August 2022
A Century of Service RASM’s Centennial Celebration 6
YEARS OF IMPACT How To Deal With Difficult Tenants & Other Requisites 14
Seller Default Provisions: No, You Can’t Just Not Close... Or Can You? 16
Is it Time For You to Become a Global Realtor®? 27
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Teaching at Saint Stephen’s is... . . . a family. It feels like I’m coming home every day when I go to work. It’s a very nurturing environment. Everyone works together to make this a very rich experience for the students. Chris Valcarcel Social Studies To see more from our incredible teachers, visit saintstephens.org 315 41st St. W., Bradenton, FL 34209 | (941) 746-2121
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Contents 14 AUGUST 2022
Property Management Council
16
Realtor® Attorney Joint Committee
18 19 27
Government Affairs Market Analysis Global Business Council
6
28
Network
COVER STORY
A Century of Service - RASM’s Centennial Celebration
A century of service. It’s a significant milestone in so many ways. Countless homes bought and sold, enabling families to experience the American dream of home ownership and home appreciation - untold number of careers launched, relationships forged, and lives enriched. In 100 years, a myriad of commercial industries, retail centers, schools, and medical centers have been established to enhance our community, our quality of life, and provide much needed, convenient services. One hundred years of dedicated commitment and support to its Realtors®, to the community, and to the real estate industry. As we celebrate the legacy of the Association and celebrate this centennial year, let’s look at how it all began, how we’ve grown, and what’s to come in the next 100 years.
14
Dealing with Difficult Tenants
As the property manager, you have leased a vacant property to a qualified tenant on behalf of the owner. The owners are pleased they will soon be receiving rental income. All good right? Maybe not... 4 | ELEVATE [ AUGUST 2022 ]
Young Professionals
16
Seller Default Provisions
The first time it happened, I assumed it was an anomaly. My client, the seller in a residential transaction that I had been engaged to assist with negotiation, had flatly refused to close. Find out what you should do in this situation.
29
Neighborhood Spotlight
33
Professional Development
34 38
Calendar of Events Membership News
27
Become a Global Realtor®
Is it time for you to become a Global Realtor®? Dave Swenson, Realtor®, Broker/Owner with Suncoast Global Realty, shares why he has chosen to become a Global Realtor® and why you should consider joining the RASM GBC.
CEO UPDATE
RASM South - 2320 Cattlemen Road Sarasota, Florida 34232 RASM North - Grand Opening August 5 2901 Manatee Ave W Bradenton, FL 34205 Phone: 941-952-3400 FAX: 941-952-3401 www.MyRASM.com
STAFF CONTRIBUTORS: Vice President of Communications & Engagement: Gina McCarthy Vice President of Operations & IT: Jesse Sunday Vice President of Advocacy & Member Programs: Maxwell Brandow Professional Development Manager: Denise Ricciotti Member Services Manager: Jessica Montague Magazine Editor: Beth Sunday Production: Coastal Printing, Inc.
2022 ASSOCIATION OFFICERS: President: Tony Veldkamp, SVN ® Commercial Advisory Group President-Elect: Brian Tresidder, William Raveis Real Estate Vice President: Tony Barrett, Barrett Realty, Inc Treasurer: Debi Reynolds, Florida Suncoast Real Estate Immediate Past President: Alex Krumm, NextHome Excellence Chief Executive Officer: Jeff Arakelian
MISSION STATEMENT: We are an innovative and relevant association that elevates the standards of professional excellence, and are critical to our members’ success, while providing value to our community.
SUBSCRIPTIONS: The annual dues of every member of the REALTOR® Association of Sarasota and Manatee, Inc., includes a one-year subscription to ELEVATE Magazine. Editorial ideas and manuscripts are welcomed. Byline articles and columns express the opinions of the writers and do not necessarily reflect the policies or sentiments of the REALTOR® Association of Sarasota and Manatee, Inc. All submitted copy is subject to editing. 2022 Copyright© by the REALTOR® Association of Sarasota and Manatee, Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. For information on advertising rates, artwork, and deadlines, contact Beth Sunday, Magazine Editor, at 941-952-3417 or email Beth@MyRASM.com.
Grand Opening Kicks-off New Era By: Jeff Arakelian, RASM CEO
A
t long last, our new RASM North facility in Manatee County is now a reality! Operations officially began with the Grand Opening on August 5, which featured a traditional ribboncutting ceremony performed by the Manatee Chamber of Commerce. The Grand Opening celebration followed themed with the 100-year anniversary of the Association. Chartered by the National Association of REALTORS® in 1922 as the “Bradentown” Realtors® Association, the Association served Bradenton and Manatee County real estate brokerages for 93 years until their merger with the Sarasota Association of REALTORS® in 2015.
“For the past seven years, RASM has pursued the opportunity to establish a new office location in Manatee County to better serve our members in this region of our market area. That arduous task has finally come to fruition with the acquisition, renovation, and opening of RASM North.” The Sarasota Realty Board was chartered by NAR on June 26, 1923. The Board served all of Sarasota County at first and eventually relinquished part of its’ jurisdiction for the Venice Area Board (1957) and Englewood Area Board (1962). Following multiple name changes for both Boards to become the Sarasota Association of REALTORS® and Manatee Association of REALTORS®, the two agreed to merge. On January 1, 2015, the new REALTOR® Association of Sarasota and Manatee (RASM) began operations. For the past seven years, RASM has pursued the opportunity to establish a new office location in Manatee County to better serve our members in this region of our market area. That arduous task has finally come to fruition with the acquisition, renovation, and opening of RASM North. Ironically, the renovated building was a former location of the Manatee Association, which many of our members know so well. We are truly elated to celebrate our centennial alongside the opening of this first-class member service and conference facility that was once a home for members in Manatee County. •
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COVER STORY
YEARS OF IMPACT A Century of Service RASM’s Centennial Celebration
A
century of service. It’s a significant milestone in so many ways. Countless homes bought and sold, enabling families to experience the American dream of home ownership and home appreciation - untold number of careers launched, relationships forged, and lives enriched. In 100 years, a myriad of commercial industries, retail centers, schools, and medical centers have been established to enhance our community, our quality of life, and provide much needed, convenient services. One hundred years of dedicated commitment and support to its Realtors®, to the community, and to the real estate industry. As we celebrate the legacy of the Association and celebrate this centennial year, let’s look at how it all began, how we’ve grown, and what’s to come in the next 100 years.
A RICH HISTORY It all began in 1922, as the “Bradentown” Florida Real Estate Board of Directors chartered the Bradentown Realtors® Association with 6 members, growing to 257 members in its first year of operation. At that time, Executive Secretary J.L. Wallace of the Florida Real Estate Association reported that it was “useless for a person to endeavor to go into the real estate business in Bradentown, if he is not a member of the board, because he would receive little recognition.” The board’s initiation fee was $200, certainly a hefty amount for 1922, but the respect for the newly formed association was evident from the start. The 6 | ELEVATE [ AUGUST 2022 ]
National Real Estate Journal (NREJ) reported that “the organization has the unqualified (without reservation) support of the businessmen in Bradentown, who feel that the Realty Board has proved one of the greatest factors in the development of their community; brokering under the multiple listing system.”1 In June of 1923, the National Association of Real Estate Board’s (known as the National Association of REALTORS® today), Board of Directors elected the Sarasota Realty Board to membership, with 21 active members. With the birth of both boards, the business of real estate in our two-county area was redefined, now under the umbrella of the NAR. Realtors® were now regulated by the NAR Code of Ethics and Standards of Practice, adopted in 1913, which was one of the first codifications of ethical duties adopted by any business group. The Code ensures that consumers are served by requiring Realtor® to cooperate with each other in furthering clients’ best interests. The Code has been revised many times to ensure that there is no room in our industry for hate speech, discriminatory speech or conduct of any kind.2 Through the years, both Associations experienced minor name changes, and by 1998, they were known as the familiar Sarasota Association of REALTORS® (SAR), and the Manatee Association of REALTORS® (MAR). On January 1, 2015, the two boards officially merged to form the REALTOR® Association of Sarasota and Manatee (RASM), with a combined 5,000 members.
INDUSTRY CHANGES Although much has changed since its inception in the Roaring 20s, the commitment of the Association has remained the same. RASM has been, and will continue to be, at the forefront of the real estate industry, a one stop shop for all your real estate needs. Before the birth of online technology, the Association supplied printable MLS sheets weekly to provide accurate and fully-vetted information on all the listings available. Although the landscape of the times looked different, the commitment to providing benefits, tools, real estate market data, educational opportunities, support for community and businesses, and networking outlets were available to members through the years just as they are today. “One of the highlights of my career as a Realtor® was the honor of serving as the President of the Manatee Association of Realtors® in 2012,” said Leslie Wells, REALTOR® Emeritus, with Leslie Wells Realty. “So much has changed in my 46 years...one of my first recollections was walking into the old, old Association building, the truly “smoke-filled” room, where the guys outnumber the women in sales and leadership roles. We went to our weekly meetings to pick up copies of MLS listings and updates. There were no computers, cell phones or electronic lock boxes. We drove from office to office picking up and returning keys and proudly wore our “beepers” to return calls from pay phones. The struggle was real, lol! As the saying goes, ‘we’ve come a long way, baby!’ The times were different, but the support was the same,” said Wells. Through the years and the market changes, the Association has remained vigilant of key issues that could potentially affect the real estate industry in a negative way. Whatever hurdles came about, the Association was ready to meet those needs and tackle it. RASM has stood with its members year after year, offering support, and meeting the needs that each unique market created, with our dedicated presidents at the helm.
“I have been President of almost every organization
that I have ever belonged to, said Andrew Vac, Real Estate Consultant and Broker with RE/MAX Alliance Group, and 1998 SAR President. “The only way to make changes happen is to be involved and work from the top down. My goal as President was to have the RASM members do more social events together so that they could do more business together because they also knew one another as people, not just Realtors®, and they were at least acquainted, if not friends. It is easier to do business with someone you know.” “I was president in 2008 which was a very difficult year for the business,” said Debbie Roth, Broker Associate with RE/MAX Alliance Group and 2008 MAR president. “I spent a ton of time on the phone with members wanting their dues waived which sadly, we just couldn’t do. We had to tighten our belts on the MAR budget to prepare for the fallout in membership and yet stay committed to meeting the needs of our members. Mary Kay Brickey did a great job guiding us through the lean years,” said Roth.
“I served as MAR president in 2010, and at that
time, discussion was just beginning regarding the of joining of both the Manatee and Sarasota Associations,” said Cindy Greco, Broker Associate/ Realtor® with Wagner Realty and 2010 MAR president. “In 2010 we were just coming out of the collapse of the housing industry from 2008, and many members were exiting this profession with financial hardships. Keeping our members engaged, providing a positive direction and education on short sales, contract changes and foreclosures was at the forefront. We also had a huge concern for the State Homestead Exemption (Amendment 10) to pass the vote for homeowners. It was a challenging year, but I would do all over again in a heartbeat! It was tough not only dealing with the heartbreak of so many homeowners but doing everything we possibly could to get up to speed quickly in helping them navigate through those tough times.” “I was president in 2016, the first Manatee member to serve as president after the merger,” said Linda Formella, Realtor® with Michael Saunders & Company and 2016 RASM president. “I had been a long-time member of the Manatee Association of REALTORS® and the first from that Association to be the president of RASM. It was important to the members to see that both Associations were working together to create a new, cohesive organization that had the interests of all at heart. I believe I was able to be a part of the bridge that brought the two separate associations together. At that time, we were in what was considered a “normal” market with inventory sufficient to satisfy demand. Marketing mattered, staging mattered, showing availability mattered and careful consideration of an offer mattered. At that time there were far fewer institutional buyers and sellers and the relationships between fellow local Realtors® made transactions happen.” [ Continued on page 8 ]
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COVER STORY CONTINUED PRESIDENTIAL LEGACY OF SERVICE & GIVING BACK RASM has a rich history thanks in part to the many presidents that have led the Association over the years. Their commitment and sacrifice have been essential building blocks that have helped create the strong 8,300+ member Association that we have today. Taking on the role of president for the Association is not an easy task, and it certainly isn’t a paid position. With the title comes prestige and respect, along with countless volunteer hours and dedication, and a sincere desire to give back. “I have always viewed my position as president of the Manatee Association to serve our members in any way I could,” said Greco. “It was important to me to give back as so many before me had done and contributed to my success. Listening to our members concerns, desires, wants and involvement. I was proud of the leadership team and the professionalism they carried and that was always #1 priority. Yes, it did take a lot of my time, however, the skills I learned I still use to this day in my business, with clients and affiliate members. It was one of the most rewarding times in my career.” Realtors® are a generous group. It’s one of the few industries that can state that claim. Working with the community daily, they see firsthand how giving back helps us all. “It is important to me to give back to the profession in which I work,” said Tony Veldkamp, 2022 RASM President, and a Senior Advisor at SVN Commercial Advisory Group. “Helping to educate agents and raise the bar on what is expected of Realtors® is very important to me. The Realtor® Association locally, state-wide, and nationally does so much for advocating for property rights for our clients, and the profession itself, that I feel I have to help out if I can, whether serving in committees, on the board of directors, or as president one day,” said Veldkamp. “Realtors® have a vested interest in giving back to the communities in which they live and work to make them stronger and more desirable,” continued Veldkamp. “Consequently, you’ll always find Realtors® very involved in various charities, community nonprofits, volunteering for cultural amenities, and serving in public office. This has been occurring for the past 100 years in our community where Realtors® have helped to shape Manatee and Sarasota Counties into a great place to live, raise a family, and retire in.” We need to stay involved, support one another, and volunteer our time to committees and to leadership roles in the Association. The need for involvement was just as imperative in 1922 as it is today. “Involvement in the Association has been part of the culture of our company since its founding - my parents both served in a leadership role as well as my current business partner, Ron Travis,” said Peter Crowley, President, RE/MAX Alliance Group, and 2014 SAR president. “Both managers and agents have taken an active role in almost every level of the Association, and we are proud of their contribution to the industry.” 8 | ELEVATE [ AUGUST 2022 ]
THE ROLE OF THE ASSOCIATION – TODAY & TOMORROW None of us know what the future will hold, but certain truths will remain constant no matter what the decade. The Association will continue to support Realtors® and the community, and will listen to the growing, changing needs of our members. It’s imperative that we adapt to changes in our industry, stay on top of advocacy issues, and vote for real estate friendly politicians. “My crystal ball says to count our business as one that is continually changing,” said Roth. “We seem to suffer the most when we resist that change. We have to rely on leadership to monitor changes and be flexible. No matter what changes come, people will always need us.” “I believe the Association’s role has evolved and grown stronger over the past 100 years,” said Veldkamp. “It has always existed to make real estate agents better, to support them and provide them resources to make their job easier. However, while we’re still dong that each year, and in bigger and better ways, I think the advocacy efforts of the Association in the political world has come more to the forefront. Government regulation and restrictions over the past 50 years has been everchanging, so we have to stay on top of it to help protect the public and their rights now and in the years to come. Because if Realtors® don’t do it, who will?” RASM surveyed our members and when we asked where RASM will be in another 100 years, we heard one expression over and over. RASM will be where it has always been, at the forefront of the real estate industry, supporting its members every step of the way. Brokerage models, disruptors and technology will always change. But RASM’s commitment to our members’ productivity, and professionalism is a constant. In addition, the Association’s commitment to advocacy, supporting the right leaders in government positions, and fighting for our industry and for private property rights, will never cease.
“I believe the Association has always played a major role in providing our members professionalism with the code of ethics, tools, education, and support on never-ending changes,” said Greco. “Obviously, 100 years ago we didn’t have the tools and resources we have today, but the profession gained the respect and ever-evolving direction of the industry. I have no idea where we will be in another 100 years, but I am hopeful that Realtors® will continue to play a part in the facilitation of the real estate transaction. Working with people, all kinds of people, all kinds of senecios, problem solving is the heartbeat of this profession and will always be!” The Association has always provided a place to come together, to network, to lean on each other and learn from each other. “Since our business is unique in that it involves daily cooperation with other agents and brokers, the Association has always been an important piece to facilitate networking to develop and solidify those relationships. The advocacy component for important housing and economic issues will be increasingly important moving forward,” said Crowley.
TECHNOLOGY & RELATIONSHIPS GO HAND IN HAND There is no doubt that technology has enriched our lives and provides instant access to just about anyone and anything we need. It even saved our livelihood to some degree when we came to depend on things like Zoom and other virtual advancements during the pandemic. So, it’s pretty safe to say that in 100 years from now, technology will continue to advance in unimaginable ways for the next wave of Realtors®. However, technology alone is not the answer. “In 2003, the value of technology was just beginning to explode in this business of real estate,” said Darla Furst, Broker with Michael Saunders & Company, and 2003 SAR president. “The MLS had just moved from books to the clunky dot matrix machines in the office to a web-based platform. Palm Pilots were all the rage for your calendar and data bases. Virtual tours were just beginning to roll out. But I think the biggest change was the network, involvement and relationships that evolved in the Association. Even though one might think that with the advances of technology; the need and desire for face-to-face relationships with your peers would wane… the fact is that they grew even stronger. I believe much of it was due to the Association recognizing the need to bring value to its members beyond just being the link to MLS. The Association rolled out venues of Community Involvement, niche networking groups like YPN, GBC, PMC, and CREA. There was real value to being involved with SAR and later RASM.” Whether or not the technology of the future allows for flying cars or condos on the moon, nothing can replace the need for actual human connections. Real estate is a relationship business. We build connections with people, we build trust, and hopefully friendships before we ever conduct business.
“The industry is all about technology now,” said Vac. “We’ve always had technology years ago as well, but Realtors® were concerned that with advanced technology, the public would not need us anymore. This is a people business and Realtors® will always be needed. No technology can ever replace a human being. There will be more and better advances in technology in the years to come, and there will be even more people earning their license. Florida is growing and will continue to grow and with 2,000 people moving here daily. There will always be the need for Realtors® regardless of technological advances, so this business will continue to flourish and expand,” said Vac.
LEADERS OF TOMORROW – THE NEED FOR MEMBER ENGAGEMENT Our Association can only thrive when its membership takes an active role, participates, and step into leadership positions. Who will be our leaders of tomorrow? “Encouraging future leaders starts first by recognizing the great value that the Association provides to your business and realizing that there are many resources to take advantage of,” said Veldkamp. “Getting a real estate license is just the most basic hurdle to getting started, you now have so much to learn. Take education classes, as many as you can, go to networking events and meet people to learn, and sign up for a committee that interests you. After you see the benefits, your business will organically grow from there.” Mentorship is a big piece of the puzzle. Seasoned agents and brokers alike have the knowledge that only experience can grant and sharing this with the next generation of leaders will ensure the collective success of the Association in years to come. “I think brokers play a huge role, and each individual member needs to have inside themselves the desire to want to improve, and strive to be successful,” said Greco. “For me, I was invited by a fellow agent and was always encouraged, supported, challenged and more than anything, trusted! The new RASM location in Manatee County will help tremendously for the north members to participate… as the presence in this area was always well received by the members and public.” When we think about the leaders of tomorrow, we need to remember the need to encourage those who are just starting out. We never know the extent of someone’s potential. “I am often asked why I became and continue to be so involved in the local and state Associations,” said Furst. “My answer is always the same… ‘I get much more back than I give.’ I became a Florida Real Estate Commissioner. In October of 2009, I got a call from Cynthia Shelton, the 2009 President of Florida REALTORS®. Florida Realtors® wanted to put my name forward as a candidate for FREC. Due to her encouragement, I was appointed by Governor Crist in 2010 and reappointed by Governor Scott in 2012. I also served as Chair of the Commission in 2012 and 2015. As you can imagine, it was the highlight of my career and one that would not have happened if I hadn’t received her encouragement and mentorships through RASM and Florida REALTORS®.” [ Continued on page 10 ]
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COVER STORY CONTINUED THE RASM LEADERSHIP ACADEMY
THE ASSOCIATION TODAY
Every industry needs to prepare for tomorrow with long range binoculars and the Association is no different. One such resource is the RASM Leadership Academy, a rigorous program designed to train emerging Realtor® leaders who want to get involved, make a difference, grow their business, and expand their leadership skills. “Developing future leaders is essential, especially in a volunteer organization like RASM,” said Mike Bruno, Realtor® with Michael Saunders & Company and 2011 SAR president. “I was fortunate to graduate from the Leadership Academy, which prepared me to serve as its president in 2011, an amazing experience I will never forget. As the RASM Leadership Academy 2022 Chair, it has been an honor and pleasure to work with an awesome group of individuals and future leaders of our organization. It has been amazing to watch the group collaborate and coordinate to the culmination of an amazing project, a detailed decade by decade comprehensive summary of the 100th anniversary of RASM, and the real estate industry.” Encouragement is a powerful tool. We never know when one supportive nudge by a trusted colleague can launch a person’s professional development and success. “I have encouraged future leaders by volunteering to be a mentor in the Leadership Academy, and forging relationships with those who genuinely seem to care about what they are doing in their business. Sharing stories of success, identifying learning opportunities and spending time together to encourage their involvement have all been so important,” said Formella.
With a growing membership of over 8,300 Realtors®, RASM is considered a mega board. As such, our size and strength bring the greatest responsibility – empowering our members. RASM is bigger and stronger than ever before, with two conveniently located offices to meet the needs of both our Sarasota and Manatee members. The Association provides access to a wide array of benefits, tools, real estate market data, and more educational opportunities than ever before. We have so much to be proud of as we look back on our many years of growth and change, enjoying the good times, and weathering challenging circumstances – together. “This year has been very smooth for me in that I have not had to deal with tough things like Covid shutdowns, or Covid re-openings like our past two presidents,” said Veldkamp. “The market continues to be strong; our membership continues to be strong; I just want to make sure that our members have the resources they need to be successful. That is our entire goal and will remain so in the years to come. Even with rising interest rates and inflation, there is opportunity to make money and be successful. “Coming together to form RASM was the best decision the leadership teams could have made,” said Greco. “There is power in numbers through good time and bad, we are a regional business who thrives when we support one another.” RASM will continue advocating for issues that are important to the real estate industry, protecting the community, and providing an outlet to protect private property rights. Our commitment to empowering and engaging our members is unwavering and will remain so for the next 100 years and more. “The Association has served as a beacon for the protection of private property rights, ethical business practices and education to raise the professionalism of its members. I believe the association has never been more important than it is today! As the market shifts, different entities enter it and try to earn their piece of the American dream. The association has and will maintain its position as that ready, steady voice of professionalism for our members and the public that we serve. Certainly, as technology evolves the association has and will continue to offer a variety of platforms for communicating and education. I believe the future of the association is more vital and relevant than ever as a counterbalance to the technology that is available to the consumer and real estate licensees,” said Formella. •
RASM LEADERSHIP ACADEMY CLASS OF 2022 PROJECT During this centennial year, the group took on the lofty project of researching the many ways the Association has grown and changed during the past 100 years of operation. “One hundred years have gone by since the inception of the REALTOR® Associations of Sarasota and Manatee! This year we celebrate this momentous occasion,” said Samira Easton, Broker Associate with Premier Sotheby’s, and participant in the RASM Leadership Academy Class of 2022. “Our class has taken on the project of documenting the transformation of the Sarasota/Manatee area of the past – from small farming and fishing villages to a sophisticated, world renown destination over the course of these past 100 years. Did you know that Florida real estate soared in value after World War I as Americans became wealthier and more mobile than ever thanks to the expansion of the railroad system to the south? During the era of the Roaring Twenties, many wealthy people from the north came to explore and invest, enticed by ads selling slices of ‘paradise,’ easy credit, and fast profits. What an informative and interesting project it has been!”
10 | ELEVATE [ AUGUST 2022 ]
Sources:
National Real Estate Journal, February 23, 1925, “Florida Board Makes Unusual Progress” 2 | www.nar.realtor/about-nar/governing-documents/the-code-of-ethics 1|
BUSINESS PARTNER SPOTLIGHT
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B
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industry, Brandon has carried over his hospitality skills to provide the best possible service for homeowners, real estate agents, and brokers. “It’s been a fun process starting Pinpoint Home Inspections,” said Brandon, “and I can’t wait to see the growth in the coming years in the Sarasota and Bradenton area!” Pinpoint offers home inspections, 4-point inspections, and Wind Mitigation inspections. Check out www.pinpointhi.com or call (941) 780-7863 for more information.•
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PROFESSIONAL STANDARDS
Obligation to Advise Client on Market Value By: National Association of REALTORS® Interpretations of the Code of Ethics Agreement Case 1-15 (Originally Case #2-1. Revised and transferred to Article 7 as Case #7-19 May, 1988. Transferred to Article 1 November, 1994.)
C
lient A went from his hotel to Realtor® B’s office and advised that he formerly lived in the community, and had kept his home as an income property after he moved away. The house had been vacant for several months and he had decided to sell it. He asked if Realtor® B could drive him to look at it. As they inspected it, Client A stated that he would be happy to get $80,000 for it. Realtor® B listed it at that price and after a few days, it was sold to Buyer C. Six months later, Client A was in town again. Hoping to recover a box of old photographs he had left in the attic, he called on Buyer C, whom he had met at settlement. When he arrived he found that Buyer D then lived in the house. He expressed some surprise that Buyer C had sold it so soon, and learned that Buyer D paid $140,000 for it. Astonished, Client A then made some inquiries as to market values and learned that he had grossly underpriced his house when listing it with Realtor® B. He went to the Board of Realtors®’ office and filed a complaint against Realtor® B, charging him with unethical conduct in not having advised him as to the property’s fair market value. At the hearing, Realtor® B’s defense was that he had not been asked to put a price on the house, but had accepted the agency on the basis of a price set by the client; that the client had stated he “would be
happy” to get $80,000 for it; that he was glad to get a listing that would move quickly in the market; that he had done nothing unethical since he had not bought it himself; and that while he had honestly pointed out to the buyer that the house was a bargain, he had made no effort to induce relatives or business associates to buy it. On questioning, he conceded that after looking at the house with Client A, he realized the property was being listed at about half its fair market value, but insisted that was his client’s business; that different owners have different reasons for selling and pricing their property, but acknowledged that Client A had not indicated that he needed a quick sale or that he would make any price concession. The Hearing Panel pointed out that brokers have no hesitation in advising clients that properties are overpriced when this is the case, and they are obligated to be equally candid in providing their best judgment to clients when properties being offered for sale are obviously underpriced. The panel concluded that in view of the wide discrepancy between the owner’s asking price and the property’s market value, which Realtor® B conceded was apparent to him, it was Realtor® B’s obligation as an agent to advise his client that the house was worth considerably more, especially since it was apparent that Client A had been away from the community for years and was out of touch with local values. The Hearing Panel found Realtor® B in violation of Article 1. • Published with the consent of the NATIONAL ASSOCIATION OF REALTORS®. Copyright NATIONAL ASSOCIATION OF REALTORS®-All Rights Reserved.
12 | ELEVATE [ AUGUST 2022 ]
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RASM NEWS YOU CAN USECOUNCIL PROPERTY MANAGEMENT
How To Deal With Difficult Tenants & Other Requisites By: Katie Cintron, CNE, ACP, CWS, REALTOR®, Coldwell Banker Realty
A
s the property manager, you have done your job and leased a vacant property to a qualified tenant on behalf of the owner. The owners are pleased they will soon be receiving rental income. All good right?
DEMANDING TENANTS After the tenant has moved in, the once-pleasant tenant becomes very demanding. Property managers usually check to see if it is a full moon when the after-hour calls come in. Of course, emergencies are acceptable for immediate attention. But, what if it is not an emergency or something that can wait until normal business hours? As property managers, we have to determine and analyze the situation. Most experienced managers will be able to define the difference between, can wait and cannot wait. Obviously, if a tenant is bringing to our attention a serious water leak, then clearly this is something we want to remedy before further damage occurs.
SHOWING PROPERTY When initially showing the prospective tenant the property, I refer to the term WYSIWYG, (what you see is what you get). Do not expect the landlord to pay for major cosmetic alterations after moving in due to the tenant’s personal style or because they are outdated or not upgraded. In addition, no pets means no pets, and no exceptions. This does not apply to service animals.
NEVER-ENDING REPAIRS Some tenants constantly submit repair lists that seem never-ending, and their requests can be outrageous while others are justifiable. The first thing is to acknowledge and listen to their concerns. I usually make a point to say “I understand” as a form of empathy to make them feel heard and appreciated. I personally avoid apologizing as a means of accepting it to be your fault. Most importantly, move on to address the matter as best as you can. Never make promises that you can’t keep. Having a working relationship with a vendor and/or contractor will be to your advantage. They may make exceptions for you, for your loyal business. 14 | ELEVATE [ AUGUST 2022 ]
HURRICANE SEASON During hurricane season, if there is a major power outage or other impairments in our area, it is out of the manager’s control. Safety is the number one priority. In advance, when we know a storm is approaching, encourage your tenants, and ask especially the elderly or tenants with compromised health, to find a friend or relative to stay with until the conditions improve. Management is not expected to provide additional accommodations.
LEASE AGREEMENT Always refer to the lease agreement. It is very important to be sure that all details are outlined and the responsibilities of both parties are defined. If certain procedures are to be taken prior to submitting repair requests, be sure that they are being followed. Remember the tenant agreed to the terms of the rental agreement when they signed it. Point out which responsibilities you’re obliged to fulfill and the tenants. If any damages are caused by the tenant out of negligence, this should be charged to them.
TENANT-TO-TENANT DISPUTES Try to stay out of it if it is personal. If it is a matter that is disturbing the peace of others in the community, or breaking house rules, address it with the tenant that is violating the lease. Always listen to both sides before determining how to proceed. If it is a threatening matter, do not get involved. Call your local law enforcement agency. Remember to stay calm and exercise professionalism. Easy to say when you have someone screaming at you and demanding tenants will certainly test your patience. Take a few deep breaths. This will help you manage your composure and keep everything civil. Maintain a professional demeanor. To avoid conflicts, use written communication. Having a paper trail can come in handy in case of litigation.
PROBLEM TENANTS There are many types of problem tenants: late or non-payers, property abusers, illegal subletters, expert complainers, lawbreakers, and the gossip columnist, to name a few. It is important to keep good tenants happy and know how to deal with problem tenants. There will always be tenants that never seem to be satisfied or are troublemakers. Be prepared and try to find the best solutions. Apply the same rules to all tenants to ensure fairness. It is best to stay in your lane and do not cross it. Always refer to your lease, and check with local ordinances. If necessary, consult your attorney. •
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MYRASM.COM/AWARDS myRASM.com | 15
REALTOR® ATTORNEY JOINT COMMITTEE
Seller Default Provisions: No, You Can’t Just Not Close... Or Can You? By: Lisa Gonzalez Moore, Attorney, LGM Law, PLLC
T
he first time it happened, I assumed it was an anomaly. My client, the seller in a residential transaction that I had been engaged to assist with negotiation, had changed her mind about moving out of state, and flatly refused to close. However, not much time had passed when another seller in a residential transaction for which my firm was acting as settlement agent, for personal reasons not disclosed to me, also decided that she did not want to proceed to closing pursuant to the terms of the executed contract. While the market is arguably in a period of change resulting in a potential diminution of sellers’ negotiating leverage, lessons gleaned from a time period in which sellers were treating their performance of their obligations pursuant to an executed contract as optional should be gleaned as we navigate the continued changes in the residential real estate market. Brokers and Realtors® should set expectations for their seller customers at the onset of negotiations and caution their buyer customers about their choices in the face of a defaulting seller.
CONTRACT PROVISIONS FROM A SELLER PERSPECTIVE The listing agreement is a binding contract between the broker and the seller once signed. Sellers should note that under the customary terms governing when the broker is due compensation, commonly the listing agreement will include terms that mandate that compensation is due upon the seller’s default of an executed sales contract. Dispute resolution terms often include mandatory arbitration to resolve conflicts among the broker, seller, and sales agent, and that the cost of such arbitration shall be split among the parties to the exclusion of attorney fees to the prevailing party. The FR/BAR As-Is and Residential Contract form bases provide that upon seller default, the buyer may seek to recover damages resulting from the seller’s breach or specific performance. Specific performance is an equitable remedy that allows a court to order a breaching party to complete his or her side of the real estate contract. The mere filing of a suit for a specific 16 | ELEVATE [ AUGUST 2022 ]
performance (regardless of its ultimate success or the merits) can potentially tie up your property for several years, with or without the existence of a Lis Pendens. The reason is simple. It is virtually impossible to obtain title insurance necessary to convey title while an action for specific performance is pending. In effect, this can be a form of “legal blackmail.” Sellers who wish to cancel should understand that if the buyer pursued this course of action, they will not avoid addressing the buyer before marketing the property to other potential buyers.
CONTRACT PROVISIONS FROM A BUYER’S PERSPECTIVE Many times, when a party to a transaction is frustrated by a perceived lack of good faith or breach of contract, it comes as a shock to such party that the settlement agent cannot immediately rectify the breach or wrong doing on their behalf. Litigating your rights under a contract that the other party has breached can be emotionally and monetarily draining as well as time-consuming without a firm guarantee that such party will be content with the ultimate outcome. Additionally, it is imperative that the buyer has performed under the terms of the contract; that is, the buyer must have tendered the consideration and executed their closing documents. When a buyer is also obtaining financing for the purchase, tendering can be a potential stumbling block to a successful specific performance suit.
CONCLUSION If the residential real estate market continues to skew leverage to the side of the seller, we may see sellers increasingly gamble with breach for a myriad of reasons and goals. Sellers should be aware of the risks they face with the marketability of the property. Buyers should be aware that enforcing their rights under the terms of the contract will naturally include frustration at increased costs associated with litigating a specific performance suit, but unfortunately, sellers may continue to breach contracts without impunity if most buyers in a seller default situation choose to cut their losses and accept the return of their deposit in lieu of seeking legal representation to enforce the terms of the contract. • This article is meant for educational purposes only. It is not intended to serve as legal advice and should not be used as a substitute for consultation with an attorney.
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The Lake Club’s unparalleled lifestyle includes a regal 20,000-square-foot Grande Clubhouse, spa & fitness, tennis, pickleball, fabulous dining, lifestyle director, concierge, and more. Now’s the time to tour our award-winning community and models, and show your clients why everyone’s talking about The Lake Club!
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BROKER PARTICIPATION WELCOMED. ORAL REPRESENTATIONS CANNOT BE RELIED UPON AS CORRECTLY STATING THE REPRESENTATIONS OF THE DEVELOPER. FOR CORRECT REPRESENTATIONS REFERENCE SHOULD BE MADE TO THE DOCUMENTS REQUIRED BY SECTION 718.503, FLORIDA STATUTES, TO BE FURNISHED BY A DEVELOPER TO A BUYER OR LESSEE. NOT AN OFFERING WHERE PROHIBITED BY STATE LAW. PRICES SUBJECT TO CHANGE WITHOUT NOTICE.
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GOVERNMENT AFFAIRS
Election Time! By: Max Brandow, RASM Vice President of Advocacy and Member Programs
T
he time has come to get your election plans in order. Are you registered to vote? The deadline to register for the primary was July, 25th, and the deadline to register for the general election is October 11th. If you are voting by mail, the deadline to request a mail ballot is August 13th at 5:00 p.m. In-person early voting goes from Saturday, August 13th through Sunday, August 21st, and primary election day is August 23rd. For more information and to check your voter status head over to these sites: www.sarasotavotes.org and www. votemanatee.com.
RASM-ENDORSED CANDIDATES The RASM Political Action Advisory Committee has been hard at work this summer interviewing and identifying candidates for office that will be REALTOR® Champions and fight for issues that are essential to our industry and members. The Committee has spent hours deliberating, and we’re happy to share our RASM-Endorsed candidate list. This is a handy list of endorsements you can review, print out, and bring with you to your voting precinct, so you know which candidates on the ballot have RASM, Florida REALTORS®, and the National Association of
18 | ELEVATE [ AUGUST 2022 ]
REALTORS® support! Go to www.myrasm.com/publicpolicy to see our endorsed candidates. If you have any questions about a candidate or the screening process, please feel free to reach out to me at maxwell@ myrasm.com and I will be happy to answer any questions you have.
RPAC “I PLEDGE” CAMPAIGN & MAJOR INVESTOR PLEDGE PARTY RASM has recently kicked off RPAC’s “I Pledge” campaign for Major Investors. RASM will be hosting an exclusive Major Investor Pledge party on Monday, September 26th at Sarasota Waterworks (1005 N Orange Ave, Sarasota, FL 34236) with special guest Kenny Parcell. Mr. Parcell is the 2023 NAR President, an RPAC Major Investor, and a leader in the Realtor® world. Make sure to pledge today here: www.myrasm. com/public-policy/realtor-party/major-investor-pledge/ and secure your spot in this event! RASM’s RPAC Major Investors are an elite and passionate group of Realtors® whose investments shape the political future of the real estate industry. By becoming a Major Investor, you are investing a minimum of $1,000 into RPAC. Pledge to invest in your profession!
FINISH YOUR MAJOR INVESTMENT AT FLORIDA REALTORS® PAC JAMBOREE AUCTION Come and join the Realtors® PAC Auction! Realtor® members are encouraged to bid and bid often on items to benefit the PAC. Dance to your favorite tunes and enjoy hors d’oeuvres (a cash bar will be available). Tickets are $30 and will be sold until noon Thursday, 8/25, or as long as tickets remain available. If you are not attending in person you can still participate in this auction virtually. Head over to www.floridarealtors.org and look for the event link and registration on their calendar for August 26th. •
MARKET ANALYSIS
Housing Inventory Continues to Grow in Sarasota and Manatee By: Gina McCarthy, RASM Vice President of Communications and Engagement
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ith rising interest rates across the country, the Sarasota and Manatee housing market is beginning to see more and more homes available for purchase when compared to last year. According to data from Florida REALTORS® and compiled by the REALTOR® Association of Sarasota and Manatee (RASM), closed sales have once again decreased overall. Record-high prices coupled with the rising mortgage rates point to an increase in inventory this month, with active listings increasing by more than 100 percent from last year. REALTORS® participated in 2,088 sales across the two-county region in June, a 26.7 percent decrease from the same month last year. In Manatee County, single-family sales decreased from last year by 22.3 percent to 645 sales, while condo sales decreased by 23.6 percent to 265 closed sales. In Sarasota County, single-family sales decreased by 26.9 percent to 802 sales, and condo sales are down by 34.6 percent to 376 sales. “While we’re continuing to see month-over-month and year-over-year increases in pricing, the number of closed sales has dropped down to a level that was more typical for a pre-pandemic June,” said 2022 RASM President Tony Veldkamp, a Senior Advisor at SVN Commercial Advisory Group. “Meanwhile, the amount of active inventory continues to grow by more than double the number of listings from where we were this time last year. At less than a 2-month supply of singlefamily homes, we are still far from having the 6-month inventory required for market equilibrium. The market is shifting as we’re seeing changes in the buying process, but today we’re still in a seller’s market.” The median sales price in the two-county area continues to increase. In Sarasota County, the median price for single-family homes increased by 25 percent to the highest recorded price of $500,000, while condo prices increased by 34.4 percent to $416,250. In Manatee County, single-family home prices increased
year-over-year by 35.7 percent to $550,000, which was the same price recorded in May 2022. The median price of condos in Manatee County was $356,500, which is a 27.3 percent increase from last year. At the end of June, there were 3,554 active listings combined in the two counties for both markets, which is a 131.4 percent increase last year. There were 998 more active listings reported at the end of June than at the end of May, indicating a month-over-month increase of 39.1 percent. The months’ supply of inventory, or the number of months it will take to deplete the current inventory given recent sales rates, has increased year-over-year. In the single-family home market, Manatee County inventory is at a 1.8-month supply, which is a 200 percent increase from the same month last year, while Sarasota increased by 142.9 percent to a 1.7-month supply. The months’ supply for condos is 1.5-months, a 200 percent increase in Manatee County and a 150 percent increase for Sarasota County. Properties are still going under contract in seven days or less, with the median time reported at six days for single-family homes in Manatee County and at seven days for single-family homes in Sarasota County. The median time for condos to go under contract is at seven days for both counties. New listings, or the number of properties added to the market last month, increased year-over-year in the North Port-Sarasota-Bradenton MSA by 24.9 percent for single-family homes and by 19.1 percent for condos. Compared to May of 2022, new listings increased by 2.5 percent for the combined numbers in both counties and both markets. Monthly reports are provided by Florida REALTORS® with data compiled from Stellar MLS. For comprehensive statistics dating back to 2005, visit www.MyRASM.com/statistics. •
myRASM.com | 19
Monthly Market Summary - June 2022 Single-Family Homes Sarasota County June 2022
June 2021
Percent Change Year-over-Year
802
1,097
-26.9%
406
525
-22.7%
Median Sale Price
$500,000
$400,150
25.0%
Average Sale Price
$711,913
$600,288
18.6%
$571.0 Million
$658.5 Million
-13.3%
Med. Pct. of Orig. List Price Received
100.0%
100.0%
0.0%
Median Time to Contract
7 Days
6 Days
16.7%
Median Time to Sale
47 Days
48 Days
-2.1%
614
822
-25.3%
New Listings
1,091
915
19.2%
Pending Inventory
1,061
1,330
-20.2%
Inventory (Active Listings)
1,377
617
123.2%
Months Supply of Inventory
1.7
0.7
142.9%
Closed Sales Paid in Cash
Dollar Volume
New Pending Sales
1,400
2018
2019
2020
2021
Closed Sales
1,200 1,000 800 600 400 200 0
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J
Median Sale Price
$600K $500K $400K $300K $200K $100K $0K
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J
4,000
Inventory
3,500
3,000 2,500
2,000 1,500 1,000 500 0
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J
2018
2019
2020
2021
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Monthly Market Summary - June 2022 Single-Family Homes Manatee County June 2022
June 2021
Percent Change Year-over-Year
645
830
-22.3%
252
308
-18.2%
Median Sale Price
$550,000
$405,305
35.7%
Average Sale Price
$690,524
$576,522
19.8%
$445.4 Million
$478.5 Million
-6.9%
Med. Pct. of Orig. List Price Received
100.0%
100.0%
0.0%
Median Time to Contract
6 Days
5 Days
20.0%
Median Time to Sale
48 Days
48 Days
0.0%
531
700
-24.1%
1,031
784
31.5%
893
1,080
-17.3%
Inventory (Active Listings)
1,205
464
159.7%
Months Supply of Inventory
1.8
0.6
200.0%
Closed Sales Paid in Cash
Dollar Volume
New Pending Sales New Listings Pending Inventory
1,000
2018
2019
2020
2021
Closed Sales
800 600 400 200 0
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J
Median Sale Price
$600K $500K $400K $300K $200K $100K $0K
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J
Inventory
3,000 2,500 2,000
1,500 1,000 500 0
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J
2018
2019
2020
2021
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Monthly Market Summary - June 2022 Townhouses and Condos Sarasota County June 2022
June 2021
Percent Change Year-over-Year
376
575
-34.6%
248
350
-29.1%
Median Sale Price
$416,250
$309,700
34.4%
Average Sale Price
$591,494
$504,718
17.2%
$222.4 Million
$290.2 Million
-23.4%
Med. Pct. of Orig. List Price Received
100.0%
100.0%
0.0%
Median Time to Contract
7 Days
8 Days
-12.5%
Median Time to Sale
46 Days
51 Days
-9.8%
New Pending Sales
309
404
-23.5%
New Listings
491
386
27.2%
Pending Inventory
603
794
-24.1%
Inventory (Active Listings)
577
282
104.6%
Months Supply of Inventory
1.5
0.6
150.0%
Closed Sales Paid in Cash
Closed Sales
Dollar Volume
800 700 600 500 400 300 200 100 0
2018
2019
2020
2021
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J
Median Sale Price
$500K $400K
$300K $200K $100K $0K
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J
Inventory
2,500 2,000 1,500 1,000 500 0
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J
2018
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2019
2020
2021
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Monthly Market Summary - June 2022 Townhouses and Condos Manatee County June 2022
June 2021
Percent Change Year-over-Year
265
347
-23.6%
146
190
-23.2%
Median Sale Price
$356,500
$280,000
27.3%
Average Sale Price
$441,868
$331,691
33.2%
$117.1 Million
$115.1 Million
1.7%
Med. Pct. of Orig. List Price Received
100.0%
100.0%
0.0%
Median Time to Contract
7 Days
6 Days
16.7%
Median Time to Sale
42 Days
45 Days
-6.7%
New Pending Sales
192
313
-38.7%
New Listings
321
296
8.4%
Pending Inventory
333
410
-18.8%
Inventory (Active Listings)
395
173
128.3%
Months Supply of Inventory
1.5
0.5
200.0%
Closed Sales Paid in Cash
Dollar Volume
600
2018
2019
2020
2021
Closed Sales
500 400 300 200 100
Median Sale Price
0 $400K $350K $300K $250K $200K $150K $100K $50K $0K
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J
Inventory
1,200 1,000 800
600 400 200 0
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J
2018
2019
2020
2021
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‘Hey neighbor! Congratulations on the Grand Opening of RASM North!’ - Cary L. Dunn, MD
Founder - Luminary Dermatology
2101 61st Street W. Bradenton, FL 34209
Nearby Locations
3651 Cortez Rd. W. Suite 100 (3 miles from RASM North!) Bradenton, FL 34210
1250 S. Tamiami Tr. Suite 304 Sarasota, FL 34239
At Luminary Dermatology, our mission is to provide compassionate care to the people of our community and beyond, with excellence in service, quality and accessibility. We offer an experienced team of providers dedicated to giving you total confidence in your skin, and your health. Call 941-926-6553 for Immediate Appointments!
Or visit www.LuminaryDermatology.com
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RASM NEWS
RASM Celebrates 100 Years with Consumer Campaign By: Gina McCarthy, RASM Vice President of Communications and Engagement
T
he year 2022 is an exciting year for the REALTOR® Association of Sarasota and Manatee (RASM). The opening of our new building in Manatee County, the planning of a new member-focused website, and the celebration of 100 years in the twocounty region. Notably, RASM is continuing to raise awareness to the public about the value Realtor® bring to consumers, their communities, and the real estate profession. Our Strategic Plan charges us to “promote to the community what the value a Realtor® brings to a transaction.” Our 2020 campaign featured a “Time to Sell” theme, and we continued that theme into 2021. For our 2022 campaign, we sought to incorporate our Centennial into the campaign.
We chose to showcase a diverse group of members through professional photography and messaging that highlights the role of all Realtors®. The creative features a photo of a RASM member with the campaign headline, a quote, and how many years they’ve been a RASM member. Most importantly, we’re showcasing everyone in this campaign with the “REALTOR®” title as their primary affiliation with our organization. Each ad highlights a different “100 Years of” message, which is accented by the member’s quote. We chose seven messages that represent the full picture of what Realtors® provide to the community.
CAMPAIGN OBJECTIVES
These messages have always been part of our organization’s 100-year history. They represent what our Association does for members, and what our members do for their customers.
On this campaign, we are focused on encouraging consumers to work with one of RASM’s 8,300 REALTORS® in the area. With help from our agency partner, Agency McKenna, we concluded the following campaign objectives for our centennial theme.
Increase engagement with consumers on the
benefits of “100 Years of Impact” and related submessaging. Position REALTORS® as real people, part of the community, and a profession to look up to. Demonstrate: professionalism, resourcefulness, transparency, equity, advocacy, and trust. Raise awareness of the value RASM brings to REALTORS® who bring forward that same value to consumers. Showcase the Association’s longstanding history within the community.
CREATIVE CONCEPT At our core, RASM has one purpose: to serve our members. And we couldn’t think of a better way to celebrate 100 years of this Association than showcase our members! 26 | ELEVATE [ AUGUST 2022 ]
100 YEARS OF…
Excellence Putting Clients First Opening Doors Unlocking Your Future Transparency & Trust Leadership Advocacy
MEDIA AND ADVERTISING The 2022 media buy includes paid placement of digital banners, email marketing, and social media ads. Our focus is to drive traffic to our Find a “REALTOR®” page where consumers can learn all about why and how to find a Realtor®. The campaign officially launched in June and will continue through to the end of 2022. Thank you to all our members who have participated in the campaign. For more information, visit myrasm.com/realtor. •
GLOBAL BUSINESS COUNCIL
Is it Time For You to Become a Global Realtor®? By: Dave Swenson, Realtor®, Broker/Owner, Suncoast Global Realty
I
s it time for you to become a Global Realtor®? I’ve chosen to become a Global Realtor® and I think you should consider joining the RASM Global Business Council to further your knowledge and expertise.
EARLY DAYS I became a Realtor® just over 30 years ago, in May of 1992. When I first joined the Realtor® community, there really wasn’t internet, we had printed MLS books that came out regularly, and we had to “car caravan” to see new listings. We had a simple MLS that could spit out listings, but everything was printed out with a dot matrix printer. We had a long unusual “key” that we had to stick into our lockboxes to open them. As for the market I served? It was Sarasota…PERIOD. As for the clientele, they were mostly local or perhaps a seasonal “snowbird” from the northern U.S. or Canada.
REAL ESTATE TODAY Fast forward to our current real estate reality. Now when you put in a new listing into our MLS, it’s immediately syndicated to a myriad of online websites, with exposure literally to the WHOLE world through the internet. We can now upload over 50 pictures, virtual tours, drone videos, and the technology goes on! Now to gain access to our property listings, we have electronic lockboxes that feature a Bluetooth wireless system that immediately notifies us of the exact time the showing Realtor® accessed the property, all the way to the exact time they left!
THE EVOLVING WORLD OF REAL ESTATE What is the geographic market we serve now? For most RASM Realtors® it is pretty much from Parrish down to North Port, essentially about a 45-minute drive in either direction from Sarasota. The Stellar MLS we have currently serves a huge area of central and west Florida and perhaps in the future, we’ll have a statewide, nationwide, or worldwide MLS. Things continue to evolve. Who comprises our Suncoast clientele now? They can be from anywhere in the world! Internationally, we still have the most buyers from Canada, but we also have buyers from the U.K., China, Brazil, France, Germany, Hungary, Ireland, Romania, Russia, Switzerland, Italy, Iceland, and MORE. Now we are also seeing U.S. citizens who are considering investing or retiring abroad in places like Costa Rica, Panama, Ecuador, Colombia, the Caribbean, and even places in Europe or Southeast Asia!
TECHNOLOGICAL ADVANCES With our technological advances, we now live in a world that is interconnected more than ever. There are existing technologies that have made it possible to immediately translate a language so two strangers can have a “live” conversation! This exciting technology will bring new viability to traveling and immersion into a new country and its unique culture with much less concern. My wife and I have been blessed to travel to 74 countries on our beautiful planet, and we love to explore the world! Indeed, the world is open to more and more people living and moving and experiencing a different country than their country of birth. We as Realtors® need to be equipped to help our global customers to invest in our Suncoast and at the same time be aware of destinations that our fellow Suncoast residents may want to invest abroad.
BECOME A GLOBAL SPECIALIST So, where do you learn these unique skills to be a Global practitioner? Here are a few suggestions:
1 | Take classes like the CIPS (Certified International Property Specialist). 2 | Attending Realtor® conferences and expos, and most importantly. 3 | Become an active member of the GBC. For an annual $25 investment, you will enjoy all the benefits of membership, numerous special “spotlight” series on destination countries, trade mission trips abroad (we have a group going to Colombia in August 2022), and special classes on Global topics. 4 | Network with an experienced group of Realtors® who are committed to growing their Global businesses as well! So, join the GBC today… you’ll be glad you did! • myRASM.com | 27
YOUNG PROFESSIONALS NETWORK
2022 YPN Celebrity Bartending Success! By: Vicki Haddow, Realtor®, Coldwell Banker
W
e wanted to say a big THANK YOU to everyone who came out for YPN’s Celebrity Bartending Fundraiser on Tuesday, June 28, and helped to make it such a great success.
SUCCESSFUL NIGHT We held the annual Celebrity Bartending event at Cask & Ale on Main Street in downtown Sarasota. The event actually sold out the day before, which was incredible. We offered two types of tickets. You could buy a general ticket for $20 or a VIP ticket for $40. There were 10 Celebrity Bartenders that were chosen from our area’s Realtors® and RASM Business Partners. We also had three awesome sponsors. Special thanks to The Women’s Council of REALTORS® Sarasota, Cory Banks of Guaranteed Rate, and Owens Construction and Inspection Services for sponsoring the event. The bartenders raised money from their tips for the charity Heroes Welcome Home, with the two topearning bartenders competing in a final round.
28 | ELEVATE [ AUGUST 2022 ]
Heroes Welcome Home is a local non-profit that helps veterans with various housing concerns from helping with down payment assistance or covering closing costs, to helping with the repair and maintenance of homes. The event was a huge success. Not only was it a great turnout, but the amount we raised that night also exceeded our expectations! It was great to see so many people come out and support the cause. We ended up raising $18,000 for Heroes Welcome Home and $4,500 for the RASM REALTORS® Charitable Foundation. Congrats to Nikki Weiss, with Keller Williams on the Water, who raised an impressive $7,267 in tips throughout the night. We look forward to hosting more events in the future so stay tuned and buy your tickets early! Feel free to send a message to the RASM Young Professionals Network Facebook Page for events that you’d like to see in the future, too.
UPCOMING TROLLEY TOUR In the meantime, we will be having a Trolley Tour on Thursday, August 4th. We will be cruising Anna Maria and learning more about selling investment properties. Our Trolley Tours are always a good time! •
NEIGHBORHOOD SPOTLIGHT
Tallywood: A Wooded Oasis Near Downtown Sarasota By: Karen Fronckoski, Realtor® with Coldwell Banker, Jeff Hildreth, and Peggy Dickenson Ellis
W
elcome to Tallywood! Built-in 1983, Tallywood is a 55-and-over condo community of 161 villas with carports located within the city limits of Sarasota, close to almost everything, but quiet and secluded within our 25-acre wooded oasis. Anyone who lives here is instantly drawn in by the beautiful trees and abundant vegetation throughout our neighborhood. Imagine cruising down the busy streets of Sarasota and turning into our front entrance on 12th Street and suddenly finding yourself engulfed in the calming beauty and serenity of Tallywood. The community features a large pool, which is adjacent to our clubhouse and is fully screened to keep out those pesky insects. It has a large concrete deck area with chairs, tables, and loungers for comfortable seating, and the pool is solar heated for year-round use. The air-conditioned clubhouse has a very flexible floor plan and is used for a variety of special events. It is used for various activities during the day and evenings. It has a nice stereo system, a full kitchen, and a flat-screen TV among other amenities. The air-conditioned exercise room in the clubhouse is available 24 hours a day, seven days a
Photography by Jeff Hildreth and Peggy Dickenson Ellis.
week for those who want to stay in shape year-round. It has a stereo system to listen to music and a flatscreen TV to watch while melting the pounds away. The dog park is a great place to let your dog run free! It’s fenced in so they can’t run too far but large enough for them to burn off some energy. They just love to run, run, run in there, and they make new friends all the time. Our fully stocked library has quite a selection of hardcover and paperback books plus magazines for those avid readers in our community. We also have a large-print section and jigsaw puzzles for those who enjoy challenges. Our inventory constantly changes as our residents donate new books they have finished reading. Our book club meets monthly to discuss the latest book on its selection list. “In my professional opinion, I think that Tallywood is a good value especially since the location is so close to downtown without downtown prices, close to the interstate and superior shopping, restaurants, Benderson Park, and the new soon-to-be Mote Marine Aquarium,” said Karen Fronckoski, Realtor® with Coldwell Banker. “We have a spectacular canopy of oak trees which the association is very diligent about protecting and maintaining. If you have never driven around the community, please take a few minutes to do so. Your navigation will direct you to use the 17th St entrance, however, the general public cannot enter in this way. You must enter in from 12th Street.” •
myRASM.com | 29
SAVE $5
D A I LY
T R O L L E Y
W/CODE
ELEVATE
T O U R S
ENTERTAINING • INFORMATIVE
SUMMER SIGHTSEEING TOURS Bring Your Clients To See Sarasota In Style!
• City Sightseeing • Circus Secrets • Haunted Sarasota
• Murder Mystery Trolley: Who Killed The Circus Queen?
• Psychic Sundays
Air-Conditioned Comfort In Our Enclosed Trolley Or Van!
Tickets $44.99 - $49.99
Nighttime Tours Include FREE Beer/Wine
BOOK ONLINE
D i s c ove r S a r a s o t a To u r s . c o m | 9 41 -2 6 0 - 9 8 1 8 Visit The Trolley Cottage & Gift Shop | 1826 4th Street, Sarasota | FREE Parking!
MAJOR INVESTOR PLEDGE Reach Further™ by Investing in Your Profession. RPAC’s Major Investors are an elite and passionate group of REALTORS® and Business Partners whose investments shape the political future of the real estate industry. Show your commitment to the industry by taking the pledge to become a 2022 RPAC Major Investor.
30 | ELEVATE [ AUGUST 2022 ]
TAKE THE PLEDGE
RASM NEWS
RASM 2022 Member Satisfaction Survey The Results Are In; Excellence Is Up By: Gina McCarthy, RASM Vice President of Communications and Engagement
R
ooted in 100 Years of Excellence is listening to our members. From May 27 to June 5, RASM conducted a 2022 survey of our entire membership. We increased participation by 42% compared to the last survey in September 2020. The future is bright for RASM members as you Reach Further.™ Your input matters. Thank you to the 1,126 members who participated in this important survey. The findings will be used to support RASM’s communications and member engagement, as well as our 2023 strategic planning.
8 KEY TAKEAWAYS 1 | RASM focuses on what members value and use.
Market statistics, lockbox/Supra service, RASM website/member portal, ELEVATE magazine, education/designations, advocacy, ethics/dispute resolution (CasePro), weekly e-news, orientations, and consumer campaigns are most valued and used. These programs saw increases in member value ranging from 1% to 18%.
2 | RASM advances agent and broker engagement.
This year, we’re working on the following, and you all agreed: broker outreach, increasing awareness for RASM resources, mastermind/ thought leadership, business & financial training, collaborating on education/events, expanding the Soar Conference, and encouraging more to pursue C2EX.
3 | 86% of members are satisfied with RASM
customer service. RASM continues to train staff and provide content updates on the most important services: Supra, Stellar MLS, membership/dues, events/classes/license requirements, leadership opportunities, segmentspecific content for CREA / GBC / YPN/ PMC, and more.
4 | Our Net Promoter Score® is 50-which is
excellent. NPS is the gold standard of customer experience metrics. We deliver compelling content and communications from our highestrated channels: email updates, expanding our website and member portal, ELEVATE magazine as well as social media and texting. RASM’s goal is to provide you with a world-class experience.
5 | “New Member” program can drive real results.
32% of members are new to RASM and new to real estate. Another 20% have been with RASM for 3-5 years. RASM continues to provide resources, build awareness, and grow engagement for newer members to achieve success.
6 | Members want more production,
professionalism, and profitability. RASM is here to help brokers and your agents become more professional and profitable. That includes 25% doing $1-3M in transactions/year, 17% doing $4-6M in transactions/year, and 40% doing less than $1M in transactions/year-all of whom want to become more productive.
7 | Over three quarters of membership know advocacy supports real estate. RASM continues to be the primary resource for information on policy issues. Top local issues: property tax/appraisal/assessments, land use development, zoning, tax on commissions, and the economy. Stay tuned.
8 | Education is a launchpad for excellence.
82% of members set aside time and money for education. Code of Ethics, Stellar MLS, legal updates, and technology top the list. New courses may include: real estate technology, negotiating skills, finance, and investment/tax planning. Let us know what you need.
8 of every 10 members agree that RASM is essential to your prosperity in real estate. Thank you for the opportunity to serve your needs as you reach the next level in your business and your career. Here’s to another 100 Years of Impact! • myRASM.com | 31
RASM NEWS
Apply For a 2023 RASM Committee! Submissions Due September 30
T
he REALTOR® Association of Sarasota and Manatee is looking for members who are committed to making a concerted effort to better our organization, the real estate industry, and the community. RASM Committees are the heart of the REALTOR® Association. The members that serve provide the talent and expertise that make us shine. You can make a difference by becoming part of the leadership team by serving on a committee or task force in 2023. Learn, engage, and grow with RASM by getting involved in a committee! Applications open on August 15 and the deadline for submission is September 30, 2022.
HOW TO APPLY
OUR COMMITTEES
To apply for a 2023 committee, visit myrasm. com/committees/.
For a list and detailed descriptions of each committee, visit myrasm.com/committees. •
RASM COMMITTEES Reach Further With Your Service. Get involved by serving on a 2023 Committee. Applications open on August 15 and will be due on September 30, 2022.
32 | ELEVATE [ AUGUST 2022 ]
MYRASM.COM/COMMITTEES
PROFESSIONAL DEVELOPMENT
Why Get a GRI Designation in Real Estate? By: Denise Ricciotti, RASM Professional Development Manager
A
re you a real estate agent who wants to earn more money, advance in your career, and stand out from the competition? The Graduate REALTOR® Institute (GRI) Designation is the perfect place to start, as you’ll master the knowledge you need to succeed in today’s market. New technology, laws, procedures, and the increasing sophistication of buyers and sellers require real estate practitioners to perform at an ever-increasing level of professionalism. GRI Designation is a great way to expand your real estate expertise, win over clients, and boost your selfconfidence. According to NAR, Realtors® who earn the GRI designation make $30,000 per year more on average than those without a GRI designation. Here’s a quick overview of the GRI 100 Series offered at RASM South in August: GRI 100 SERIES: STANDARDS OF PRACTICE
August 1 & 2 - GRI 101: Realtors®: Professionalism and the Law August 15 & 16 - GRI 102: Starting Your Business August 29 & 30 - GRI 103: Maximize Your Profitability The entire GRI 100 Series (101, 102 and 103) taken consecutively) offers 15 credit hours per module and will satisfy the sales agent’s 45-hour DBPR requirement for post-licensing credit. Find out more at myrasm. com/education/training-requirements/gri/.
REALTORS® NEWLY DESIGNATED & CERTIFIED Accredited Buyer’s Representative® (ABR®) Dianne R Altieri, Keller Williams Classic Group Kristin Barbara Bruce, EXP Realty LLC Frank Frederick, Coldwell Banker Realty Carolina Hernandez-Ron, Bright Realty Elizabeth Pratt, Fine Properties Joselyne A. Suazo, Preferred Shore Jeanine Wood, Allison James Estates & Homes At Home With Diversity® (AHWD) Faith Elizabeth Michael, Berkshire Hathaway HomeServices Florida Realty Roger Reed, Nexthome Casa Bella Elite
C2EX Rebecca L. Brewer, Medway Realty Gregory John Burney, Gregory Burney License R.E. Broker Darlene D. Phillips, Wagner Realty Helen F. Wiegman, Helen Wiegman, Broker Cassandra Gene Yeager, Barrett Realty, Inc. CWS Dianne R. Altieri, Keller Williams Classic Group Jessica Bow, RE/MAX Platinum Realty Amanda Bray, EXP Realty LLC Robert Leroy Burks, Compass Florida, LLC. Cassidy Calman, Fathom Realty, LLC Jordan D. Chancey, RE/MAX Alliance Group Jacqueline de Manio Eberley, Coldwell Banker Realty Colleen M. Finnegan, RE/MAX Alliance Group Diane Fogo Harter, Michael Saunders & Company Lisa Garcia, Preferred Shore Kristen Marie Haines, Coldwell Banker Realty Heidi Johnson, Realty By Design LLC Richard Johnson, Realty By Design LLC Pamela German Modisett, Michael Saunders & Co. Ashley Nicole Nevadomski, William Raveis Real Estate Pamela S. Pileggi, RE/MAX Platinum Realty Linda Ren, Coldwell Banker Realty Rebecca Samler, Wagner Realty Fred Sassen, Michael Saunders & Company Eugene Smith, Weichert Realtors® Hallmark Properties Christa Lynn Spalding, Coldwell Banker Realty David L. Stasney, Coldwell Banker Realty Julianna Kovacs Tremblay, Keller Williams Realty Select Alexander Walker, Coldwell Banker Realty Marian Walsh, Medway Realty Lorna Michelle Yankee, Fathom Realty FL, LLC Frank Zeckel, Coldwell Banker Realty Graduate REALTOR® Institute (GRI) Deanna Leigh Bosschaert-Gruhl, Fine Properties Anna Reyes, Charles Rutenberg Realty Inc. Joseph M. Suarez, Berkshire Hathaway HomeService Military Relocation Professional (MRP) Jessica N. Bellin, Town & Country Properties of FL Resort & Second Home Property Specialist (RSPS) Christina Michelle McNaught, Vacasa Florida, LLC Karianne Rose, Preferred Shore Patricia A. Tan, Coldwell Banker Realty Short Sales and Foreclosure Resource® (SFR®) Glenda Allene Lucero, Coldwell Banker Realty • myRASM.com | 33
AUGUST 2022
CALENDAR OF EVENTS MONDAY, AUGUST 1 8:00 a.m.
GRI 101 (Day 1 of 2) [ South ]
TUESDAY, AUGUST 2 8:00 a.m.
GRI 101 (Day 2 of 2) [ South ]
THURSDAY, AUGUST 4 8:45 a.m.
YPN Trolley Tour: Anna Maria Island[ North ]
FRIDAY, AUGUST 5 9:00 a.m.
CREA Marketplace [ South ]
11:00 a.m.
RASM North Grand Opening Celebration [ North ]
TUESDAY, AUGUST 9
THURSDAY, AUGUST 18 9:00 a.m.
Code of Ethics [ South ]
8:30 a.m.
CREA Marketplace Meeting [ South ]
FRIDAY, AUGUST 26 9:00 a.m.
CREA Marketplace [ South ]
MONDAY, AUGUST 29 8:00 a.m.
GRI 103 (Day 1 of 2) [ South ]
TUESDAY, AUGUST 30 8:00 a.m.
GRI 103 (Day 2 of 2) [ South ]
Business Partner Orientation [ South ]
WEDNESDAY, AUGUST 31
1:00 p.m.
New Member Orientation [ South ]
10:00 a.m.
Embracing the Z Generation [ Hybrid ]
CREA Marketplace [ South ]
FRIDAY, AUGUST 12 CREA Marketplace [ South ]
TUESDAY, SEPTEMBER 6 8:00 a.m.
14 HR CE (Day 1 of 2) [ Hybrid ]
MONDAY, AUGUST 15 8:00 a.m.
GRI 102 (Day 1 of 2) [ South ]
Top Producer Panel [ Dwnt SRQ ]
THURSDAY, SEPTEMBER 15 8: 30 a.m.
WEDNESDAY, SEPTEMBER 7 8:00 a.m.
14 HR CE (Day 2 of 2) [ Hybrid ]
YPN Coffee Talk [ South ]
FRIDAY, SEPTEMBER 16 9:00 a.m.
CREA Marketplace [ South ]
MONDAY, SEPTEMBER 19 9:00 a.m.
Intro to Contracts [ South ]
TUESDAY, SEPTEMBER 20 9:00 a.m.
CREA Member Meeting [ South ]
2:00 p.m.
Property Management Council Roundtable [ South ]
THURSDAY, SEPTEMBER 22
FRIDAY, SEPTEMBER 2 9:00 a.m.
9:00 a.m.
New Member Orientation [ South ]
1:30 p.m.
8:00 a.m.
WEDNESDAY, AUGUST 10 Core Law [ Hybrid ]
1:00 p.m.
FRIDAY, AUGUST 19
9:00 a.m.
9:00 a.m.
WEDNESDAY, SEPTEMBER 14
2022 Soar Conference & Expo [ Manatee Performing Arts Center ]
FRIDAY, SEPTEMBER 23 9:00 a.m.
CREA Marketplace [ South ]
MONDAY, SEPTEMBER 26 5:30 p.m.
Major Investor Event (Major Investors Only) [ SRQ Waterworks]
1:00 p.m.
Foundations of Sun Stats [ Online]
TUESDAY, AUGUST 16 8:00 a.m.
GRI 102 (Day 2 of 2) [ South ]
8:30 a.m.
Let’s Zone Out Pt. II [ Online ]
5:00 p.m.
RASM After Hours: Hurricane Party [ Motorworks Brewing ]
THURSDAY, SEPTEMBER 8 9:15 a.m.
Business Partner Membership Meeting [ South ]
MONDAY, SEPTEMBER 12 WEDNESDAY, AUGUST 17 1:00 p.m.
9:00 a.m.
1:00 p.m.
Master your Market with Sun Stats [ Online ]
Advanced registration is requested. See event calendar at: myrasm.com/calendar
New Member Orientation [ North ]
CALENDAR KEY
Intro to Contracts [ South ]
TUESDAY, SEPTEMBER 13 34 | ELEVATE [ AUGUST 2022 ]
TUESDAY, SEPTEMBER 27
2:00 p.m.
Global Spotlight: Panama [ Hyrbid ]
[ South ] 2320 Cattlemen Road, Sarasota, FL 34232 [ North ] 2901 Manatee Ave W, Bradenton, FL 34205 [ Hybrid ] Take class online or at RASM South [ Online ] Class is only offered through webinar
UPCOMING CLASSES UPCOMING CLASSES
INTRO TO CONTRACTS
Learn more at myrasm.com/calendar to register.
Mon., Aug. 1 - Tues., Aug. 2
8:00 a.m. - 5:30 p.m.
[ South ]
In GRI 101, REALTORS® will learn just what sets them apart from real estate licensees. Professional Standards will guide you through the NAR Code of Ethics and the expectations and requirements of FREC. The Law portion will expand on the real estate law. Members $60. 14 CE HRS.
YPN TROLLEY TOUR: ANNA MARIA ISLAND 8:45 p.m. - noon
[ Hybrid ]
CODE OF ETHICS Thursday, August 18
9:00 a.m. - noon
[ South ]
This Code of Ethics course meets the NAR mandated requirement for completion of a Code of Ethics class and fulfills the FREC State requirement. Members $10. 3 CE HRS.
GRI 103 [ North ]
Tour local neighborhoods and learn all about property management and short-term vacation rentals on Anna Maria Island. You’ll get to see some local rental properties, in addition to learning about rental restrictions on the island as well as other property management tips you’ll need to know for this popular vacation destination. Get your tickets now! YPN Members $5. Non-YPN Members $10.
Mon., Aug. 29 - Tues., Aug. 30 8:00 a.m. - 5:30 p.m. [ South ]
GRI 103 will bring awareness of the latest developments in finance to help clarify the economic status and affordability of the real estate market for consumers. Negotiating and Counseling will discuss the negotiation process and The Law portion will provide a “red flag notice” of when participants are potentially going into a danger zone. Members $60. 11 CE HRS.
EMBRACING THE Z GENERATION
CORE LAW Wednesday, August 10
1:00 - 4:00 p.m.
In this class, students will be introduced to the basic elements of a real estate contract. Members Free.
GRI 101
Thursday, August 4
Wednesday, August 17
9:00 a.m. - noon
[ Hyrbid ]
Core Law fulfills the 3 HR CE requirement for license renewal. This course covers updates to the law and reviews common legal issues. Members $10. 3 CE HRS.
GRI 102
Wednesday, August 31
10:00 a.m. - noon
[ Hybrid ]
As we approach another massive shift in our generation offerings, we need to understand and be prepared for them. These are our future buyers, coworkers, and even sellers. This course will give you a deeper look at what makes this generation so different. Members $10. 2 CE HRS.
Mon., Aug. 15 - Tues., Aug. 16 8:00 a.m. - 5:30 p.m. [ South ]
GRI 102 will provide you with the key to understanding the fundamentals of contract law, including the process of offer, counteroffer, and acceptance. Goal Setting and Business Planning for the Real Estate Professional will assist you in identifying and defining business goals. Members $60. 8 CE HRS.
Designation or Certification Courses [South Office ] 2320 Cattlemen Road, Sarasota, FL 34239
[ Continued on page 32 ] myRASM.com | 35
UPCOMING CLASSES CONTINUED MLS REQUIRED CLASSES In-person MLS training classes have been canceled at this time. Live webinars are available for required and elective classes. If you prefer to complete your required education by taking a self-paced online class, please visit learn.stellarmls.com.
MLS BASIC TBD
(Locations, dates, and times subject to change.)
AUGUST 1 & 2 8:00 a.m. GRI 101 [ South ]
9:00 a.m. – noon
[ Online ]
This required class teaches every new Stellar MLS subscriber the basics of how to use the Matrix MLS System to power their real estate business. Topics include navigating the system, setting up a property search, direct and auto emails, managing contacts, and personalizing the Matrix system.
1:00 – 2:15 p.m.
AUGUST 15 & 16 8:00 a.m. GRI 102 [ South ]
AUGUST 29 & 30 8:00 a.m. GRI 103 [ South ]
OCTOBER 3 & 4 E-Pro [ Hybrid ]
MLS COMPLIANCE 101 TBD
ADDITIONAL DESIGNATION & CERTIFICATION COURSES FOR 2022:
[ Online ]
A key purpose of the MLS is to provide real estate brokerages a mechanism to compensate each other for bringing buyers to each other’s listings. In order for this to work, it is critical that we share accurate data, and additionally, enter listings in a way to maintain the cooperative nature of the MLS. This required class for new subscribers reviews the MLS comprehensive rules and regulations to ensure that all users have access to the best data possible.
DECEMBER 6 SFR: Short Sales and Foreclosure Resource [ Hybrid ]
MLS ADDING & EDITING LISTINGS TBD
2:30 – 3:45 p.m.
[ Online ]
This class is mandatory for agents who will be adding and modifying listings in the MLS. We walk through the process of gathering listing data, entering listings into the MLS, adding photos and attachments, and modifying listings, and share tips in the listing entry process. •
941-556-8895 Nita@CoastalPrint.com
CoastalPrint.com 4385 Independence Court Sarasota, FL 34234
36 | ELEVATE [ AUGUST 2022 ]
Soar
2022 RASM CONFERENCE
&EXPO
SEPTEMBER 22nd 9AM - 4PM
MANATEE PERFORMING ARTS CENTER
A SHOW TO REMEMBER We’re taking the stage for the first in-person Soar Conference & Expo, hosted by the REALTOR® Association of Sarasota and Manatee. Join us for a full day of education, connections, and 100 year celebration. WHAT IS SOAR? Soar is a one-day event for REALTORS® that will offer multiple session based on our members area of interest. Designed to further professional development and deepen their knowledge in various topics including: • Legal Topics • Technology Updates • Global and Property Management • Sales and Professional Development
myrasm.com/22soar
MEMBERSHIP NEWS
RASM Welcomes New Members By: Jessica Montague, Member Services Manager
NEW DESIGNATED REALTORS®
Gregory John Burney, Gregory Burney License R.E. Broker Paul Sean Harper,WebPro Realty, LLC Lissa Laakso, Help-U-Sell Gulf Coast William H. Munette, Worth Clark Realty Bert T. Parsley, Barclays Real Estate Group Port Charlotte LLC Violetta Polyakov, Barr Agency Real Estate Evan McCloud Puckett, NextHome On The Water Susan L. Saltalamacchia, Concession Real Estate Comp. Jahzeely Ester Sandin, Lights on Realty Sandra S. Smth Lent, Wolf Residential Nikki N. Tamm, Tamm Real Estate Andrew S. Vold, Berkshire Hathaway HomeService
NEW REALTORS® Frankie Abbruzzino, EDG Realty LLC Juan Carlos Alcantara, Fine Properties Geraldine Allard, Sunburst Real Estate Group Leighton Todd Allenby, MVP Realty Associates LLC Beylla Del Valle Arrieche Zambrano, La Rosa Realty LLC Sharon K. Austin, Premier Sothebys Intl Realty Michael Barton, EXP Realty LLC Michael S. Barton, HomeSmart Max Bright, Bright Realty Yadrenia Celeste Buzzerio, Coldwell Banker Realty Danielle Campbell, Allegiant Real Estate Group Jeffrey Cave, Compass Florida LLC Fran Christenson, KW Suncoast Warner Thomas Christenson, KW Suncoast Amira Cizmic, Keller Williams Island Life Re Melissa Clifton, EXP Realty LLC W. James Comly, ROVI Kleber Martins Costa, Keller Williams On The Water Tashea Cunningham, Pursue Overtake & Recover Realty Inc. Rodney Damron, Premier Sothebys Intl Realty Yarelys Del Valls, KW Suncoast Michael Shannon Deno, MVP Realty Associates LLC Salvatore DiDino, EXP Realty LLC Crystal Domenech, Robert Slack LLC David Andrew Donahue, Medway Realty Erin M. Drake, Barbara Anson Realty & Assoc. Tina Ellis, Preferred Shore Laura Farhat Bramson, Keller Williams On The Water Thomas Finnan, Coldwell Banker Realty Jan Galik, Coldwell Banker Sarasota Cent. Steven Howard Goodman, Stephen J Osborn Christian William Gorder, Preferred Shore Ilana Gordon, Preferred Shore Corey Gray, Keller Williams On The Water Maria Guimaraes, Horizon Realty International 38 | ELEVATE [ AUGUST 2022 ]
Rhonda Jean Guttman, Charles Rutenberg Realty Inc Tetyana Hanna, Keller Williams Realty Select Kamryn Hostetler, Keller Williams On The Water Rory Thomas Jaret, LoKation Eric Jarvis, Fathom Realty FL, LLC Alaina Elizabeth Kraeft, Preferred Shore Nicole A. Kroenig, Shirley International Realty Diane M. Lambert, Coldwell Banker Realty Rickey Christopher Lambert, Preferred Shore Deborah J. Lamdin, Heritage Home Realty LLC Annmarie Juliette Langdon, EXP Realty LLC Rebekah Langelle, Exit King Realty Gary Lazarus, Michael Saunders & Company Monte Levin, Michael Saunders & Company Kourtney Michelle Linn, Preferred Shore Martina Long, Living Vogue LLC Joanna Lupa, HomeSmart Rebecca Jean Mallari, Fine Properties Kimberly Mangum, Alliance Group Limited Doreen Marino, Berkshire Hathaway HomeService Brittany McCord, Irongate Realty Inc Linda E. McCown, Michael Saunders & Company Rosemary Cho McMullin, Private Wealth Realty Inc. Rebecca Milner, Fine Properties Samantha Montgomery, Silver Palm Realty Christy Lynn Mudd, Berkshire Hathaway HomeService Semir Jose Muhammad Pachano, Keller Williams Classic Group Orietta Nadal, Lights on Realty Karen Marie Neal, Florida Attorney Realty Inc Derek H. Nguyen, EXP Realty LLC Tamera Nielsen, Fine Properties Nataly Nusbaumer, Coldwell Banker Realty Eva D. Oliva, Coldwell Banker Realty George Pandis, Bright Realty Julie Marie Papagni, EXP Realty LLC Carlos Perez, Keller Williams On The Water Jonathan Robert Pergerson, Coldwell Banker Realty Andrew Grant Peterson, ROVI Justin Michael Peterson, Icon Premium Realty LLC Savanah Isabella Priest, Keller Williams Island Life Re Richard Courtney Quinn, Signature Premier Properties LLC Rachel Lee Rademacher, Keller Williams Realty Select Davis Reed, Weichert Realtors® Hallmark Properties Valerie Alanie Rivera, EXP Realty LLC Brittany Rogers, Coldwell Banker Realty Angela Joanna Rosenthal, Nexthome Casa Bella Elite Anne M. Schneider, Berkshire Hathaway HomeService Jeff Martin Scholl, Keller Williams On The Water Kristin Schutz, Preferred Shore Ivey Nicole Shelley, EXP Realty LLC Kimberly C. Siefke, Compass Florida LLC
[ Continued on page 35 ]
MEMBERSHIP NEWS Kyna Elise Smith, William Raveis Real Estate Scott Snyder, Berkshire Hathaway HomeServices Florida Realty Yesenia Snyder, Berkshire Hathaway HomeServices Florida Realty Cynthia Soler, 54 Realty LLC Hilary Dawn Souza, Premier Sothebys Intl Realty Calys M. Stewart, Charles Rutenberg Realty Inc Montana Marie Taplinger, Premier Sothebys Intl Realty Bradley Tayloe, Keller Williams Island Life Re Molly Taylor, Mike Norman Realty Inc. Lisa Denise Tetrick, KW Suncoast Michele Lynn Thomas, Coldwell Banker Realty Alan Bruce Thompson, Keller Williams On The Water Jason Todd, Coldwell Banker Realty Sarah Toedman, Neal Communities Realty, Inc. Stevenson Tose Rigell, Century 21 Beggins Enterprises Mayra Alexandra Velez Ospina, Keller Williams On The Water Jean Baptiste Marie Bernard Viguier, Keller Williams Realty Select Angelica Anna Walejnis, Living Vogue LLC David Walle, SVN Commercial Advisory Group Richard Weber, EXP Realty LLC Tracy Young, Xcellence Realty Inc. Thomas A. Zellars, William Raveis Real Estate Alfonso Zozaya, Fidata Real Estate LLC
NEW BUSINESS PARTNERS ALDERMAN OAKS RETIREMENT RESIDENCE 727 Hudson Ave / Sarasota, Florida 34236 Representative: Donald Fitts Email: dfitts7@gmail.com Alderman Oaks is a unique retirement residence located in Downtown Sarasota. Our location allows our residents easy access to the many community activities, clubs, and places of worship, helping them to stay vital and involved.
ARGENTUM WELDING LLC 5656 Lawton Dr / Sarasota, Florida 34233 Representative: Rolando Coliguante Email: admin@argentumwelding.com Our specialty is the fabrication of aluminum and steel spiral stairs. We have years of experience designing, TIG welding, and installing one of a kind custom Spiral Stairs. Our customers include both homeowners and contractors.
COLLEGE HUNKS HAULING & MOVING 3822 75th Terrace E / Sarasota, Florida 34243 Representative: Connor Gabalis Email: connor.gabalis2@chhj.com College HUNKS Hauling Junk & Moving® Sarasota will take the weight off your shoulders and the strain off your back, with our stress-free junk removal and moving services.
CONCORD HOME MORTGAGE 6904 Manatee Ave W 23D / Bradenton, Florida 34209 Representative: Michaela Stamm Email: michaela@concordhm.com At Concord Home Mortgage, our mission is to set a high standard in the mortgage industry. We are committed to quality customer service - putting the people we serve first.
DISCOVER SARASOTA TOURS 1826 4th St / Sarasota, Florida 34234 Representative: Tammy Hauser Email: tammy@discoversarasotatours.com Discover Sarasota Tours offers fun, entertaining, interactive, and informative air-conditioned trolley and van tours of the most interesting places and stories that shaped Sarasota’s rich cultural past.
ELITE HOME WATCHERS 4894 69th St. E. / Bradenton, Florida 34203 Representative: Thomas Fitzpatrick Email: fitz@elitehomewatchers.com Mother Nature constantly beats on our homes with sun, wind and water causing materials and systems to break down over time. Mechanical items like air conditioners clog and break. Defend your home against damage by staying on top of the issues.
IMOLD LLC 3804 Ironbridge Blvd. / Ft. Myers, Florida 33916 Representative: Jason Garrett Email: Jason@imold.us Providing exceptional and cost effective water damage and mold remediation services.
ROBERTS INSURANCE GROUP, LLC 211 Nokomis Ave S / Venice, Florida 34285 Representative: Carina Marsh Email: carina@robertinsurancegroup.com We are family owned and operated, and we are “Committed To Our Community.” We have delivered quality insurance solutions, and specialize in Auto Insurance and Homeowners Insurance coverage.
SABRINA’S GULF COAST WINDOW & PRESSURE CLEANING 1310 3Rd Ave W / Bradenton, Florida 34205 Representative: Shaun Saunders Email: Shaun.saunders@sabrinawindowcleaning.com We are a family-owned and operated company. Our professionally trained uniformed cleaning technicians wear protective “booties” over their footwear to safeguard your carpets, tile, and flooring from dirt and scuff marks.
SUMMIT LENDING SOLUTIONS CORP 1250 S. Grove Ave / Barrington, Illinois 60010 Representative: Scott Malouf Email: scott@yoursummitlending.com If you are looking to finally take that big step and getting your own home, Summit Lending Solutions Corp. can help you. We have been in the business for over 37 years and can help you get a mortgage.
THE HOME INSPECTION COMPANY, INC. 943 Siesta Dr. / Ellenton, Florida 34222 Representative: Joe Scheibelhoffer Email: joe@thehomeinspectcompany.com As a trained and certified member of BPI (Building Performance Institute), Joe brings a whole new level of expertise and service to the home inspection industry. •
myRASM.com | 39
2022 ANNUAL SPONSORS PLATINUM
GOLD
SILVER
BRONZE Battaglia Law, PLLC Bert Rodgers Schools of Real Estate
Florida Gulf Coast Inspection Services, LLC Peace of Mind Home Inspections
RASM Members Now With Pramod Achuthan, MC Homes Realty Inc Taylor Alnaser, Coldwell Banker Realty Joseph Patrick Amabile, Coldwell Banker Realty Karen Arena, Offerpad Brokerage Jordan Ask, Bright Realty D’Andrea Atkinson, Fathom Realty FL, LLC Tammy Judith Barletto, ROVI Paige Nicole Bartz, Keller Williams On The Water Harley Louise Norris Bascom, EXP Realty LLC Jahna Bettencourt, Keller Williams Island Life Re Cheraina Bonner, Align Right Realty SRQ Opulence Debra D Booth, EXP Realty LLC Patti Mae Bosco, LPT Realty LLC Deanna L. Bradley, Exit King Realty Juliana M. Brando Perez, Preferred Shore John A. Buice, EXP Realty LLC Richard Allen Burns, Keller Williams On The Water Judith Chandler, Coldwell Banker Realty Patrick J. Corrigan, Marcus & Company Realty Alyssa Cromie, NextHome Excellence Renee’ E. Dettmann, Bright Realty Lee Dickson, Constellation Roof LLC Donna DiDiego, Living Vogue LLC Glenda Dimino, Keller Williams On The Water Brooke C. Doucett, EXP Realty LLC Herdis K. Easton, Fine Properties Tracey S. Edwards, Keller Williams, LLC Wendy Egan, Compass Florida, LLC Kathryn Findley, Antela Properties Christine E. Flynn, LoKation James P. Frost PA, Meadows Realty Group Inc Jenifer Susan Funk, Suncoast Global Realty Shawna Gauger, Selling the Sunshine Realty LLC Vitino Goffredo, Realty By Design LLC Mariana Gonzalez Paz, Preferred Shore Michael C. Graf, Coldwell Banker Sarasota Cent. Sharon Graham, EXP Realty LLC Ethan Tyler Groover, Preferred Shore Catherine Fawn Hale, Preferred Shore Judy S. Hall, Tim Lester Internat’l Realty Michael Herd, Preferred Shore Sheila Joy Johnson, EXP Realty LLC Marshall S. Jones, Preferred Shore Anna Kaminski, Showtime Realty Heather Kelly, Corcoran Dwellings Realty Alexandra Lynne Kempton, Dalton Wade Inc Lissa Laakso, Help-U-Sell Gulf Coast Michael Laconca, Coldwell Banker Realty Doreen Marino, Berkshire Hathaway HomeService Jesse Martinez, EXP Realty LLC Carly Breanna Messer, Premier Sothebys Intl Realty
Cassandra Miller, Sellstate Legacy Realty Michelle L. Moore, Bright Realty Brian John Partie, Preferred Shore Hans Gilbert Peterson, Michael Saunders & Company June Ann Plumb, Coldwell Banker Sunstar Realty Evan McCloud Puckett, NextHome On The Water Kerlyn Puckett, NextHome On The Water Grace Quattro, Keller Williams On The Water Tracy K. Rankine, Keller Williams Realty Select Rebecca Roberts, Brista Realty LLC Angelica Rossi, Premier Sothebys Intl Realty Marianne Salvatore, Keller Williams On The Water Ivey Nicole Shelley, EXP Realty LLC Nicole Marie Smith, Gulf Sands Realty, LLC Maria Alejandra Stephens, Veterans Realty Inc. Walter I. Sugamura, Horizon Realty International Stephanie N. Swanson, Preferred Shore Emma Kai Swier, Constellation Roof LLC Nikki N. Tamm, Tamm Real Estate Tracy Pan Tanovich, Fine Properties Molly Taylor, Mike Norman Realty Inc. Rumen G. Tchorbadjiev, Realty Hub Juan Carlos Torrejon, SRQ International Realty LLC Christopher Tortora, Preferred Shore Charles Joseph Vandenbosch, Keller Williams On The Water Kimberly Verreault, EXP Realty LLC Ryan Anthony Vlasic, Gulf Sands Realty, LLC Brian Joseph Wacnik, Premier Sothebys Intl Realty Alexander Walker, Coldwell Banker Realty Holly Marie Wikfors, EXP Realty LLC Elizabeth Williams, Align Right Realty SRQ Opulence Brian Matthew Wilson, EXP Realty LLC Guyla Woodward, EXP Realty LLC Michael Garcy Wooldridge, Compass Florida, LLC Cassandra Gene Yeager, Barrett Realty, Inc. •
myRASM.com | 41
PRSRT STD U.S. POSTAGE PAID MANASOTA, FL PERMIT NO. 451
MISSION Empower and engage our REALTOR® community by delivering essential services, resources, education, and experiences that elevate member success and professionalism, while advocating for REALTOR® initiatives and private property rights.
VISION We are an innovative and relevant association that elevates the standards of professional excellence, and are critical to our members’ success, while providing value to our community.
2 14 19 19 350+ 8,300+
counties employees committees directors
affiliates
realtor® members
FLORIDA REALTORS® PAC (2021)
2,754 27 $265,762
members invested in florida realtors pac
major investors
44
#
invested into rpac by rasm members in 2021
largest local association in united states
THANK YOU TO OUR 2022 LEADERSHIP TEAM
7
#
president
Brian Tresidder
Tony Barrett
president-elect
Vice President
Debi Reynolds Treasurer
50,825
$
raised for the foundation in 2021* *As of December 31, 2021
in florida
Alex Krumm
past president
20,000 $36,580 $
in scholarships awarded in 2021 donated to local charities in 2021*
RASM SOUTH
RASM NORTH
2320 Cattlemen Road Sarasota, FL 34232
2901 Manatee Ave. West Bradenton, FL 34205
www.myrasm.com • (941) 952-3400
REALTOR® Association of Sarasota and Manatee, Inc. 2320 Cattlemen Road Sarasota, FL 34232
Tony Veldkamp
largest local association
PHONE: (941) 952-3400 FAX: (941) 952-3401
www.MyRASM.com
EXPANDED REPORTS Sarasota and Manatee Counties
June 2022 Reach Further With The Market.
For more detailed reports, visit myrasm.com/statistics
Monthly Distressed Market - June 2022 Single-Family Homes Sarasota County
Closed Sales
June 2022
June 2021
Percent Change Year-over-Year
797
1,093
-27.1%
$500,000
$401,000
24.7%
1
2
-50.0%
$450,000
$245,750
83.1%
4
2
100.0%
$373,960
$258,100
44.9%
Traditional Median Sale Price Closed Sales Foreclosure/REO Median Sale Price Closed Sales Short Sale Median Sale Price
2018
2019
Traditional
2020
Foreclosure/REO
2021
Short Sale
100%
90%
Closed Sales
80% 70% 60% 50% 40% 30% 20% 10% 0%
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J
$700K
Median Sale Price
$600K $500K $400K $300K $200K $100K $0K
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J
2018
2019
2020
2021
ELEVATE [ AUGUST 2022 ] 44 | ̺ ̵ Ǥ ͳͷ Ǥ ǡ ʹͲǡ ʹͲʹʹǤ ǡ ͳͺǡ ʹͲʹʹǤ
Monthly Distressed Market - June 2022 Single-Family Homes Manatee County
Closed Sales
June 2022
June 2021
Percent Change Year-over-Year
644
828
-22.2%
$550,000
$406,255
35.4%
1
1
0.0%
$640,500
$263,000
143.5%
0
1
-100.0%
(No Sales)
$140,000
N/A
Traditional Median Sale Price Closed Sales Foreclosure/REO Median Sale Price Closed Sales Short Sale Median Sale Price
2018
2019
Traditional
2020
Foreclosure/REO
2021
Short Sale
100%
90%
Closed Sales
80% 70% 60% 50% 40% 30% 20% 10% 0%
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J
$700K
Median Sale Price
$600K $500K $400K $300K $200K $100K $0K
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J
2018
2019
2020
2021
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Monthly Distressed Market - June 2022 Townhouses and Condos Sarasota County
Closed Sales
June 2022
June 2021
Percent Change Year-over-Year
376
574
-34.5%
$416,250
$309,850
34.3%
0
1
-100.0%
(No Sales)
$129,000
N/A
0
0
N/A
(No Sales)
(No Sales)
N/A
Traditional Median Sale Price Closed Sales Foreclosure/REO Median Sale Price Closed Sales Short Sale Median Sale Price
2018
2019
Traditional
2020
Foreclosure/REO
2021
Short Sale
100%
90%
Closed Sales
80% 70% 60% 50% 40% 30% 20% 10% 0%
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J
$1200K
Median Sale Price
$1000K
$800K
$600K
$400K
$200K
$0K
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J
2018
2019
2020
2021
46 ̺ ̵ Ǥ ͳͷ Ǥ | ELEVATE [ AUGUST 2022 ] ǡ ʹͲǡ ʹͲʹʹǤ ǡ ͳͺǡ ʹͲʹʹǤ
Monthly Distressed Market - June 2022 Townhouses and Condos Manatee County
Closed Sales
June 2022
June 2021
Percent Change Year-over-Year
263
345
-23.8%
$357,000
$280,000
27.5%
2
2
0.0%
$190,000
$127,250
49.3%
0
0
N/A
(No Sales)
(No Sales)
N/A
Traditional Median Sale Price Closed Sales Foreclosure/REO Median Sale Price Closed Sales Short Sale Median Sale Price
2018
2019
Traditional
2020
Foreclosure/REO
2021
Short Sale
100%
90%
Closed Sales
80% 70% 60% 50% 40% 30% 20% 10% 0%
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J
$1000K $900K
Median Sale Price
$800K $700K $600K $500K $400K $300K $200K $100K $0K
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J
2018
2019
2020
2021
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