR) President Kevin Sears released the following statement in response to Congress introducing the Renewing Opportunity in the American Dream (ROAD) to Housing Act:
“The United States is facing a historic 5.5-millionunit housing shortage. Coupled with increasing home prices, the American Dream of homeownership is moving further and further away from reality. Bold solutions are needed.
“The National Association of REALTORS® thanks Ranking Member Scott and Representative French Hill for introducing the Renewing Opportunities in the American Dream (ROAD) to Housing Act to serve as a marker for discussions on how Congress can help bring families closer to achieving homeownership and building intergenerational wealth.
“The ROAD to Housing Act places a spotlight on important reforms that expand the housing supply, including updating requirements for manufactured homes. NAR commends Senator Scott and Representative Hill for continuing meaningful conversations around housing in the House and Senate, and we look forward to working with them on accomplishing important, bipartisan reforms.” •
October 2024 Real Estate Market Report: Trends in Sarasota and Manatee Counties
By: Brandon Gay, RASM Communications Director
The REALTOR®
Association of Sarasota and Manatee (RASM) has released its October 2024 real estate market report, detailing key trends across Sarasota and Manatee Counties. Based on data compiled by Florida Realtors®, the housing market in Sarasota and Manatee counties showed clear signs of cooling in October 2024, with decreased sales activity, extended time to close transactions, and rising inventory across all property types. Median and average sale prices experienced varied trends, with slight declines for single-family homes and more pronounced drops for townhouses and condos in both counties. Buyers appeared more hesitant, with fewer cash sales and longer timeframes to contract and sale completion. These shifts indicate a market transitioning away from the frenzied activity of previous years, reflecting broader economic factors and changing buyer behaviors. Additionally, the lingering impacts of Hurricane Milton and other recent hurricanes may have contributed to market disruptions, delaying transactions, affecting property conditions, and influencing buyer confidence in vulnerable areas.
KEY TRENDS IN SARASOTA/MANATEE OCTOBER 2024:
Decreased Closed Sales: Both Sarasota and Manatee counties observed a significant year-over-year decrease in closed sales across all property types.
Inventory Increases: Inventory levels rose compared to the previous year, particularly for townhouses and condos.
Longer Time to Sale: Median time to sale has extended year-over-year, signaling a slower market.
Decline in Cash Sales: Both counties reported reduced percentages of cash sales, indicating fewer investor-driven purchases.
“The latest marketing reports continue to show a stabilization in the market, month after month. A decrease in median home prices or longer days on the market shouldn’t be seen as a setback, but rather as an opportunity for adjustment,” said Tony Barrett, 2024 RASM President and Broker/Owner of Barrett Realty. “Like any investment, the market experiences ups and downs, but we are holding steady with relatively minor fluctuations in the numbers, moving towards a more normalized market.”
SINGLE-FAMILY HOMES
In Sarasota County, there were 515 single-family home sales in October 2024, a 4.3 percent decrease from the previous year. The median sales price remained stable at $490,000 compared to last month but decreased 5.8 percent year-over-year. Cash sales accounted for 39.6 percent of closed sales, a 13.7 percent decrease from October 2023, suggesting a decrease in investor activity in the county.
Inventory is significantly higher than a year ago, with 2,952 active listings, marking a 21.8 percent increase from October 2023. The months supply of inventory has remained relatively stable compared to last month, with 4.7 months of supply in October 2024. The median time to contract in October 2024 was 49 days, a 69 percent increase from a year ago, and the median time to sale increased 34.3 percent to 94 days.
In Manatee County, there were 470 single-family home sales in October 2024, a 22.8 percent decrease from the previous year and 11.7 percent decrease from September 2024. The median sales price remained stable at $479,990 compared to October 2023. Cash sales accounted for only 30.2 percent of closed sales, a 7.9 percent decrease year-over-year.
Inventory in Manatee County also rose significantly, with 2,385 active listings, a 19.6 percent increase from October 2023. The months’ supply of inventory remained stable at 3.9 months. The median time to contract in October 2024 was 60 days, a 106.9 percent increase from the previous year and a 27.7 percent increase from September 2024. Median time to sale increased 36.1 percent to 113 days.
TOWNHOMES AND CONDOS
In Sarasota County, the townhouse and condo market recorded an 18.7 percent year-over-year decrease in closed sales, with 200 transactions. Cash sales accounted for 67.5 percent of these transactions, a 13.3 percent increase from September 2024, suggesting opportunities for investors in Sarasota condos and townhomes. The median sale price slightly increased from September 2024 to $385,277, with the average sales price increasing by 100.8 percent year-over-year to $1,218,391. The dramatic difference in median and average sales prices indicates that the luxury condo market is doing well in Sarasota.
Inventory for Sarasota townhomes and condos increased 19.7 percent year-over-year to 1,614 active listings, resulting in a 5.5-month supply of inventory. The median time to contract increased by 87.5 percent year-over-year to 60 days and median time to sale increased 41.1 percent to 103 days.
In Manatee County, townhouse and condo sales dropped by 24.7 percent year-over-year, with 162 sales recorded. Cash transactions made up 49.4 percent of the sales. The median sale price decreased 11.4 percent year-over-year to $327,990.
Inventory for townhomes and condos in Manatee County increased 39.5 percent year-over-year to 1,285 active listings, leading to a 6-month supply of inventory. The median time to contract increased 150 percent year-over-year to 75 days and median time to sale increased 61.5 percent to 126 days.
SUMMARY
In conclusion, the October 2024 housing market statistics for Sarasota and Manatee counties highlight a significant shift toward a slower and more cautious market. Declining sales, extended timeframes, and rising inventory levels point to changing dynamics influenced by broader economic trends and the aftermath of recent hurricanes like Hurricane Milton. While median prices have shown resilience in some segments, the overall decrease in activity and buyer engagement suggests a need for adaptability among sellers and real estate professionals. As the market continues to adjust, the focus will likely shift toward addressing the impacts of environmental events and fostering stability in a changing housing landscape
“With the challenges of three hurricanes this summer, rising interest rates, higher insurance premiums, and a dip in consumer confidence, our area is still in a strong position heading into 2025,” added Barrett. “Now more than ever, working with a professional Realtor® - someone knowledgeable and experiencedensures you are protected and positioned for success when buying or selling your home.”
Monthly reports are provided by Florida REALTORS® with data compiled from Stellar MLS. For comprehensive statistics dating back to 2015, visit www.MyRASM.com/statistics •
Monthly Market Summary - October 2024
Single-Family Homes
Sarasota County
Median
Median
Median Time to Sale
Pending Sales
(Active Listings)
Monthly Market Summary - October 2024
Single-Family Homes
Manatee County
Monthly Market Summary - October 2024
Townhouses and Condos
Sarasota County
Monthly Market Summary - October 2024
Townhouses and Condos
Manatee County
2025 2025 WOMEN’S
Thursday, February 20 9:00 AM - 4:00 PM
Patti Ketcham, Broker-Owner, Ketcham Realty Group
SPONSORS
WOMEN IN LEADERSHIP ROUNDTABLES
Dinorah Guerra, 2024 President, Women’s Council of REALTORS® Florida
Patti Ketcham, Broker-Owner, Ketcham Realty Group
Christine Robinson, Executive Director at The Argus Foundation
Laurie Swink, Co-Founder, Selah Freedom
Expanding Horizons: The Benefits of a Global Real Estate Focus
By: David Swenson, Broker/Owner, SunCoast Global Realty
As we approach the New Year in 2025, it’s clear that our world is changing rapidly. In today’s interconnected global market, real estate is no longer confined by borders. As a Realtor®, broadening your practice to include a global focus can unlock opportunities that elevate your career, expand your client base, and distinguish you in an increasingly competitive industry.
UNDERSTANDING DIVERSE MARKETS
Global real estate isn’t just about working with international clients; it’s about understanding diverse markets, adapting to cultural nuances, and navigating cross-border transactions with confidence. The numbers tell the story: according to the National Association of REALTORS® (NAR), foreign buyers purchased $53.3 billion worth of residential property in the U.S. in 2023. This highlights the growing demand for professionals who can guide international clients through the complexities of U.S. real estate.
Adding a global dimension to your practice also positions you as an invaluable resource for local clients seeking investment opportunities abroad. With economic globalization and advanced communication systems, living or investing abroad is more attainable than ever. By offering expertise in international real estate, you can become their trusted advisor, building long-term relationships based on trust and loyalty.
WHY JOIN THE RASM GBC?
Expanding globally doesn’t mean starting from scratch. Begin by joining RASM’s Global Business Council (GBC), where you can access training, networking opportunities, and certifications like the Certified International Property Specialist (CIPS) designation. These tools empower you to confidently approach global transactions.
Beyond financial rewards, working globally brings personal enrichment. It fosters cultural understanding, sharpens communication skills, and connects you with
inspiring people worldwide. Many GBC members, including foreign-born first-generation Realtors®, offer unique insights into global markets and opportunities.
Incorporating a global focus into your real estate practice isn’t just a smart move - it’s a chance to broaden your horizons, stay ahead of trends, and leave a lasting impact. The world is full of opportunity. Are you ready to embrace it? Join the GBC in 2025 and begin your global real estate journey! •
A Year in Review: RASM Young Professionals Network 2024
By: Vicki Haddow, Realtor®, Coldwell Banker Realty, 2024 YPN Committee Chair
As we close out 2024, the Young Professionals Network (YPN) celebrates another year of growth, innovation, and impactful community engagement. This year, our focus was on fostering connections, expanding professional knowledge, and giving back to our industry and community - all while having some fun along the way.
TROLLEY TOURS: A HIT FOR NETWORKING AND LEARNING
One of YPN’s signature events, our trolley tours, continued to deliver high energy and engagement in 2024. These tours provided participants with a unique opportunity to explore local neighborhoods, learn about real estate trends, and connect with fellow professionals. If you haven’t joined us for a trolley tour yet, we hope to see you on one next year!
LUNCH AND LEARNS: BUILDING EXPERTISE
This year, we expanded our educational offerings with two great “Lunch and Learn” sessions. In April, we were fortunate to host Cyrus Mosheni, who served on the NAR YPN, board where he went over his team strategies for building a successful real estate career. Then, in June, Montana Thigpen spoke about ideas for social media lead generation. By prioritizing knowledge-sharing and professional development, we aimed to empower young professionals to stay ahead in a competitive industry.
PUTT-PUTT FUNDRAISER: FUN WITH A PURPOSE
This year, we brought back our beloved Putt-Putt fundraiser! This event brought the YPN community together for a fun afternoon of mini-golf at Evie’s Tavern and Grill. SPARCC and RRCF were the recipients of this year’s fundraiser.
CROSSOVER MIXER: JOINING FORCES FOR RPAC
One of the highlights of the year was our firstever crossover mixer with the Women’s Council of REALTORS® (WCR) at Big Top Brewery. Held to benefit the Realtors® Political Action Committee (RPAC), this event marked a significant step in collaboration and advocacy within the real estate community. By bringing together two dynamic groups, we amplified our collective voice and raised awareness about the vital role RPAC plays in protecting the interests of Realtors® and property owners alike.
LOOKING AHEAD
A big thank you to the 2024 YPN committee. This year wouldn’t have been possible without all of your efforts. Be on the lookout for another fantastic year in 2025 as Julianna Burns steps in as chair. Here’s to another year of excellence, collaboration, and fun! •
Avelina Wellen Park
By: Mary Ann Cook, Neal Communities
Avelina Wellen
Park is a private, gated boutique community made up of just 96 homes, making this a true neighborhood lifestyle. With five stunning single-family floor plans, the perfect home is waiting for you.
British West Indies and Coastal architectural styles range from 2,327 – 2,762 square feet, 3 or 4 bedrooms and 3 car garages. Home designs also include bonus spaces like guest suites, oversized lanais, and dens, perfect for a quiet retreat or home office.
Wellen Park, (formerly known as the West Villages) is one of the most exciting master-planned communities in Florida. A must-visit hotspot, Downtown Wellen is the social hub of the community. This welcoming, walkable destination is home to great eateries, stylish shops, exciting entertainment, and
stunning sunsets. Avelina is perfectly located in the Playmore District, less than 1 mile from Downtown Wellen and Cool Today Park, the new Atlanta Braves Stadium. With easy access to Gulf Coast beaches, Myakka State Park, championship golf, and shopping and entertainment venues, Avelina in Wellen Park provides homeowners with the very best of Florida living.
A Neal Communities guiding principle is to improve lives through beautiful communities, superior homes, and lasting customer relationships. Since our inception in Southwest Florida over 50 years ago, Neal Communities has formed its reputation on building quality new homes and providing home buyers with innovative floor plans, a long list of choices to personalize their new home, and inspired service from a financially stable, highly-awarded, privatelyheld company. As an experienced, family-owned home builder and developer, Neal Communities has built over 23,000 new homes in Southwest Florida neighborhoods spanning cities including: Bradenton, Parrish, Lakewood Ranch, Sarasota, Venice, Englewood, Port Charlotte, Fort Myers, and Naples. •
RASM Leadership Academy Graduate, Class 0f 2021
By: Brian Partie, Engel & Volkers Suncoast
For Brian Partie, joining the RASM Leadership Academy in 2021 was a strategic step toward expanding his impact within the real estate industry and community. With a strong motivation to enhance his leadership skills and deepen his understanding of strategic service, Brian embraced the Academy experience with purpose. Reflecting on his journey, Brian shares insights on how the program has helped shape his career, foster meaningful connections, and inspire a commitment to leadership within RASM and beyond.
TAKING THE FIRST STEP TOWARD STRATEGIC LEADERSHIP
Applying to the Leadership Academy was about more than skill development for Brian; it was about making a lasting impact. “I wanted to expand my leadership abilities on a broader, more strategic level,” Brian explains. “I was eager to enhance my skill set and position myself to better serve others and create a greater impact within my community and profession.” This proactive approach laid the foundation for a transformative experience that would prepare Brian for meaningful roles within RASM and beyond.
BUILDING CAMARADERIE & A SHARED VISION
One of the most memorable aspects of the Leadership Academy for Brian was the camaraderie shared among their cohort. The group’s collective passion for growth and service was not only inspiring but also instrumental in establishing lasting friendships. “The Leadership Academy introduced me to individuals who share a common dedication to personal and professional development,” Brian recalls. A highlight was the cohort’s unified support for the RASM REALTORS® Charitable Foundation, a powerful reminder of the difference they could make together.
ELEVATING SKILLS FOR A GROWING CAREER
The Academy provided Brian with an enriched understanding of the real estate industry, helping him navigate his role as Broker Associate and Director of Growth and Business Development with Engel & Volkers along the gulf coast of Florida. “The Academy strengthened the foundation for my current position, allowing me to apply leadership principles that drive growth and success,” Brian shares. The program emphasized the importance of community engagement and service, values that have become central to his career.
APPLYING ACADEMY SKILLS TO RASM INITIATIVES
The skills gained through the Leadership Academy have been instrumental in Brian’s contributions to RASM. He continues to collaborate with fellow leaders to develop initiatives and resources that elevate the real estate industry. “Working together, we aim to create a stronger association that empowers members to excel and serve our communities effectively,” he explains. Whether serving on the RASM REALTORS® Charitable Foundation or the Board of Directors, Brian’s Academy experience has laid a solid foundation for impactful leadership. Additionally, he reinforces the value Leadership Academy has brought him in his current role as Chair of the upcoming RASM Annual Conference and Expo in April 2025.
CONTINUED GROWTH AND SERVICE TO THE COMMUNITY
Since graduating, Brian has embraced a range of leadership roles, including chairing RASM committees and serving on the boards of RASM and Florida REALTORS®. Looking forward, he is poised to chair the 2025 Annual Conference, another opportunity to bring together industry professionals for growth and connection. “There’s so much opportunity to shape our industry and make it an even greater place for members and the communities we serve,” Brian says, expressing his dedication to continuing this journey of growth and service.
BUILDING LIFELONG CONNECTIONS
The Academy’s emphasis on relationship-building has yielded a strong network for Brian. “The connections I made during the Academy have been impactful in so many ways,” he reflects. From lasting friendships to collaborative professional partnerships, these connections are a valuable support system that enhances both career and personal life. The Academy’s alumni community remains an invaluable resource, offering guidance and camaraderie as Brian navigates an everevolving real estate landscape.
ENCOURAGING FUTURE LEADERS
For those considering the Leadership Academy in 2025, Brian wholeheartedly recommends the experience. “The Leadership Academy fosters an environment for essential skills, industry insights, and valuable networking.” His advice to future applicants is simple: “Approach the experience with an open mind and a willingness to engage fully. Embrace stepping out of your comfort zone - it will lead to significant personal growth. The relationships you build here are lasting, and the skills gained will shape your career and leadership potential.”
Through the RASM Leadership Academy, Brian has transformed his career, built a robust professional network, and dedicated himself to creating a positive impact on the industry and the community. His journey illustrates the far-reaching effects of the Academy, both professionally and personally, and offers a compelling example of the power of leadership to inspire and connect. •
RASM Leadership Academy Graduate, Class 0f 2022
By: Neha Ketkar, William Raveis Real Estate
For Neha Ketkar, the RASM Leadership Academy offered the perfect foundation to establish her career and community presence. A graduate of the 2022 class, Neha was new to real estate when she applied, eager to deepen her understanding of the industry and engage with leadership at local, state, and national levels. Now, with the Academy experience under her belt, Neha reflects on how it transformed her approach to real estate and prepared her for continued leadership within RASM.
STARTING STRONG WITH A FOCUS ON LEARNING
Motivated by a desire to learn more about RASM and expand her network, Neha applied to the Leadership Academy. “I was new to my career and wanted to learn more about RASM and the various levels of local, state, and national leadership,” she shares. The Academy proved to be the ideal launchpad, offering her a wealth of knowledge, access to industry insights, and the opportunity to connect with like-minded professionals dedicated to excellence in real estate.
CREATING CONNECTIONS THAT LAST
One of Neha’s most memorable experiences in the Leadership Academy was forming bonds with her peers. “Making connections with my peers and continuing to foster those relationships has been invaluable,” she says. These relationships have endured beyond graduation, providing Neha with a network of colleagues she can rely on for support and advice. This network also enables her to better serve her clients, drawing on the diverse knowledge and expertise of her fellow Academy graduates.
LESSONS IN COLLABORATION & TEAMWORK
Through the Academy, Neha gained vital skills that have shaped her approach to leadership and teamwork. “Collaboration is hugely important in the real estate industry,” she explains. “Leadership isn’t about an individual - it’s about how you work with others. I definitely strengthened those skills with the Academy.” By learning the importance of cooperation and teamwork, Neha has become an adept team player, a quality that enhances her work as a sales associate and positions her as a reliable partner to her clients and colleagues.
MAKING AN IMPACT WITH RASM
The skills and connections Neha gained through the Leadership Academy have opened doors for her to contribute actively within RASM. Recently, she had the honor of being a featured speaker at a RASM Global Networking Event, where she shared insights on Indian heritage, highlighting her cultural background and bringing a unique perspective to the RASM community. Additionally, she was recognized on the Young Professional Network (YPN) “Under 40 to Watch” list— an achievement she attributes to the strong network and support she found through the Academy.
In 2025, Neha will take on an important role as part of the RASM Global Business Committee, where she’ll work with her team to develop programming for the Global Business Council. It’s an exciting opportunity for her to apply her leadership skills, contribute her knowledge, and build upon her commitment to fostering a globally engaged real estate community.
A BOOST IN CONFIDENCE AND CLIENT RELATIONSHIPS
Since graduating from the Leadership Academy, Neha has noticed significant growth in her confidence and approach to customer service. “The Academy is a great jumping-off point to speak with fellow agents and customers about my involvement in the broader community. People like that stuff!” she notes. Her experiences in the Academy have made her more meticulous, customer-focused, and dedicated—qualities that set her apart in a competitive industry.
BUILDING FRIENDSHIPS THAT MATTER
The friendships Neha made during her time in the Leadership Academy have proven to be one of the most impactful aspects of her journey. These connections go beyond professional networking—they’re genuine relationships built on shared experiences and mutual support, creating a lasting impact on her life and career.
ADVICE FOR FUTURE LEADERSHIP ACADEMY APPLICANTS
For anyone considering applying for the RASM Leadership Academy, Neha’s advice is clear: “I highly recommend the Academy and encourage all people to join.” Her journey is a testament to the value of taking that first step toward growth, community involvement, and building a career that combines professionalism with genuine connections.
Neha Ketkar’s story is a powerful example of how the RASM Leadership Academy can transform careers, instill confidence, and provide a foundation for success in real estate. Her journey reflects the value of investing in one’s growth, connecting with others, and becoming an active, impactful member of the RASM community. •
A Year in Review: 2024 Chair of the RASM Professional Development Committee
By: Elise Jakubs, Florida Property Brokers Realty Group, LLC
Wow, what a voyage it has been to be the 2024 chair of the RASM Professional Development Committee. I was honored to work with such great, eager Professionals who were “all in” from day one. The creativity and enthusiasm that the committee brought to the table at every meeting made for smooth sailing. With the RASM calendar already brimming with classes from past Professional Development Committees, we faced the challenge of identifying new opportunities to provide value to our members. Our solution was to focus on “hot topics” - relevant, timely issues that could benefit not only members but also their clients. One of the most significant topics this year was the ongoing NAR lawsuit and related agreements and addendums. We prioritized creating educational sessions around these pressing issues, ensuring members had access to up-todate information. Classes were added to the calendar continuously throughout the year to keep pace with developments. Our committee is made up of several subcommittees, which include Video, Past President Panel, Economic Panel, and Top Producer Pane
VIDEO SUB-COMMITTEE
Led by Lyndsay Ashley, Jennifer Young, and Natasha Selvaraj, our Video Sub-Committee conducted a comprehensive review of RASM’s video library. They evaluated content for relevance, quality, and viewer engagement. Their findings were summarized in a detailed report, which was shared with Denise Ricciotti for future action. Together, we brainstormed ways to enhance the YouTube channel’s viewership and effectiveness as an educational resource.
PAST PRESIDENT PANEL SUB-COMMITTEE
Our Past President Panel Sub-Committee, “Wisdom in Leadership,” led by Sherry Grooms and Mike Baker, brought together a panel of experienced past presidents to share insights about leadership and personal growth. Panelists included: Barry Grooms (2009), Mike Bruno (2011), and Brian Tresidder (2023). Michael Baker served as moderator, guiding the discussion around topics like the journey to leadership, balancing personal and professional responsibilities, and the importance of prioritizing family. The event concluded with a networking session sponsored by DR Horton, which added a personal touch and allowed members to engage directly with the panelists.
ECONOMIC PANEL SUB-COMMITTEE
Our Economic Panel Sub-Committee hosted “Economic Horizons - Insights from Lakewood Ranch, Bradenton, and Sarasota,” and it was a huge success. Organized by Lorena Barona, Katie Citron, Brian Dorner, and Estraca Grayson, this panel offered valuable perspectives on the economic trends shaping our region. Featured speakers included: Sandy Shahinian (Lakewood Ranch), Josh Ewan (Sarasota Economic Development Council), Erin Duggan (Visit Sarasota), and Karen Corbin (Realize Bradenton). This team worked very hard to bring some great knowledge and value to our memberstry leaders. Attendees gained insights into growth opportunities, challenges, and strategic initiatives across Lakewood Ranch, Bradenton, and Sarasota and experts will delve into the latest economic trends and developments impacting our region.
TOP PRODUCER PANEL SUB-COMMITTEE
The Top Producer Panel Sub-Committee included Jennifer Young, Brittnay Gillman, and Denise Gagne. This group wortked outside the box and brought in Top Producers who earned their title from Social Media -Making their career by being the best at using Social Media for lead generation, branding and more. From Facebook, Instagram, YouTube, and TikTok we will get to learn how they “Won it Big with Social Media.” Panelists are Mark Boehmig with Michael Saunders and Co., Richard Souksengphet with LPT Realty LLC. This session is scheduled for December 9 at 1:30 p.m. at RASM South, followed by a wine and cheese networking event. Secure your spot today at myrasm.com/calendar !
SPECIAL THANKS
I would like to take a minute to say a big “THANK YOU” to my Vice Chair, Derek Patti, who always allowed me to talk his ear off about all my ideas from the day I found out he was my Vice Chair last November. From the start, Derek and I shared a vision of having purposeful, inperson meetings and ensuring accessibility by alternating meeting locations between the North and South offices. Derek, you’ve been a phenomenal partner, and I wish you the best as you lead the committee in 2025!
A heartfelt thank you also goes to Denise Ricciotti, our RASM Professional Development liaison. Denise, your guidance and dedication have been invaluable. It has been an honor to work alongside you this year. Being the 2024 Chair for Professional Development has been something I wanted to do since 2018 when I graduated from RASM Leadership Academy. It has been my honor and pleasure to work such talented professional Realtors®. •
A Holiday Guide to Professional Development in 2025
By: Denise Ricciotti, RASM Professional Development Manager
As the holiday season draws near, it’s not only a time to celebrate with loved ones but also a valuable opportunity for real estate professionals to reflect, recharge, and refine their career paths. The commitment to continuous professional development isn’t just an option-it’s essential for long-term success. Here are five ways to make the most of this festive season while setting the stage for a thriving year ahead.
MAKE THE MOST OF 2025:
1 | Commit to Continuous Learning: The holiday season isn’t a time to hit pause on your growth. Stay ahead of the curve by embracing lifelong learning. Dive into market trends, explore technological advancements, and stay updated on regulatory changes. Use the quieter moments of the season to attend virtual workshops or enroll in courses that enhance your expertise.
2 | Strengthen Your Network: Spread holiday cheer professionally! The festive season is an excellent time to nurture relationships with colleagues, clients, and industry peers. Attend networking events, share holiday greetings, and collaborate with fellow professionals to expand your connections. Remember, strong relationships can lead to lasting opportunities.
3 | Embrace Technology: Invest in your future by mastering the latest tools and platforms that can elevate your business. Whether it’s exploring new client relationship management software or improving your social media skills, now is the time to enhance your tech toolkit. Staying techsavvy ensures you remain competitive in today’s digital-driven market.
4 | Build Your Personal Brand: As the year winds down, take stock of your professional blueprint. Create or update your social media profiles, enhance your online presence, and focus on standing out in a crowded marketplace. A polished and authentic personal brand can help attract new clients and elevate your career.
5 | Prioritize Mental Wellness: Amid the hustle and bustle of the season, don’t forget to prioritize your well-being. A healthy mind is the foundation of a successful career. Carve out time for rest, relaxation, and self-care. A balanced approach will leave you refreshed and ready to tackle challenges in the new year.
As you celebrate the holidays and prepare for 2025, remember that investing in your professional development is the gift that keeps on giving. By committing to continuous learning, nurturing your network, embracing technology, building your brand, and caring for your mental wellness, you’ll set yourself up for a fulfilling and prosperous year.
The RASM Professional Development Team wishes you a joyful holiday season and a successful 2025!
REALTORS® NEWLY DESIGNATED & CERTIFIED
Accredited Buyer’s Representative (ABR®)
Jacqueline Marie Cleary, Coldwell Banker Realty
Kristin Lavenduski, EXP Realty LLC
Erica Newell, EXP Realty LLC
Shane Steiding, Gallery Properties Internation
Suzanne Vaughan, Berkshire Hathaway HomeService
At Home With Diversity (AHWD)
Deborah Ciomei, Coldwell Banker Realty
Pricing Strategy Advisor (PSA)
Melanie Albaric, Michael Saunders & Company
Gerard Healy, William Raveis Real Estate
Kristin McLallen, Bishop West Real Estate LLC
Renee Preininger, Sarasota Trust Realty Company
Thomas Rummel, William Raveis Real Estate
Lielei Wahlmann, EXP Realty LLC
Seller Representative Specialist (SRS)
David Baltz, Homes of Idaho-Nampa •
DECEMBER 2024 & JANUARY 2025
CALENDAR OF EVENTS
MONDAY, DECEMBER 2
10:00 a.m. MLS Basics NNorth
1:00 p.m. MLS Compliance 101 NNorth
2:30 p.m. MLS Adding and Editing Listings NNorth
TUESDAY, DECEMBER 3
11:00 a.m. NAR Accredited Buyer’s Representative (ABR) (Day 1 of 2) Online
WEDNESDAY, DECEMBER 4
10:00 a.m. MLS Basics tSouth
11:00 a.m. NAR Accredited Buyer’s Representative (ABR) Day 2 of 2) Online
1:00 p.m. MLS Compliance 101 tSouth
2:30 p.m. MLS Adding and Editing Listings tSouth
6:00 p.m. RASM 2024 Winter Wonderland Holiday Party SGROVE
THURSDAY, DECEMBER 5
1:00 p.m. iCE: Instructing a First Time Home Buyers Workshop Online
FRIDAY, DECEMBER 6
8:30 a.m. CREA Marketplace Meeting tSouth
10:00 a.m. FEMA 50% Rule and New Flood Disclosure Laws tSouth
MONDAY, DECEMBER 9
1:30 p.m. Becoming a Top Producer with Social Media tSouth
TUESDAY, DECEMBER 10
5:00 p.m. Global Holiday Party SCafe Epicure
WEDNESDAY, DECEMBER 11
9:00 a.m. New Member Orientation NNorth
1:30 p.m. Intro to Contracts NNorth
THURSDAY, DECEMBER 12
6:00 p.m. 2024 Installation & Awards Banquet SMarriott Palmetto Resort & Spa
FRIDAY, DECEMBER 13
8:30 a.m. CREA Marketplace Meeting tSouth
MONDAY, DECEMBER 16
8:30 a.m. RENE: Real Estate Negotiation Expert Certification (Day 1 of 2) NNorth
TUESDAY, DECEMBER 17
8:30 a.m. RENE: Real Estate Negotiation Expert Certification (Day 2 of 2) NNorth
WEDNESDAY, DECEMBER 18
5:30 p.m. Jingle and Mingle: CREA Annual Holiday Party SMarina Jack
FRIDAY, DECEMBER 20
8:30 a.m. CREA Marketplace Meeting tSouth
FRIDAY, JANUARY 3
8:30 a.m. CREA Marketplace Meeting tSouth
TUESDAY, JANUARY 7
9:00 a.m. New Member Orientation tSouth
1:30 p.m. Fair Housing: Be the Change tSouth
FRIDAY, JANUARY 10
8:30 a.m. CREA Marketplace Meeting tSouth
TUESDAY, JANUARY 14
8:00 a.m. GRI 101 (Day 1 of 2) NNorth
WEDNESDAY, JANUARY 15
8:00 a.m. GRI 101 (Day 2 of 2) NNorth
FRIDAY, JANUARY 17
8:00 a.m. CREA Marketplace Meeting tSouth
FRIDAY, JANUARY 24
8:00 a.m. CREA Marketplace Meeting tSouth
TUESDAY, JANUARY 28
8:00 a.m. GRI 102 (Day 1 of 2) NNorth 4:00 p.m. RASM After Hours STBD
WEDNESDAY, JANUARY 29
8:00 a.m. GRI 102 (Day 2 of 2) NNorth
FRIDAY, JANUARY 31
8:30 a.m. CREA Marketplace Meeting tSouth
Registration is requested. See event calendar at: myrasm.com/calendar
CALENDAR KEY:
South 2320 Cattlemen Road, Sarasota, FL 34232 North 2901 Manatee Ave W, Bradenton, FL 34205 Hybrid Class offered online or at specified location. Online Class is only offered through webinar. Other Class or event is offered off site.
UPCOMING CLASSES
UPCOMING CLASSES
Learn more at myrasm.com/calendar to register.
ABR: ACCREDITED BUYERS REPRESENTATIVE
Tues., Dec. 3 - Wed., Dec. 4, 11:00 a.m. - 6:00 p.m. [ Online ] Wed., Dec. 18 - Thurs., Dec. 19, 11:00 a.m. - 6:00 p.m. [ Online ]
INTRO TO CONTRACTS
Wednesday, December 11 , 1:30 - 4:30 p.m. [ North ]
The Accredited Buyer’s Representative (ABR®) designation establishes a foundation of training, skills, and resources to help real estate professionals succeed as a buyer’s representative. This course is specifically designed to help Realtors to conduct a buyer counseling session, sign buyer clients to a written buyer representation agreement, negotiate buyer clients’ offers, and bring the transaction to a successful close. Members Free.
ICE: INSTRUCTING A FIRST TIME HOME BUYERS WORKSHOP
Thursday, December 5 1:00 a.m. - 4:00 p.m. [ Online ]
This course will prepare Realtors® to provide a compelling, informational, and effective Home Buying Workshop to their customers easily! Three small hours will have students walking away with a best kept secret! Members $10, 3 CE HRS.
FEMA 50% RULE & NEW FLOOD DISCLOSURE LAWS
Friday, December 6 10:00 a.m. - 11:30 a.m. [ South ]
Join us for an informative session where Natasha Selveraj, Esq. from Berlin, Patten, Ebling will address how your clients can navigate the FEMA 50% rule, while Natalie Coldiron from Coldiron Law will explain the details of Florida’s new Flood Disclosure law. This session will provide members with the knowledge they need to stay informed and guide their clients effectively. Members Free, Non CE.
BECOMING A TOP PRODUCER WITH SOCIAL MEDIA PANEL
Monday, December 9 1:30 - 3:00 p.m. [ South & Webinar ] What do Top Producers know that you don’t? How did they achieve their top-producing sales success, and what secrets can you learn from them? Join us on December 9 as we speak with successful sales agents about their secrets to success that you can apply to your own business. Members Free, non CE.
A real estate contract, by definition, is a legally binding document between parties, that states the terms and conditions of the purchase and sale of real property. A real estate contract is also known as a real estate purchase and sale agreement, and standardized documents that have been approved by the Florida Association of Realtors and the Florida Bar, are generally used. In this class students will be introduced to the basic elements of a real estate contract. Members Free, Non CE.
NEW MEMBER ORIENTATION
Wednesday, December 11 , 9:00 a.m. - 12:00 p.m. [ North ] Tuesday, January 7 9:00 a.m. - 12:00 p.m. [ South ]
This New Member Orientation session is REQUIRED for new Realtor® members and serves as an introduction to the REALTOR® Association of Sarasota and Manatee. This 3-hour class covers key membership benefits and useful resources! Members Free, Non CE.
RENE: REAL ESTATE NEGOTIATION
EXPERT CERTIFICATION
Mon., Dec. 16 - Tues., Dec. 17 8:30 a.m. - 5:00 p.m. [ North ]
This certification is for real estate professionals who want to sharpen their negotiation skills. The RENE certification program gives REALTORS® the tips and tools they need to be skillful advocates for their clients. This new 2-day course is an interactive experience to help negotiators elevate their game! Members $99. 8 CE HRS.
FAIR HOUSING: BE THE CHANGE
Tuesday, January 7 1:30 p.m. - 3:30 p.m. [ South ]
The purpose of this class is to provide real estate professionals working in today’s diverse real estate environment with the knowledge and information they need to understand the importance of fair housing laws and ensure they are responsibly practicing real estate in a non-discriminatory fashion. This class satisfies the 2 hourr NAR Fair Housing requirement. Members $8. 2 CE HRS.
UPCOMING CLASSES CONTINUED
Learn more at myrasm.com/calendar to register.
GRI 101
Tues., Jan 14 - Wed., Jan 15 8:00 - 5:30 p.m. [ North ]
In GRI 101, Realtors® will learn just what sets them apart from real estate licensees. Professional Standards will guide you through the National Association of REALTORS® Code of Ethics, and the expectations and requirements of the Florida Real Estate Commission (FREC). The Law portion will expand on the real estate law learned in the basic sales associate’s course to help participants identify and understand legal issues that arise. Members &60. 14 CE HRS.
GRI 102
Tues., Jan. 28 - Wed., Jan. 29, 8:00 a.m. - 5:30 p.m. [ North ]
Real estate contracts are the most used, yet most misunderstood documents in the profession. But in GRI 102, Contacts to Contracts will provide you with the key to understanding the fundamentals of contract law, including the process of offer, counteroffer, and acceptance. Setting goals is a critical element of planning for personal and professional success. Goal Setting and Business Planning for the Real Estate Professional will assist you in identifying and defining business goals, and in designing the business plan that will help you to effectively achieve your goals. Members $60. 8 CE HRS.
MLS REQUIRED CLASSES:
In-person MLS classes take place in the beginning of the month at RASM South and RASM North. Live webinars are available for required and elective classes. If you prefer to complete your required education by taking a self-paced online class, please visit learn. stellarmls.com
MLS BASIC
Monday, December 2 10:00 a.m. – noon [ North ] Wednesday, December 4 10:00 a.m. – noon [ South ]
This required class teaches every new Stellar MLS subscriber the basics of how to use the Matrix MLS System to power their real estate business. Topics include navigating the system, setting up a property search, direct and auto emails, managing contacts, and personalizing the Matrix system.
MLS COMPLIANCE 101
Monday, December 2 1:00 - 2:15 p.m.[ North ] Wednesday, December 4 1:00 - 2:15 p.m.[ South ]
A key purpose of the MLS is to provide real estate brokerages a mechanism to compensate each other for bringing buyers to each other’s listings. In order for this to work, it is critical that we share accurate data, and enter listings in a way to maintain the cooperative nature of the MLS. This required class for new subscribers reviews the MLS comprehensive Rules and Regulations to ensure that all users have access to the best data possible.
MLS ADDING & EDITING LISTINGS
Monday, December 2 2:30 – 3:45 p.m. [ North ] Wednesday, December 4 2:30 – 3:45 p.m.[ South ] This class is mandatory for agents who will be adding and modifying listings in the MLS. We walk through the process of gathering listing data, entering listings into the MLS, adding photos and attachments, and modifying listings, and share tips in the listing entry process. •
PUMP UP THE VOLUME.
RASM MEMBERS NOW WITH
RASM Membership Update
By: Jessica Montague, Member Services Director
Shantele Marcum, Preferred Shore LLC
Amalia Marello, Preferred Shore LLC
Andrew Salvatore Azzarello, Real Broker, LLC
Janice M. Beaty, Premier Sothebys Intl Realty
Lynn Bondanza, Marcus & Company Realty
Linda Brand, Preferred Shore LLC
Debra Ann Briscoe, Fine Properties
Molly Brown, Fine Properties
Mary E. Clarke, Coldwell Banker Realty
James Clausen, Century 21 Schmidt Real Estate
Rose C. Crawford, White Sands Realty Group FL
Robert Michael Curtin, Michael Saunders & Company
Elizabeth Ellicott De Lauro, LPT Realty
Kimberly Deme-Fulcher, Fine Properties
Todd Joseph Deose, Realty One Group MVP
Liza Diaz Santana, Fidata Real Estate LLC
Alexander B. Doubiago, Realty One Group Sunshine
Patsi Lorraine DuVall, Coldwell Banker Realty
Timothy C. Fink, RE/MAX Alliance Group
Scott Eric Fisher, Keller Williams On The Water S
Karen Marie Fronckoski, Robert Slack LLC
Debra Garrett, Michael Saunders & Company
Hunter Stephen Garthwait, Preferred Shore LLC
Jacqueline Jean Geisler, Dalton Wade Inc.
Sue Gengle, EXP Realty LLC
Kenneth A. Grant, Realty One Group Sunshine
Stacy Grillo, Real Broker, LLC
Ashley Irie Guzman, Exit King Realty
Ryan Eric Hackney, Sato Real Estate Inc.
David W. Irons, Michael Saunders & Company
Arno Isaian, Realty One Group Sunshine
David Alan Johnson, Real Broker, LLC
Lisa B. Johnson, Realty Executives Gallery
William J. Keogh, Coldwell Banker Sunstar Realty
Elizabeth Kollman Bhandari, Keller Williams On The Water Sarasota
Barbara Ann Korte, Century 21 Schmidt Real Estate
Angela Machele Kranz, LPT Realty
Jason Kranz, LPT Realty
Sarah-Jade Lacoursiere, Realnet Florida Real Estate
Alexandra Leigh Lawson-Baker, Preferred Shore LLC
Cory Layfield, Michael Saunders & Company
James David Layfield, Michael Saunders & Company
Sandra A. Layfield, Michael Saunders & Company
Randee Linn Long, Sauter by the Water
Abby J. Major, Sellstate Vision Realty Sarasota
Massimiliano Marra, Realty One Group MVP
Ann Marszalek, Realty Executives Gallery
Heather Maslonka, Offermate Real Estate
Mary Mastro, Fine Properties
Zaneta J. McGaha, Coldwell Banker Realty
Sarah McGuire, White Sands Realty Group FL
David T. McHugh, Coldwell Banker Realty
Kevin L. McQuaid, Ian Black Real Estate LLC
Thays Medici, Dalton Wade Inc.
Iolanda Mija, Alliance Group Limited
Michelle L. Moore, Moore Coastal Realty LLC
Michelle Morin, Realty One Group MVP (Collier County)
Elba Grisel Nieves, Real Broker, LLC
Eva D. Oliva, Limitless Sky Real Estate LLC
Spring Olivera, Fine Properties
Daniel Paige, Preferred Shore LLC
Marina Paige, Preferred Shore LLC
Dana Pangelinan, Luxury & Beach Realty Inc
Francisco J. Pena, EXP Realty LLC
Matthew Evan Pertosoff, Anchor Down Real Estate
Oleksandra Popova, Medway Realty
Tracy Katherine Rankine, EXP Realty LLC
Andrew Reese, Coldwell Banker Sunstar Realty
Francisco A. Rios, Keller Williams Island Life Re
Lisa Marie Ripley, Premier Sothebys Intl Realty
Alma Patricia Rivera, Pinnacle Realty Advisors
Allison Sadar, LPT Realty
Angel Xavier Santana, Palm Paradise Realty Group
Carlos Santos, Premier Sothebys Intl Realty
Lucretia Schmidt, Alliance Group Limited
Howard M. Serena, EXP Realty LLC
Ian Shannon, Compass Florida LLC
Ryan Avery Sherman, Palm Paradise Realty Group
Lakmal J. Silva, Realty One Group Advantage
Jeanne Marie Siracuse, Real Broker, LLC
Caroline Sirard, Waterside Realty LLC
Desiree Solis, Engel + Voelkers Sarasota
Daniel Kyle Steele, Real Broker, LLC
Shayla K. Twit, Coldwell Banker Realty
Kari Van Drunen, The Sunshine State Company
Mousa Wakileh, Coldwell Banker Realty
Nathan West, LoKation
Xiaoying Zhang, Dalton Wade Inc. •
NEW DESIGNATED REALTORS®
Marie Ida, Marie Cappello, Licensed Real Estate Broker
Rose Faroni, RE/MAX Prestige Realty
Kilian Goldin, Upgraded Realty, LLC
Michelle L. Moore, Moore Coastal Realty LLC
David W. Olson, Florida Property Finder L.L.C
Caitlyn Perlman, Caitlyn Perlman, Cert. Appraiser
Debi Reynolds, Sarabay Real Estate Inc
James Sauter, Sauter by the Water
NEW REALTORS®
Weikuan Cai, EXP Realty LLC
Landon Ellis, Keller Williams On The Water
Arthur Grebenuk, Keller Williams On The Water Sarasota
Matthew Jerry Zbela, KW Suncoast
Yelenis Duarte, LPT Realty
Karina Primerano, Realty Hub
Colton Rand Nagler, Richardson Kleiber Walter Kleiber Button Inc.
Nancy Naide Villegas Cano, WRA Business & Real Estate •
NEW BUSINESS PARTNERS
BANK OZK
6000 53rd Ave E
Bradenton, Florida 34203
Representative: Jose Lescano
Email: jose.lescano@ozk.com
It’s time to put your money to work for you. With two different options, our OZK Business Money Market and OZK Business Savings Accounts give your business the flexibility it needs to reach any number of savings goals. Open an account today and watch your money grow.
BRANDME SOLUTIONS
11919 Alessandro Lane Venice, Florida 34293
Representative: Brett Straff
Email: Brett@20below.net
BrandMe Solutions is a leading promotional product supplier located in Venice, FL, proudly serving local communities and businesses across the entire country. We offer a comprehensive range of custom promotional items designed to effectively promote your brand, enhance recognition, and support your marketing goals. Whether you need custom shirts, screen print, embroidery, or company swag, BrandMe Solutions has you covered with high-quality, tailored products that speak directly to your audience.
CADENCE TITLE SERVICES
8470 Enterprise Circle Lakewood Ranch, Florida 34202
Representative: Lisa Lia
Email: lisa@cadencetitleservices.com
Drones are taking over the world and becoming a part of our every day lives. And businesses of all sorts are just now starting to realize how drones can make them more money, save them more money, and impress everyone.
GRANITE GARAGE FLOORS SARASOTA
1767 Lakewood Ranch Blvd #170 Bradenton, Florida 34211
Representative: Keith Stopko
Email: Kstopko@granitegaragefloors.com
Our company is founded on the principles of quality, service, and value. Our installation teams are professional, experienced, and take pride in their work. This focus on excellence- results in extreme attention to detail and finish quality.
LORRAINE LAKES
16321 Tradewind Terrace Lakewood Ranch, Florida 34211
Representative: Nathaniel Davis
Email: nate.davis@Lennar.com
Lorraine Lakes is a serene and beautiful neighborhood within the acclaimed Lakewood Ranch master-planned community, offering resort-style living and a wide variety of amenities.
LUMINATE MORTGAGE
235 N Orange Ave Ste 100 Sarasota, Florida 34236
Representative: Eduardo Martinez
Email: eduardo.martinez@goluminate.com
Finding a home should be as simple as flipping on a switch. Getting a home loan shouldn’t feel like it’s you against the world. We work hard to share our knowledge and find the right home loan for you, so you’re not left out in the dark.
RED TIDE PROPERTY INSPECTIONS
2739 Forest Knoll Drive Sarasota, Florida 34232
Representative: Austin Davis
Email: redtidepropertyinspections@gmail.com
As a licensed Inspector and Realtor with a background in law enforcement, I have the knowledge and experience to best serve my clients. Communication and customer service goes a long way. Servicing Southwest Florida.
RENOVISON
2785 Harvest Dr Sarasota, Florida 34240
Representative: Dan Nelson
Email: DAN@RenovisionPros.com
RenoVision partners with real estate professionals and homeowners to get homes market-ready, driving faster sales and higher profits.
SKY SCOUT DRONES LLC
4794 Abernant Ave North Port, Florida 34287
Representative: Dan Bidwell
Email: dan@skyscoutdrones.com
Sky Scout Drones offers the best in aerial and video photography. We also offer photogrammetry and LIDAR for your personal or business needs. Sky Scout Drones is a Veteran owned and operated business.
TOP TIER K9 BRADENTON
820 33rd St
Bradenton, Florida 34205
Representative: Julie Madison
Email: julie.madison@toptierk9.com
We offer pet training and Foundation Dog® training services as well as reselling and support services for Police/Military K9, service dogs for disabled veterans and their families, executive and family protection dogs, search & rescue dogs, and virus detection dogs. •
2024 ANNUAL SPONSORS PLATINUM
community by
2 counties 20 employees 15 directors
We are an innovative and relevant association that elevates the standards of professional excellence, and are critical to our members’ success, while providing value to our community. $75,000
committees 470+ affiliates 9,000+ realtor® members
For
myrasm.com/statistics