ELEVATE Magazine - RASM - January 2025 Issue

Building

The Most Wildly Successful New Waterfront Community

Wild Blue at Waterside has captivated homeowners with its Lakewood Ranch location, incomparable residences and resort-style amenities. This award-winning community by Stock Development features single-family homes by some of the area’s most notable builders and incredible lifestyle amenities, including the 13-acre Midway Sports Complex,

opening in spring of 2025, plus a social clubhouse with indoor and outdoor dining, two pools, a movie theater, fitness center, and a 9-hole premier putting course. Ideally situated minutes from Waterside Place, the waterfront shopping and dining destination, now is the time to discover Sarasota’s most desirable nature-centric luxury community.

Introduce your clients to Lakewood Ranch’s most successful new waterfront community. Visit the Sales Center today.

8396 Sea Glass Court, Lakewood Ranch, FL 34240 l 941.313.3852

From University Parkway turn south onto Lorraine Road and follow the signs to Wild Blue at Waterside

6 COVER STORY

Building Bridges: 2025 RASM President Debi Reynolds Unveils Her Inspiring Vision for the Year Ahead

Few leaders are as authentic, modest, and passionate as Debi Reynolds. As Managing Broker with SaraBay Real Estate, Inc., and now the newly installed President of the Realtor® Association of Sarasota and Manatee (RASM), Debi exemplifies exceptional leadership and dedication. On December 12, guests at the 2024 RASM Installation and Awards Banquet, held at the Marriott Palmetto Resort & Spa, celebrated the transition of leadership, bidding farewell to outgoing president Tony Barrett. Debi captivated the audience as she shared her inspiring vision for the Association’s future. The evening also celebrated the installation of the 2025 RASM officers and directors and honored nine outstanding award recipients.

RRCF Setting Goals for 2025

As we dance into this new year, it’s time to celebrate our accomplishments and reflect on the goals we’ve achieved and those that fell just short. Looking back, 2024 was a year of adjustments, growth, and remarkable achievements. 23 29 14

2025 Global News & Goals

Lori Cashi-Haught, 2025 Global Chair, shares her agenda for the new year as well as her appreciation for the GBS’s accomplishments in 2024 agenda. RASM proudly announces that the GBC has earned NAR’s Platinum Global Business Award for the second consecutive year.

PDC Time Management Tips

As real estate professionals, our success often hinges on how effectively we manage our time. Between showings, client meetings, marketing, and paperwork, it’s easy to feel like we are pulled in many different directions.

RASM South - 2320 Cattlemen Road

Sarasota, FL 34232

RASM North - 2901 Manatee Ave W Bradenton, FL 34205

Phone: 941-952-3400

FAX: 941-952-3401

www.MyRASM.com

STAFF CONTRIBUTORS:

Vice President of Operations & IT:

Jesse Sunday

Vice President of Advocacy & Member Programs: Maxwell Brandow

Communications Director :

Brandon Gay

Member Services Director : Jessica Montague

Professional Development Manager: Denise Ricciotti

Marketing and Communications Coordinator:

Amanda Freed

Magazine Editor: Beth Sunday

2025 ASSOCIATION OFFICERS:

President:

Debi Reynolds, SaraBay Real Estate, Inc.

President-Elect:

David Crawford, Catalist Realty LLC

Vice President:

Anita Lambert, Sotheby’s International Realty

Treasurer:

Julia Montei, Keller Williams Classic Group

Immediate Past President:

Tony Barrett, Barrett Realty, Inc.

Chief Executive Officer: Jeff Arakelian

MISSION STATEMENT:

Empower and engage our Realtor® Community by delivering essential services, resources, education, and experiences that elevate member success and professionalism, while advocating for Realtor® initiatives and private property rights.

VISION STATEMENT:

We are an innovative and relevant association that elevates the standards of professional excellence, and are critical to our members’ success, while providing value to our community.

SUBSCRIPTIONS:

The annual dues of every member of the REALTOR ® Association of Sarasota and Manatee, Inc., includes a one-year digital subscription to ELEVATE Magazine. Editorial ideas and manuscripts are welcomed.

MAGAZINE DISCLAIMER:

Byline articles and columns express the opinions of the writers and do not necessarily reflect the policies or sentiments of the REALTOR® Association of Sarasota and Manatee, Inc., and its affiliates (together, the Association). All submitted copy is subject to editing. Copyright © 2025 REALTOR® Association of Sarasota and Manatee, Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Advertisements in the publication do not constitute an offer for sale in states where prohibited or restricted by law. Additionally, the Association makes no guarantee and takes no responsibility for the accuracy of any third-party advertisements in this publication. All liability with respect to actions taken or not taken based on the contents of this publication are hereby expressly disclaimed. The Association has provided the content of this publication “as is” and without warranty of any kind, express or implied, and as such, is not responsible or liable for the accuracy, content, completeness, legality, or reliability of the information.

ADVERTISING:

For information on advertising and article submissions, contact Beth Sunday, Magazine Editor, at 941-952-3417 or email Beth@MyRASM.com

Broker Connections

By: Jeff Arakelian, RASM CEO

It’s a new year! With most new year’s, we tend to look to refocus or try something new and different. That holds true for our Association also.

In 2025, the Association will refocus its’ initiatives with our Broker-owner REALTOR® Members. Our Broker relations will be a high priority for our programming this year. Debi Reynolds, 2025 President, has placed a priority on connecting with our Brokers. RASM will be on the road to visit with brokers in outlying areas to provide information on our programs and services and to hear their concerns to enable the Association to better serve them.

We are planning to add a broker relations specialist to our staff who will be devoted to making contact in the field with our brokers. This will provide a vital communications link between our Brokers and the Association.

Our Broker Advisory Council will continue into its’ second year. The Council will help the Association in developing programs for Brokers by serving as a sounding board or initiating relevant programs themselves.

“Connecting and communicating with our Broker Members is mission-critical for our Association this new year. Brokers are urged to look to the Association for the resources and information to Thrive in ’25.”

Lastly, our ever-changing legal environment is likely to bring significant changes affecting condos, flood disclosure, a new purchase and sale agreement, foreign buyer purchases, and more. RASM will provide Brokers with what they will need to be kept current and to understand this new information to be able to share it with their agents.

Connecting and communicating with our Broker Members is mission-critical for our Association this new year. Brokers are urged to look to the Association for the resources and information to thrive in ’25. We wish all of our members the best in 2025, especially our Brokers. •

Building Bridges: 2025 RASM President Debi Reynolds Unveils Her Inspiring Vision for the New Year

Few leaders are as authentic, modest, and passionate as Debi Reynolds. As Managing Broker with SaraBay Real Estate, Inc., and now the newly installed President of the Realtor® Association of Sarasota and Manatee (RASM), Debi exemplifies exceptional leadership and dedication. On December 12, guests at the 2024 RASM Installation and Awards Banquet, held at the Marriott Palmetto Resort & Spa, celebrated the transition of leadership, bidding farewell to outgoing president Tony Barrett.

Debi captivated the audience as she shared her inspiring vision for the Association’s future. The evening also celebrated the installation of the 2025 RASM officers and directors and honored nine outstanding award recipients.

DEBI’S VISION FOR RASM IN 2025

Debi’s theme for 2025, Building Bridges, encapsulates a powerful vision of connection, collaboration, and progress for RASM. It’s a mission rooted in uniting members, communities, and the Association itself in pursuit of shared goals and a brighter future.

TAKING RASM ON THE ROAD

In 2025, Debi’s goal is to prioritize deeper connections with RASM’s 9,000+ members through its innovative initiative, RASM on the Road. This program will bring the Association directly to brokers and their teams, hosting town hall meetings across the regionfrom Palmetto to Parrish, Venice to Myakka City, and beyond, including Siesta Key, Longboat Key, and Anna Maria Island.

By delivering resources, educational opportunities, and personalized support straight to members’ offices, RASM aims to strengthen relationships, foster understanding, and empower Realtors® to thrive. This innovative approach underscores a commitment to accessibility and relevance, tailoring solutions to meet the unique needs of each member. For Debi, it’s more than just bridging physical distances; it’s about cultivating a sense of belonging and unity, ensuring every member feels equipped to succeed in their role as champions of homeownership and the Realtor® brand. Through these efforts, RASM will cultivate a shared vision of growth, collaboration, and excellence in the real estate community.

“I stand before you tonight deeply honored, humbled, and incredibly inspired for what lies ahead for RASM. The theme for this year is ‘Building Bridges.’ It represents the vision of connection, collaboration, and progress for RASM. Our first goal is to connect our Association with its members like never before, and we will do that through the ‘RASM on the Road’ initiative. It’s important to find out what matters to our members. What matters to you matters to us. We want our members to feel empowered to thrive,” added Reynolds.

THRIVE IN 25: ADVANCING ADVOCACY AND COMMUNITY IMPACT

Debi’s theme continues with the advancement of RASM’s advocacy efforts. The second “bridge” RASM is building in 2025 focuses on innovation and advocacy through Thrive in 25, an initiative aimed at enhancing the RASM Realtor® Charitable Foundation (RRCF) and amplifying the influence of the REALTOR® Party Action Committee (RPAC).

“Thrive in 2025 will focus on growing the RRCF through multiple opportunities for members to donate, creating awareness campaigns, and encouraging direct engagement,” added Reynolds. “The Foundation’s growth will be driven by increased opportunities for member donations and heightened awareness of its profound community impact. Sustainability will take center stage as RASM reduces reliance on traditional fundraising events, ensuring the foundation continues to make a difference in the lives of those it serves.”

Meanwhile, Debi remains focused on supporting RPAC as a cornerstone of RASM’s advocacy efforts. By investing in RPAC, Realtors® can make a real difference in protecting private property rights, promoting affordable housing, and defending the American dream of homeownership.

“In 2025, we will amplify our effort to bolster RPAC,” added Reynolds. “RPAC is more than just a committee; it is the backbone of our industry. Let’s not just meet our goals in the new year; let’s exceed them, becuase every single dollar invested in RPAC is a step towards safeguarding the communities that we serve.”

ROLLING WITH THE CHANGES

In a world where change is constant, adaptability is key. The real estate landscape evolves daily, driven by economic shifts and technological advancements. Yet, Realtors® are more than ready for the challenge.

“No matter the challenges, we persevere,” said Reynolds. “Why? Because we are not just Realtors®; we are leaders, advocates, and bridge-builders. Together, we will navigate every twist and turn, pushing forward with strength and resilience.”

As 2025 President, Debi acknowledges the resilience and innovation within the Association. Drawing inspiration from REO Speedwagon’s iconic anthem, “Roll with the Changes,” she emphasizes the importance of embracing transformation with strength and optimism.

ADVICE FOR FUTURE LEADERS

Debi aims to inspire others to get involved, drawing from her own experience of receiving encouragement on the path to leadership positions within the Association.

“I am standing here tonight in part thanks to those who inspired me to take the chance on leadership opportunities. Thank you to those key people who tapped me on the shoulder and said, ‘You’ve got this.’ I encourage you all to be that person who supports others in the same way. Be part of someone else’s success story,” said Reynolds.

LOOKING AHEAD

Debi’s call to action for 2025 is clear: Build Bridges that connect members, strengthen advocacy, and prepare Realtors® for the inevitable twists and turns of an evolving industry. Guided by innovation, leadership, and unwavering commitment, RASM is poised to make 2025 a year of unparalleled progress.

“I am so grateful to serve as your 2025 president and energized by the possibilities ahead. As we embark on this journey together, I want to thank each of you -our members, our leaders, and our families - for your commitment to this association and the communities we serve. Let’s keep Building Bridges, let’s keep championing homeownership, and let’s keep rolling. Here’s to an incredible 2025. Let’s thrive together,” added Reynolds.

2024 INSTALLATION HIGHLIGHTS

NEWLY INSTALLED OFFICERS:

President: Debi Reynolds, SaraBay Real Estate, Inc.

President-Elect: David Crawford, Catalist Realty LLC

Vice President: Anita Lambert, Sotheby’s

International Realty

Treasurer: Julia Montei, Coldwell Banker Realty

2023 - 2025 BOARD OF DIRECTORS:

Tony Barrett, Barrett Realty (as Immediate Past President)

Beth Beckert, Sarasota Global Realty

Jessica Bow, RE/MAX Platinum Realty

Nathan Butrum, NextHome Excellence

Pam Charron, Compass Florida

Amy MacDougall, Ian Black Real Estate

Brooke Mailloux, Florida SunCoast Real Estate

Rachel McCoy, Coldwell Banker Realty

Marcia McLaughlin, RE/MAX Alliance Group

Brian Partie, Engel & Völkers Suncoast

Derek Patti, NextHome Excellence

2024 AWARD RECIPIENTS:

REALTOR® of the Year:

Tony Veldkamp, SVN Commercial Advisory Group President’s Award:

Paula Cashi, Coldwell Banker Realty

Distinguished Service Award:

Linda Formella, Linda Formella Real Estate

Global Commitment Award:

Anita Lambert, Premier Sotheby’s International Realty

YPN Member of the Year:

Alina Kirilenko, Berlin Patten Ebling PLLC Humanitarian of the Year:

Julianna Burns, Berkshire Hathaway Florida Realty

Business Partner of the Year:

Natalie G. Coldiron, Natalie G Coldiron, PLLC

Commercial REALTOR® of the Year:

Neil D. McCurry, Jr., Seacoast Bank

CREA President’s Award:

Kyle Hembree, Hembree & Associates, Inc.

THANK YOU TO OUR 2024 ANNUAL PLATINUM SPONSORS:

Alliance Group Mortgage

An Organized Move

Berlin Patten Ebling Liberty Title of the South, Inc. Peace of Mind Home Inspection

Preferred Settlement Services

Suncoast One Title & Closings, Inc.

Sunshine Movers

SWF Home Inspections •

Neal Communities

By: Michaela Stamm, New Home Sales Associate, Neal Communities

Michaela Stamm is a 39-year-old Kansas City native and former Orlandonian who introduced herself to RASM as a mortgage lender just shy of 4 years ago. She quickly made a splash with her enthusiastic grassroots marketing efforts, bubbly nature, and impressive industry knowledge. She shifted by licensing herself as an agent, completing the GRI designation, and is now a New Home Sales Associate for Neal Communities. With a diverse background, including work as a consultant designer for a home remodeling company, Michaela brings a unique perspective, combining aesthetic sensibility with the analytical skills and understanding of market dynamics her MLO and notary signing agent experience laid the groundwork for.

In her current role, Michaela focuses specifically on selling a townhome product in Grand Park in South Sarasota. With homes offering nearly 1,800 square feet on water or preservation-only home sites, using all-block construction, and prices starting at $344,990, she provides us with a unique solution that is hard to find elsewhere in town!

Outside of work, Michaela takes pride in being plugged into the social scene. Recently, she found her philanthropic home, Sunshine from Darkness, a nonprofit organization focused on advocacy for Sarasota adolescents’ mental wellness, a cause close to her heart.

She can also be caught wining and dining, supporting the local restaurant scene, with her lovely boyfriend or fabulous colleagues. Her recent move into historic Laurel Park’s central location is exciting. She hopes to continue connecting with like-minded people to create fun memories together, a gift her friends would call her superpower. She shares the same core belief as her employer, that, “Where you live matters,” and she very much wants her buyers to feel the same. •

Listing Property at Excessive Price

By: National Association of REALTORS® Interpretations of the Code of Ethics Agreement Case 1-23: (Adopted November, 1993 as Case #727.Revised April, 1994. Transferred to Article 1 November, 1994.)

Mr.A was about to retire and move to a warmer climate, and had discussed the sale of his house with a number of brokers. He dropped in on REALTOR® B to discuss the matter and said that various brokers had told him he should expect to sell the property at from $150,000 to $158,000. “Oh, that sounds low to me,” said REALTOR® B, “property moves well in that neighborhood and I recall that your house is in good shape and well landscaped. Give us an exclusive on it at $168,000 and we’ll make a strong effort to get you what your property is really worth.” REALTOR® B got the listing.

He advertised the property, held it open on weekends, had many inquiries about it, and showed numerous prospective buyers through it for a few weeks, but received no offers. When activity slowed, and the client became concerned, REALTOR® B was reassuring. “We’ll just keep plugging till the right buyer comes along,” he said. When the 90-day exclusive expired, REALTOR® B asked for a renewal. He told the client that new houses coming on the market were adversely affecting the market on resales of existing houses, and recommended lowering the price to $158,900. Client A ruefully agreed, but the lowered price did not materially increase buyer interest in the property. As the term of the 90day extension of the listing neared, REALTOR® B brought Client A an offer of $150,000 and strongly recommended that it be accepted. But the client objected. “You told me it was worth about $168,000 and sooner or later the right buyer would pay that price. Meanwhile similar houses in the neighborhood have been selling within 30 to 60 days at around $156,000.”

“I know,” REALTOR® B said, “but six months ago we had a stronger market and were at the most favorable time of the year and $168,000 was not an out-of-line price at that time. But now we’re in the slow time of the year and the market is off. All things considered, I think the $150,000 offer in hand is a good one. I doubt that a better one will come along.”

Client A accepted the offer and complained against REALTOR® B to the local Board of REALTORS®, charging REALTOR® B with misinforming him as to fair market value apparently as a means of obtaining the listing of his property.

At the hearing, the facts as set out above were not disputed. Questioning developed the additional fact that at the time of the original listing REALTOR® B had not gone through the house to make a systematic appraisal of opinion of value, and that his recommended offering price was not based on a systematic review of sales in the neighborhood. Members of the Hearing Panel pointed out that the neighborhood in question was a development of houses, basically the same in size and quality, that had been put on the market about 10 years earlier at prices varying from $145,000 to $150,000; that good location and land development practices had maintained a good market for resales, but there was no indication that any property in the immediate neighborhood had been resold for as high as $160,000. When told that circumstances tended to bear out the complainant’s charge that REALTOR® B’s recommended price was a stratagem to obtain the listing, REALTOR® B’s defense was that he felt he had a right to take an optimistic view of the market.

It was concluded that REALTOR® B was in violation of Article 1 of the Code of Ethics. •

Published with the consent of the NATIONAL ASSOCIATION OF REALTORS®. Copyright NATIONAL ASSOCIATION OF REALTORS®-All Rights Reserved.

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Protecting Your Buyers & Sellers in Post Hurricane Florida

The 2024 hurricane season left an indelible mark on Florida, with devastating storms such as Debbie, Helene, and Milton causing widespread damage and economic losses estimated at $500 billion. RASM has reached out to our knowledgeable Realtor® Attorney Joint Committee to help members to recognize the red flags of exploitative real estate offers, and provide actionable advice to safeguard both homeowners and sellers.

JODI M. RUBERG, SHAREHOLDER TRENAM LAW

Post-Hurricane Contracts

Here in our area, we were all impacted in one way or another from the 2024 hurricane season, whether it be from Hurricane Debbie, Helene, Milton, or a combination of the three. The 2024 hurricane season will go down in history as one of the most destructive seasons on record. According to AccuWeather Chief Meteorologist Jon Porter, the 2024 hurricanes caused an estimated $500 billion in total damage and economic loss. Following the seemingly never-ending chaos, many of us jumped into action squeegeeing flood waters from our homes and businesses, ripping out wet drywall, and making multiple trips to the nearby laundromat (thanks to power outages and damaged appliances!). Too soon? It sure does feel like it!

Many Florida homeowners desperate for contractors such as roofers or water remediation companies and were forced to “sign [contracts] now and ask questions later,” to get the necessary repairs started. Unfortunately, many homeowners unknowingly executed agreements containing assignment of insurance benefits (“AOBs”) in exchange for services. In recent years, these AOB contracts have been the focus of increased scrutiny by the courts and as a result now are often invalid and unenforceable.

An AOB allows a third-party contractor (referred to as an “assignee”) to collect benefits from an insured’s

insurance policy (the “assignor”) in exchange for the services or repairs which may be covered under the assignor’s insurance policy. Another example of contractors who typically benefit from these arrangements are auto windshield repair companies (you, as the insured do not pay out of pocket because the contractor collects the money directly from your insurance carrier). This arrangement often is helpful to those without the resources to pay up front and allows the homeowner to get their home fixed without shelling out additional money. The homes get fixed, and the contractors get paid by the insurance carriers. It seems like a win-win. However, in the past, restoration contractors would unilaterally increase the scope of work often conducting unnecessary testing, assessments, and repairs, which led to increased costs to the insurance companies. The escalating costs ultimately resulted in a flurry of litigation between the contractor and the insurance carriers requiring the Florida legislature to step in.

In 2019, and in response to the increased litigation, the legislature enacted Fla. Stat. 627.7152 which now governs agreements for these types of emergency repairs, and which sets out certain requirements (and very limited and rigorous exceptions) to be met to ensure that an agreement between a homeowner and contractor is valid and enforceable.

Although the use of AOBs has been prohibited in Florida for several years, many restoration contractors are uninformed about the statutory changes and may still operate using their old contracts. What does this mean for the homeowner? It means that the Agreement could very well be void, invalid, and unenforceable.

In an effort to assist and protect residential and commercial policyholders from prohibited AOBs, the Florida Department of Financial Services’ (“DFS”) recently rolled out a free online portal called, “Check My Contract,” to assist residential and commercial policyholders wherein DFS will examine storm recovery contracts to determine if they involve an unlawful Assignment of Benefits (AOB). If you are unsure about your rights, you should either submit your contract to the DFS or consult with an attorney.

Jodi Ruberg is a Shareholder at Trenam Law, where she focuses her legal practice on Real Estate and Business Transactions.

This article is meant for educational purposes only. It is not intended to serve as legal advice and should not be used as a substitute for consultation with an attorney.

MICHAEL T. HANKIN, BOARD CERTIFIED REAL ESTATE ATTORNEY, HANKIN & HANKIN

Understanding the FEMA 50% Rule and Lookback Periods in Florida Real Estate

In Florida, compliance with the Federal Emergency Management Agency (FEMA) regulations is critical, particularly when dealing with properties located in Special Flood Hazard Areas (SFHAs). One of the most commonly discussed FEMA regulation is the 50% Rule, which has significant implications for property owners, developers, and real estate professionals alike.

WHAT IS THE FEMA 50% RULE?

The FEMA 50% Rule governs substantial improvements and repairs to structures in SFHAs. It states that if the cost of improvements, modifications, or repairs to a building equals or exceeds 50% of the building’s market value (excluding land value), the entire structure must be brought into compliance with current floodplain management regulations. This often includes elevating the structure to meet base flood elevation (BFE) requirements or implementing other flood mitigation measures.

This rule applies to both improvements and repairs. For example, if a property sustains damage from a hurricane or flood, and the cost to repair that damage meets or exceeds 50% of the structure’s market value, the property owner may be required to bring the building into compliance with FEMA’s current flood standards.

MARKET VALUE AND COST CONSIDERATIONS

Determining the market value of the structure is a critical part of applying the FEMA 50% Rule. Market value typically refers to the value of the structure prior to the start of any repairs or improvements and excludes the value of the land. Appraisals, property tax assessments, or market analyses are commonly used to determine this figure. Meanwhile, the cost of the proposed work includes labor, materials, permits, and other associated expenses.

THE LOOKBACK PERIOD

A key element of the FEMA 50% Rule is the lookback period, which accounts for cumulative improvements or repairs made to the structure within a defined timeframe. Local jurisdictions may

have specific ordinances governing how long this lookback period is, but it often ranges from one to five years. For instance, if a homeowner made substantial improvements three years ago and is now planning additional work, the costs from the previous project may be combined with the new proposed expenses to determine whether the 50% threshold is met.

Understanding the lookback period is particularly important for real estate professionals and buyers, as it can impact the feasibility of planned renovations or repairs. Before purchasing a property, buyers should review past permits and construction records to assess the potential for FEMA compliance requirements in future projects.

GARRET T. BARNES, BARNES WALKER, GOETHE, PERRON, SHEA & ROBINSON, PLLC

Risky Buyers in Risky Times

As the recent storms have hit our area and impacted us greatly, we are starting to see a lot of buyers that are trying to purchase properties at very discounted levels. These buyers are taking advantage of distressed sellers and a lot of these buyers are undesirable and considered “bottom feeders” and their contracts are very poor to say the least.

CONTRACT TRAITS

Some of the traits of these contracts are as follows: usually a custom “simple” Contract and not a FAR/BAR “AS IS” Contract, out of town buyers with no address, always assignable with very low deposits (if any), do not meet minimum requirements to make a Contract enforceable in the state of Florida, no Escrow company named, no radon gas disclosure, etc., have damage provisions in the default paragraphs, which means that they can sue the seller for damages in the event of default and have easy termination rights as to buyer, they have the right to continue to market the property, a long due diligence period, there is no Realtor®/Broker involved and some want the Seller to hold a mortgage.

These Buyers usually want to make a quick hit and either flip the property and typically get the property tied up in a contract and flip the contract. The closings are very awkward in the fact that they designate their title companies either out of town or out of state.

My advice is to advise your clients to use the normal and customary methodology, procedures and forms in the sale of their properties and obtain licensed Realtors® to help them. •

Setting Goals and Creating Impact in 2025

By: Kendra Johnston, Realtor ® & Property Manager, Relax Property Management

As we dance into this new year, it’s time to celebrate our accomplishments and reflect on the goals we’ve achieved and those that fell just short. Looking back, 2024 was a year of adjustments and growth, but remarkable achievements.

MAKING AN IMPACT

While I met some but not all of my personal goals, I look back at the shared experiences while volunteering with our fellow members in the RASM REALTORS® Charitable Foundation and know we have made an impact. And while the Fundraising Committee did not exceed all of its targets, their collective efforts made a tremendous impact on our community and members last year:

ƒ $68,000 donated to local non-profits

ƒ $44,000 awarded in scholarships

ƒ $177,000 granted to members in need

These numbers are a testament to what can be accomplished when we work together with the support of our RASM members, Business Partners, and community, but they also inspire us to aim higher and grow the reach of our support.

This past year, I have been honored to serve on both the Fundraising Committee and the Grants & Benefactors Task Force, which are merging to form the Fundraising & Grants Committee. I am thrilled to announce my role as Chair, and together, we aim to amplify our impact by setting clear goals for 2025.

Extending a warm welcome and thanks to our members below for volunteering their time and passion towards our association’s collective cause.

Kendra Johnston, Chair

Kimberlee Brooks, Vice Chair

Selina Bradley

Susanna Condon

Socha Goyette

Lisa Michel

Melissa Watrobsky

MISSION FOR THE NEW YEAR

Our first meeting is set for January, where we’ll come together as a team to foster new ideas to ensure success for 2025 and years to come. Collaboration is at the heart of what makes committees like ours successful! When we combine our unique skills and experiences, we not only achieve more but also create a strong, motivated team capable of driving meaningful change.

Our committee’s mission is simple but significant: Support real estate-related charities and housing needs in our community, provide college scholarships to local students, and help our members in need during times of crisis.

HERE’S YOUR CHANCE TO TANGO!

Realtors®, Business Partners, or real estate offices, we would be honored for you to consider becoming an Annual Corporate Donor. You may choose your role as Steward, Champion, or Ambassador, and will be proudly featured on the RRCF webpage. As a Steward, a donor spotlight will be offered in one 2025 monthly ELEVATE Magazine. For more benefits & details, please visit www.myrasm.com/donate

THANK YOU

To all who have volunteered with our fundraising initiatives, donated, or spread the word, thank you. Your contributions make stories of setting goals and creating opportunities possible. Let’s make 2025 a year of meaningful impact. Happy New Year! •

New Disaster Tax Relief Law Brings Hope to Communities in Recovery

By: Max Brandow, RASM Vice President of Advocacy and Member Programs

President Joe Biden has signed U.S. Representative Greg Steube’s Federal Disaster Tax Relief Act, offering much-needed support to Americans recovering from natural disasters.

EXPANDED TAX RELIEF FOR DISASTERAFFECTED COMMUNITIES

For RASM members and the communities they serve, this law has real implications. It removes significant barriers by allowing individuals to claim disaster-related losses without itemizing deductions and eliminates the 10% Adjusted Gross Income (AGI) threshold that has long made it difficult for many to claim this relief.

The legislation also ensures that settlements for disaster victims will be tax-free. Importantly, the relief extends to those impacted by several hurricanes - Ian, Nicole, Idalia, Helene, Debby, and Milton - as well as wildfire victims in the western U.S. and residents of East Palestine, Ohio, affected by the 2023 train derailment.

“This law is a win for Floridians and communities across the country,” Steube added. “For Florida in particular, where we’ve endured multiple hurricanes in recent years, it means families and businesses can recover more quickly and with fewer financial challenges. I will always fight to ensure that our communities have the resources they need to rebuild stronger than before.”

The journey to secure this relief wasn’t easy. Since Hurricane Ian devastated Florida more than two years ago, Steube and others have pushed relentlessly to bring this legislation to fruition. The delays caused by congressional inaction left millions without access to critical disaster-related tax benefits following presidentially declared disasters.

For Florida homeowners, businesses, and property owners, the relief provided by this law comes at a critical time. As we’ve seen firsthand, Floridians have faced back-to-back disasters, with five hurricanes since Ian alone.

“This legislation represents a huge win for our state,” Steube said. “It will bring hundreds of millions of dollars in tax relief to Floridians, supporting their

recovery and helping them rebuild stronger and more resilient communities.”

As a REALTOR® Association, we know that disaster recovery isn’t just about rebuilding homes; it’s about restoring communities and livelihoods. This law represents a critical step forward in making recovery easier for countless families across Florida and beyond.

A PREVIEW OF THE 2025 STATE LEGISLATIVE PRIORITIES

With the state legislative session still months away, our current efforts are centered on setting broad goals rather than concentrating on specific legislation. These overarching objectives will shape our 2025 legislative priorities, which many of you will discuss with state lawmakers during Great American REALTOR® Days, taking place March 4–6, 2025.

THE NEED FOR MORE RESOURCES

One of our top priorities is securing additional funding for the Hometown Heroes Housing Program. The $100 million allocated earlier this year was depleted within a few months, underscoring the significant need for this initiative. We’ll be working closely with legislators to ensure continued investment. Additionally, both the House and Senate have hinted at potential updates to the groundbreaking Live Local Act enacted in 2023. We intend to actively participate in these discussions to protect its innovative housing strategies and explore new possibilities, such as expanded use of Accessory Dwelling Units.

An area that all of us RASM members can appreciate after this year’s brutal storms is home hardening, which is why a critical area of focus is advocating for more resources for the My Safe Florida Home (MSFH) and My Safe Florida Condo (MSFC) programs. These initiatives provide matching grants that help homeowners strengthen their properties against storms while potentially lowering insurance costs. Demand for these programs is exceptionally high, as evidenced by MSFH funding being fully allocated in two months and MSFC funds running out in just one week.

Our agenda also includes efforts to further reduce the Business Rent Tax, support initiatives for improving water quality, and continue dialogue with lawmakers to ensure recent property insurance and condominium reforms are achieving their intended outcomes. Lastly, defending private property rights will remain a key focus as we move into 2025. •

November 2024 Real Estate Market Report: Trends in Sarasota and Manatee Counties

By: Brandon Gay, RASM Communications Director

Th

e REALTOR®

Association of Sarasota and Manatee (RASM) has released its November 2024 real estate market report, detailing key trends across Sarasota and Manatee Counties. Based on data compiled by Florida Realtors®, the housing market in Manatee and Sarasota Counties shows a clear slowdown, with fewer sales, lower prices, and longer times to sell. There are more homes for sale, and buyers aren’t competing as much, shown by sellers getting lower offers compared to their original asking prices. This change is partly due to high mortgage rates, inflation, and homes becoming less affordable, which has made buyers more cautious. The usual seasonal slowdown in real estate, along with the market adjusting after the pandemic boom, is also playing a role. Sellers now have to wait longer to find buyers, but buyers have more options and slightly better prices. These changes mark an important shift toward a different phase in the local housing market. In this evolving market, working with a REALTOR® is essential to navigating these complexities, whether you’re buying or selling, to ensure you make informed decisions and achieve the best possible outcome.

KEY TRENDS IN SARASOTA/MANATEE NOVEMBER 2024:

ƒ Decreased Closed Sales: Both Sarasota and Manatee counties observed a year-over-year decrease in closed sales except for Manatee County single family homes.

ƒ Declining Median Sale Prices: Median sale prices have dropped across all property types, especially for townhomes and condos.

ƒ Longer Time to Sale: Median time to sale has extended year-over-year, signaling a slower market.

ƒ Growing Inventory: Inventory levels have grown in all segments, accompanied by an increase in the months’ supply of inventory

“The current trends show the market is finding its footing after the pandemic-driven surge,” said Tony Barrett, 2024 RASM President and Broker/Owner of Barrett Realty. “We’re seeing a return to more balanced conditions, similar to what we experienced before 2020, where buyers and sellers had equal opportunities to navigate the market successfully.”

SINGLE-FAMILY HOMES

In Sarasota County, there were 439 single-family home sales in November 2024, an 18.9 percent decrease from the previous year. The median sale price remained stable at $490,000 compared to last month but decreased 2 percent year-over-year. The average sale price increased 7.3 percent to $708,439, reflecting continued strength in the luxury market.

Inventory in Sarasota County increased 18.9 percent year-over-year to 3,220 active listings, with a 5.2-month supply. The median time to contract rose to 53 days, an increase of 112 percent year-over-year, while the median time to sale remained steady from the previous month at 94 days.

In Manatee County, single-family home sales increased 15.5 percent year-over-year, with 635 homes sold. The median sale price dropped 11.5 percent to $430,000, while cash sales accounted for 29.1 percent of closed transactions.

Inventory in Manatee County rose 15.5 percent to 2,442 active listings, with a 3.9-month supply. The median time to contract increased 87.5 percent year-over-year to 45 days, though it was 25 percent shorter than in October 2024. The median time to sale rose 24.4 percent year-over-year to 102 days.

TOWNHOMES AND CONDOS

The townhouse and condo market in Sarasota County experienced a 19.7 percent decline in closed sales year-overyear, with 236 transactions. The median sale price dropped significantly by 31.8 percent to $373,700, while 60.2 percent of sales were cash transactions, signaling continued investor interest.

Inventory grew by 18 percent to 1,843 active listings, with a 6.3-month supply. The median time to contract increased 209.5 percent year-over-year to 65 days, and the median time to sale doubled to 118 days.

In Manatee County, townhouse and condo sales decreased 17.7 percent year-over-year to 163 transactions. The median sale price fell 11.8 percent to $309,900, with cash sales accounting for 48.5 percent of transactions.

Inventory in Manatee County increased 32.2 percent to 1,400 active listings, with a 6.6-month supply. The median time to contract rose 71 percent year-over-year to 53 days, while the median time to sale increased 13.3 percent to 94 days.

“For buyers, the townhouse and condo market has become more accessible,” added Barrett. “Rising inventory and softened pricing mean there’s less pressure and more room for choice, making this a promising time to consider purchasing in this segment.”

SUMMARY

The housing market in Manatee and Sarasota Counties is showing signs of becoming more balanced, especially when compared to the rapid pace during the pandemic. While it may seem concerning to see fewer sales and longer times to sell, these changes bring the market closer to the steadier patterns we saw before 2020. Back then, prices grew more slowly, and there was less competition, making it fairer for both buyers and sellers. The cooling market today - with more homes for sale and prices leveling outmeans buyers have more options and less pressure, while sellers still have opportunities to make good deals. This shift is a step toward a healthier and more stable housing market, where both sides can benefit in the long run.•

Monthly Market Summary - November 2024

Single-Family Homes

Sarasota County

Monthly Market Summary - November 2024

Single-Family Homes

Manatee County

Monthly Market Summary - November 2024

Townhouses and Condos

Sarasota County

Monthly Market Summary - November 2024

Townhouses and Condos

Manatee County

Congratulations to Our RASM Global Recognition Award Recipients

By: Denise Ricciotti, RASM Professional Development Manager

The

Global

Business Council Recognition Award is granted annually to RASM members who have demonstrated a commitment to incorporating international business and education into their real estate practice, and supporting global initiatives of RASM, Florida REALTORS® and the National Association of REALTORS®.

GLOBAL RECOGNITION AWARD RECIPIENTS

ƒ Beth Beckert

ƒ Lori Cashi

ƒ Paula Cashi

ƒ Tami Cashi

ƒ Isha Aysegul Demir

ƒ Samira Easton

ƒ Anita Lambert

ƒ Debbie McHardy

ƒ Linda Moore

ƒ Carla Rayman Kidd

ƒ Glo Reber

ƒ Rita B. Smith

ƒ David Swenson •

Upcoming Global News & Goals

By: Lori Cashi-Haught, Realtor®, Team Cashi, 2025 Global Chair

If you are a member of RASM, you have probably already heard that our association has been awarded the PRESTIGIOUS Platinum award for Global Business from NAR for the second year in a row. We are one of only 12 associations to receive this award in 2024 out of 1,031 in the entire United States. We feel proud, lucky and challenged to keep the momentum going!

As your 2025 Global Chairperson, I have set several, okay many, initiatives, but here are the most important and the ones I have room to discuss.

SPOTLIGHT SERIES PAIRED WITH LIVE MISSION TRIPS

We have become known for our global spotlights which is a LIVE Zoom highlighting a country with several experts from that region explaining it’s intricacies, including lifestyle, real estate options, financing and tax expertise. We spend a little under 2 hours on a LIVE broadcast of this Zoom from the association. Afterward, we have a networking event where we provide refreshments from that region, think France….Beaujolais & Brie!

After becoming well educated on that country we will offer an opportunity for our members to travel, with like-minded professionals, on a live trade mission to that country within 2-3 months of the event. We introduce you to the country and then give you an opportunity to visit that country in person! There will be 4 spotlights throughout the year, locations TBD, but Colombia and Canada are definitely already in the books! Mission trips all over the globe are also planned throughout the year, hosted by Florida REALTORS® and others, and we will be providing a calendar with the opportunities posted on our website.

CULTURAL NIGHTS OUT

Many cultural nights out were hosted at different on-site ethnic restaurants with a peek into that culture with members’ participation and information. In October 2024, we hosted the Spicy Global Soiree at

Turmeric, an Indian restaurant, where we featured a traditional Indian dancer, Florida REALTORS® Global agent Trisha Roy. We provided a henna tattoo artist and had two of our Indian members speak about their personal experiences while snacking on some delicious Indian bites. We plan to do several more of these events, and the locations/countries are open for discussion as of yet. If you have an idea or recommendation, please feel free to reach out and let us know!

CIPS EDUCATION-CERTIFIED INTERNATIONAL PROPERTY SPECIALIST

CIPS Education-Certified International Property Specialist is an NAR designation that is earned through a series of educational classes. We not only offer these classes at RASM but plan to partner with other associations in our region, from Tampa to Naples, to offer opportunities to take these classes, earn the designation, and network with other Realtors® in those areas, while perhaps gaining exposure to those marketplaces as well. Additionally, we hosted the first-ever CIPS day in November 2024, a full day of speakers/education hosted at the association by Zoom from across the globe. It was a smashing success, and we hope to offer it again in 2025.

These are just some of the events we have planned for the upcoming year. If you’re not already a member of the Global Business Council, register now. We don’t want you to miss out on the best year ever for global events and education! •

Looking Forward to a Great 2025 for the YPN!

By: Julianna Burns , Realtor®, Berkshire Hathaway HomeServices, 2025 YPN Committee Chair

As the incoming Chair of the Young Professional Network (YPN) for 2025, I am filled with excitement and anticipation. My vision for YPN in 2025 is ambitious yet attainable: to create an environment where Realtors® can grow, learn, and connect while contributing to the greater good. Central to this vision is bringing in inspiring speakers who can spark new ideas, challenge our thinking, and equip us with tools for personal and professional growth.

LUNCH & LEARNS

Real estate is an ever-evolving industry, and staying ahead requires us to engage with thought leaders who have their fingers on the pulse of innovation, market trends, and leadership strategies. This is why YPN will be bringing in speakers on a variety of topics, including top-producing agents, tech innovators, marketing experts, and motivational leadersindividuals who can light a fire under us and empower us to achieve new heights. We will have several Lunch & Learns scheduled with some BIG names! Stay tuned for our special guest announcements by following us on Instagram: @rasmypn

TROLLEY TOURS

YPN will continue to highlight new and existing neighborhoods on our sell-out Trolley Tours! From the Barrier Islands to the east of the interstate, we’ll visit sought-after and hidden gem communities, with local legends sharing insights about the area and showcasing specific listings for you to share with your sphere of influence. Have a neighborhood in mind? Let us knowwe want to hear from you!

FUNDRAISING

As a passionate advocate for housing-related causes, I am equally dedicated to leveraging our platform to give back while having a great time. This year, the YPN committee is committed to raising funds for housingrelated charities at our Annual Fundraiser in May. Our fundraiser will be an incredibly fun event - bring your friends and family to support the cause! This past

hurricane season, coupled with the already high need for help across our counties, significantly depleted the resources of the RASM REALTOR® Charitable Foundation (RRCF). YPN looks forward to contributing to RRCF in an unprecedented way - with your help.

RPAC

Housing is at the heart of what we do as realtors, and everyone deserves to have access to safe, affordable, and dignified living spaces. Strengthening our partnership with the Realtor® Political Action Committee (RPAC) is one of the best ways to do that! Expect to hear more throughout the year on RPAC initiatives, securing homeownership rights, and more.

YOU’RE INVITED!

So, here’s my invitation to every YPN member: Let’s do this together! Not yet a member? Sign up! Whether you’re a seasoned pro or just starting out, your voice matters, and your contributions count. Let’s make 2025 a year of epic growth, meaningful impact, and unforgettable connections. Dream big, work hard, and let’s change lives - ours, our clients, and the communities we serve.

Here’s to an incredible year ahead! •

Spotlight on Indian Beach: A Historic Sarasota Gem

By: Daniel Treiman, Realtor®, Michael Saunders & Company

Nestled along the sparkling waters of Sarasota Bay, Indian Beach is one of Sarasota’s most historic and captivating neighborhoods. Celebrating 100 years since its annexation into Sarasota in 1925, this area exudes charm, history, and cultural significance. Known for its architectural diversity and natural beauty, Indian Beach remains a soughtafter enclave for discerning homeowners and history enthusiasts alike.

A STORIED PAST

Historic records show that Indian Beach has been a desirable place to live for over 5,000 years, beginning with Native American communities who settled along its shores to hunt, fish, and trade. Eventually, the area became a haven for wealthy industrialists and socialites, drawn to its tranquil bay views and secluded estates. The neighborhood’s annexation in 1925, during Sarasota’s land boom, integrated it into the city, solidifying its place in Sarasota’s cultural and residential identity. This connection to Sarasota’s expansion helped foster nearby institutions like the Ringling Museum of Art and Ca’ d’Zan, John and Mable Ringling’s opulent winter home, still transporting visitors to the glamorous Roaring Twenties.

ARCHITECTURAL TREASURES

The neighborhood showcases an eclectic mix of architectural styles, from Mediterranean Revival to midcentury modern. Among its crown jewels is Casa Arula at 4311 Bay Shore Road, a 1925 Mediterranean Revival masterpiece celebrating its centennial. Originally built for New York businessman Ara Leonhauser and his wife, Luella, this estate boasts a storied past, including hosting public tours during its stint as a Symphony Showcase house in 2001. Modern updates, such as a bayside pool and a second-floor Juliet balcony that overlooks the double-height solarium, enhance its vintage character while maintaining its historic integrity.

CULTURAL AND NATURAL ATTRACTIONS

Indian Beach is a stone’s throw from Sarasota’s premier cultural destinations, including the Ringling Museum, the Asolo Theatre, and New College of Florida. Its rich ties to circus history - beginning in 1927 when John Ringling moved the circus’s winter headquarters to Sarasota - add another layer to its allure. Residents enjoy quick access to downtown Sarasota, the Sarasota Jungle Gardens, and the pristine shores of Lido and Longboat Key.

REAL ESTATE SNAPSHOT

Homes in Indian Beach range from charming midcentury cottages to grand waterfront estates, with prices spanning $500,000 to well over $10 million. For discerning buyers in the Sarasota market, Indian Beach offers a rare combination of history, location, and prestige - a testament to Sarasota’s enduring appeal. •

Photography credit: Daniel Treiman

RASM Leadership Academy Graduate, Class 0f 2021

By: Meagan West Jones, Engel + Voelkers

For Meagan West Jones, 2021 was a year of transformation.

It was the year she graduated from the RASM Leadership Academy, setting her on a trajectory that would change her career and leadership path forever. Recommended by her broker to apply, Meagan joined the Leadership Academy without fully knowing the immense impact it would have on her life. Today, she serves as the Director of Productivity for Engel + Voelkers, applying the leadership skills she developed through the Academy in her daily work.

BUILDING LASTING CONNECTIONS

When reflecting on her time in the Leadership Academy, Meagan recalls that the most memorable aspect was the relationships she built. “The connections I made during the Academy have lasted long after graduation. It wasn’t just about learning leadership skills; it was about forming meaningful, lasting bonds with my classmates and mentors,” she shared. These relationships have not only helped her professionally but have also enriched her personal life.

LEADERSHIP SKILLS THAT LAST

The lessons Meagan learned in the Leadership Academy have become integral to her success. “The Academy helped me with the organization of events, delegation, accountability, and communication - skills that I use every single day,” she said. In her role as President of the Women’s Council of REALTORS® Sarasota and Vice Chair for the RASM Expo/Conference committee, Meagan has drawn heavily on the knowledge and experience gained during the Leadership Academy.

Her ability to lead official board meetings, thanks to her training in Roberts Rules, has been a vital asset. “Understanding the structure of meetings and using proper procedures has helped me tremendously in my leadership roles,” Meagan added. The organizational structure and support from RASM’s staff liaisons also left a lasting impression, as Meagan has since applied many of those skills in her business and leadership roles.

A CHAMPION FOR RASM AND ITS MEMBERS

Since graduating, Meagan has not only been an active member of RASM but also an advocate for everything the organization offers. “I’ve served on a number of committees, participated in fundraising events like REALTOR® Day, and I’m now Vice Chair for the Conference/Expo committee,” she said. Meagan consistently encourages other Realtors® to take advantage of RASM’s diverse offerings, from education to market statistics and networking opportunities.

Meagan’s journey is a testament to how the Leadership Academy prepares participants to give back to their

professional communities. “I am always eager to share my experience and encourage others to take part in RASM initiatives, especially newer agents who may not be aware of all the resources available to them,” she noted.

A LEADERSHIP JOURNEY CONTINUES

Meagan’s post-Academy journey has been filled with leadership roles and opportunities. In addition to serving as President-Elect and then President of the Women’s Council of REALTORS® Sarasota, she earned the opportunity to serve as CEO for two real estate organizations, and most recently as Director of Productivity for Engel & Voelkers Suncoast coaching agents from the Lakewood Ranch, Sarasota, Venice, and Naples area. “The skills I developed in the Academy have been essential in my learning journey as I learned how to not only deepen my own leadership skills, but also learned how to pour into others and empower them on their own leadership journeys,” she shared.

Her leadership doesn’t stop with her professional roles. Meagan has also given back to the Leadership Academy itself by serving as a mentor to new participants. “It’s rewarding to help guide future leaders through the Academy, and I’m proud to contribute to an experience that was so impactful for me,” she said.

A STRONG NETWORK OF SUPPORT

The connections Meagan made through the Leadership Academy continue to influence her career. Relationships with colleagues like Julianna Burns, Anita Lambert, Amy Worth, and Julia Montei helped guide her journey through Women’s Council leadership, while her Leadership Academy classmates have become lifelong friends and collaborators. “I cherish the exclusive Leadership Academy Alumni events, where I can reconnect with my classmates and continue building those relationships,” she said.

ADVICE FOR FUTURE LEADERSHIP ACADEMY APPLICANTS

When asked what advice she would give to someone considering applying for the Leadership Academy in 2025, Meagan is clear: “Challenge yourself. The Academy will help you grow, learn, and reach your full potential. The relationships you build and the skills you develop will last a lifetime,” she said. Whether you’re an experienced agent or new to the industry, the Leadership Academy offers something for everyone, from personal growth to professional development.

For Meagan, the RASM Leadership Academy has been a key turning point in her career, and she continues to advocate for its value to anyone looking to enhance their leadership skills. “It’s about more than just learning how to lead; it’s about building a community, discovering your own potential, and forming connections that will last a lifetime,” she concluded.

As Meagan West Jones continues to lead with confidence and grace, her journey is a shining example of what’s possible with the right support, skills, and network - a true testament to the impact of the RASM Leadership Academy •

Leadership Academy Graduate, Class 0f 2010

By: Michael Bruno, Michael Saunders and Co.

Michael Bruno took a significant step forward in his leadership journey by participating in the RASM Leadership Academy. For Michael, the Academy was not just about honing his skills - it was a gateway to building lasting relationships and a foundation for a thriving career in leadership within the real estate industry. Now, more than a decade later, Michael reflects on the transformative experience and how it continues to shape his professional life.

THE START OF A LEADERSHIP JOURNEY

Motivated by his desire to continue growing as a leader, Michael applied for the Leadership Academy, knowing it would help him chart a path forward. “I wanted to continue my leadership journey,” he explains. “The Academy exposed me to others who shared the same goals and taught me invaluable lessons on what makes a good leader.” Those lessons have stayed with him throughout his career, helping him navigate challenges and opportunities alike.

BUILDING BONDS THAT LAST A LIFETIME

For Michael, the most memorable aspect of the Leadership Academy wasn’t just the leadership skills he gained - it was the deep connections he made. “The bonding and lasting relationships that developed throughout the program are the most memorable part of this journey,” Michael shares. “All these years later, we can still rely on one another for support or guidance whenever it’s needed.” These enduring friendships have been a cornerstone of his leadership success.

LESSONS THAT STAND THE TEST OF TIME

The Leadership Academy has left a lasting impact on how Michael approaches both real estate and leadership. One of the most valuable lessons he learned is the art of communication. “It’s not necessarily what you say, but how you say it that makes others feel your passions and leadership abilities,” Michael emphasizes. “And attitude matters - how you start or finish even the smallest projects reflects who you are and what you’re capable of.”

This focus on communication and attitude continues to influence his leadership style. Whether he’s managing a real estate transaction or serving on a committee, Michael stops to consider what outcome he wants and how to achieve the best result for everyone involved.

MAKING AN IMPACT AT RASM AND BEYOND

Since graduating from the Leadership Academy, Michael has used his leadership skills to contribute to RASM and the broader real estate community. He believes strongly in the power of teamwork. “Starting a new committee can be daunting, but selecting the right individuals, developing the right products and services, and achieving the right results can only be accomplished by a team effort,” he explains. “The skills of one are limited, but the skills of all are extraordinary.”

Michael’s dedication to teamwork and leadership has led him to take on significant roles, including serving as President of RASM, District Vice President for Florida REALTORS®, and Florida REALTORS® RPAC Chairperson of the Year. His leadership doesn’t stop there - he has also served as a Florida REALTOR® and NAR Director, playing an integral role in shaping the future of the industry. In 2022, he had the honor of serving as Chair of the Leadership Academy Committee, giving back to the very program that helped launch his leadership journey.

HELPING OTHERS ACHIEVE SUCCESS

Today, Michael is at the pinnacle of his career, but his greatest joy comes from helping others achieve their leadership goals. “You can’t always be president of an organization, but maybe you have what it takes to help someone else get there,” he says. As a mentor and leader, Michael finds fulfillment in guiding others on their own leadership journeys, watching them grow and succeed just as he did.

PROFESSIONAL AND PERSONAL CONNECTIONS

The connections Michael made during the Leadership Academy continue to have a profound impact on him. “Bonding with those around you has been a joy and a heartwarming experience,” he reflects. “Getting to know staff, leadership, and peers on a deeper level has been extremely impactful. Respecting, appreciating, and building that level of trust is something I will always carry with me.”

A WORD OF ADVICE FOR FUTURE APPLICANTS

When asked if he would recommend the Leadership Academy to others, Michael’s response is a resounding “Yes!” His advice to those considering applying for the 2025 Academy is simple: “Go for it! Start with an open mind and heart - you’re going to meet some amazing individuals, learn some awesome skills, and graduate a very different person than when you started. Plus, you’ll make a few new lifetime friends along the way.”

For Michael Bruno, the RASM Leadership Academy has been a pivotal experience that has shaped his career, his leadership style, and his connections within the real estate community. His story is a powerful reminder of how investing in leadership development can lead to personal growth, professional success, and lasting friendships. •

Time Management for Busy Real Estate Professionals: Planning for a Successful Year Ahead

By: Derek Patti PLLC, Realtor®, NextHome Excellence

As real estate professionals, our success often hinges on how effectively we manage our time. Between showings, client meetings, marketing, and paperwork, it’s easy to feel like we are pulled in many different directions. By mastering time management and incorporating strategic annual planning, we can set themselves up for a productive and fulfilling year. Several books, including Ninja Selling by Larry Kendall, The 12 Week Year by Brian Moran, and Atomic Habits by James Clear, provide proven frameworks for achieving this success.

START WITH YOUR GOALS: DEFINE SUCCESS FOR THE YEAR

In The 12 Week Year, Moran highlights the power of short-term, focused planning to accomplish goals faster. Instead of thinking in 12-month cycles, break your year into 12-week sprints. Define specific, measurable goals, such as production targets or lead generation milestones, and set weekly actions to achieve them.

ƒ Tip: If your goal is to sell 24 homes this year, focus on selling six homes every 12 weeks. Smaller time frames create urgency and clarity.

TIME BLOCKING: PRIORITIZE THE NONNEGOTIABLES

Ninja Selling emphasizes the importance of daily rituals and time blocking to maintain a consistent pipeline. Set aside time for prospecting, client followups, and personal development. Treat these as nonnegotiable appointments.

EXAMPLES OF ESSENTIAL TIME BLOCKS:

ƒ Morning Routine: Kendall recommends a strong daily habit of gratitude, goal review, and lead follow-up.

ƒ Prospecting (e.g., 9:00 AM–11:00 AM daily): Focus on client calls, networking, or digital outreach.

ƒ Weekly Reflection: Carve out time to review progress and plan the following week.

Controlling your schedule will help you prevent distractions and maintain momentum!

FOCUS ON TIME MANAGEMENT HABITS

James Clear’s Atomic Habits stresses the compounding power of small, consistent habits over time. Incorporate habits like:

ƒ The 80/20 Rule (Pareto Principle): Focus on the 20% of tasks that generate 80% of results (e.g., lead generation and client communication).

ƒ Batching Tasks: Group similar tasks (e.g., emails, social content) into one time block to improve focus.

ƒ Setting Boundaries: Learn to say “no” to tasks that don’t align with your goals, ensuring personal time remains protected.

Over time, these habits build the foundation for a productive and sustainable career.

PLAN WITH INTENTION: TOOLS AND CHECK-INS

Both The 12 Week Year and Ninja Selling emphasize the value of regular check-ins.

ƒ Weekly and Monthly Planning: Use Sundays to identify your top priorities for the week ahead.

ƒ Quarterly Reviews: Reflect on what’s working, assess your progress, and adjust strategies if necessary.

ƒ Ask Yourself: Are you on track? Where are you excelling? What needs more focus?

By tracking progress frequently, you can change course and/or correct before challenges derail your goals entirely!

BALANCE WORK AND LIFE

Finally, all high-performing Realtors® recognize the importance of rest. Ninja Selling reminds us that “energy is finite,” so scheduling downtime is as important as work. Plan vacations, family time, and hobbies to recharge and maintain peak performance. It can’t be all work and no play!

If you haven’t already, I would highly recommend reading or listening to Ninja Selling, The 12 Week Year, and Atomic Habits as they provide Realtors® with actionable tools to manage their time and achieve consistent success. By setting clear goals, prioritizing key activities, and building sustainable habits, you can create a roadmap for a productive year ahead. Success isn’t about doing more - it’s about doing what matters most consistently!

RASM’S GOAL-SETTING CLASS

Ready to get your goals on track for 2025? Attend the RASM Goal Setting Class online on January 13. Register at myrasm.com/calendar.

Understanding the New NAR Fair Housing Training Requirement

By: Denise Ricciotti, RASM Professional Development Manager

St arting January 1, 2025, all National Association of REALTORS® (NAR) members must complete two hours of fair housing training every three years as a condition of membership. This new rule applies to both new-member applicants and existing members and aligns with NAR’s Code of Ethics training cycle.

WHAT DOES THIS MEAN FOR RASM MEMBERS?

This requirement is part of NAR’s Fair Housing Action Plan: ACT!, which emphasizes accountability, culture change, and training to ensure REALTORS® actively protect housing rights. To help you meet this obligation, RASM is committed to supporting our members with accessible training options.

We are offering four courses, titled Fair Housing and You: Be the Change, in early 2025 to help you fulfill this requirement and get it done early. Register for these classes at myrasm.com/calendar

CHOOSE ONE THE FOLLOWING DATES:

ƒ January 7, 2025 1:30pm RASM South

ƒ February 6, 2025 1:30pm RASM North

ƒ March 11, 2025 1:30pm RASM South

ƒ April 9, 2025 1:30pm RASM North

APPROVED TRAINING OPTIONS

Courses that satisfy this requirement include:

ƒ At Home With Diversity: Helps real estate professionals work successfully in a diverse marketplace.

ƒ Bias Override: Overcoming Barriers to Fair Housing: Assists in identifying and interrupting stereotypical thinking to avoid fair housing violations.

ƒ Fairhaven: NAR’s online fair housing simulation, which is being updated to meet the two-hour requirement and will serve as the no-cost option.

ƒ C2EX: Earning this endorsement satisfies both Fair Housing and Code of Ethics Requirements.

ƒ Fair Housing and You: Be the Change: A Florida REALTORS® CE class which offers 2 Florida State specialty credits.

WHY IS THIS IMPORTANT?

Fair housing is a cornerstone of your profession, ensuring equal opportunities in housing for all. By meeting this requirement, Realtors® reaffirm their commitment to ethical business practices and inclusivity in the real estate industry.

RASM is proud to provide the resources and support our members need to stay informed and compliant. Be sure to take advantage of these upcoming training opportunities and fulfill the new requirement early. For questions please contact us at education@myrasm.com

REALTORS® NEWLY DESIGNATED & CERTIFIED

Accredited Buyer’s Representative (ABR®)

ƒ Lindsey Suzanne Brudi, Coldwell Banker Realty

ƒ Brooks Cundiff, Fine Properties

ƒ Candy Genot, Bright Realty

ƒ Rick Libro, Fine Properties

ƒ Beverly V. Perez, Fine Properties

ƒ Susan Phelps, Berkshire Hathaway HomeService

ƒ Jennifer Putnam, Coldwell Banker Sarasota Cent.

ƒ Mirtha Mimi Riggio, Preferred Shore LLC

ƒ Jennifer Salome, Exit King Realty

ƒ Heather Meister Sniffen, Michael Saunders & Co

ƒ Shane Keith Steiding, Gallery Properties Internation

Certified Waterfront Specialist (CWS)

ƒ Ashley Battle, Exit King Realty

ƒ Marla Dobbs, Fine Properties

ƒ Andrew John Doucett, Michael Saunders & Co

ƒ Brooke C. Doucett, Michael Saunders & Co

ƒ Shane Michael Lewis, Michael Saunders & Co

ƒ Rick Libro, Fine Properties

ƒ Randee Linn Long, Sauter by the Water

ƒ Gina Love, Better Homes & Gardens Real Es

ƒ Christina McKee, Vue Realty, LLC

ƒ Mary Anne Muniz, Duncan Real Estate, Inc.

ƒ James Sauter, Sauter by the Water

ƒ Catherine Nicole Taylor, Premier Sothebys Intl Realty

ƒ Monica Verinder, Coldwell Banker Realty

ƒ Brian Ward, Waterside Realty LLC Graduate, REALTOR® Institute (GRI)

ƒ Angie Giraldo, EXP Realty LLC

Pricing Strategy Advisor (PSA)

ƒ Gerard F. Healy, William Raveis Real Estate

ƒ Sheri Ann Smith, Coldwell Banker Realty Resort & Second Home Property Specialist

ƒ Salome, Jennifer, Exit King Realty Seniors Real Estate Specialist® (SRES®)

ƒ Del Jay Carr, Wagner Realty •

Congratulations to the 2024 Newly Certified Waterfront Specialists W

By: Denise Ricciotti, RASM Professional Development Manager

ith over 70 Sarasota and Manatee waterways, Realtors® with waterfront background and experience are in high demand. There are specific considerations and criteria that a REALTOR® must know, and knowledge they must have when dealing with buying and selling waterfront property. T he R ASM Certified Waterfront Specialist (CWS) course covers the many aspects, legalities, pitfalls, and advantages of working with waterfront property. CWS is offered twice a year at RASM, with the next course taking place in June. To learn more, visit myrasm.com/certified-waterfront

CONGRATULATIONS TO THE 2024 NEWLY CERTIFIED WATERFRONT SPECIALISTS!

ƒ Anna Allen

ƒ Ashley Battle

ƒ Hilary H Broadway

ƒ Celine Nicole Charleson

ƒ Josie Cline

ƒ Jason Cooper

ƒ Denise Coryell

ƒ Marla Dobbs

ƒ Andrew John Doucett

ƒ Brooke C Doucett

ƒ Cindy A Greco

ƒ Jeffrey Allen Holbrook

ƒ Hailey Elizabeth Kendall

ƒ Christopher Kernan

ƒ Michelle Kiernan

ƒ Sharon Klein

ƒ Monica LeSuer

ƒ Shane Michael Lewis

ƒ Rick Libro

ƒ Krystina Jones Londeree

ƒ Randee Linn Long

ƒ Gina Love

ƒ Maria Veronica Manes

ƒ Alexandra Marks

ƒ Christina McKee

ƒ Kevin M Milner

ƒ JoDene Kay Moneuse

ƒ Lana Moriece

ƒ Mary Anne Muniz

ƒ Renee Siegel Nadiv

ƒ Kathy L Norman

ƒ Catherine Palmer

ƒ Freya Robbins

ƒ James Sauter

ƒ Caroline Sirard

ƒ Heidi Marie Smithers

ƒ Tracey L Stetler

ƒ Robert Edward Stobaugh

ƒ Bozena Suponcic

ƒ Catherine Nicole Taylor

ƒ Monica Verinder

ƒ Brian Ward

ƒ Christina Weger

ƒ Brittnee Jean Willoughby •

Reach Further by Being a Leader

Improve your leadership skills, meet like-minded agents, connect with a mentor. APPLICATIONS DUE FEBRUARY 28, 2025 APPLICATIONS OPEN JANUARY 10, 2025

RASM Team Member Update

RASM is happy to recognize the workplace anniversaries of our professional staff.

Jackie Deemer, Association Services Coordinator, celebrates 22 years of dedicated service to RASM.

Jackie professionally manages the front office, juggles a busy phone system, assists our members with an array of needs including assistance with Supra Lockboxes and keys, and so much more.

Jackie adores her job. She loves working with the friendly staff and interacting daily with the RASM membership. She works tirelessly each day to meet the needs of the RASM members.

Originally from Cincinnati, Ohio, Jackie moved to Florida 40+ years ago with her family. In her free time, she enjoys spending quality time with her family and friends. She has four beautiful and successful adult children who mean the world to her. She also has four beautiful granddaughters who have stolen her heart.

Cheyenne Barber celebrates her first year with RASM. Over the past year, Cheyenne has gone from the Association Services Coordinator to being promoted to North Office Manager Cheyenne regularly demonstrates her love and commitment to her job. She loves working with room rentals and making sure both Realtor® stores are stocked and ready for our members. Having a background in real estate really brings everything full circle with Cheyenne.

In her downtime, you will find her spending time with her two beautiful children, reading a good book, or line dancing at Joyland.

Cheyenne is delighted to be a team member at RASM, and she is very excited about what her future holds with the association. •

Congratulations to the 2024 Endorsed C2EX Specialists

By: Denise Ricciotti, RASM Professional Development Manager

The REALTORS® Commitment to Excellence

(C2EX)

program from the National Association of REALTORS® is an award winning, web-based program that focuses on 10 areas of industry professionalism and leads to an endorsement from NAR. C2EX empowers Realtors® to enhance and showcase your high levels of professionalism, providing you with an advantage in your highly competitive market.

Realtors® who earn their C2EX Endorsement will also satisfy NAR’s Code of Ethics training requirement for the current cycle.

Over 100,000 Realtors® have already started their C2EX journey and are leveraging their learnings.

THE BASICS

ƒ It’s not a certification, designation, or course... it’s an Endorsement!

ƒ The C2EX platform enables a mobile-friendly, selfdirected online experience.

ƒ You will be challenged to complete 10 competencies that are strategically designed to help you assess your knowledge and build expertise so you can optimize opportunities, best to serve your community and grow your busines

For more information visit www.nar.realtor/ realtors-commitment-to-excellence.

REALTORS® COMMITMENT TO EXCELLENCE C2EX PROGRAM

ƒ Geraldine Allard

ƒ Elizabeth Beckert

ƒ Jessica Bow

ƒ Ronan Jeffrey Bray

ƒ Michael D Busch

ƒ Yvonne Buyers-Hicks

ƒ Lacey Cadmus

ƒ Laura Christiano

ƒ Samuel L Del Rosario

ƒ Ann Nicole Edwards

ƒ JohnPaul Fortin

ƒ Denise J Gagne

ƒ Toni Gambill

ƒ Brandon Gay

ƒ Darren Greene

ƒ David Hall

ƒ Stephanie Lynn Ham

ƒ Pamela A Hoidge

ƒ Susan C Keal

ƒ Luz Angela Lopez

ƒ Alexandra Marks

ƒ Jonathan Marshman

ƒ Deborah McHardy

ƒ Benjamin Mills

ƒ Frank Joseph Padur

ƒ Beverly V Perez

ƒ Tammy Annette Pogar

ƒ Justin Roberge

ƒ Karen Frances Sweat

ƒ Lisa Tarjanyi

ƒ Alyssa Young

ƒ Veronica Ann Youngy •

JANUARY & FEBRUARY

2025

CALENDAR OF EVENTS

FRIDAY, JANUARY 3

8:30 a.m. CREA Marketplace Meeting tSouth

TUESDAY, JANUARY 7

9:00 a.m. New Member Orientation tSouth

1:30 p.m. Fair Housing: Be the Change tSouth

FRIDAY, JANUARY 10

8:30 a.m. CREA Marketplace Meeting tSouth

MONDAY, JANUARY 13

9:30 a.m. Goal Setting Online

TUESDAY, JANUARY 14

8:00 a.m. GRI 101 (Day 1 of 2) NNorth

WEDNESDAY, JANUARY 15

8:00 a.m. GRI 101 (Day 2 of 2) NNorth

THURSDAY, JANUARY 16

9:00 a.m. YPN Trolley Tour: Discover North Venice & Nokomis tSouth

1:00 p.m. Cover Your Assets: Understanding Builder’s Risk Insurance for ALL Construction Projects Online

FRIDAY, JANUARY 17

8:00 a.m. CREA Marketplace Meeting tSouth

WEDNESDAY, JANUARY 22

1:30 p.m. Intro to Contacts tSouth

THURSDAY, JANUARY 23

9:00 a.m. Code of Ethics NNorth

1:30 p.m. Core Law NNorth

FRIDAY, JANUARY 24

8:00 a.m. CREA Marketplace Meeting tSouth

MONDAY, JANUARY 27

8:30 a.m. Resort and Second-Home Property Specialist Certification (RSPS) tSouth

TUESDAY, JANUARY 28

8:00 a.m. GRI 102 (Day 1 of 2) NNorth 4:00 p.m. RASM After Hours STamiami Tapp

WEDNESDAY, JANUARY 29

8:00 a.m. GRI 102 (Day 2 of 2) NNorth

FRIDAY, JANUARY 31

8:30 a.m. CREA Marketplace Meeting tSouth

TUESDAY, FEBRUARY 4

10:00 a.m. Drones in Real Estate tSouth

1:30 p.m. Navigating the VA Loan Process tSouth

THURSDAY, FEBRUARY 6

9:00 a.m. New Member Orientation NNorth 1:30 p.m. Fair Housing: Be the Change NNorth

FRIDAY, FEBRUARY 7

8:30 a.m. CREA Marketplace Meeting tSouth

TUESDAY, FEBRUARY 11

8:00 a.m. GRI 103 (Day 1 of 2) NNorth

WEDNESDAY, FEBRUARY 12

8:00 a.m. GRI 103 (Day 2 of 2) NNorth

FRIDAY, FEBRUARY 14

9:00 a.m CREA Marketplace Meeting tSouth

THURSDAY, FEBRUARY 20

9:00 a.m Women’s Leadership Summit – A Seat at the Table tSouth

FRIDAY, FEBRUARY 21

8:30 a.m CREA Marketplace Meeting tSouth

MONDAY, FEBRUARY 24

9:00 a.m. Code of Ethics tSouth 1:30 p.m. Core Law tSouth

FRIDAY, FEBRUARY 28

9:00 a.m. CREA Marketplace Meeting tSouth

Registration is requested. See event calendar at: myrasm.com/calendar

CALENDAR KEY:

South 2320 Cattlemen Road, Sarasota, FL 34232 North 2901 Manatee Ave W, Bradenton, FL 34205 Hybrid Class offered online or at specified location. Online Class is only offered through webinar. Other Class or event is offered off site.

UPCOMING CLASSES

UPCOMING CLASSES

Learn more at myrasm.com/calendar to register.

FAIR HOUSING: BE THE CHANGE

Tuesday, January 7 1:30 p.m. - 3:30 p.m. [ South ]

Thursday, February 6 1:30 p.m. - 3:30 p.m. [ North ]

The purpose of this class is to provide real estate professionals working in today’s diverse real estate environment with the knowledge and information they need to understand the importance of fair housing laws and ensure they are responsibly practicing real estate in a non-discriminatory fashion. This class satisfies the 2 hourr NAR Fair Housing requirement. Members $8. 2 CE HRS.

NEW MEMBER ORIENTATION

Tuesday, January 7 9:00 a.m. - 12:00 p.m. [ South ]

Thursday, February 6 9:00 a.m. - 12:00 p.m. [ North ]

This New Member Orientation session is REQUIRED for new REALTOR® members and serves as an introduction to the REALTOR® Association of Sarasota and Manatee. This 3-hour class covers key membership benefits and useful resources! Members Free. Non-CE.

GOAL SETTING

Monday, January 13 9:30 a.m. - 12:30 p.m. [ Online ]

As we bring in 2025, set the stage for success and personal growth with Goal Setting. Most Realtors® know how important goals are. Without tactical goals, Realtors® are simply being led by situations and events, rather than proactively creating circumstances that will allow then to hit their target. This course is designed to help Realtors® truly understand what a goal is. Members $15. 3 CE HRS.

GRI 101

Tues., Jan. 14 - Wed., Jan. 15 8:00 a.m. - 5:30 p.m. [ North ]

In GRI 101, Realtors® will learn just what sets them apart from real estate licensees. Professional Standards will guide you through NAR’s Code of Ethics, and the expectations and requirements of the Florida Real Estate Commission (FREC). The Law portion will expand on the real estate law learned in the basic sales associate’s course to help participants identify and understand legal issues that arise. Members $60. 14 CE HRS.

COVER YOUR ASSETS: UNDERSTANDING BUILDER’S RISK INSURANCE FOR ALL CONSTRUCTION PROJECTS

Thursday, January 16 1:00 p.m. - 2:30 p.m. [ Online ]

In the dynamic world of real estate, understanding builder’s risk insurance is essential for professionals involved in property development and renovation. This 90-minute webinar is designed to equip real estate brokers, agents, and investors with the knowledge they need to navigate the complexities of builder’s risk insurance and protect their projects from unforeseen challenges. Members Free. Non-CE.

GRI 102

Tues., Jan. 28 - Wed., Jan. 29 8:00 a.m. - 5:30 p.m. [ North ]

Real estate contracts are the most used, yet most misunderstood documents in the profession. But in GRI 102, Contacts to Contracts will provide you with the key to understanding the fundamentals of contract law, including the process of offer, counteroffer, and acceptance. Setting goals is a critical element of planning for personal and professional success. Goal Setting and Business Planning for the Real Estate Professional will assist you in identifying and defining business goals, and in designing the business plan that will help you to effectively achieve your goals. Members $60. 8 CE HRS.

GRI 103

Tues., Feb. 11 - Wed., Feb. 12 8:00 a.m. - 5:30 p.m. [ North ]

A key part of the real estate transaction is financing. The Finance portion of GRI 103 will bring awareness of the latest developments in finance to help clarify the economic status and affordability of the real estate market for customers. And if people could get what they want merely by asking for it, negotiations would not be necessary. Negotiating and Counseling will teach you how the successful negotiator makes certain that every participant in the negotiation views the result as a successful outcome and how to use your real estate expertise and experience to counsel the home-buying consumer. Members $60. 8 CE HRS.

UPCOMING CLASSES CONTINUED

Learn more at myrasm.com/calendar to register.

MLS REQUIRED CLASSES:

In-person MLS classes take place in the beginning of the month at RASM South and RASM North. Live webinars are available for required and elective classes. If you prefer to complete your required education by taking a self-paced online class, please visit learn. stellarmls.com

MLS BASIC

Monday, December 2 10:00 a.m. – noon [ North ] Wednesday, December 4 10:00 a.m. – noon [ South ]

This required class teaches every new Stellar MLS subscriber the basics of how to use the Matrix MLS System to power their real estate business. Topics include navigating the system, setting up a property search, direct and auto emails, managing contacts, and personalizing the Matrix system.

MLS COMPLIANCE 101

Monday, December 2 1:00 - 2:15 p.m. [ North ] Wednesday, December 4 1:00 - 2:15 p.m. [ South ]

A key purpose of the MLS is to provide real estate brokerages a mechanism to compensate each other for bringing buyers to each other’s listings. In order for this to work, it is critical that we share accurate data, and enter listings in a way to maintain the cooperative nature of the MLS. This required class for new subscribers reviews the MLS comprehensive Rules and Regulations to ensure that all users have access to the best data possible.

MLS ADDING & EDITING LISTINGS

Monday, December 2 2:30 – 3:45 p.m. [ North ] Wednesday, December 4 2:30 – 3:45 p.m. [ South ]

This class is mandatory for agents who will be adding and modifying listings in the MLS. We walk through the process of gathering listing data, entering listings into the MLS, adding photos and attachments, and modifying listings, and share tips in the listing entry process. •

RASM MEMBERS NOW WITH

RASM Membership Update

By: Jessica Montague, Member Services Director

Pedro Jorge A. Aguas, Fine Properties

Lisa R. Allen, Michael Saunders & Company

Alicia Andreson, Secure Door Property Management

Timothy Ray Birkey, Vue Realty, LLC

Morgan Brooks, LPT Realty

Victoria Mary Campbell, LPT Realty

Rachel Anne Campise, Vue Realty, LLC

Janelle Christian, 54 Realty LLC

Lynn Marie Clement, Coldwell Banker Realty

Sarah Anna Cristea, Premier Sothebys Intl Realty

Richard J. DeVita, Signature Premier Properties LLC

Yolanda Dwyer, Florida Dream Team Realty Services LLC

Elizabeth Joan Evans, NextHome Excellence

Pamela Ferrara, NextHome Excellence

Jonathan Fox PA, Michael Saunders & Company

Susan F. Fox PA, Michael Saunders & Company

Kelly Frances Fullick, Coldwell Banker Realty

Joshua Galletto, Compass Florida LLC

Rozalia R. George, Coldwell Banker Realty

Terri Harrington, Vue Realty, LLC

Lauren Tamir Heaven, EXP Realty LLC

Brenda Sue Hill, Exit King Realty

Joseph Hoolihan, LPT Realty

Steven Howard, Fine Properties

Hrnak, Jason - Compass Florida LLC

Hunter, William Clark Littlefield - Coldwell Banker Realty

Heidi Lin Jackson, Coldwell Banker Realty

Christopher B. Jeanes, Keller Williams Classic Group

Christine Jenkins, Alliance Group Limited

Emily Jerrehian, EXP Realty LLC

Brandon Michael Johnson, EXP Realty LLC

Emerson Robert Jones JR, Vue Realty, LLC

Meagan Jones, Engel + Voelkers Sarasota

Steven C. Kepecz, Coldwell Banker Realty

Judy Kepecz-Hays PA, Coldwell Banker Realty

Suzanne Korinek, Michael Saunders & Company

Anna Marie Kowalski, Capital Investment Realty Svcs

Diana Frances Kryszak, Michael Saunders & Co

Mackenzie Laurie, Michael Saunders & Company

Kunhae Veronica Lee, Fine Properties

Meghan M. Leiter, Michael Saunders & Company

Daniel Vincenzo Lustro, Marcus & Company Realty

Kacey Farrenkopf Lynn, Preferred Shore LLC

Doreen Marino, EXP Realty LLC

Elvida Masson, Realty One Group MVP

Lisa Mayer, Fine Properties

Lisa Jo McAuliffe, Palm Paradise Realty Group

Brittany Michelle McCarthy, Fine Properties

Christina McKee, Vue Realty, LLC

Marcin Milewski, La Rosa Realty LLC

Andrea Miller, Preferred Shore LLC

Zoe Mitchell, Coldwell Banker Realty

Adrian Claudiu Mociran, Michael Saunders & Co

Cory L. Montagano, Vue Realty, LLC

Ashlee Ray Morrell, 1ST Class Real Estate Gulf to Deanna Rae Munn, Michael Saunders & Company

Douglas Neal, Coldwell Banker Realty

Daniel Bernard Perry, Preferred Shore LLC

Karin V. Peterson, Fine Properties

Deanna L. Raczkowski, Fine Properties

Mirtha Mimi Riggio, Preferred Shore LLC

Justin Roberge, Preferred Shore LLC

Leanne Jean Sable, Keller Williams On The Water

Eileen Patricia Saunders, Michael Saunders & Co

Janette K. Schafer, Coldwell Banker Realty

John Leonard Schafer, Coldwell Banker Realty

Matthew Seider, Alliance Group Limited

Catherine Seress, Premier Sothebys Intl Realty

Menelik Smith, Real Broker, LLC

Lauren E. Souris, Vue Realty, LLC

Victoria C. Sousa, 1ST Class Real Estate Gulf to Stephanie N. Swanson, EXP Realty LLC

Elizabeth Anne Thomas, Signature Premier

Properties LLC

Katharine A. Tjarks, Yorkshire International R.E.

Mark Melvin Van Duren, Michael Saunders & Co.

Sheryl VanDuren, Michael Saunders & Co.

Jennifer D. Volpe, Bright Realty

John Wilcher, EXP Realty LLC

Elizabeth Williams, Coldwell Banker Realty

Yafen Xu, Fine Properties

Matthew Jerry Zbela, Eco Luxe Realty •

NEW DESIGNATED REALTORS®

John D. Barnhart, John Barnhart, Licensed Appraiser

Maria Noelis Belgrave, B1 Realty LLC

Steven L. Dutoit, Sarasota Realty Solutions

Michael D. Hendzel, MavRealty

Jonathan Marshman, Allison James Estates & Homes

Joy Lynnette McGraw, Real Estate Refined

Royce William Mitchell, Berkshire Hathaway HomeService

Mark Anthony Perkins, Pivot Realty Group

Wendy K. Perkins, Florida Luxe Living RE LLC

NEW REALTORS®

Heejin An, Signature Premier Properties LLC

Kristen Anetrini, Century 21 Beggins Enterprises

Andreina Rodriguez, Align Right Realty SRQ Opulence

David W. Avery, INNOVATE Real Estate, LLC

Ann Backus, Fine Properties

Gustavo Barrera, Keller Williams On The Water S

Nicole Christine Behrens, Exit King Realty

Courtney Bishop, Matthew Guthrie and Associates Realty LLC

James Edward Blunkall, KW Suncoast

Stacey Lianne Borelli, Keller Williams Classic Group

Rafael Bos, Bright Realty

Nicholas Darryl Breiner, Keller Williams On The Water S

Brittney Paige Burke, Wagner Realty

Jessica Lynn Bursler, Paradise Real Estate Intl

Seth Alexander Calero-Alicea, Keller Williams Classic Group

James Kenneth Callahan, Michael Saunders & Company

Christopher Lance Cook, Realty One Group MVP (Collier County)

Pamela L. Cook, Coldwell Banker Realty

Kelly Lynn Cozzens, Signature International Real E

Deanne Crowley, Keller Williams Classic Group

Rebecca Helms Dalton, Florida SunCoast Real Estate INC

Demetrus J. Dawkins, AUM Florida Real Estate LLC

Carrie Anne De Chiara, Pinnacle Realty Advisors

Kristina Debbs, Matthew Guthrie and Associates Realty LLC

Francisco Xavier Delgado, Signature Premier Properties LLC

Ashton Desaussure, EXP Realty LLC

Jonathan Dewitty, Keller Williams On The Water

Jake Ryan Dillon, Keller Williams On The Water

Gerald Scott Drabert, Coldwell Banker Realty

Amy JoAnne Drumgool, Realty Solutions SRQ

Sophia Mae Dudon, Michael Saunders & Company

Ayany Yadira Echemendia, Visuna Realty LLC

LeAnne Endres, Dalton Wade Inc.

John Falter, Coldwell Banker Realty

Melissa Felhi, Premiere Plus Realty Company

John Joseph Franchek, Preferred Shore LLC

William Farrow Fuller, Fuller Group

Solomon Rich Gallant, Preferred Shore LLC

Colin Galvin, Compass Florida, LLC.

Christina Geers, Michael Saunders & Company

Aurelia Gilbert, Coldwell Banker Realty

Joshua Givens, Wagner Realty

Emily Ann Marie Glasser, William Raveis Real Estate

Erika Gomillion, Keller Williams On The Water

Gabriel Guillen, Fine Properties

Samuel Justice Ham, Real Broker, LLC

Catheryn Hang, Keller Williams Classic Group

Joel Emory Harman, Keller Williams On The Water

Mary Healy, Young Real Estate

Sheala Raquel Hernandez, Keller Williams On The Water Sarasota

Aisling Herron, LPT Realty

Carey Hibbs, Harry Robbins Assoc Inc

Ruth Hipwell Purcell, Altier & Company

James Hogan, Signature Premier Properties LLC

Jerry Lee Holston, Coldwell Banker Realty

Dustin Ivey, BHHS Professional Realty

Sara Jimbo, EXP Realty LLC

Angie Paulina Jimenez Jara, Michael Saunders & Company

Kendra Keiderling, Coastal Luxury Partners, Inc.

Robert C. Kendricks, Keller Williams On The Water

Summer Halsey Kern, Preferred Shore LLC

Marc J. Kerschner, RE/MAX Prestige Realty

Megan Alexis Kesky, McNeely & Company

Gayle Kiger, Tera Kiger, Licensed Real Estate Broker

Tori Krebs, Integra Realty Group Inc

Wenxiao Li, Dalton Wade Inc.

Eldon Lindsey, Preferred Shore LLC

Sandra Kay Lineweaver, Oakstrand Realty

Laura Long, The Sunshine State Company

Bret Dougals Lowry, Bright Realty

Michael Bernadien Luna, Keller Williams Island Life Re

Jo Ann Martello, Premier Properties of SRQ LLC

Rose M. Marth, Coldwell Banker Realty

Cheryl Martino, Keller Williams Classic Group

Cheryl Lynn Mason, Fine Properties

Sheri McFarland, Keller Williams Realty Select

Tatum Riley McGrath, Keller Williams Island Life Re

Fernando David Mora Villavicencio, RoseBay

International Realty, Inc.

Tom Morton, Michael Saunders & Company

Hasina Kenyatta Myrick, KW Suncoast

Allison Marie Nold, TNG Real Estate

Brett Connor Norton, Keller Williams Classic Group

Maryam Oconnor, Coldwell Banker Realty

Christopher Oleson, Preferred Shore LLC

Monaliza Onelag Santos Bresko,William Raveis Real Estate

Connor Oshea, Signature Premier Properties LLC

NEW DESIGNATED REALTORS®

Matthew Ray Overmyer, Bright Realty

Sarah Pace, Keller Williams On The Water S

David Guillermo Parra Marrero, La Rosa Realty LLC

David Pellegrin, Realty One Group MVP

Marlon Ignacio Perez, Paradisus Realty Group CO

Daniel Bernard Perry, Preferred Shore LLC

Brandon Porter, Integra Realty Group Inc

Hailie Raterman, KW Suncoast

Wagner Rego, WRA Business & Real Estate

Lauren Reynolds, White Sands Realty Group FL

Adam Richter, EXP Realty LLC

Jivan Rodriguez, Keller Williams On The Water S

Yamileth Rodriguez, EXP Realty LLC

Henri Santiago Rondon Rosa, Paradisus Realty Group CO

Kimberly Ann Rose, Fine Properties

Ellen Sackett, Florida SunCoast Real Estate Inc.

Carri Patrice Schoeller, Dalton Wade Inc

Allison Sheridan, Keller Williams On The Water S

Joselyn Silva, La Rosa Realty LLC

Jaquelyn M. Singh, Singh RE LLC

Frederique Sluijters, Red 1 Realty LLC

Robert Howard Smith, KW Suncoast

Snyder, Scott Coldwell Banker Realty

John Jeffrey St Thomas, Dalton Wade Inc.

Kimberly Kaye Stanford, Veterans Realty Inc.

Daniel Kyle Steele, Real Broker, LLC

Svetlana Stelmach, Homes By Towne Realty Inc.

Adrian Stencel, Dalton Wade Inc.

Bailey Alexandra Strunk, Coldwell Banker Realty

Ashley Susnjar, Dalton Wade Inc.

Jill Rowell Tench, Michael Saunders & Company

Elizabeth Anne Thomas, Signature Premier Properties LLC

Gina Lee Treadway, Keller Williams On The Water Veronika Kaloyanova Trifonova, Keller Williams On The Water S

Iwona Ludmila Trybun, Fine Properties

LaTonya Tyus, KW Suncoast

Amy Jo Underwood, Preferred Shore LLC

Peter Uralil, Coldwell Banker Realty

Shane Van Der Enden, Preferred Shore LLC

Israel Vargas, Keller Williams On The Water

Cynthia Vazquez Lane, Dalton Wade Inc

Karina Waldeck Braun, WRA Business & Real Estate

Joseph Daniel White, Compass Florida LLC

Ella Morgan Yadon, Marcus & Company Realty •

NEW BUSINESS PARTNERS

BANKUNITED

1575 S Tamiami Trail Sarasota, Florida 34239

Representative: Rayne Estrada Email: restrada@bankunited.com

BankUnited, N.A. is a national bank and wholly-owned subsidiary of BankUnited, Inc. (NYSE: BKU) and is headquartered in Miami Lakes, Florida. As of March 31, 2019, BankUnited N.A. has $32.6 billion in total assets.

GUILD MORTGAGE

12189 W. Linebaugh Ave

Tampa, Florida 33626

Representative: Mark Grego

Email: Mark.grego@guildmortgage.net

We have loan options to fit every situation, from down payment assistance programs for first-time homebuyers to government-sponsored programs for military families and rural residents or jumbo loans in high-cost markets.

KD ALCHEMY MEDIA

5922 7th Ave W Bradenton, Florida 34209

Representative: Douglas Harrison

Email: douglas@kdalchemy.com

Drones are taking over the world and becoming a part of our every day lives. And businesses of all sorts are just now starting to realize how drones can make them more money, save them more money, and impress everyone.

CADENCE TITLE SERVICES

8470 Enterprise Circle Lakewood Ranch, Florida 34202

Representative: Lisa Lia Email: lisa@cadencetitleservices.com

Drones are taking over the world and becoming a part of our every day lives. And businesses of all sorts are just now starting to realize how drones can make them more money, save them more money, and impress everyone.

NEAL COMMUNITIES INC

5800 Lakewood Ranch Blvd Lakewood Ranch, Florida 34202

Representative: Michaela Stamm

Email: mstamm@nealcommunities.com

At Neal Communities, we invite you to experience The Neal Difference – whether it’s within the first 30 seconds of arrival to any of our distinctive neighborhoods, during interactions with a member of the Neal Team.

NEXA MORTGAGE

3100 W Ray Rd #201 Office 209 Chandler, Arizona 85226

Representative: Doug Roberts

Email: droberts@nexamortgage.com

We are a full-service mortgage company headquartered in Chandler, Arizona. We specialize in every form of Real Estate financing. From your own home, investments properties as well as commercial financing.

PORTFOLIO VACATION RENTALS

2501 Gulf Drive North #102 Bradenton Beach, Florida 34217

Representative: Wendy Perkins

Email: hello@floridaluxeliving.com

At Portfolio Vacations, we take pride in providing excellent service for our owners and guests by running a business with integrity that translates into amazing family vacation experiences!

RELIANCE ENVIRONMENTAL INC

P.O. Box 711

Sarasota, Florida 34230

Representative: Michael Raffoni

Email: MPR@relianceenv.com

Reliance Environmental, Inc. is an environmental consulting firm specializing in brownfield redevelopment, due diligence, site characterization, storage tank and remediation projects.

REVOLUTION MORTGAGE

46 N Washington Blvd, STE 13

Sarasota, Florida 34236

Representative: Cindy Jaramillo

Email: cindycloses@outlook.com

Whether it’s your first home or your forever home, we can help! We offer a wide range of options for purchase, refinance, investment, and specialty loan programs. Contact us today and Let’s Make Moves! Hablo Español!

STAND STRONG FENCING

5230 Box Turtle Cir

Sarasota, Florida 34232

Representative: Jon Mears

Email: JMears@StandStrongFencing.com

Witness the Wonders of Our Fencing Company. In today’s world, where the demand for strength and reliability is higher than ever, Stand Strong Fencing stands tall! We don’t just build fences; we craft barriers that amaze and stand the test of time.

YODER HOMES

500 Central Ave

Sarasota, Florida 34236

Representative: Kari Rowell

Email: kari.r@yoder-homes.com

Yoder Homes specializes in design-build, custom homes, and remodeling services in Sarasota, FL and the surrounding areas. We take pride in our customer relationships and guarantee a job well done every time! •

2024 ANNUAL SPONSORS PLATINUM

community by

2 counties 20 employees 15 directors

We are an innovative and relevant association that elevates the standards of professional excellence, and are critical to our members’ success, while providing value to our community. $75,000

committees 470+ affiliates 9,000+ realtor® members

For

myrasm.com/statistics

Monthly Distressed Market - November 2024

Single-Family Homes

Sarasota County

Monthly Distressed Market - November 2024

Manatee County Single-Family Homes

Monthly Distressed Market - November 2024

Sarasota County Townhouses and Condos

Monthly Distressed Market - November 2024

Manatee County Townhouses and Condos