December 2020
2020
Award Winners Honoring RASM’s Finest 6
How to WOW Your Vacation Renters! 12
Understanding Your Commercial Insurance Quote 22
Is It Time to Open our “International Eyes” Again? 24
In with the new DELIVERY 4TH QUARTER 2020
Bayfront Sarasota The Ritz-Carlton Residences, Sarasota | 941.702.2300 From the $3,500,000s TheResidencesSarasota.com
COMMISSION PAID AT CONTRACT
South Sarasota Sandhill Lake | 941.234.0432 From the high $400,000s SandhillLakeSarasota.com
MOVE-IN READY
Osprey Bayfront Edgewater at Hidden Bay | 941.966.3600 From the high $400,000s EdgewaterHB.com
SALES GALLERY OPEN
Longboat Key The Residences at the St. Regis | 941.213.3300 From the $2,000,000’s Call for an appointment. SRResidencesLongboatKey.com
WATERFRONT HOMES & HOMESITES
Bradenton Riverfront Riverside Point | 941.201.8505 Home sites from $229,900 | Homes from the low $600,000s RiversidePointFlorida.com
MOVE-IN READY
Downtown Sarasota Risdon on 5th | 941.365.1414 From the high $300,000s RisdonOn5th.com
NEW PRICING, MOVE-IN READY
Northwest Bradenton Palma Sola Bay Club | 941.216.7436 From the high $300,000s PalmaSolaBayClub.com
Sales Galleries Open and available to you and your customers for virtual or in person presentations. Virtual home tours · OnDemand local experts · Interactive site and floorplans
Ellenton EXIT 224
Palmetto
EXIT 220
MANATEE AVE.
Anna Maria Island
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Bradenton CORTEZ RD.
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Condominiums
The Lifestyle You Deserve
Lakewood Ranch 2
UNIVERSITY PKWY.
Longboat Key
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FRUITVILLE RD.
EXIT 213
EXIT 210
Sarasota
Lido Key BEE RIDGE RD.
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EXIT 207
CLARK RD.
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Siesta Key
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Register Remember to register yourself by completing the broker participation guideline to make sure you receive your commission check! To see all of the properties, visit michaelsaunders.com/new-homes
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8 Osprey
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Casey Key
Nokomis
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Get in touch
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Venice JAC ARA N
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Contact us at 844.591.4333 or InWithTheNew@michaelsaunders.com
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MichaelSaunders.com/New-Homes | 844.591.4333 100 South Washington Boulevard | Sarasota, Florida November 2020. ©Michael Saunders & Company, Licensed Real Estate Broker
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SANDHILL
LAKE
*These communities are powered by Michael Saunders & Company.
Manasota Key
Contents DECEMBER 2020
6
Property Management Council
14
Realtor® Attorney Joint Committee
16 17 22
Government Affairs
24
Market Analysis Commercial Real Estate Alliance Global Business Council
COVER STORY
2020 AWARD WINNERS: HONORING RASM’S FINEST
The year 2020 has been a momentous year, to say the least. We have seen tragedy and triumph like never before, and through it all, we have seen heroes and leaders emerge. RASM is proud to turn the spotlight on our industry leaders. They have inspired, encouraged, motivated, and contributed to a successful 2020 despite all odds. Each year, select leaders from our membership are nominated by their peers for their dedication to the Association and to the community. RASM celebrates the 2020 award recipients and at the Annual Installation and Awards event, held virtually on Thursday, December 10, 2020.
12
WOW Your Vacation Rentals
Our vacation rental season is right around the corner. Is your rental property ready? Between hotels and easy access to listing sites, the short-term rental market has gotten ultra-competitive, especially in Sarasota and Manatee counties.
22
Commercial Insurance Quotes
One of the most common questions received from commercial property owners is “What goes into a building quote?” While the insurance marketplace is evolving, it is crucial for all parties involved to understand the very basics.
Cover photography by Shylarose Photography. 4 | ELEVATE [ DECEMBER 2020 ]
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26
Young Professionals Network
29
Neighborhood Spotlight
30 33
Calendar of Events
34
Professional Development Membership News
24
International Eyes
The international seasonal traveler or investor is thinking about where they would like to invest their capital and realize their dreams. Are you ready to find them and help them find their dream destinations?
PRESIDENT UPDATE
Year in Review RASM South - 2320 Cattlemen Road Sarasota, Florida 34232 RASM North - (Temporary Location) 417 12th Street West, Suite 106 Bradenton, FL 34205 Phone: 941-952-3400 FAX: 941-952-3401 www.MyRASM.com
STAFF CONTRIBUTORS: Member Services Manager: Jessica Montague Director of Information Technology: Jesse Sunday Professional Development Manager: Denise Ricciotti Government Affairs Director: Maxwell Brandow Communications & Marketing Director: Gina White Magazine Editor: Beth Sunday Production: Coastal Printing, Inc.
2020 ASSOCIATION OFFICERS: President: David Clapp, RE/MAX Alliance Group President-Elect: Adam Chicoine, RE/MAX Alliance Group Treasurer: Georgina Clamage, Michael Saunders & Company Secretary: Alex Krumm, NextHome Excellence Immediate Past President: Amy Worth, RE/MAX Platinum Realty Chief Executive Officer: Jeff Arakelian
MISSION STATEMENT: We are an innovative and relevant association that elevates the standards of professional excellence, and are critical to our members’ success, while providing value to our community.
SUBSCRIPTIONS: The annual dues of every member of the REALTOR® Association of Sarasota and Manatee, Inc., includes a one-year subscription to ELEVATE Magazine. Editorial ideas and manuscripts are welcome. Byline articles and columns express the opinions of the writers and do not necessarily reflect the policies or sentiments of the REALTOR® Association of Sarasota and Manatee, Inc. All submitted copy is subject to editing. 2020 Copyright© by the REALTOR® Association of Sarasota and Manatee, Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. For information on advertising rates, artwork, and deadlines, contact Beth Sunday, Magazine Editor, at 941-952-3417 or email Beth@MyRASM.com.
By: David Clapp, RASM President
C
hange, the new reality. The year 2020 will go down in history as one that brought about change in so many areas of our lives. But change can be good, and we will see many good things will come out of this year! Change takes us out of our comfort zones, and that is good. The greatest growth takes place when we are in a state of change and uncomfortable! As your 2020 President, I have had many members say “you got robbed this year as President,” or “what a bad year to have as President, do you get a do-over?” Well, it’s been my privilege to serve as your 2020 President, and I am thankful for the opportunity! While it has been a challenging year, and I have to acknowledge that we have not been able to accomplish much of what we set out to do in our strategic plan, it has still been a great year in so many ways. We created a virtual event called R.E.FOCUS where we brought our members up-to-date information during the height of COVID-19. We shifted from in-person classroom training to online training using Zoom. We managed to do some classes in-person, maintaining adherence to the CDC guidelines. We provided designation courses for the royalty free-only, reducing the cost dramatically. And we’re currently developing two local designation courses, one on Waterfront Property and another on New Construction. We planned a new event for 2020 called Soar, bringing together several learning tracks in one event which offered 16 different sessions. While we were not able to meet in person, our shift to a virtual event was a huge success. We had roughly 300 registered, and since each session was recorded, our members now have the ability to watch any of the sessions. Go to www.myrasm.com/soar. This year we recognized four members as a Humanitarian each quarter. We purchased an office building on Manatee Ave, which will serve as our North office location. We have made tremendous progress on the design, and expect renovations to start soon, turning the building into first-class office space with a large auditorium for classes and meetings. We created a Video Production Studio in our RASM South building, which was used to record many of the videos you have been seeing. We created a new committee called Emerging Technology to keep up with the ever-changing technology advances in our industry. We launched a new marketing campaign called Time To Sell to encourage local owners to put their property up for sale now, due to low inventory and it being a great time to sell. One of the things I am most proud of is that we started the RASM Realtors® Charitable Foundation. While we already have been helping students with college scholarships, the foundation will allow for charitable tax-deductible donations. It will not only help provide scholarships for deserving students, but more importantly, help our members who have been faced with a financial crisis such as disaster relief. Please consider the foundation for any year-end tax-deductible donations you will be making. These are just a few of the highlights of 2020, and by no means a complete list of all of the accomplishments. While this may be my last article as President, it won’t be the last time you hear from me. I will not be going away now that my year as President has come to an end. I will be staying involved in our Association, continuing to do what I can to make our Association the best it can be. I hope that you will be involved in 2021 as well. We need you to participate in classes, virtual events, committees, and at RASM events. Because “Together We Win!” Let’s make 2021 a great year! • myRASM.com | 5
COVER STORY
2020 Award Winners Honoring RASM’s Finest
T
he year 2020 has been a momentous year, to say the least. We have seen tragedy and triumph like never before, and through it all, we have seen heroes and leaders emerge. RASM is proud to turn the spotlight on our industry leaders. They have inspired, encouraged, motivated, and contributed to a successful 2020 despite all odds. Each year, select leaders from our membership are nominated by their peers for their dedication to the Association and to the community. RASM celebrates the 2020 award recipients and at the Annual Installation and Awards event, held virtually on Thursday, December 10, 2020.
REALTOR® OF THE YEAR Greg Owens, Broker/Operating Principal with Keller Williams On the Water The Realtor® of the Year award honors a Realtor® who has contributed to RASM, Florida REALTORS®, the National Association of REALTORS® (NAR) and has recognized service to the community and other business accomplishments. A recipient’s activities during the past three years are given strong consideration. This year’s top honor goes to Greg Owens, Broker and Operating Principal with Keller Williams On the Water. 6 | ELEVATE [ DECEMBER 2020 ]
Greg is well known throughout the Realtor® community as a respected Broker. He heads up two offices of over 300 agents and has established meaningful and collegial relationships with brokerages throughout Sarasota and Manatee. Greg was the 2018 RASM President and was a former member of the RASM Board of Directors. He has been an active member of countless committees and forums at the state and local level over his long career, including the Broker Engagement Committee, Audit Committee Member, Building Committee, and Contracts Committee. He was also the Realtor®/ Attorney Joint Committee Vice Chairman this year and will serve as the Chair in 2021. Greg has also served on the Ethics Committee and Professional Standards committee, and has a strong passion for promoting ethics in real estate. He is involved in various KW committees, fighting for Realtor® rights. He has received his C2EX, ABR, and he has applied for his CIPS designation. Greg is also on the City of Bradenton Planning Commission. In addition, through KW Cares, Greg has served the Boys and Girls Clubs, Veterans, and the elderly along with areas that have suffered from natural disasters. He served on the Bradenton City Code Enforcement and is on Bradenton City’s Planning and Zoning committee. After receiving his U.S. citizenship in 2010, Greg joined the United States Coast Guard Auxiliary. He has served his country through the Coast Guard ever since. “I believe in giving back as a Realtor® to our Association on a local, state, and national level,” said Greg. “I am a strong believer in RPAC and what it can do for all of us as Realtors®. And I believe in lifelong learning, particularly as a Realtor®, as our industry is constantly changing and we need to keep up with those changes. The Association offers what we need as Realtors® to continue our education.”
PRESIDENT’S AWARD
DISTINGUISHED SERVICE AWARD
Elaine Adair, Realtor®, Re/Max Alliance Group
Tony Veldkamp, Senior Advisor, CCIM, SVN® Commercial Advisory Group
The President’s Award is a special honor bestowed by the current RASM President to a member who best embodies the Realtor® spirit and has contributed to the President’s goals. This year, 2020 President David Clapp, awarded this honor to Elaine Adair, Realtor® with Re/Max Alliance Group. “Each year the President gets to single out one individual who has helped move forward the President’s goals and those goals of the strategic plan,” said David. “This has been a difficult year, due to COVID-19 many of the committees were not able to achieve their goals. Elaine Adair chaired the Community Outreach Committee, and despite COVID-19, she continued to push her committee to step up to exceed goals. She was always looking for new ways to make a difference in our community, and they did, for which I am very grateful.” Elaine began her career in business administration working with C-level management in the IT field. Her interest in real estate and love for design made it an easy decision to become a Realtor®. That was 30 years ago and she has never looked back. In 1990, she became licensed in Massachusetts where she was the relocation coordinator for her company and she worked with the New England Patriots management and coaching staff. In 2004, Elaine and her husband moved to this beautiful area and she became a member of the Sarasota Association of Realtors®, now RASM. She is an agent at RE/MAX Alliance Group where she has achieved 100% Club status consistently. Elaine has also been active in RASM for many years, serving on the Community Outreach Committee as Chairperson four times. She has received her GRI and GREEN designations. She also volunteers for Habitat for Humanity and the Senior Friendship Center in Sarasota. Elaine is happily married for 30 years to her husband, Robin. Together they have 3 sons, 5 grandchildren, and 2 dogs and a cat. “I am surprised and honored to be chosen for the President’s Award by 2020 President Dave Clapp. This year of COVID-19 has presented significant challenges for our committee, as it has for all. With Dave’s help, we were able to quickly jump into projects that arose out of needs created by the pandemic. We were able to accomplish many of our goals, with masks on and social distancing practiced. Without Dave championing our projects, and a strong committee of leaders stepping up, this committee and myself could not have accomplished what we have. I humbly accept this honor, but the credit truly goes to all.”
The Distinguished Service Award honors a Realtor® based on their lifetime contributions to the local, state, and national Associations, as well as the community. This year’s award goes to Tony Veldkamp, CCIM, Senior Advisor with SVN® Commercial Advisory Group. In 2021, Tony will celebrate 30 years in the real estate business in the Sarasota and Bradenton area. He started his career in 1991 as an appraiser then quickly moved to commercial real estate sales with a small firm in Bradenton. He then enjoyed 12 years with Michael Saunders Commercial Division, and he now celebrates 9 years with the SVN Commercial Advisory Group. Tony has been on the CREA (formerly CID) Board of Directors for nine years and served on the RASM Board of Directors for three years. He was the 2016 CID President and won the prestigious Commercial Realtor® of the Year award that year. He also served on various committees for RASM including the Nominating Committee, CEO Search Committee, Finance Committee, and served on the North Manatee Office Presidential Advisory Group (PAG). In 2018, Tony was ranked #1 in the State of Florida, and #8 in the World with SVN International. He was also awarded the RASM President’s Award in 2019 and he is a multi-year Top Producer Award Winner. However, above all these prestigious accomplishments is Tony’s most prized award: a happy marriage of 32 years to his wife, Debbie, and five beautiful, healthy children. Tony’s commitment to community service is quite impressive. He is the former Director of Men’s Ministry at the Church of the Redeemer Sarasota, as well as a Sunday School Teacher. In addition, he served as a Parent President at Sarasota Scullers Youth Rowing and he was both a Cub Scout and Boy Scout Leader. “I am very honored and humbled to be recognized by the Realtor® Association for my involvement and contributions to the community, RASM, and the local real estate industry over these many years,” said Tony. “I feel very blessed to have established a career and raised my family in such a beautiful town and a wonderful community. I thank my wife Debbie for her love and support, and I would not be where I am today without her as my partner, best friend, and biggest supporter!” [ Continued on page 8 ] myRASM.com | 7
COVER STORY CONTINUED BUSINESS PARTNER OF THE YEAR
HUMANITARIAN OF THE YEAR
Charlotte Griffin, Business Development Coordinator, Berlin Patten Ebling, PLLC
Brian Loebker, Realtor®, Michael Saunders & Company, Siesta Key Office.
The Business Partner of the Year award honors a Business Partner member for their outstanding contributions to RASM, the real estate industry, and community. This year’s deserving recipient is Charlotte Griffin, Business Development Coordinator with Berlin Patten Ebling, PLLC. A Florida native, Charlotte has been a member of the Berlin Patten Ebling family since 2015. Charlotte’s infectious personality and affinity for Berlin Patten Ebling clients and staff made her perfectly suited for her role of Business Development Coordinator. Charlotte has been a respected fixture of the real estate family for several years, and her warm, genuine personality and friendly demeanor have made her a friend to many. Charlotte has been a member of RASM since 2015 and has been very active in the Association’s many events, and networking opportunities. She has served on several RASM committees including the Professional Development Committee, CREA Social Committee, and the Business Partner Committee. She has been a member of the Women’s Council of Realtors® Manatee, receiving the Rising Star Award in 2017, and an active member of the Women’s Council of Realtors® Sarasota for several years. She has served on several committees within these organizations to help raise money for many local charities including Mothers Helping Mothers, Feeding Empty Little Tummies, Boys & Girls Club of Sarasota/Manatee, Humane Society of Sarasota/Manatee, and Hope Family Services, Inc. Charlotte is also a member of the Lakewood Ranch Business Alliance (and received the LWRBA Sandies Award in 2017), the Manatee Sarasota Builders Association (MSBIA), and the Manatee Sarasota Builders Sales & Marketing Committee. Charlotte was also a nominee for the 2019 SRQ Women In Business Leadership Competition, celebrating women’s leadership, and philanthropic voice in Sarasota and the Bradenton area. “I am very honored and humbled to be recognized for this award,” said Charlotte. “I appreciate the valued partnership we have with RASM and with real estate professionals throughout our communities. I also extend my sincere appreciation and gratitude to my co-workers, team members, my family and other business associates, without their help, this honor would not have been possible.”
The Humanitarian of the Year award is given to a RASM member for their contributions as a volunteer in the community. This year’s award goes to Brian Loebker, a Realtor® with Michael Saunders & Company, Siesta Key Office. Brian Loebker has been a Realtor® for eight years, with six years specializing in the luxury market. While his focus and expertise is found representing the sellers of waterfront homes, Brian specializes in representing developers of boutique luxury developments, investment buyers and especially international clientele. Brian has been very successful in his real estate career, exceeding the $100M mark in real estate transactions. Community involvement and quiet contributions to Sarasota’s community are dear to Brian’s heart. In March, Brian, along with fellow Realtor® Brandy Coffey, founded the community initiative “Feed a Healthcare Hero.” The program was born out of the unprecedented impact on multiple local industries due to the COVID-19 pandemic. It remained operational for nearly 40 days and raised 364 cash donations from fellow Realtors® and other members of the community, totaling over $30,000. The program raised capital from the local community, used the funds to purchase meals from locally-owned restaurants, and donate those meals to our frontline Healthcare Heroes via delivery from our local Realtors® and their affiliates. In addition to the Feed a Healthcare Hero program, Brian is extremely active in working with disabled military veterans with the Operation Second Chance program. This organization is committed to serving wounded, injured, and ill Veterans. As a veteran himself, this organization is very important to him. Brian served in the U.S. Marine Corps from 20022005, before starting his real estate career. He also participates in an annual retreat for severely wounded Vets from across the country. “This award seems simply surreal,” said Brian, “and it would not have been possible without Brandy Coffey from Keller Williams Island Life Realty by my side from day one. I would never have achieved its reach without her and the hundreds of local Realtors® and Affiliates from RASM who stepped up to give to their community. The initiative demonstrated the selflessness and camaraderie of our amazing community.”
8 | ELEVATE [ DECEMBER 2020 ]
NEWCOMER OF THE YEAR
YPN MEMBER OF THE YEAR
Shana Hamel, Realtor®, Key Solutions Real Estate Group.
Alexandria Twigg, Realtor®, Team Leader, Broker Associate and Partner at Lucido Global of Keller Williams On The Water
The Newcomer of the Year Award recognizes a member who joined as a Realtor® within the last three years. It was created to honor a member whose ethics and spirit of cooperation is exhibited by faithfulness to the principles of organized real estate and to the outstanding commitment to professional development. This year’s recipient is Shana Hamel, MBA, and Realtor® with Key Solutions Real Estate Group. A Sarasota and Manatee County resident for more than 25 years, Shana obtained her real estate license in 2018 and has been active in the local community as a volunteer, educator, and small business owner. In addition to being a Realtor®, she is a licensed Mortgage Loan Originator. Shana uses her experiences in real estate, property management, and finance, as well as her MBA and Life Coaching Certification, to continue to build long-lasting relationships and help buyers and sellers achieve their goals. Shana has earned her Resort and Second-Home Property Specialist Certification (RSPS), Short Sales & Foreclosure Resource Certifications (SFR), and she is C2EX endorsed. She is also a member of the Global Business Council (GBC), and the Young Professionals Network (YPN). In addition, Shana is the Chair of the Scholarship Committee. During her time on the committee, the Scholarship Committee, with the assistance of YPN and CREA, helped to raise over $40,000 in scholarship funds. Shana is passionate about helping others and her community service is quite impressive. She is a mentor for the Education Foundation, a Guardian Ad Litem, and a member of the RASM Community Outreach Committee. In addition, Shana recently helped to organize RASM’s participation in the 2020 Florida REALTORS® Waterway Clean-Up. “I feel truly blessed to have been chosen to receive this award in recognition of my work ethic and my involvement with RASM,” said Shana. “Additionally, I am extremely grateful for the support and encouragement I have received from all of the amazing leaders in this industry, and beyond, who continually inspire me to always strive for excellence in everything I do.”
The YPN Member of the Year award is given to a member of the Young Professionals Network (YPN) who has demonstrated extraordinary leadership, volunteering their time and talents in YPN committees, sponsored events, and within the community. This year’s award goes to Alexandria Twigg, Realtor®, Team Leader, Broker Associate, and Partner at Lucido Global of Keller Williams On The Water. Alexandria attended the University of Alabama where she studied Marketing and Real Estate and moved back to her hometown of Sarasota in 2017 to continue pursuing her real estate career with Keller Williams and Lucido Global. A Sarasota native, Alexandria Twigg started her real estate career in 2015. With a strong passion for the housing market and a desire to help her clients, closing just under $20 million in sales to date. Alexandria is a top producer and was named Team Leader for the Sarasota Lucido Global Expansion Team. She was voted Rookie of the Year with Keller Williams. In addition, she received the RASM 2019 Newcomer of the Year award and was named the 2020 President of the KWYP Suncoast Chapter. She is also an Agent Leadership Council (ALC) chair member. Alexandria has a true heart for community service. She has been an active member of the YPN for the last 2 years and she has been very involved with planning YPN events and programs to help benefit members. She is also an active member of the Keller Williams Young Professionals. In addition, she serves her community by being a member of the Junior League of Sarasota and the Cystic Fibrosis Foundation. “Winning the YPN Member of the Year Award is something I am super excited about! As a Sarasota native making a difference in my home is something that is extremely important to me,” said Alex. This year has been a challenging for many of us. Excelling under these circumstances is no easy task, and RASM congratulates our award winners on a job well done. In addition, RASM is grateful to our entire 7,800+ membership of Realtor® and Business Partners members for their activism, and leadership in our Association and community in 2020. We are successful thanks to your talents, commitment, and dedication to RASM. We look forward to even better days ahead, and a prosperous and healthy 2021. • myRASM.com | 9
PROFESSIONAL STANDARDS
Timing of Commission Negotiations By: National Association of REALTORS® Interpretations of the Code of Ethics Case #3-13 (Adopted November, 2019.)
R
ealtor® A signs a listing agreement with Seller B for the sale of her home. The home is priced at $1,000,000, and Realtor® A files the listing with the MLS, offering a certain percentage of cooperative compensation. Realtor® C sees the listing and knows it would be a perfect fit for her buyers, but unfortunately it’s out of their price range. She discusses it with them, and they ask her to submit an offer for $900,000. Realtor® C explains the risks in submitting an offer so far below asking price, but the buyers are in love with the home and ask her to submit the offer anyway. Realtor® C submits the offer to Realtor® A, who discusses it with Seller B. Seller B is concerned about accepting an offer so far below the home’s asking price, so Realtor® A offers to reduce her commission, as articulated in the listing agreement, by 1% if Seller B wants to accept the offer of $900,000 and ensure a quick sale. Seller B agrees to accept the offer and reduce the commission she pays to Realtor® A by 1%. Realtor® A informs Realtor® C that their offer was accepted, but that Realtor® A is now being paid 1% less in commission. “Listen,” she explains to Realtor® C, “it seems like both of our clients are happy with the price if it means the sale moves quickly. Would you be willing to split the difference on my reduced commission and I pay you 0.5% less in cooperative compensation than I specified in the MLS?”
10 | ELEVATE [ DECEMBER 2020 ]
Realtor® C agrees to accept 0.5% less than the commission specified in the MLS. After closing, Realtor® C files an ethics complaint against Realtor® A, alleging a violation of Article 3, as illustrated by Standard of Practice 3-2. At the hearing on the matter, Realtor® C argued that by asking her to accept 0.5% less in cooperative compensation after the offer was submitted, Realtor® A was unilaterally modifying the compensation with regard to that transaction. The Hearing Panel disagreed and found no violation of Article 3, noting that Standard of Practice 3-3 specifically authorizes listing and cooperating brokers to enter into an agreement to change the compensation for a transaction at any time, and that the Code of Ethics would never interfere with the negotiation of commissions between listing and cooperating brokers. The Panel also noted that Realtor® C could have said no to the reduced commission, and in that instance Realtor® A would have been obligated to pay the commission stated in the MLS. • Published with the consent of the NATIONAL ASSOCIATION OF REALTORS®. Copyright NATIONAL ASSOCIATION OF REALTORS®-All Rights Reserved.
BUSINESS PARTNER SPOTLIGHT
IAS Marketing Services By: Justin Johnson, Business Development Officer
J
ustin Johnson, a rare area native, started with IAS Marketing Services in May of 2020. As the Business Development Officer at IAS, Justin is creating relationships with real estate professionals and small business owners to assist them in attracting, engaging and retaining their customers through various creative marketing strategies. A graduate of Santa Fe College with a degree in Business Administration, Justin has developed his work ethic, integrity and vision into a passion for networking and serving others. A recent addition
to Team IAS, Justin has spent his time learning and perfecting his skills in targeted marketing. IAS prides themselves on customer service and Justin has embraced that role wholeheartedly. IAS Marketing services is a full-service marketing company based out of Sarasota with an office in Las Vegas as well. IAS specializes in digital marketing, social media management, graphic design, promotional items and print and mailing services. Their mission is to transform how RealtorsŽ and small business owners attract, engage and retain their customers through our collective marketing experience and knack for gracious customer service. For more information on IAS Marketing Services, visit their website at www.iasmarketingservices.com or call 941-921-5027. •
For All Your Title And Closing Needs We close at your office or ours anywhere in Sarasota, Venice, and Lakewood Ranch
CLOSING DEALS. PROTECTING THE FUTURE. 428 S TAMIAMI TRAIL, OSPREY, FL 34229 - 941-929-9292
myRASM.com | 11
RASM NEWS YOU CAN USECOUNCIL PROPERTY MANAGEMENT
How to WOW Your Vacation Renters! By: Stevie Krumm, Broker/Owner & Property Manager, NextHome Excellence
O
ur vacation rental season is right around the corner. Is your rental property ready? Between hotels and easy access to listing sites, the short-term rental market has gotten ultracompetitive, especially in Sarasota and Manatee counties! Reviews by past guests have become extremely important in order to convince future guests to book with you. The best way to ensure your vacation rental will attract many future guests is to “wow” current guests. Here are a few top tips to guarantee your guests have an incredible time. 1 | Make Sure Your Place is Spotless It may seem obvious, but the number one complaint about short term rentals is that they are not adequately clean! Be sure to start off on the right foot with your guests by making sure your place is spotless. Additionally, reducing the amount of clutter in your residence can make the guest feel more at home. Ultimately, lack of cleanliness is the most common factor for guests giving less than a 5-star rating. 2 | Provide Local Recommendations Recommending local restaurants, activities, beaches, or events can immediately enhance a guest’s
12 | ELEVATE [ DECEMBER 2020 ]
experience. Vacationers come here to experience the town, and you can help them do that! Being up to date on local events can also help you answer any questions the guest may have and make you seem like a local expert. 3 | Check-In with Your Guests After a day or so, when your guest is settled in, send them a text or give them a call, just to check-in. It shows that you care about their experience and allows you to solve any minor issues before they become major issues! If your guest doesn’t answer, no need to try again as they probably are content and just want their privacy. 4 | Stock the Kitchen with Necessities Guests often choose to stay in local residencies instead of hotels due to access to a kitchen. Vacationers are increasingly preferring to cook some nights than to always eat out. Stocking the kitchen with necessities such as spices, coffee, oil, butter, pots, pans, and basic appliances will give guests a muchappreciated choice to stay in and cook. 5 | Provide Essential Pandemic Supplies Although most guests who are traveling will probably have their own pandemic related supplies, it is important to show your guests that you care about their safety and well-being. Provide any restriction guidelines that may be pertinent to your guests’ arrival such as quarantine requirements or restrictions to use on-site amenities. Supply a few face masks, hand sanitizers, and extra cleaning supplies for the guests’ convenience. If they don’t have their own, they will certainly appreciate having these readily available. Any of these tips could be the difference between a 4-star and 5-star review, and in the ultra-competitive vacation rental industry, that is a big difference! •
Genoa
Inspired Residences. Extraordinary Living.
$10,000 REALT O R B O N S* U
Introducing Two New Neighborhoods Now’s the time to introduce your clients to Genoa by STOCK Signature Homes, the newest addition to The Lake Club, now with five distinctive series. Following the success of its initial release, STOCK is thrilled to release two new neighborhoods in Genoa. Sorrento and Azzuro feature seven new floorplans with amazing great rooms, up to four car garages and numerous options to choose from. These estate-size homesites offer wonderful lake views. Come see what everyone’s talking about at Genoa! Come experience Genoa at The Lake Club, with the most coveted lifestyle of any village in Lakewood Ranch, including a 20,000-square-foot Grande Clubhouse, spa and fitness, fabulous dining and much more. Now celebrating the Grand Opening of our Sports Center with 6 Tennis Courts and 4 Pickleball Courts.
From the $600s THE LAKE CLUB INFORMATION CENTER: 8307 Lake Club Blvd., Lakewood Ranch, FL 34202 | (941) 907-9088 | thelakeclublwr.com
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REALTOR® ATTORNEY JOINT COMMITTEE
Excelling Despite the Challenges of 2020 By: Erin Hope Christy, Attorney at Law, Shumaker, Loop & Kendrick, LLP
I
Gary Kauffman - Unconventional Ways of Getting
f you can believe it, 2020 has an end in sight, and the Realtor® Attorney Joint Committee (RAJC) is looking back at the ways we were able to pivot in order serve the Realtor® members, and provide insightful seminars as unique topics came our way.
to Yes in an Uncertain Market Jeffrey Grebe - Inspections and Repairs: Procedures and Pitfalls Erin Christy - Buying and Selling Waterfront Property: Considerations for Realtors® RAJC has been busy planning for 2021, and we look forward to sharing our plans with you in January!
YEAR IN REVIEW
Thank you to the 2020 committee members for their tireless effort in making this year a success:
The year started out with one of our most popular recurring topics, “Top Ten Mistakes,” presented by Steven Greenberg in February. By April, the landscape had changed, and the RAJC organized quickly to present topics Realtors® needed to know as new laws and new addenda started crossing their desks. In April, Jo Ann Koontz and I presented “Considerations for Survival” where we discussed the COVID-19 addenda, contract considerations for new and existing deals, and possibly the hottest topic of the year, how Realtors® should approach the CARES Act. Jo Ann and I then joined attorney Lisa Moore in an “Ask the Attorney” session in May to address ongoing issues with regard to COVID-19. We are grateful for the leadership of chair Michael Holland and (brand new to our team) Professional Development Manager, Denise Ricciotti. Denise kept the committee motivated, passed down empowering messages from President David Clapp, and ensured the mission of the RAJC was met early on in 2020 as numerous challenges upended our plans and changed our course. David Clapp stayed the course with the Soar 2020 RASM Virtual Conference, and RAJC was able to provide topics that drew big crowds.
2020 SOAR PRESENTERS A special thank you to the following Soar presenters for providing exceptional presentations and sharing their knowledge with us:
Darla Furst and Tom Luzier FREC Law - Protecting Your License 14 | ELEVATE [ DECEMBER 2020 ]
2020 COMMITTEE MEMBERS
Michael Holland, Chair Erin Christy, Vice-Chair Ted Berg Nicole Christie Andrew Conaboy Darla Furst Sylvia Golden-Norris Melinda Gray Lisa Moore Mallory Moretti Debra Pitell-Hauge Jeffrey Prater Catherine Seress Ben Sorrell Sallie Wagner •
NOW ACCEPTING RESERVATIONS
Artist’s Rendering
Put your clients in the very heart of Sarasota’s vibrant Downtown Bayfront District and have everything right outside their door. They ’ll shop at the new QUAY, stroll the waterfront, and enjoy world-class performing arts and all that THE BAY will offer. Decadent cuisine, coffee shops, and The Farmer ’s Market downtown — all here for them to indulge. This is SO SARASOTA. Kolter Urban is proud to announce its newest luxury condominium centrally located in Sarasota’s Downtown Bayfront District. Bayso will soon rise 18 stories and be home to
LUXURY CONDOMINIUM RESIDENCES FROM THE $800,000s.
S c h e d u l e Yo u r P r i va t e S a l e s P r ev i ew 941.220.0828 | BaysoSarasota.com 100 Marina View Drive, Suite 101, Sarasota, FL 34236 Preview Gallery Located on Lower Level of The Westin Sarasota
W h e r e S a r a s o t a ’s Downtown Meets The Bayfront
ORAL REPRESENTATIONS CANNOT BE RELIED UPON AS CORRECTLY STATING REPRESENTATIONS OF THE SELLER. FOR CORRECT REPRESENTATIONS, MAKE REFERENCE TO THIS BROCHURE AND TO THE DOCUMENTS REQUIRED BY SECTION 718.503, FLORIDA STATUTES, TO BE FURNISHED BY A SELLER TO A BUYER OR LESSEE. This project has been filed in the State of Florida and no other state. This is not an offer to sell or solicitation of offers to buy the condominium units in states where such offer or solicitation cannot be made. Prices and availability are subject to change at any time without notice. This is a limited time offer. Developer may withdraw offering at any time. Images and renderings are representation only. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Each office is independently owned and operated. Equal Housing Opportunity.
GOVERNMENT AFFAIRS
RASM Supported Candidates Win Big & COVID-19 Rental Relief By: Max Brandow, RASM Government Affairs Director
R
ASM had a very successful election night last month, winning 20 of the 22 races we were supporting. The Political Action Advisory Committee spent countless hours during this campaign season screening, and evaluating local and state candidates who support the real estate industry. We would like to thank the committee members for their tireless work, and we look forward to working with all of our elected officials in their coming terms to make sure that Sarasota/Manatee and the state of Florida continue to be excellent environments to live, work, and achieve the American Dream of homeownership.
NAR COALITION, LAWMAKERS PRESSURE CONGRESS FOR RENTAL RELIEF NAR, along with a coalition of housing groups, are urging Congress to take COVID-19 relief funds and direct them to property owners hurt by the pandemic and eviction moratoriums. On November 9, the coalition requested assistance in a letter to the majority and minority leaders in Congress.
16 | ELEVATE [ DECEMBER 2020 ]
Members of the coalition also include the CCIM Institute, Council for Affordable and Rural Housing, Institute of Real Estate Management, Manufactured Housing Institute, Mortgage Bankers Association, National Affordable Housing Management Association, National Apartment Association, National Association of Affordable Housing Lenders, National Association of Home Builders, National Association of Housing Cooperatives, National Leased Housing Association and the National Multifamily Housing Council.
THE REQUEST HAS FOUR MAJOR POINTS: 1 | Provide financial assistance to renters in need 2 | Replace eviction moratoriums that will not solve our nation’s housing problems 3 | Expand the Small Business Administration’s (SBA) Paycheck Protection Program (PPP) to include all multifamily businesses 4 | Provide full-year funding for Fiscal Year 2021 for the Department of Housing and Urban Development (HUD) and provide funding for the Department of Agriculture’s rental assistance programs Along with the above letter, Congressional leaders and Realtor® Champions in Congress sent letters to Treasury Secretary Steven Mnuchin and HUD Secretary Ben Carson requesting pandemic-recovery money to be rerouted to help the housing industry. “We urge you to compel the SBA to ensure rental housing firms, owners and operators of manufactured housing communities, and student housing operators can compete fairly for these loan and grant funds when the PPP becomes available again,” the lawmakers wrote. While Congress, HUD and the Treasury have not yet responded to the requests from the lawmakers and housing coalition, the groups remain guardedly optimistic that some type of additional relief will be authorized. •
MARKET ANALYSIS
October Reports Another Fast-Paced Month for Sarasota and Manatee By: Gina White, RASM Communications and Marketing Director
H
ome sales continue to soar in Sarasota and Manatee counties. Following the same trends seen in previous months, October 2020 reports a rise in closed sales, an increase in median prices and shrinking inventory. According to data compiled by Florida Realtors® and provided by the Realtor® Association of Sarasota and Manatee, singlefamily homes are going under contract in fewer days than the previous year, resulting in a fast-paced seller’s market. “The October numbers help us realize just how crazy our market has been over the past several months,” said David Clapp, 2020 President of the Realtor® Association of Sarasota and Manatee. “Closed sales are up by 34 percent among all categories, and this extremely strong market does not appear to be ending anytime soon, as new pending sales are up by a combined 39.5 percent compared to last year in October.” Single-family closed sales increased by 48.4 percent to 766 sales in Manatee and by 30.1 percent to 929 sales in Sarasota. Condo sales rose in October with a 39 percent increase to 292 sales in Manatee and a 29 percent increase to 423 sales in Sarasota. In October, the median time from listing date to contract date decreased across the two-county area. Single-family homes are selling quickly, with a 58.1 percent decrease to 18 days on the market in Manatee and a 44.7 percent decrease to 21 days in Sarasota. As for the condo market, median time to contract is down by 8.9 percent to 41 days in Manatee and down by 28.6 percent to 45 days in Sarasota. Cash buyers continue to participate in the market with an overall increase in cash sales from last year. For single-family homes, cash sales in Manatee increased year-over-year by 53.6 percent and by 16.9 percent in Sarasota. Condo cash sales increased by 10 percent in Manatee County and increased by 44.2 percent in Sarasota.
The combined inventory of active listings decreased year-over-year by 35.1 percent. Condo inventory decreased by 22.8 percent in Sarasota and by 27.1 percent in Manatee. Single-family inventory decreased by 42.4 percent in Manatee and by 40 percent in Sarasota. “As we go into year end, we continue to be challenged with a low supply of inventory. The lack of inventory, and highly competitive bidding for existing inventory has discouraged some buyers from buying now. It is our hope and expectation that supply will increase after the holidays and going into the new year,” said Clapp. The market is considered a seller’s market as the month’s supply of inventory continues to decline. The month’s supply of inventory for single-family homes decreased by 42.9 percent to 2-months in Sarasota and decreased by 45.5 percent to a low level of 1.8-months in Manatee. Condo supply decreased by 36.6 percent to a 2.6-month supply in Manatee and by 30.4 percent to 3.2-months in Sarasota. The median sale price continues to rise each month. In Manatee County, single-family median prices increased by 10.4 percent to $360,000. Sarasota singlefamily prices increased by 20.2 percent to $345,000. Condo prices increased by 34.2 percent to $255,000 in Manatee and by 18.7 percent to $261,998 in Sarasota. Pending sales increased for the fifth consecutive month with a combined 39.5 percent increase reported in October. For single-family homes, pending sales increased by 32.9 percent in Manatee and by 38.5 percent in Sarasota. Condo pending sales increased by 69.3 percent in Manatee County and by 34.9 percent in Sarasota. The total number of new listings combined for single-family homes and condos increased by 6.9 percent from the same month last year. Single-family home new listings increased by 11.8 percent in Manatee and by 11.4 percent in Sarasota. Condo new listings rose by 6.7 percent in Manatee but fell by 7.5 percent in Sarasota. Monthly reports are provided by Florida REALTORS® with data compiled from Stellar MLS. For comprehensive statistics dating back to 2005, visit www.MyRASM.com/statistics. •
myRASM.com | 17
Monthly Market Summary - October 2020 Single Family Homes Sarasota County October 2020
October 2019
Percent Change Year-over-Year
929
714
30.1%
290
248
16.9%
Median Sale Price
$345,000
$287,000
20.2%
Average Sale Price
$494,250
$387,925
27.4%
$459.2 Million
$277.0 Million
65.8%
97.8%
95.8%
2.1%
Median Time to Contract
21 Days
38 Days
-44.7%
Median Time to Sale
69 Days
80 Days
-13.8%
924
667
38.5%
New Listings
1,009
906
11.4%
Pending Inventory
1,407
886
58.8%
Inventory (Active Listings)
1,496
2,493
-40.0%
Months Supply of Inventory
2.0
3.5
-42.9%
Closed Sales Paid in Cash
Dollar Volume Med. Pct. of Orig. List Price Received
New Pending Sales
1,200
2016
2017
2018
2019
2020
Closed Sales
1,000 800 600 400 200
Median Sale Price
0 $400K $350K $300K $250K $200K $150K $100K $50K $0K
J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O
J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O
4,000
Inventory
3,500 3,000 2,500 2,000 1,500 1,000 500 0
J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O
2016
2017
2018
2019
2020
18 |byELEVATE [ DECEMBER 2020 ]by Florida's multiple listing services. Statistics for each month compiled from MLS feeds on the 15th day of the following month. Produced Florida REALTORS® with data provided Data released on Thursday, November 19, 2020. Next data release is Tuesday, December 22, 2020.
Monthly Market Summary - October 2020 Single Family Homes Manatee County October 2020
October 2019
Percent Change Year-over-Year
766
516
48.4%
212
138
53.6%
Median Sale Price
$360,000
$326,000
10.4%
Average Sale Price
$481,349
$398,895
20.7%
$368.7 Million
$205.8 Million
79.1%
98.2%
96.4%
1.9%
Median Time to Contract
18 Days
43 Days
-58.1%
Median Time to Sale
66 Days
88 Days
-25.0%
New Pending Sales
772
581
32.9%
New Listings
775
693
11.8%
Pending Inventory
1,136
786
44.5%
Inventory (Active Listings)
1,063
1,847
-42.4%
Months Supply of Inventory
1.8
3.3
-45.5%
Closed Sales Paid in Cash
Dollar Volume Med. Pct. of Orig. List Price Received
1,000
2016
2017
2018
2019
2020
Closed Sales
800 600 400 200
Median Sale Price
0 $400K $350K $300K $250K $200K $150K $100K $50K $0K
J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O
J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O
Inventory
3,000 2,500 2,000 1,500 1,000 500 0
J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O
2016
2017
2018
2019
2020
myRASM.com | 19
Produced by Florida REALTORSÂŽ with data provided by Florida's multiple listing services. Statistics for each month compiled from MLS feeds on the 15th day of the following month. Data released on Thursday, November 19, 2020. Next data release is Tuesday, December 22, 2020.
Monthly Market Summary - October 2020 Townhouses and Condos Sarasota County October 2020
October 2019
Percent Change Year-over-Year
423
328
29.0%
222
154
44.2%
Median Sale Price
$261,998
$220,707
18.7%
Average Sale Price
$393,771
$294,893
33.5%
$166.6 Million
$96.7 Million
72.2%
95.6%
95.3%
0.3%
Median Time to Contract
45 Days
63 Days
-28.6%
Median Time to Sale
90 Days
104 Days
-13.5%
New Pending Sales
475
352
34.9%
New Listings
472
510
-7.5%
Pending Inventory
782
567
37.9%
Inventory (Active Listings)
1,184
1,533
-22.8%
Months Supply of Inventory
3.2
4.6
-30.4%
Closed Sales Paid in Cash
Dollar Volume Med. Pct. of Orig. List Price Received
600
2016
2017
2018
2019
2020
Closed Sales
500 400 300 200 100 0
J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O
Median Sale Price
$300K $250K $200K $150K $100K $50K $0K
J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O
Inventory
2,500 2,000 1,500 1,000
500 0
J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O
2016
20 | ELEVATE [ DECEMBER 2020 ]
2017
2018
2019
2020
Produced by Florida REALTORS® with data provided by Florida's multiple listing services. Statistics for each month compiled from MLS feeds on the 15th day of the following month. Data released on Thursday, November 19, 2020. Next data release is Tuesday, December 22, 2020.
Monthly Market Summary - October 2020 Townhouses and Condos Manatee County October 2020
October 2019
Percent Change Year-over-Year
292
210
39.0%
121
110
10.0%
Median Sale Price
$255,000
$190,000
34.2%
Average Sale Price
$294,595
$260,270
13.2%
$86.0 Million
$54.7 Million
57.4%
95.6%
95.2%
0.4%
Median Time to Contract
41 Days
45 Days
-8.9%
Median Time to Sale
83 Days
90 Days
-7.8%
New Pending Sales
342
202
69.3%
New Listings
319
299
6.7%
Pending Inventory
471
274
71.9%
Inventory (Active Listings)
650
892
-27.1%
Months Supply of Inventory
2.6
4.1
-36.6%
Closed Sales Paid in Cash
Dollar Volume Med. Pct. of Orig. List Price Received
350
2016
2017
2018
2019
2020
Closed Sales
300 250 200 150 100 50 0
J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O
Median Sale Price
$300K $250K $200K $150K $100K $50K $0K
J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O
Inventory
1,200 1,000 800 600 400 200 0
J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O
2016
2017
2018
2019
2020
myRASM.com | 21
Produced by Florida REALTORSÂŽ with data provided by Florida's multiple listing services. Statistics for each month compiled from MLS feeds on the 15th day of the following month. Data released on Thursday, November 19, 2020. Next data release is Tuesday, December 22, 2020.
COMMERCIAL REAL ESTATE ALLIANCE
Understanding Your Commercial Insurance Quote By: Mark Sobolewsk, Commercial Producer, Atlas Insurance
O
ne of the most common questions I receive from commercial property owners is “What goes into a building quote?”
UNDERSTANDING THE BASICS While the insurance marketplace is perpetually evolving, it is crucial for all parties involved in commercial real estate to understand the very basics. The acronym COPE - Construction, Occupancy, Protection, and Exposure - is at the root of underwriting every commercial structure whether it is a condominium, industrial warehouse, office, or shopping center. Being able to look at properties through the eyes of an underwriter creates a competitive advantage when determining the cap rate, and allows real estate investors to more accurately evaluate the pros and cons of a given space.
UNDERWRITING 101 The concept of construction simply involves how the building was built. Whether a building is wood frame, joisted masonry, non-combustible, masonry
non-combustible, modified-fire resistive, or fire-resistive may result in a much different quote as insurance companies view these types of construction very differently in the event of afire. Furthermore, a building’s occupancy also plays a significant role in underwriting. A tenant who operates a family-style restaurant presents much less of an insurance risk than one who operates a night club with live performances involving pyrotechnics. This is normally expressed in the policy’s premium. When clients ask why their expensive home on the water is so much cheaper to insure than their business property, it usually leads to a discussion about occupancy. Protection is a way to gauge how well a building is protected from burning down. The insured can help itself by investing in quality fire alarms, fire doors, and sprinkler systems among other devices. Additionally, the proximity of water supply, the rating of the local fire district, and their communication system are also considered. Finally, a wide range of exposures is taken into account. An auto body shop located next to a nuclear power plant, for instance, would be a less favorable exposure than a stand-alone yoga studio located in the middle of high-end fashion retail outlet stores. In other words, carriers are taking a building’s neighbors into account as a fire event nearby could easily spread to the insured property.
AVOID EXPENSIVE SURPRISES While the commercial property insurance market fluctuates, the basic principles involved in underwriting remain mostly constant. It is vital that insurance agents educate and provide clarity to commercial Realtors® and their clients in an effort to eliminate any expensive surprises upon purchasing a new piece of real estate. When considering all the attributes and characteristics of an attractive real estate deal, do not forget to add COPE to your list! •
22 | ELEVATE [ DECEMBER 2020 ]
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GLOBAL BUSINESS COUNCIL
Is It Time to Open our “International Eyes” Again? By: Dave Swenson, Broker/Owner, 1st Premier International Properties
T
oday as I write, just shortly after the presidential elections in the U.S., it appears that our government will be divided (different parties running different parts). This is somewhat by design with our Founding Fathers and their Originalist ideals. So, in the end, things will certainly change, but they will change more moderately. In addition, we have had some HUGE breaking news in that Pfizer came out with a COVID-19 vaccine that they claim is 90 percent effective. Dr. Anthony Fauci said that if we had one that was 75 percent effective, we should be able to resume “normal” likely in the 2nd and 3rd quarters of 2021. SO, potentially things could get better earlier next year. Time will tell, of course. We’ve all been hunkered down around the globe. All who love to travel internationally are pining to get back out to see this wonderful world. The international seasonal traveler and/or investor is already thinking about where they would like to invest their capital and realize their dreams. Are you ready to find them - and more importantly - to help them find their dream destinations?
24 | ELEVATE [ DECEMBER 2020 ]
Enter the global practitioner of real estate. It is now the time to seriously plan for this upcoming wave of pent-up demand for international opportunities. So, what should you be thinking about? Just two major points: Outbound opportunities and Inbound opportunities, of course!
OUTBOUND OPPORTUNITIES With COVID-19 having wreaked havoc on our world, there will be some amazing opportunities for investment coming out of the pandemic. Dedicated research in areas that were severely affected may yield some prime opportunities to invest. There will also be a window of time -perhaps 1-2 years - where things will be very interesting to evaluate for your clientele. Tailor your approach to things that appeal to you and that will invigorate your research on behalf of your international clientele.
INBOUND OPPORTUNITIES Who exactly may be interested in coming into your regional area? A quick check with your local economic development offices may help you to see where they are targeting their message and marketing dollars. Also, a scanning of direct (non-stop) international flights to airports like Tampa, Sarasota/ Bradenton, and Fort Myers will give you some ideas of who can get to our area easily. The easier the trip over, the more likely they will be looking to invest in our region. Choose to find some international partners to make some connections. As a Realtor®, we have access to the “International Realtor® Member Referral Form,” available on the NAR website. The form was created as a “sample” and is only provided as a template for you to use. At the next level, as a CIPS Designee, you are also part of a network of professionals around the world who are looking to connect and service international clientele. In the end, what it comes down to is being curious about the world of real estate, and then seeking to connect with professionals who are like-minded. This is a time to reflect, and more importantly, a time to prepare. The world will be opening in 2021… are you ready? If not…GET READY! •
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Visit OPHMintoUSA.com to book your tour today! (941) 300-0353 | OPHMintoUSA.com | 12340 Manatee Ave. West, Bradenton, FL 34209 Development plans, amenities, facilities, dimensions, specifications, prices and features depicted by artists’ renderings or otherwise described herein are approximate and subject to change without notice. © Minto Communities, LLC 2020. All rights reserved. Content may not be reproduced, copied, altered, distributed, stored or transferred in any form or by any means without express written permission. One Particular Harbour and the One Particular Harbour logo are trademarks of Margaritaville Enterprises, LLC and are used under license. Minto and the Minto logo are trademarks of Minto Communities, LLC and/or its affiliates. 2020. CGC 1519880.
YOUNG PROFESSIONALS NETWORK
Wrapping Up a Challenging But Successful Year By: Derek Patti, PLLC, Realtor®, NextHome Excellence
O
h, 2020. Many of us had high hopes for you at the beginning of the year. You were supposed to be amazing on paper: Valentine’s Day was on a Friday, Cinco De Mayo was on “Taco Tuesday,” the 4th of July, AND Halloween were both on Saturdays. Christmas is on a Friday, and New Year’s starts with a 3-day weekend. Things were looking up when the clock hit 12:00 AM on 1/1/2020. Our YPN hit the ground running with a “New Construction.” Trolley Tour and our brand new Putt-Putt Tournament event benefiting the RASM Scholarship Fund in January. We followed that up with a “Meet S’ More People” networking event at Cock and Bull.
ADJUSTING TO CHANGING TIMES And then COVID-19 hit. In person, events came to a crashing halt, and so did our 2020 schedule. Our incredible 4th Annual Lip Sync Battle was the first
26 | ELEVATE [ DECEMBER 2020 ]
major event to be canceled, and after much discussion, so was our Annual Realtor® Bowling Tournament. Both of these events are truly amazing, not only because of how well they are attended but simply due to the amount of money we raise at each for local charities year after year. It was sad not having the chance to host these events this year.
YEAR IN REVIEW But adjustments were made on the fly. The YPN looked for ways to continue to educate and provide value to our membership. Our first virtual event was in April, a Coffee Talk with Joann Koontz about Tax Strategies and Business Planning for Realtors®. We also partnered with Rebekka Mars for a virtual Keep Calm Through Quarantine: Wellness Tune-Up to Cruise Through the Chaos. In May, we hosted a virtual REBarCamp that focused on the COVID-19 issue at hand and how it affected our business as Realtors®. Jamie Black, Tina Darling and Natasha Selvaraj provided information on Loan Forbearance, Marketing Tips and the new Closing Procedure as we all pushed forward in the new environment we found ourselves in. In July, we held a great virtual panel discussion with some local Legends and Rookies, featuring Alex Twigg, Kevin Bruinsma, Robert Milligan, Cor Donovan and Brandy Coffey. We heard some quality advice from some very successful and experienced Realtors®, but also gained some fresh perspectives from a few rookies who are out there selling homes like crazy. And most recently, we held a virtual Lounge and Learn with Rebecca Donatelli, an NAR YPN Advisory Board member, who spoke to us about branding on Instagram and how to turn the social media platform into a lead generation tool, and ultimately money. If that was not enough, we launched our very own Realtors® to Watch Under 40 Award. Our Class of 2020 included: Brian Loebker, Kevin Bruinsma, Jordan Chancey, Paige Cvjeticanin, and Margaret Kennedy. Not only did this group prove that success was possible in this unique year, but they have represented our Realtor® community in a positive way. It’s been a pleasure leading this year’s YPN Committee, and I am grateful for the opportunity to work beside an incredible group of people. Thank you all for the time you have given this year and the energy you put into making this year as positive as we possibly could! Bring on 2021! •
2021
MEMBERSHIP RENEWAL NOVEMBER 2
DECEMBER 15
PAYMENT
INVOICES AVAILABLE IN
DUE
MY RASM
PORTAL
JANUARY 15 FEBRUARY 16 LATE FEE
SUSPENSION DAY
$50 $75
TO REINSTATE
Reach Further™ With Your Membership
DUES BREAKDOWN
RPAC RASM 32%
NAR
15%
FR
24%
29%
Investments in RPAC are voluntary and non-deductible. The REALTOR® Party works to advance policies and candidates that build strong communities, protect property interests and promote a vibrant business environment. RPAC investments have increased NAR, Florida REALTORS® and RASM’s influence in Washington, Tallahassee and local governments in Sarasota and Manatee.
Member Benefits As your trade association, annual membership fees provide the resources you need to succeed in this dynamic industry. Education, advocacy, tools, market information, and more— RASM offers it all with YOU, the member, in mind.
MYRASM.COM/RENEW
RASM NEWS
Employee Anniversary
R
ASM happily recognizes the workplace anniversaries of our professional staff. Jackie Deemer, Association Services Coordinator, celebrates 18 years of dedicated service to RASM this December. Jackie professionally manages the front office, juggles a busy phone system, and assists our members with an array of needs including assistance with Supra Lockboxes and keys. Jackie adores her job. She loves working with the friendly RASM staff and interacting daily with the RASM membership. Originally from Cincinnati, Ohio, Jackie moved to Florida 40+ years ago with her family. In her free time, she enjoys quality time with her family and friends. She has four beautiful and successful adult, children who mean the world to her. She also has a beautiful 6-month old granddaughter. Thank you for your years of dedicated service to the Association, Jackie! •
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28 | ELEVATE [ DECEMBER 2020 ]
NEIGHBORHOOD SPOTLIGHT
Central Park II By: Ray Collins, Realtor® & Video Marketing Specialist, Coldwell Banker Realty
I
first moved to the Suncoast in 2004 to take a position as the Sarasota Bureau Chief for Fox 13 News Tampa Bay. I wanted to find a place to call home close to the downtown core, without breaking my budget. While looking to buy a house somewhere in that vast area between University Parkway and Clark, I found myself repeatedly driving by a condo complex near downtown several times a day - Central Park II. Central Park II greatly intrigued me right away. Once I saw the tennis court, pool, and access to the Hudson Bayou - I was hooked! I made an offer on a two-story, 2 bedroom, 2.5 bath condo sight-unseen. I trusted my Realtor® when he said the unit wouldn’t be available if I waited to get home from work to see it. I’ve lived in this resort-like setting on the southern edge of downtown for 16 years, and I’ve never regretted it.
Since getting into real estate, I love being able to help clients buy here, or help my neighbors sell here. I believe in the product here so much that my passion must come through. Central Park II includes 8 buildings and about 180 units, ranging from 2 bedrooms, 2.5 baths, to 1 bedroom, 1 bath units. Listings range in price from $195,000 to more than $250,000, depending on location. The units along the beautiful and quaint Hudson Bayou usually sell the fastest. Central Park II was developed in the late 1990s after 50 years as “Florasota Gardens,” which local historian Jeff LaHurd told me included a mix of apartments and retail. “Florasota Gardens billed itself as suited to ‘gracious easy living in a lazy, laughing climate.’ The garden theme of the development was underscored by naming its buildings after tropical foliage such as guava, gardenia, etc.,” LaHurd said. Through the years, the developers of Central Park II only made a good thing better. When it comes to the quality of life in a great location, there’s no place better. •
Photo credit: Pix360
myRASM.com | 29
DECEMBER 2020
CALENDAR OF EVENTS TUESDAY, DECEMBER 1 8:30 a.m.
Launching your Professional Property Management Business [ Online ]
WEDNESDAY, DECEMBER 2
THURSDAY, DECEMBER 10
MONDAY, FEBRUARY 8
8:30 a.m.
SRES: Senior Real Estate Specialist (Day 1) [ Online ]
9:00 a.m.
2021 Virtual Installation [ Online ]
8:00 a.m.
TUESDAY, FEBRUARY 9 8:00 a.m.
FRIDAY, DECEMBER 11
GRI 102 (Day 1 of 2) [ Hybrid ]
GRI 102 (Day 2 of 2) [ Hybrid ]
7:30 a.m.
Toastmasters [ Online ]
8:30 a.m.
8:00 a.m.
RSPS: Resort and Second Home Property Specialist [ Online ]
SRES: Senior Real Estate Specialist (Day 2) [ Online ]
MONDAY, MARCH 1
9:00 a.m.
CREA Marketplace [ Online ]
8:00 a.m.
8:30 a.m.
YPN Coffee Talk [ Online ]
1:30 p.m.
Foreclosure Crash Course [ Online ]
THURSDAY, DECEMBER 3 1:00 p.m.
ICE: Ethics and Business Practices [ Online ]
FRIDAY, DECEMBER 4 9:00 a.m.
9:00 a.m.
TUESDAY, DECEMBER 15 11:30 a.m.
Downtown Horizons [ Online ]
2:30 p.m.
Success with Foreign Sellers [ Online ]
9:00 a.m.
Code of Ethics [ Online ]
1:00 p.m.
Core Law [ Online ]
TUESDAY, DECEMBER 8 Introduction to Contracts [ Online ]
WEDNESDAY, DECEMBER 16 7:30 a.m.
Toastmasters [ Online ]
FRIDAY, DECEMBER 18 9:00 a.m.
CREA Marketplace [ Online ]
MONDAY, JANUARY 25 8:00 a.m.
TUESDAY, MARCH 2
New Member Orientation [ Online ]
CREA Marketplace [ Online ]
MONDAY, DECEMBER 7
9:00 a.m.
MONDAY, DECEMBER 14
GRI 101 (Day 1 of 2) [ Hybrid ]
GRI 103 (Day 1 of 2) [ Hybrid ]
8:00 a.m.
GRI 103 (Day 1 of 2) [ Hybrid ]
All GRI classes are a hybrid of virtual and in-person classes.
EVENT TIMES & LOCATIONS SUBJECT TO CHANGE During these challenging times, all calendar event times, dates, and locations are subject to change. We will continue to monitor this situation and the safe return of inperson classes and events. For the most accurate and up-to-date information, please continue to check the RASM calendar at: myrasm.com/calendar.
WEDNESDAY, DECEMBER 9 5:30 p.m.
YPN Holiday Movie Night [ South ]
TUESDAY, JANUARY 26 8:00 a.m.
GRI 101 (Day 2 of 2) [ Hybrid ]
Advanced registration is requested. See the latest event calendar at: myrasm.com/ calendar
Back to Basics with BOOST 4 CLASSES PER CYCLE | 2 CYCLES PER YEAR Running Your Business as a Business • Building Your CRM • The Art of Comps • Marketing Yourself & Open Houses
30 | ELEVATE [ DECEMBER 2020 ]
UPCOMING CLASSES UPCOMING CLASSES Learn more at myrasm.com/calendar to register.
LAUNCHING YOUR PROFESSIONAL PROPERTY MANAGEMENT Tuesday, December 1 8:30 a.m. – 4:00 p.m.
[ Online ]
This course is designed to teach students the fundamentals required to run a professional property management business. From acquiring properties to rent to placing tenants in the property to communicating with tenants and owners…. there are many laws and knowledge areas the practitioner needs to thoroughly understand. Members $30
[ Online ]
There is a lot of misinformation floating around about foreclosures. What is a foreclosure? What are the types of foreclosures…and what is recognized in Florida? When is the foreclosure process started? This course will bring you “back to the basics” covering the process and stages of a Florida foreclosure answering the above questions and more! Members $25. 3 CE HRS
ETHICS & BUSINESS PRACTICES Thursday, December 3 1:00 – 4:00 p.m.
Members $20. 3 CE HRS.
CORE LAW Monday, December 7
1:00 - 4:00 p.m.
[ Online ]
Understanding real estate law is part of every real estate licensee’s business. The more a licensee knows, the better he or she can work with customers and safeguard them from legal complications. Buying and selling property requires a lot of legal paperwork. Members $20. 3 CE HRS.
INTRO TO CONTRACTS
FORECLOSURE CRASH COURSE Wednesday, December 2 1:30 - 4:30 p.m.
remain informed on issues affecting real estate and, as knowledgeable professionals, they willingly share the fruit of their experience and study with others.
Tuesday, December 8
9:00 a.m. – 3:00 p.m.
[ Online ]
A real estate contract, by definition, is a legally binding document between parties, that states the terms and conditions of the purchase and sale of real property. A real estate contract is also known as a real estate purchase and sale agreement, and standardized documents that have been approved by the Florida Association of Realtors and the Florida Bar, are generally used. In this class students will be introduced to the basic elements of a real estate contract. Members Free.
[ Online ]
Live Streamed from Florida Realtors in Orlando, this course meets the Department of Business and Professional Regulation requirement for every licensee to attend Ethics and Business Practices training to renew their real Estate license. This course also meets the National Association of REALTORS® triennial Code of Ethics requirement to maintain your REALTOR® membership for the 2019-21 cycle. Members $10. 3 CE HRS.
NEW MEMBER ORIENTATION Monday, December 14
9:00 a.m. - noon
[ Online ]
The REALTOR® Focus program is REQUIRED training for all new REALTOR® Association Members and must be completed within 90 days of joining RASM. Topics include: Membership Responsibilities; Membership Marks Usage; Fair Housing & Antitrust; MLS Rules & Regulations; Association Services; Mandatory Code of Ethics training. Members Free.
CODE OF ETHICS Monday, December 7 9:00 a.m. – noon
[ Online ]
In recognition and appreciation of their obligations to clients, customers, the public, and each other, REALTORS® continuously strive to become and
[ Continued on page 32 ]
Designation or Certification Courses [South Office ] 2320 Cattlemen Road, Sarasota, FL 34239
[ Goodwill Manasota ] 2705 51st Ave E, Bradenton, FL 34203
myRASM.com | 31
UPCOMING CLASSES CONTINUED MLS REQUIRED CLASSES In-person MLS training classes have been canceled at this time. Live webinars are available for required and elective classes. If you prefer to complete your required education by taking a self-paced online class, please visit learn. stellarmls.com.
MLS BASIC Multiple Dates
9:00 a.m. – noon
[ Online ]
This required class teaches every new Stellar MLS subscriber the basics of how to use the Matrix MLS System to power their real estate business. Topics include navigating the system, setting up a property search, direct and auto emails, managing contacts, and personalizing the Matrix system.
new subscribers reviews the MLS comprehensive Rules & Regulations to ensure that all users have access to the best data possible.
MLS ADDING & EDITING LISTINGS Multiple Dates
2:45 – 3:45 p.m.
[ Online ]
This class is mandatory for agents who will be adding and modifying listings in the MLS. We will walk through the process of gathering listing data, entering listings into the MLS systems, adding photos and attachments, and modifying listings. We will also share valuable tips and techniques in the listing entry process. •
MLS COMPLIANCE 101 Multiple Dates
1:00 – 2:15 p.m.
[ Online ]
A key purpose of the MLS is to provide real estate brokerages a mechanism to compensate each other for bringing buyers to each other’s listings. In order for this to work, it is critical that we share accurate data, and additionally, enter listings in a way to maintain the cooperative nature of the MLS. This required class for
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32 | ELEVATE [ DECEMBER 2020 ]
941-556-8895 Sharonb@CoastalPrint.com
CoastalPrint.com 4391 Independence Court Sarasota, FL 34234
PROFESSIONAL DEVELOPMENT
The Gift of Education By: Denise Ricciotti, RASM Professional Development Manager
G
ive yourself the gift of education! RASM has opportunities this December for you to learn skills that will increase your knowledge and earning potential. Our calendar is updated frequently, so we encourage you to check the RASM calendar regularly to view the educational opportunities available. The Professional Development team wishes you a peaceful holiday season and looks forward to serving you in 2021!
Audrey L. Bertapelle, Coldwell Banker Stormy Robin Sharp, Medway Realty Veronica Alves Machado, Key Solutions Real Estate Grp Christine C. Glassburn, Medway Realty Short Sale & Foreclosure Resource (SFR®) Stormy Robin Sharp, Medway Realty •
NEW DESIGNATIONS & CERTIFICATIONS At Home With Diversity (AHWD) Jeffrey Kent O’Berry, Coldwell Banker Realty Linda Sue Kennedy, Limbo Company Sarasota Assoc. C2EX John Thomas Murphy Limbo Company Sarasota Assoc. Veronica Alves Machado, Key Solutions Real Estate Group Elisangela Finelli, Allison James Estates & Homes Robert J. Sartore, Better Homes and Gardens Real Estate Atchley Properties Certified International Property Specialist (CIPS) Helen Y. Carlsen, RE/MAX Alliance Group e-PRO® Dawn Leavitt, Limbo Company Sarasota Assoc. Graduate, REALTOR® Institute (GRI) Gregory Clifford Slater, KW Suncoast Resort & Second Home Property Specialist Kelly A. Christie, Charles Rutenberg Realty Inc
myRASM.com | 33
MEMBERSHIP NEWS
RASM Welcomes New Members By: Jessica Montague, Member Services Manager
NEW DESIGNATED REALTORSÂŽ
Kevin David Calhoun, Care Calhoun & Associates RE Carmen M. Diligiro, Licensed RE Broker Darla A. Furst, Darla Furst, Licensed RE Broker Angeles Navarro, Navarro & Associates RE Services Stephen James Osborn, Stephen J Osborn Dennis T. Perkins, Coral Bay Realty LLC Wayne Rasmussen, Legacy Property Services LLC Carol J. Scott, Scott Silver Concierge Realty
NEW REALTORSÂŽ
Amanda Alligood, Wagner Realty James M. Andacht, Ashore Realty LLC Jamie J.T. Anderson, KW Suncoast Jayne Appleyard, Coastal Luxury Partners, Inc. Evangelina Lorena Araujo, Keller Williams On The Water Dixy Lianet Aveleira Zalazar, Paradisus Realty Group Co Susanne B. Bailey, Coldwell Banker Realty Jessica Bell, Nathan Weaver Lic RE Broker Francis Noehmi Bello, Bayshore Realty Inc Johann Christian Bertram, Michael Saunders & Co George Edward Betts, Realty One Group Skyline Lindsey Tyler Blomberg, Keller Williams Realty Select Melanie Jai Bove, Preferred Shore Matthew Charles Bradfield, Coldwell Banker Realty Betty Brill, Berkshire Hathaway HomeServices Florida Realty Paul Brugger, Kurvin Residential LLC Agnieszka Bukowy, Keller Williams Classic Group Jennifer Renee Burgess, Keller Williams Realty Select Amanda Marie Burrow, RE/MAX Anchor Realty Linda K. Castellano, EXP Realty LLC Karla Mercedes Davidson, Michael Saunders & Co Morgan Eileen DeFisher, Coldwell Banker Realty Melissa Nicole Delaney, Fine Properties Valerie M. Demino, Keller Williams Classic Group Dillon Devito, Keller Williams On The Water Andrew Duignan, Keller Williams Classic Group Loilly Espinosa, Keller Williams Classic Group Holly Noelle Farjadi, Gulf Coast Realty & Management Elisangela Finelli, Allison James Estates & Homes Celina C. Foster, Exit King Realty Michelle Good, Fine Properties
34 | ELEVATE [ DECEMBER 2020 ]
Michael Harshman, Starz Real Estate, LLC Julia Hogg, Keller Williams Island Life Re Elizabeth Leigh Holland, Sarasota Beach Realty INC Carla Yvette Hollis, Keller Williams Realty Select Jennifer Ann Horne, LoKation Real Estate Jennifer Horvat, Michael Saunders & Company Regina Faye Iovine, Albert Wooster & Company Melissa Killion, Rovithis Realty Jonathan Kolb, Fathom Realty FL LLC Lisa Krzysiak, Keller Williams Realty Select Steven H. LoParco, PMI Sarasota Nicole Rose Lopez, Keller Williams Classic Group Peggy A. Lovejoy, Berkshire Hathaway HomeServices Florida Realty Darlene Makarski, Coldwell Banker Realty Luis O. Martinez, Coldwell Banker Realty Robert Philip McGuire, Michael Saunders & Company Andrew Morales, Keller Williams Classic Group Yulia Morgun, Coldwell Banker Realty Caitlyn Munn, Marcus & Company Realty Guy R. Nelson, Coldwell Banker Realty Novak, Michael T., Coldwell Banker Realty David Michael Oelker, Sarabay Real Estate Inc. John Paul Perkins, Suncoast Realty Solutions, LLC Riley Cassandra Pope, Coldwell Banker Realty Carmello Miguel Pronesti, Mapp Realty & Investment Co Taylor Rahn, EXP Realty LLC Alexis Reback, RE/MAX Alliance Group Karen Marlen Reyes, Paradisus Realty Group Co Nohelia Rodriguez, Trend Realty Jennie Lynn Schueller, Madison Allied LLC Chris Schuetz, SRT International Realty Heather Clare Schultz, Keller Williams Realty Select Kimberly C. Schulz, Wagner Realty Garrett Sedlacek, Keller Williams On The Water Kodi Marshall Sells, Exit King Realty Christopher Shigley, EXP Realty LLC Alicia Silva, Robert Slack LLC Tracey Lee Stetler, Coldwell Banker Realty Cynthia Therese Stillings, Keller Williams On The Water Lisa Sylvain, Keller Williams Realty Select Teresa Tebib, KW Suncoast Amy Terzuoli, Beckmann Properties Michael Lee Thompson, Veterans Realty Inc.
MEMBERSHIP NEWS Audrey Lynne Townsend, RE/MAX Tropical Sands Daniel Richard Tremblay, Realty Partners LLC Kenith Turner, Blakeley & Associates Realty Marisa Turner, Wagner Realty Lawrence Ulfig, RE/MAX Alliance Group Steven T. Van Egeren, Keller Williams On The Water Nathaniel John Vassar, Coldwell Banker Realty John Edward Venhousen, Steve D. Smith 360 LLC Lismary Vicente, Trend Realty Dino Joseph Volpi, Coldwell Banker Realty Gaylene Ward, Keller Williams Realty Select Joshua Wichers, Keller Williams Island Life Re Joseph Donald Wilbik, Coldwell Banker Realty Veryl Alan Wilcox, Coldwell Banker Realty Jayme Wilson, Realty Hub Rebecca Nicole Wright, Keller Williams On The Water Veronica Ann Young, Irongate Realty Inc.
NEW BUSINESS PARTNERS DEFENDER HOME & PROPERTY INSPECTIONS 6905 Dunbarton St North Port, Florida 34291 Representative: Jeffrey Hammons Email: defenderhpi@outlook.com I have been in Florida since 2007 and am State of Florida licensed (HI12747), insured for General Liability and Errors & Omissions to $1,000,000, possess membership in the Real Estate Board of Sarasota and Manatee counties and the FGBC (Florida Green Building Coalition), am COVID-19 safety trained & certified and a member in good standing with InterNACHI the premiere International home and property inspection association.
GOLD STAR HOME INSPCTORS 2933 Mayflower Terrace North Port, Florida 34286 Representative: Jimmy Earley Email: jimmy@goldstarhomeinspectors.comAt R Experience 5 Star Service with Gold Star Home Inspectors
KOONTZ & ASSOCIATES, PL 1613 Fruitville Road Sarasota, Florida 34236 Representative: Lisa Lia Email: Lisa@KoontzAssociates.com Experience 5 Star Service with Gold Star Home InspectorsAt Koontz & Associates we believe that counseling an isolated issue, without consideration for other areas of your life, can lead to unexpected complications down the road.
SQUARE 1 HOMES INSPECTIONS, LLC 225 Palm Ave E Nokomis, Florida 34275 Representative: Jeremy Smith Email: square1srq@gmail.com Serving Manatee County and surrounding areas, National Property Inspections is the first name in home and commercial property inspections. Our professionally trained inspectors have years of experience identifying the condition of hundreds of your home’s most vital systems. With fast turnaround, comprehensive, easy-to-understand reports and friendly service, our team is here to answer all of your questions any time in the inspection process. Buying a home is one of the biggest investments you will ever make.
THREE-SIXTY PROPERTY INSPECTIONS LLC 2411 Birds Eye Ct Ruskin, Florida 33570 Representative: Christian Panagiotakis Email: Christianp@tspinspector.com Home Inspector who specializes in Florida area real estate. We are a family owned and operated local home inspection business.
YOUR LOCAL JUNK REMOVAL 1166 Hickory Dr Largo, Florida 33770 Representative: Joseph Sherwood Email: yourlocaljunkremoval@gmail.com Get noticed and stop losing out on opportunities with Real Estate MKTG Pro - offering professional photos, videos, and personal branding content.Your Local Trash Out provides professional clean-outs, junk removal, and hauling for both residential homes and commercial buildings. We specialize in REO bank owned, foreclosed, and abandoned properties. If you are a homeowner, landlord, real estate agent, broker, flipper, property manager, investor, or commercial project manager, we can help! •
PLATINUM 2020 ANNUAL SPONSORS PLATINUM
SILVER
BRONZE
36 | ELEVATE [ DECEMBER 2020 ]
Peace of Mind Home Inspections Ruoff Home Mortgage Housing Finance Authority Barnes Walker Title Bert Rodgers Schools Cross Country Mortgage
RASM Members Now With Brock An, Bright Realty Terry Lee Anderson, Coldwell Banker Realty Elizabeth Anzellini, Keller Williams On The Water Heather Jean Nicole Augenstein, Exit King Realty Melissa Helen Bailey, 27 State Realty LLC Danielle Mae Bannister, EXP Realty LLC Patricia M. Beaudoin, Kurvin Residential LLC Randi Beckingham, Keller Williams Classic Group Bonnie L. Berman, Michael Saunders & Company James R. Bick, Amerivest Realty Elias S. Bittar, Coldwell Banker Realty Kimberly Crichton Booth, Preferred Shore Jasmine Bradley, Fine Properties John Brink, Bright Realty Demarco Jonathan Bryant, Compass Florida, LLC. Kathy M. Carpenter, Fine Properties Etta Yvonne Carter, Coldwell Banker Realty Renee Chapman, Preferred Shore Chiante Crayton, Elite Realty Brokerage Lauren Elizabeth Crowley, Sarasota Land and Homes LLC Claudia Anne Debruyn, Luxe Realty Christina M. Defilippo, LoKation Real Estate Felicia Desatnik, Medway Realty Wendy Dowling, Ocean Insiders LLC Leslie DuFresne, Premier Sothebys Intl Realty Paige Eller, Preferred Shore John Michael Ferguson, HomeSmart Cecilia Ana Fernandez, Medway Realty Elisangela Finelli, Allison James Estates & Homes Darla A. Furst, Darla Furst, Licensed R.E. Broker Amanda Faye Gilliland, PAMCO Adam Hancock, Zachos Realty Terri Harrington, Elite Realty Brokerage Bruce Hearon, Coldwell Banker Realty Leonard Hughes, EXP Realty LLC Brian K. Hurst, Fine Properties Lisa B. Johnson, Coldwell Banker Realty Mary Elizabeth Kassen, Preferred Shore Christopher Daniel Kawcak, Madison Allied LLC Megan Keilson, Keller Williams On The Water Courtney Lee Knepp, Elite Realty Brokerage Cynthia E. Knight, Salty Dreams Realty Inc. Myriam Kruk, Michael Saunders & Company Mark Labbato, Living Vogue LLC Alice Eileen Lewis, Bright Realty Aida Marina Lopez, Veterans Realty Inc. Tom Machenheimer, Fine Properties Victor Maravi Passara, Keller Williams Classic Group Gina Mazzoni, Better Homes & Gardens Real Estate Atchley Properties
Megan McIntosh, Florida Property Brokers Realty Christopher Meekins, RE/MAX Alliance Group Florizel D. Mills, EXP Realty LLC Kendra L. Moody, Michael Saunders & Company Danielle Jean Morieko, Edelen Company Inc. Angeles Navarro, Navarro & Associates Real Estate Services Kayla OConnell, Elite Realty Brokerage Michele Lorraine Ogle, Fine Properties Kelly L. Paige, Premier Sothebys Intl Realty Michael Anthony Panichelli, Elite Realty Brokerage Mark James Perry, Re/Max Palm Realty Group Don Gerard Pingaro, Ocean Insiders LLC Alison Ponce, Ascendia Real Estate Debra Button Pulliam, Michael Saunders & Company Christina Redden, Fine Properties Karen Marlen Reyes, Paradisus Realty Group CO Karin Robison, Coldwell Banker Realty William George Salatich, EXP Realty LLC Michael Sue Scott, Florida Property Brokers Realty Stacey Jean Siciliano, Suncoast Realty Solutions, LLC Rinat Sikdar, Coldwell Banker Realty Stephen David Smith Jr., Elite Realty Brokerage Lauren E. Souris, Elite Realty Brokerage Bridget Spiess, Preferred Shore Aubrey Stutzman, Realty Hub Tanya M. Stutzman, Realty Hub Jeffrey Alan Swindell, Elite Realty Brokerage Teresa Tebib, KW Suncoast Kelly Ann Troxell, Elite Realty Brokerage William G. Troxell, Elite Realty Brokerage Lucy Uecker, Fine Properties Cynthia Weisinger, Coastal Luxury Partners, Inc. Margarita Yanovitsky, Real RE Group LLC •
myRASM.com | 37
MORE SOLD.
PRSRT STD U.S. POSTAGE PAID MANASOTA, FL PERMIT NO. 451
More Inventory. More Listings. Get More Sales with RASM’s FREE Campaign Assets
FREE Advertising Banners
You may have clients sitting on the fence whether to keep their home or sell. The “Time to SELL” campaign is our solution to today’s low inventory. Get customizable advertising graphics to use on your website, social media, emails and listing presentations.
MYRASM.COM/CAMPAIGNMATERIALS
SELL SELL Reach Further.
TM
REALTOR® Association of Sarasota and Manatee, Inc. 2320 Cattlemen Road Sarasota, FL 34232
The Time is RIGHT to
PHONE: (941) 952-3400 FAX: (941) 952-3401
www.MyRASM.com
EXPANDED REPORTS Sarasota and Manatee Counties
October 2020 Reach Further With The Market.
For more detailed reports, visit myrasm.com/statistics myRASM.com | 39
Monthly Distressed Market - October 2020 Single Family Homes Sarasota County
Closed Sales
October 2020
October 2019
Percent Change Year-over-Year
926
690
34.2%
$345,250
$289,450
19.3%
2
23
-91.3%
$292,400
$192,500
51.9%
1
1
0.0%
$394,000
$180,000
118.9%
Traditional Median Sale Price Closed Sales Foreclosure/REO Median Sale Price Closed Sales Short Sale Median Sale Price
2016
2017
Traditional
2018
Foreclosure/REO
2019
2020
Short Sale
100% 98%
Closed Sales
96%
94% 92% 90% 88% 86% 84% 82%
J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O
$500K $450K
Median Sale Price
$400K $350K $300K
$250K $200K $150K $100K $50K $0K
J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O
2016
2017
2018
2019
2020
40 | ELEVATE [ DECEMBER 2020 ] Produced by Florida REALTORSÂŽ with data provided by Florida's multiple listing services. Statistics for each month compiled from MLS feeds on the 15th day of the following month. Data released on Thursday, November 19, 2020. Next data release is Tuesday, December 22, 2020.
Monthly Distressed Market - October 2020 Single Family Homes Manatee County
Closed Sales
October 2020
October 2019
Percent Change Year-over-Year
759
502
51.2%
$361,045
$328,680
9.8%
6
9
-33.3%
$269,375
$225,000
19.7%
1
5
-80.0%
$550,000
$451,730
21.8%
Traditional Median Sale Price Closed Sales Foreclosure/REO Median Sale Price Closed Sales Short Sale Median Sale Price
2016
2017
Traditional
2018
Foreclosure/REO
2019
2020
Short Sale
100% 98%
Closed Sales
96% 94% 92% 90% 88% 86% 84% 82% 80%
J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O
$700K
Median Sale Price
$600K $500K $400K $300K $200K $100K $0K
J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O
2016
2017
2018
2019
2020
myRASM.com | 41 Produced by Florida REALTORSÂŽ with data provided by Florida's multiple listing services. Statistics for each month compiled from MLS feeds on the 15th day of the following month. Data released on Thursday, November 19, 2020. Next data release is Tuesday, December 22, 2020.
Monthly Distressed Market - October 2020 Townhouses and Condos Sarasota County
Closed Sales
October 2020
October 2019
Percent Change Year-over-Year
421
322
30.7%
$262,000
$223,300
17.3%
1
6
-83.3%
$132,500
$153,100
-13.5%
1
0
N/A
$90,000
(No Sales)
N/A
Traditional Median Sale Price Closed Sales Foreclosure/REO Median Sale Price Closed Sales Short Sale Median Sale Price
2016
2017
Traditional
2018
Foreclosure/REO
2019
2020
Short Sale
100% 99%
Closed Sales
98% 97% 96% 95% 94% 93% 92% 91% 90%
J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O
$1200K
Median Sale Price
$1000K
$800K
$600K
$400K
$200K
$0K
J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O
2016
2017
2018
2019
2020
42 | ELEVATE [ DECEMBER 2020 ] Produced by Florida REALTORSÂŽ with data provided by Florida's multiple listing services. Statistics for each month compiled from MLS feeds on the 15th day of the following month. Data released on Thursday, November 19, 2020. Next data release is Tuesday, December 22, 2020.
Monthly Distressed Market - October 2020 Townhouses and Condos Manatee County
Closed Sales
October 2020
October 2019
Percent Change Year-over-Year
290
206
40.8%
$255,000
$192,999
32.1%
1
4
-75.0%
$165,000
$119,250
38.4%
1
0
N/A
$137,000
(No Sales)
N/A
Traditional Median Sale Price Closed Sales Foreclosure/REO Median Sale Price Closed Sales Short Sale Median Sale Price
2016
2017
Traditional
2018
Foreclosure/REO
2019
2020
Short Sale
100%
98%
Closed Sales
96% 94% 92% 90%
88% 86% 84%
J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O
$1000K $900K
Median Sale Price
$800K $700K $600K
$500K $400K $300K $200K $100K $0K
J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O N D J F MAM J J A S O
2016
2017
2018
2019
2020
myRASM.com | 43 Produced by Florida REALTORSÂŽ with data provided by Florida's multiple listing services. Statistics for each month compiled from MLS feeds on the 15th day of the following month. Data released on Thursday, November 19, 2020. Next data release is Tuesday, December 22, 2020.
