ELEVATE Magazine - RASM - May 2024 Issue

Wild Blue AT WATERSIDE

Grand Opening

by the Area's

of 9

Models

Finest Builders

NOW INTRODUCING THE NEXT PHASE OF THIS INCREDIBLE COMMUNITY.

With new models to tour and tremendous sales activity, Wild Blue at Waterside is excited to introduce its newest release of luxury homes. The new waterfront community by Stock Development boasts an enviable location in Lakewood Ranch, luxury single-family homes by the area’s finest builders, and incredible amenities. The extraordinary lifestyle includes a 13-acre sports complex, and a spectacular social clubhouse, with indoor and outdoor dining, two pools, a movie theater, fitness center, and a 9-hole premier putting course.

INTRODUCE YOUR CLIENTS TO THE NEWEST RELEASE IN THIS WILDLY POPULAR COMMUNITY.

Sales Center: 8396 Sea Glass Court, Lakewood Ranch, FL 34240 l 941.313.3852 From University Parkway turn south onto Lorraine Road and follow the signs to Wild Blue at Waterside WildBluelwr.com

Residences from $1 million

6 COVER STORY

Elevate Your Marketing Game

In today’s dynamic real estate landscape, the significance of strategic self-promotion for professional Realtors® cannot be emphasized enough. Amidst the swift currents of market changes, technological advancements, and intricate legal frameworks, establishing oneself as a proficient and well-informed real estate agent holds unprecedented importance. Marketing serves as the bridge between real estate professionals and their potential clients, allowing you to effectively communicate what makes you unique and why clients should choose you over your many competitors. By highlighting your specialized expertise, unique services, or a distinct approach to client care, real estate professionals can attract your target audience and build credibility and trust within their niche market.

Is Mold A Four-Letter Word?

For nearly forty years, Florida courts held that a seller or seller’s agent withholding unknown information that would adversely impact the value of a home, is potentially liable.

Take Your Business Globally Learn, network, and grow with the Global Business Council (GBC). GBC is a great way to broaden your real estate horizons, connect with real estate professionals across the globe and understand how international buyers and sellers transact.

Adaptability & Perseverance

In the dynamic world of real estate, adaptability and perseverance are not just qualities, but lifelines. Now, more than ever, as we face unprecedented times, it’s crucial to reinforce our commitment to adapt, persevere, and emerge stronger.

RASM South - 2320 Cattlemen Road Sarasota, FL 34232

RASM North - 2901 Manatee Ave W Bradenton, FL 34205

Phone: 941-952-3400

FAX: 941-952-3401

www.MyRASM.com

STAFF CONTRIBUTORS:

Vice President of Operations & IT:

Jesse Sunday

Vice President of Advocacy & Member Programs: Maxwell Brandow

Communications Director : Brandon Gay

Member Services Director : Jessica Montague

Professional Development Manager: Denise Ricciotti

Communications Manager: Kristen Oriente

Magazine Editor: Beth Sunday

2024 ASSOCIATION OFFICERS:

President:

Tony Barrett, Barrett Realty, Inc.

President-Elect:

Debi Reynolds, Florida SunCoast Real Estate

Vice President:

David Crawford, Catalist Realty LLC

Treasurer:

Anita Lambert, Premier Sothebys Int’l Realty

Immediate Past President:

Brian Tresidder, William Raveis Real Estate

Chief Executive Officer: Jeff Arakelian

MISSION STATEMENT:

Empower and engage our REALTOR® Community by delivering essential services, resources, education, and experiences that elevate member success and professionalism, while advocating for REALTOR® initiatives and private property rights.

VISION STATEMENT:

We are an innovative and relevant association that elevates the standards of professional excellence, and are critical to our members’ success, while providing value to our community.

SUBSCRIPTIONS:

The annual dues of every member of the REALTOR ® Association of Sarasota and Manatee, Inc., includes a one-year digital subscription to ELEVATE Magazine. Editorial ideas and manuscripts are welcomed.

Byline articles and columns express the opinions of the writers and do not necessarily reflect the policies or sentiments of the REALTOR® Association of Sarasota and Manatee, Inc., and its affiliates (together, the “Association”). All submitted copy is subject to editing. Copyright © 2024 REALTOR® Association of Sarasota and Manatee, Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Advertisements in the publication do not constitute an offer for sale in states where prohibited or restricted by law. Additionally, the Association makes no guarantee and takes no responsibility for the accuracy of any third-party advertisements in this publication. All liability with respect to actions taken or not taken based on the contents of this publication are hereby expressly disclaimed. The Association has provided the content of this publication “as is” and without warranty of any kind, express or implied, and as such, is not responsible or liable for the accuracy, content, completeness, legality, or reliability of the information.

For information on advertising and article submissions, contact Beth Sunday, Magazine Editor, at 941-9523417 or email Beth@MyRASM.com

Preliminary Approval of Settlement Announced

By: Jeff Arakelian, RASM CEO

By now you may have heard that the proposed NAR Antitrust Settlement has received PRELIMINARY approval by the judge in the case upon a motion filed with the court by the plaintiffs seeking preliminary approval. The emphasis is on PRELIMINARY approval. The settlement is still subject to final court approval, and a motion for final approval would be filed at the end of this year.

The preliminary approval triggers a 60-day period for MLS’s and brokerage firms above $2 billion in 2022 transaction volume to opt-in to the settlement agreement. All other brokerages under the $2 billion threshold are automatically covered by the settlement and no action is required by them.

According to NAR, preliminary approval also means that class members are now temporarily prevented from filing, commencing, prosecuting, intervening in, or pursuing as a plaintiff or class member any claims against NAR or any released party. This prohibition applies to any and all claims, regardless of the cause of action, arising from or relating to conduct that was alleged or could have been alleged in the Sitzer-Burnett case and the other settled actions based on any or all of the same factual basis for the claims alleged in those actions.

Individual Realtor® members are not required to take any action and are covered under the NAR Settlement. However, real estate practice changes included in the settlement are set to take effect in late July 2024. Practices changes are use of buyer representation agreements and no cooperative compensation in the MLS.

Remember the proposed settlement is still subject to final court approval. A motion for final approval of the settlement will be filed at the end of this year.

Lastly, a reminder for all members seeking information about the settlement and what it means to them, get your information from the authoritative sources: NAR, Florida REALTORS® (legal hotline 407438-1409), Stellar MLS, and RASM. •

Elevate Your Marketing Game

In today’s dynamic real estate landscape, the significance of strategic self-promotion for professional Realtors® cannot be emphasized enough. Amidst the swift currents of market changes, technological advancements, and intricate legal frameworks, establishing oneself as a proficient and well-informed real estate agent holds unprecedented importance. Marketing serves as the bridge between real estate professionals and their potential clients, allowing you to effectively communicate what makes you unique and why clients should choose you over your many competitors.

By highlighting your specialized expertise, unique services, or a distinct approach to client care, real estate professionals can attract your target audience and build credibility and trust within their niche market. Effective marketing strategies help showcase these differentiators and position real estate professionals as trusted advisors and valuable resources for clients throughout the homebuying or selling process.

DO YOU HAVE A STRATEGY?

Marketing yourself as a Realtor® requires a strategic approach to showcase your skills, expertise, and unique value proposition. Do you have a plan to market yourself? The real estate marketing strategy plays a pivotal role in making a lasting impression on potential clients and influencing their decision to choose a particular Realtor®, hopefully, you! By leveraging effective marketing strategies, you can differentiate yourself, generate leads, build relationships, and position yourself for long-term success in the industry.

MARKETING YOURSELF: HOW DO YOU SET YOURSELF APART?

ƒ Develop Your Personal Brand: Building a strong personal brand is crucial for establishing trust and credibility with potential clients. Consistent and strategic marketing efforts help you build brand recognition and position yourself as a trusted

authority in your market. Define what sets you apart from other Realtors®. This could be your specialization in certain types of properties, your commitment to exceptional customer service, or your deep knowledge of a specific neighborhood.

ƒ Target Audience Identification: Who is your target audience? Take some time to analyze your strengths and weaknesses and know who and where you want to target. Understand your target audience’s demographics, preferences, and pain points.

ƒ Market Awareness: Stay educated on the market! Effective marketing involves staying informed about market trends, changes in regulations, and developments in the real estate industry.

ƒ Differentiation: Set yourself apart! The real estate market is intensely competitive, with numerous agents vying for clients’ attention. Focus on showcasing your unique value proposition, expertise, and track record of success.

ƒ Continuously Educate Yourself: The importance of ongoing education is vital in positioning yourself as a trusted professional. Stay updated on industry trends, market conditions, and new technologies in real estate. Obtaining additional certifications or attending professional development courses to enhance your skills and credibility as a Realtor®.

Potential clients have more choices in today’s market, and Realtors® are forced to prove their worth. By implementing these strategies consistently and authentically, you can effectively market yourself as a professional Realtor® and give you an edge over the competition.

CREATE A PROFESSIONAL ONLINE PRESENCE

Whenever we purchase a new product, or check out a new restaurant, what is the first thing we typically do? We go to the internet to do our research and look for reviews – good or bad. When your potential clients are considering making one of the biggest financial decisions of their life, you can be assured that they are doing the same thing! And your results had better be top-notch, or you run the risk of losing that client to someone else.

SOCIAL MEDIA

As a Realtor®, your online presence can significantly impact your professional reputation and success. Realtors® should establish a strong presence on popular social media platforms like Facebook, Instagram, LinkedIn, and Twitter. Share informative content, such as market updates, home-buying tips, and virtual tours of your listings. Engage with your audience by responding to comments and messages promptly. Focus on producing high-quality content by creating blog posts, videos, or podcasts that demonstrate your expertise in the real estate industry. Share valuable insights about the local market, homebuying process, and investment opportunities. Social

media can help position yourself as a trusted advisor and resource for potential clients.

Of course, social media does have a downside. Realtors® need to be especially aware of what you post, share, and are tagged in on any social media platform. Inappropriate or unprofessional content on social media can create a negative perception among potential clients. People may question your credibility and trustworthiness as a real estate agent if they see inappropriate or offensive posts.

CREATE A PROFESSIONAL ONLINE PRESENCE

Crafting a polished and professional online presence has evolved significantly in recent years. For starters, it’s vitally important to build a professional website that highlights your services, experience, and recent listings. Be especially mindful that your website is user-friendly for all ages and abilities. Do not hide your contact information! Include high-quality photos and testimonials from satisfied clients. Also, it’s very important to optimize your website for search engines to attract organic traffic. You could have a wonderfully designed website, but if no one ever sees it, it’s useless.

SEARCH ENGINE OPTIMIZATION (SEO)

A Search Engine optimization (SEO) is a crucial aspect of digital marketing aimed at improving a website’s visibility in search engine results pages (SERPs). There are many key benefits in properly optimizing a search engine to best showcase you and your business:

ƒ Keyword Research: Understanding the terms and phrases your target audience uses when searching for products or services is fundamental to SEO. Conducting keyword research helps identify relevant keywords to target in your content.

ƒ On-Page Optimization: This involves optimizing individual web pages to improve their ranking and relevance.

ƒ Local SEO: For Realtors® or Business Partners targeting local customers, optimizing for local search is crucial. This includes creating and optimizing Google My Business listings, obtaining local citations, encouraging online reviews, and ensuring consistency of NAP (Name, Address, Phone number) information across the web.

ƒ Analytics and Monitoring: Regularly monitoring and analyzing website performance using tools like Google Analytics and Google Search Console is essential for identifying areas for improvement, tracking keyword rankings, and measuring the effectiveness of SEO efforts.

Overall, SEO is a multifaceted approach that requires ongoing effort and adaptation to keep up with changes in search engine algorithms and user behavior. By implementing some of these practices, Realtors® can improve their overall visibility in search results.

GOOGLE AND META ADS:

Google and Meta ads are another great way to promote yourself with little upfront investment. However, when using both Google Ads and Meta Ads, it’s essential to have a well-defined marketing strategy and clear goals in mind. You only have a short window to catch your audience’s attention. Consider factors such as your target audience, budget, and the specific properties you’re trying to promote. Additionally, regularly monitor and analyze the performance of your ads to optimize your campaigns for better results.

GOOGLE ADS:

With Google Ads (formerly known as Facebook Ads), you can create search ads that appear when people search for terms related to real estate in your area. This can help you capture leads who are actively looking to buy or sell properties.

DISPLAY ADS:

Google’s display network allows you to create visually appealing ads that can be displayed on websites, blogs, and other online platforms. This can help increase brand awareness and reach a broader audience.

META ADS:

Meta ads are a significant part of digital marketing strategies due to the large user base and extensive targeting options offered by Meta Platforms, Inc. They allow businesses to promote their products or services, drive traffic to their websites, generate leads, and increase brand awareness among millions of users worldwide. Meta ads can help you in multiple ways:

ƒ Targeted Audience: Meta Ads offer targeting options based on demographics, interests, and behaviors.

ƒ Visual Content: Meta Ads allow you to use photos and videos to showcase your listings. This can help grab the attention of potential clients.

ƒ Lead Generation: Meta Ads also offer lead generation forms that allow users to submit their contact information directly within the ad.

If these technology-based options are outside of your scope of expertise, consider hiring a professional to manage these aspects. This may seem like an unnecessary expense, but what you gain in return will far exceed the time and energy you will waste if you’re not fluent enough in technology.

SEPARATING BUSINESS FROM PERSONAL

When marketing yourself whether on social media or in person, sharing some personal and family life is a nice way to make a real connection. Many of us connect on common grounds such as parenting, or shared hobbies and interests, and creating genuine relationships with others is a cornerstone of the

business. However, mixing personal life with business can still be a delicate balance. Separating your business from personal matters as a Realtor® will help manage your time effectively, and protect your personal boundaries. A handle of helpful tips include:

ƒ Set Boundaries with Clients: Clearly communicate your availability and preferred methods of communication to clients. Establishing boundaries around when you’re available for meetings, calls, and property viewings helps you maintain a healthy work-life balance.

ƒ Establish Separate Communication Channels: Set up separate email accounts and phone numbers for your real estate business to keep businessrelated communication distinct from personal messages. This helps you maintain organization and ensures that you don’t miss important client inquiries.

ƒ Stay Organized: Use tools such as CRM (Customer Relationship Management) software to manage client interactions, appointments, and property listings efficiently. Keeping your businessrelated tasks organized minimizes the likelihood of overlooking important details or deadlines.

In this dynamic industry where trust and reputation are paramount, consistently delivering value, embodying integrity, and prioritizing client satisfaction are non-negotiable. Mastering the art of professional self-marketing is indispensable for Realtors® navigating today’s competitive landscape. By employing a strategic blend of online and offline tactics, real estate professionals can effectively differentiate themselves, build a strong brand identity, and attract clients in a saturated market.•

Amy Helfferich - Stockton Mortgage

By: Amy Helfferich, Branch Manager, Stockton Mortgage

Find your home, we’ll take care of the rest... it is not just a catchphrase at Stockton Mortgage, it’s at the heart of everything we do.

With over 30 years of experience helping business partners, clients, friends, and family alike realize their dream of homeownership, my genuine love for what I do remains unwavering. My approach is simple, yet surprisingly different than most. I utilize my experience and take the extra time to truly educate my business partners and clients on the mortgage process and all available options. This is one of the largest investments our valued clients will make. It is so important they have the right advocates to walk alongside them every step of the way!

At Stockton Mortgage, we’ve got you covered with all the traditional mortgage options like Conventional, FHA, USDA, VA, and more. Are you working with investors? We have an extensive line-up of programs and options for DSCR and Fix & Flip Loans. We also offer Bridge Loans, Bank Statement Programs (for self-employed), Reverse Mortgages, and Hobby Farm Loans.

With the power of a Mortgage Lender of over 25 years in Stockton Mortgage, all processing, underwriting, and funding are done in-house. This gives us the unique opportunity to not only move loans through the process quickly, but more importantly, the control we need to make things happen and close ON time – EVERY time!

I would love the opportunity to connect and discuss how we can partner together to simplify and de-stress the entire process for you and your clients! Contact me today, Amy Helfferich, NMLS #143409, at (941) 374-6204, or email: amy.helfferich@stockton. com. Or visit www.amyhmortgage.com for more information. •

Realtor® Advertising Free Market Analysis

By: National Association of REALTORS® Interpretations of the Code of Ethics Agreement Case 12-7: (Reaffirmed Case #19-9 May, 1988. Transferred to Article 12 November, 1994. Revised November, 2001, May, 2017 and November, 2019.)

Realtor® A advertised on his website as follows: “Free Market Analysis With No Obligation.”

A property owner complained about Realtor® A’s attempts to solicit the listing, and the complaint was referred for a hearing before a Hearing Panel of the Professional Standards Committee.

At the hearing the property owner testified he had called Realtor® A to have him prepare a market analysis of his residential property, “...with no obligation...” as claimed in Realtor® A’s ads. However, the property owner said that when he and Realtor® A spoke, he explained that he would be glad to provide the market analysis, but said, “I presume you understand that when we provide this service, we also expect that if you list your property, you will permit us to serve you.” The property owner testified that Realtor® A did not press the matter at the time and did provide a market analysis. The property owner told the panel that for the next three weeks Realtor® A or one of his representatives called “practically every single day” soliciting the listing of his home. The property owner testified that on several occasions, someone from Realtor® A’s office reminded him that Realtor® A had provided a “valuable free service and we feel that you owe us the listing of the property.”

Realtor® A responded that he had provided the “free market analysis” as represented in his advertising, and had provided it “...with no obligation.” He stated that he had neither asked for nor received a fee for the market analysis. He could not understand why he was required to appear before a Hearing Panel in connection with allegations of a violation of Article 12 of the Code of Ethics.

The Hearing Panel noted that offering premiums or prizes as inducements, or the advertising of anything described as “free” is not prohibited by the Code of Ethics.

While Realtor® A was free to advertise “free market analysis with no obligation,” such a representation was not a “true picture” if the terms and conditions of the offer were not clearly disclosed in the ad or representation. The Hearing Panel noted that the statement by Realtor® A when he provided the “free market analysis” that it was “presumed” the property owner would list with Realtor® A if the property was offered for sale, and the subsequent

“reminders” by sales representatives of REALTOR® A about the “expectation” made the representation less than a “true picture.” The panel noted that the property owner did not have a clear, thorough, advance understanding of what would occur at the time of the offer was made. The panel concluded that Realtor® A was in violation of Article 12. •

Published with the consent of the NATIONAL ASSOCIATION OF REALTORS®. Copyright NATIONAL ASSOCIATION OF REALTORS®-All Rights Reserved.

Is Mold a Four-Letter Word for Realtors ®?

By: Dr. Paul C. Grivas, Esq., Grivas Law Group, P.A.

For nearly forty years, Florida courts held that a seller or seller’s agent withholding unknown information that would adversely impact the value of a home, is potentially liable. Since the average cost of professional mold remediation in Florida is over $3,000, mold infestation can significantly impact the value of an infested home. Although handy sellers may choose to personally remove moldy building materials, some types of “black mold” should be remediated by professionals. Either way, the seller must disclose the mold, and explain that it was removed.

HONESTY IN DISCLOSURE

The Seller’s Property Disclosure Form includes references to mold and water intrusion. It may be obvious that when an owner occupant selects “No” that s/he is being dishonest. But what if your seller is an investor who recently purchased the home and made cosmetic changes? If s/he does not know whether there is mold or water leaks or intrusion s/he should select “Don’t Know.” It’s better to not look knowledgeable than to be found to defraud an unwitting buyer.

HIDDEN DANGER

Mold infestation is often a hidden effect of water damage from leaking roofs and pipes, as well as from storm surge or other water intrusion. The paper backing of drywall and wood, or particle board of cabinets are common breeding grounds, as well as carpets, padding and other flooring materials. Moisture can wick up the paper backing of drywall, resulting in mold infestation well above the highest storm surge level. A common mistake in self-repairs is removing the bottom four feet of drywall, when the moisture reached higher levels. Even when most of the drywall and flooring have been replaced, homeowners frequently miss areas behind or beneath built-in cabinets and other structures.

MOLD LITIGATION

A major problem with mold litigation is that many mold genera and species are commonly found in Florida, and elevated levels may not be associated with undisclosed hidden water damage. A property in which HVAC malfunctioned, or was not in use for prolonged periods of time can also be a breeding ground for mold, as can one with numerous or overwatered plants.

Most mold genera and species are not generally considered toxic to everyone, but all molds shed particles from their cell walls that can irritate the airways of many people, and can cause life threatening allergic reactions in some susceptible people. Home buyers who are sensitive to mold may have to find alternate housing at additional expense while waiting for remediation. This can add significantly to the amount claimed in a lawsuit for failure to disclose mold infestation.

PROTECT POTENTIAL BUYERS

Finally, if a seller’s agent wants to show a property with known mold or other environmental or structural issues, it would be wise to have any potential buyers sign a waiver and hold harmless agreement to protect the seller and agent/agency.

I look forward to your questions about environmental issues in real estate at the panel discussion on May 15 at the RASM South Office. •

Support the RRCF and SPARCC at the YPN Putt-Putt Palooza!

By: Ali Marks, Realtor®, Loyd Robbins & Co.

The Young Professionals Network (YPN) at the Realtor® Association of Sarasota and Manatee (RASM) is excited to host their annual Putt-Putt Palooza fundraiser on May 16! Get your mini golf team together and join us for an evening of putt-putt, networking, fun games, and raising money for two great charities. Tickets range from $100 for a foursome, to $20 for a non-putter attendee. 50% of the proceeds will benefit the RASM REALTORS® Charitable Foundation (RRCF) and the other 50% will benefit SPARCC.

ABOUT SPARCC

SPARCC plays a pivotal role in Sarasota and DeSoto counties as the exclusive state-certified center providing essential services for survivors of domestic violence and sexual assault, all of which are offered free of charge and kept strictly confidential. YPN is excited to help support such a crucial organization in our community.

ABOUT RRCF

Every year, RASM hosts three main fundraisers that benefit the RRCF mission. This year, CREA hosted their Sporting Clays tournament on April 18, YPN will host their Putt Putt Palooza on May 16, and CREA will host

their annual golf tournament on October 28. These events are crucial in supporting the three-pronged RRCF mission. The mission of the RRCF is to support real estate-related charities and housing needs in our community, provide college scholarships to local students, and help our members in times of crisis.

BUSINESS PARTNERS GIVE BACK!

The sponsorship opportunities for these fundraising events are great ways to get brand exposure and participate in the events, while also knowing that your support is directly benefiting local charities and the Sarasota and Manatee communities. For sponsorship information at the Putt Putt Palooza, please contact Kristen@myrasm.com

SEE YOU THERE!

Whether you’re competing, sponsoring, or just coming to hang out, we can’t wait to see you all there! Let’s make this event one to remember! To learn more and register, visit myrasm.com/ypnputt. •

NAR Outlines Congressional Priorities Ahead of Mid-Year Meetings

HOUSING SHORTAGE

By: Max Brandow, RASM Vice President of Advocacy and Member Programs

Every May, thousands of Realtors® descend on Washington D.C. to meet face-to-face with members of Congress to advance Realtor® priorities. In anticipation of this year’s meetings, NAR has released list of priority issues for the industry.

A key theme this year will be addressing America’s housing shortage. This issue is one all too familiar for Realtors® throughout the country, and specifically Realtors® in Sarasota and Manatee County. In the last few years, we have seen housing supply in Sarasota and Manatee at near crisis levels, with the worst being one period where we only had 0.8 months level of housing supply in the two-county region. This lack of housing supply limited the number of listings available to Realtors®, but it also accelerated an already bad housing affordability crisis for many Americans and Floridians alike. To combat this problem, NAR is asking Congress to support the following legislation:

ƒ Cosponsor the More Homes on the Market Act (H.R. 1321), which incentivizes more longterm owners to sell their homes by increasing the maximum amount of capital gains a homeowner can exclude on the sale of a principal residence and annually adjusting it for inflation.

ƒ Cosponsor the Credit Access and Inclusion Act (S. 1654/ H.R. 3418), which expands credit reporting for Americans with limited credit histories by encouraging the inclusion of common bills like rent or utility payments.

ƒ Cosponsor the Yes in My Backyard (YIMBY) Act (S. 1688/H.R. 3507), which encourages communities to build affordable housing through the Community Development Block Grant (CDBG) program.

ƒ Cosponsor the Affordable Housing Credit Improvement Act (S. 1557/H.R. 3238) or legislative provisions to expand the Low-Income Housing Tax Credit and encourage investment in creating and preserving affordable housing.

In addition to the legislation proposed above, NAR is also advocating for issues that impact Realtors® business models. This year, we are asking members of Congress to co-sponsor the Direct Seller and Real Estate Agent Harmonization Act (H.R. 5419), which would ensure real estate agents maintain their independent contractor status under the Fair Labor Standards Act and ensure their ability to choose their preferred business classification.

PREPARE YOUR CLIENTS: HOMETOWN HEROES HOUSING PROGRAM FUNDS AVAILABLE SOON

One of the largest advocacy successes for Realtors® in Florida this year came in the form of a $100 million infusion of funding into the Hometown Heroes Housing Program. Since 2021, this highly successful first-time homebuying program has already helped more than 14,000 hard-working Floridians buy their first home. This additional funding will help thousands more when the money becomes available after July 1, 2024.

For reference, the program reached $20 Million in applications in the first week last year and $11 Million in applications in the first day alone. The money is going to go fast, and the Realtors® that are prepared will be the ones able to deliver these dollars to their clients.

The program is now available to all Florida hometown workers in any occupation who earn less than 150% of their county’s area median income (AMI). Additionally, hometown heroes can now apply for a maximum down payment assistance amount of $35,000.

To be eligible for the Hometown Heroes program, homebuyers must have a minimum credit score of 640, be a first-time homebuyer and earn less than 150% AMI according to their local county data. To get started, buyers must connect with one of Florida Housing’s participating loan officers.

For more information on the Florida Hometown Heroes Housing Program or to connect with a loan officer in your area, visit floridahousing.org/ hometownheroes. •

The 2024 Real Estate Market in Sarasota and Manatee Counties:

Trends and Predictions

By: Brandon Gay, RASM Communications Director

The real estate markets in Sarasota and Manatee counties have undergone significant changes throughout the first quarter of 2024, reflecting broader economic influences and evolving buyer and seller behaviors. This press release provides an overview of these changes, based on the latest data released by Florida REALTORS®, and offers insights into the implications for the remainder of the year.

KEY TRENDS IN Q1:

ƒ Increased Inventory Levels: Inventory grew 64.6 percent for single-family homes and 90.9 percent for townhomes and condos across both Sarasota and Manatee Counties since Q1 2023, significantly shifting market dynamics.

ƒ Extended Time on Market: Median time to contract for single-family homes and condos increased to an average of 43 days in Sarasota County and 51 days in Manatee County in Q1 of 2024, indicating that properties are taking longer to reach the closing phase.

ƒ Price Adjustments: Median sales price decreased year-over-year in March 2024. Single-family homes decreased 0.6 percent and townhouses and condos decreased 6.1 percent combined across Sarasota and Manatee counties.

ƒ High Cash Sales: In Q1, cash sales increased by a total of 5.9 percent across Sarasota and Manatee counties for single-family homes and condo transactions. This trend highlights a significant portion of buyers and investors, who prefer or can bypass traditional financing routes.

The data suggests that both Sarasota and Manatee counties are transitioning towards market conditions that favor buyers, with more negotiating power due to increased supply. However, the high rate of cash sales continues to impact the dynamics, potentially sidelining first-time homebuyers and those reliant on financing.

“The real estate market in 2024 has been one of adjustment and realignment. Buyers and sellers in Sarasota and Manatee counties should stay informed on these trends, as they indicate a more competitive market heading into 2025,” said Tony Barrett, 2024 RASM President and Broker/Owner of Barrett Realty.

“Particularly, buyers have more options and leverage, while sellers might need to adjust expectations regarding pricing and time on market.”

MARCH 2024 STATISTICS

Inventory, also referred to as active listings, has more than doubled in both counties when compared to March of 2023. In Sarasota County, inventory increased year-over-year by 76.6 percent to 3,374 for single family homes and 100.3 percent to 2,153 for condos. In Manatee County, inventory increased by 51.3 percent to 2,581 for single family homes and 78.9 percent to 1,519 for condos.

In March, the months supply of inventory (MSI) for single-family homes increased to 5.3 months in Sarasota County and 4.1 months in Manatee County. For townhomes and condos, the MSI increased to 6.8 months in Sarasota County and to 6.4 months in Manatee County. Florida Realtors® states that the benchmark for a balanced market (favoring neither buyer nor seller) is 5.5 months of inventory.

The median time to contract in Sarasota County is at 40 days for single-family homes and 51 days for condos, a year-over-year increase of 60 percent and 183.3 percent respectively. In Manatee County, median time to contract increased by 10.9 percent to 51 days for single-family homes and by 134.8 percent to 54 days for townhomes and condos.

The median sales price for single-family homes in Sarasota County decreased year-over-year by 2.5 percent to $515,000 and decreased by 8.9 percent to $385,775 for townhomes and condos. Manatee County condo prices decreased by 2.8 percent to $342,988, while single-family home prices increased by 1.4 percent to $498,805.

In March 2024, cash sales remained high. Sarasota County reported 44.5 percent of single-family home sales and 70.3 percent of townhome and condo sales were paid for in cash. Manatee County had 33.4 percent of single-family homes and 51.8 percent of townhome and condo sales paid for in cash.

There were 1,453 closed sales for single-family homes in Sarasota and Manatee, an 8.2 percent decrease from the same time last year. Closed sales for condos decreased by less than one percent to 686 sales.

As the market begins to shift to more competitive levels, these current trends provide opportunities for buyers but require sellers to be more strategic in their approach.

Monthly reports are provided by Florida REALTORS® with data compiled from Stellar MLS. For comprehensive statistics dating back to 2005, visit www.MyRASM.com/statistics. •

Monthly Market Summary - March 2024

Single-Family Homes

Sarasota County

Monthly Market Summary - March 2024

Single-Family Homes

Manatee County

Monthly Market Summary - March 2024

Townhouses and Condos

Sarasota County

Monthly Market Summary - March 2024

Townhouses and Condos

Manatee County

RASM Team Member Updates

RASM happily recognizes the workplace anniversaries of our professional staff.

Kristen Oriente, RASM Communications Manager, celebrated her two-year anniversary with the Association in April. Kristen is a Sarasota native who obtained her Bachelor’s in Marketing from the University of South Florida Sarasota-Manatee.

Upon graduation, she worked briefly as a production assistant and handled marketing and sales for a construction company before finding a home at RASM. As the Communications Manager, Kristen handles the website and social media content, weekly email newsletters, distribution of press releases, and the overall implementation of communications and marketing strategies. She is also the staff liaison for the Young Professionals Network (YPN).

In her free time, Kristen loves traveling, being active, reading, and spending time with friends and family. She also loves spending any chance she can on the water and at the beach.

Ashleigh Dykes, RASM North Office Manager, celebrated her one-year with the Association in April.

Ashleigh works at the RASM North Office, assisting in processing applications, contacting new members, overseeing room rentals at both office locations, helping with classes and events, and much more. In addition, Ashleigh oversees the Realtor® stores at both RASM South and North office locations, monitoring inventory and stocking items.

Ashleigh is originally from Birmingham, AL, where she received her Certificate in Ministry and Leadership at a local ministry school. She then moved to Bradenton in January 2020 with her husband, Robert. She loves her dog, and all things Taylor Swift.

While she still feels relatively new to the world of real estate, Ashleigh loves learning new things and the opportunity to meet and connect with RASM’s many engaging members.

Leah DeCesare (dachez-a-ray), RASM Events Director, celebrated her first anniversary with RASM at the end of March. In this role, she works on annual events, including Installation, the RASM Holiday Party, the education conference, and the CREA golf and sporting clays tournaments.

Leah is a graduate of Syracuse University and earned her Master of Fine Arts from Salve Regina University in Newport. Most recently, she worked as the Assistant Director of Conferences and Special Events at Bryant University where she also taught writing. Leah is a published author, and her debut novel, FORKS, KNIVES AND SPOONS, has won nine awards.

Having moved to Bradenton with her husband a year and a half ago, Leah has settled into the community by volunteering for The Twig, finding a tennis group and engaging with the local Alumnae Association of Kappa Kappa Gamma. She’s still in search of a book club.

Jaimie Ponzillo, RASM Professional Development Coordinator, celebrates her two-year anniversary with the Association in June.

As the Professional Development Coordinator, Jaimie assists in the execution of all RASM educational courses and programs that are offered at both RASM South and North locations.

During the past two years, Jaimie has enjoyed forming relationships with many of our Realtor® members, Business Partners, and RASM staff.

Jaimie moved from New York to Florida ten years ago. The beach is her “happy place,” so she spends as much of her time as possible on the water and relaxing at the beach. She also cherishes time with her children and friends.•

How to Take Your Real Estate Business

Globally

By: Vicki Haddow, Realtor®, Coldwell Banker

Learn, network and grow with the Global Business Council (GBC). GBC is a great way to broaden your real estate horizons, connect with real estate professionals across the globe and understand how international buyers and sellers transact.

This is my first year on the GBC committee and it’s amazing to see how many opportunities there are and what goes on behind the scenes. There are many global conferences to attend, designations to obtain and many educational events throughout the year. It can be overwhelming to know where to begin.

HOW TO GET STARTED?

A good place to start is joining the Global Business Council today. It’s easy! It’s only $25 to join, and that allows you to attend all of our events for free or at a discounted cost. Get involved so you can start expanding your international business knowledge. Go to www.myrasm.com/global to join!

GLOBAL COUNTRY SPOTLIGHT SERIES

Through our association, the GBC offers a program called “Global Country Spotlights Series.” During these spotlights you’ll learn about the featured country’s economics, how they conduct business, the lifestyles, and how international transactions take place in that country. So far this year, we learned about the ins and outs of Dubai and Spain.

In the past, the committee has hosted Colombia, Hungary, Ireland, the Bahamas and many more that can be viewed on the RASM YouTube Channel. Be on the lookout for the other country’s we will host later this year. We’d love for you to join us!

BECOME A GLOBAL SPECIALIST

In addition to enjoying all the events at RASM, you can take your love of international real estate to the next level with the NAR’s Certified International Property Specialist (CIPS) designation. You’ll learn to work with international investors, U.S. residents exploring new markets, and local clients eyeing overseas property investments.

With the CIPS designation, you’ll have access to a network of 4,000+ real estate professionals across 50 countries. You’ll be able to build relationships with agents internationally and connect with referral partners. It’s a great way to establish yourself as a trusted guide for global markets.

There are so many ways to start getting involved locally to expand your global knowledge but you will also be able to enjoy traveling the world through various trade missions and conferences. Join GBC today! •

Bracing for Impact: Real Estate Readiness During Hurricane Season

By: Sarah E. Ferlazzo, Esq., Berlin Patten Ebling, PLLC

As we approach another hurricane season, real estate professionals in vulnerable areas such as ours are once again reminded of the critical role they play in preparing their clients - both buyers and sellers - for the potential impacts. With the memories of past storms still fresh and the increasing unpredictability of weather patterns, it is essential that Realtors® arm themselves with knowledge and strategies to navigate this challenging period.

UNDERSTANDING THE FORCE MAJEURE CLAUSE

A foundational element in real estate transactions during hurricane season is the Force Majeure clause, commonly found in contracts such as the FAR/BAR agreements used in Florida. This clause relieves both parties from liability or obligation when an extraordinary event or circumstance beyond their control, such as a natural disaster, prevents one or all parties from fulfilling their contractual obligations.

Under the FAR/BAR Contracts, the Force Majeure clause takes effect from the first day an event, such as a hurricane, disrupts the ability to close on a property, due to unavailable essential services, insurance, or approvals. Services critical for closing might include banking services, closing agents, and utilities - any of which might be disrupted during a hurricane. The inability to transfer funds, perform final walkthroughs due to utility outages, or secure necessary insurance or approvals can all delay closing. Notably, cash buyers may face fewer protections under these circumstances if the primary delay is insurance-related.

After a Force Majeure event, all contract timelines can be extended reasonably up to 7 days after the event ceases to impede contractual performance. If the event

persists beyond 30 days, either party may terminate the contract, with the buyer entitled to a deposit refund. Establishing the start date of Force Majeure is crucial as it can influence the ability to enforce the contract postevent.

It is important to note that the mere presence of a hurricane does not trigger Force Majeure protections - it must actively prevent a party from fulfilling their contractual duties.

Realtors® must ensure that their clients understand the implications of this clause, including how it can affect the closing timelines and their rights during such disruptions.

KEY CONSIDERATIONS FOR THE SEASON

INSURANCE CHALLENGES:

One of the first casualties in the lead-up to a hurricane is often the ability to secure property insurance. Insurance companies may impose moratoriums on new policies when a storm is imminent, which can derail closing processes. Realtors® should advise buyers to obtain insurance well ahead of time and ensure that existing policies are up to date and adequate to cover new types of risks.

PROPERTY INSPECTIONS AND REPAIRS:

Sellers should be proactive about property maintenance and necessary repairs before listing, as last-minute fixes become complicated during hurricane alerts. Likewise, buyers should conduct their inspections early in the process to avoid the hurdles that come when a storm watch is active.

CONTRACTUAL DEADLINES:

The Force Majeure clause may extend deadlines automatically, but Realtors® should work to establish clear communications between buyers, sellers, and closing agents to confirm any changes in timelines and ensure all parties are informed about the status of the transaction.

POST-STORM RECOVERY:

After a hurricane, the recovery period can be critical. Realtors® should be ready to assist clients with assessing property damage, understanding the steps to file insurance claims, and identifying legitimate repair services to avoid scams.

CLOSING THOUGHTS

As we gear up for another uncertain hurricane season, the motto remains clear: preparation is key. By staying informed, proactive, and ready to adapt, Realtors® can provide invaluable support to their clients, helping them weather any storm that comes their way. •

Waterside Place in Lakewood Ranch

By: Jennifer Salome, Realtor®, EXIT King Realty

If living at the center of it all appeals to you - then Waterside Place in Lakewood Ranch is where you should look to purchase or rent. With nearly a dozen residential neighborhoods to choose from - as well as numerous luxury rental communities - Waterside Place offers something for everyone.

Lakewood Ranch, located in Manatee and Sarasota counties in Southwest Florida, started development 30 years ago. Since then, it has exploded into a prime destination for all ages. It has been voted the Top Community for All Ages in the U.S. for six years running. In the beginning, Main Street was the prime city center for residents to use. Due to the immense growth and popularity, Waterside Place was developed. It has become another central hub for Lakewood Ranch residents to enjoy modern amenities, shops, restaurants, events, community activities, and so much more.

The neighborhoods with homes available for sale in Waterside Place are: Avanti, Bungalow Walk, Emerald Landing, Kingfisher Estates, LakeHouse Cove,

Nautique, Shellstone, Shoreview, The Alcove, and Wild Blue. Prices range from 300k up to several millions for custom-built homes on premium lots. Avanti and Nautique are the two most affordable options - great for first-time home buyers, young families, or those looking for a second home.

Each community has its own unique features and amenities that are used by residents living in that neighborhood. However, the city center of Waterside Place is open to everyone. Accessible by car, walking paths, or even the new water taxi - getting to Waterside place has never been easier. You are a short distance away from grabbing a coffee with a friend, listening to a band play, or attending the weekly ‘Ranch Nite Wednesdays’ with tons of food trucks and a whole street dedicated to cornhole and family-friendly activities. The center also features a brand new stateof-the-art playground and splash pad for those hot Florida summers. The Sunday Farmer’s Market is also a featured community activity with dozens of highquality vendors.

Waterside Place is located amongst beautiful lakes. The beautiful Gulf coast is located just 14 miles awayThe nearest beach being Lido Key. You are also close to Siesta Key, Longboat Key, and Anna Maria Island. The area’s proximity to I-75 makes this destination a very easy and accessible drive for anyone. •

Adaptability and Perseverance: A Message to Realtors ® in Times of Adversity

By: Jennifer Young, Realtor®, Innovate Real Estate

In the dynamic world of real estate, adaptability and perseverance are not just qualities, but lifelines. As Realtors®, we are accustomed to navigating through challenges, overcoming hurdles, and thriving in ever-changing landscapes (hello Pandemic!) Now, more than ever, as we face unprecedented times, it’s crucial to reinforce our commitment to adapt, persevere, and emerge stronger.

NAVIGATING REGULATORY CHANGES

The current landscape may seem daunting, with lawsuits and regulatory changes looming on the horizon. However, history has shown that we, as Realtors®, are resilient. We have weathered storms before, and we will do so again. The key lies in our ability to listen to leadership, remain professional, and stay informed about the evolving legal landscape.

Listening to our leadership provides us with guidance and direction. Whether it’s our brokerage, industry associations, or legal advisors, their insights help us navigate complex situations and make informed decisions. By staying connected and heeding their advice, we can effectively steer our businesses through turbulent times.

PROFESSIONALISM IS KEY

Remaining professional is non-negotiable. Our clients rely on us to guide them through one of the most significant transactions of their lives. Regardless of external challenges, maintaining professionalism instills confidence in our clients and reinforces their trust in us. It’s our duty to uphold the highest standards of integrity, transparency, and ethical conduct, no matter the circumstances.

VALUE OF EDUCATION

Staying educated about lawsuits and regulatory changes is paramount. Knowledge is power, and

understanding how these developments may impact our business allows us to proactively adapt and mitigate risks. By staying informed, attending workshops, and seeking legal counsel when needed, we can safeguard our interests and ensure compliance with the law.

SHOW YOUR VALUE

Implementing small changes now can make a significant difference in the future. Embracing technology, refining our marketing strategies, enhancing our communication skills – these incremental improvements contribute to a more professional and resilient industry. By continually striving for excellence and innovation, we position ourselves for long-term success.

Despite the challenges we face, one truth remains unchanged: buyers need us, sellers need us, and our expertise is invaluable. Real estate is not just about transactions; it’s about helping people achieve their dreams and build a better future. As long as there are dreams to fulfill and properties to buy and sell, our profession will endure.

In conclusion, let’s reaffirm our commitment to adaptability, perseverance, and professionalism. Let’s listen to our leadership, stay educated, and implement positive changes. Together, we will navigate through adversity and emerge stronger on the other side. In the world of real estate, challenges may come and go, but our resilience and dedication endure. We will be okay. •

Get Ready to Give Your Business a BOOST

By: Denise Ricciotti, RASM Professional Development Manager

You completed the biggest step, passing the real estate exam, but there’s still so much to learn about starting your business, prospecting for leads, marketing yourself, and how to price a property. RASM’s BOOST complimentary series for new agents offers education on crucial subjects to jumpstart your business.

BOOST SPRING SESSION

RUNNING YOUR BUSINESS AS A BUSINESS:

MAY 1, 1:30 PM - 4:30 PM, RASM SOUTH

Running Your Business as a Business is designed to help you get your business started and make you successful right from the start. Learn tax strategies, how to decide to list your business as a sole proprietorship, and much more. Instructed by Larry Geimer, CPA, Kerkering, Barberio & Co., and Debi Reynolds, Realtor®, Florida SunCoast Real Estate.

BUILDING YOUR CUSTOMER RELATIONSHIP MANAGEMENT:

MAY 8, 1:30 PM - 4:30 PM, RASM SOUTH

Building your Customer Relationship Management is an introduction to some of the Client Relationship Management platforms on the market. To effectively manage leads, potential home buyers, and current clients, agents need a decent CRM. Instructed by Alex Krumm, Realtor®, Next Home Excellence.

THE ART OF COMPS:

MAY 15, 1:30 PM - 4:30 PM, RASM SOUTH

The Art of Comps explains how to create a CMA, or “Comparative Market Analysis,” one of the first skills a real estate agent should learn. Discover how to utilize the tools available to you so you can prepare an accurate price for your listings. Instructed by Sharon Gould, Realtor®, Michael Saunders & Co.

MARKETING YOURSELF & OPEN HOUSES:

MAY 22, 1:30 PM - 4:30 PM, RASM SOUTH

Marketing Yourself and Open Houses prepares the new agent for hosting an effective open house, including farming techniques and social media advertising. Discover why it is important to build your brand from the beginning and what value you bring to clients. Instructed by Jennifer Young, Realtor®, BRG Real Estate.

REALTORS® NEWLY DESIGNATED & CERTIFIED

Accredited Buyer’s Representative (ABR®)

ƒ Ryan Joseph Amerson, Ranch Realty

ƒ Keith Curcio, MavRealty

ƒ Estraica Grayson, Michael Saunders & Company

ƒ Jean Jannopoulo, Bright Realty

ƒ Shana Macri, Coldwell Banker Realty

ƒ Sarah Beth Elizabeth Mayer, Wagner Realty

ƒ Mia McKeehan, Beyond Realty LLC

ƒ Dense Oyler, Berkshire Hathaway HomeServices Florida Realty

ƒ Raymond Rausa, Michael Saunders & Company

ƒ Laura Romeiro, Exit King Realty

ƒ Shauna Vitale, Engel & Voelkers Venice Downtown At Home With Diversity (AHWD)

ƒ David Hall, Michael Saunders & Company

ƒ Susan O’Rourke, Keller Williams On The Water C2EX

ƒ Geraldine Allard, Team Allard Realty LLC

ƒ Susan Keal, Michael Saunders & Company Graduate, REALTOR® Institute (GRI)

ƒ Nancy Fish-Mooney, Wagner Realty

ƒ Margaret Deon Kennedy, Michael Saunders & Co.

ƒ Jennifer Linehan, Michael Saunders & Company

ƒ Jennifer McClendon, Preferred Shore

Military Relocation Professional (MRP)

ƒ Mery A. Rocha, Showtime Realty Pricing Strategy Advisor

ƒ David Hall, Michael Saunders & Company

ƒ Shauna Vitale, Engel & Voelkers Venice Downtown Resort & Second Home Property Specialist

ƒ Jamie Pearl Deleon, KW Suncoast

Short Sale & Foreclosure Resource

ƒ Joseph Patrick Amabile, Coldwell Banker Realty Seniors Real Estate Specialist® (SRES®)

ƒ Jessica Alopaeus, LPT Realty, LLC

ƒ Azzarello Andrew, Keller Williams On The Water

ƒ Gary Bellino, Compass Florida LLC

ƒ Deanna Bosschaert-Gruhl, Premier Properties of SRQ

ƒ Yvonne Buyers-Hicks, Coldwell Banker Realty

ƒ Tina Cablish, Wagner Realty

ƒ Celine Nicole Charleson, Keller Williams On The Water

ƒ Laurie Jo Churma, Michael Saunders & Company

ƒ Jack Gibson, Keller Williams On The Water Sarasota

ƒ Angie Giraldo, EXP Realty, LLC

ƒ David Hall, Michael Saunders & Company

ƒ Ellen Jones, Realty One Group Skyline

ƒ Nicole Inez Loseto, Keller Williams On The Water

ƒ Rosemarie McKee, Coldwell Banker Realty

ƒ Tamara Pawlowska, Living Vogue LLC

ƒ Rosa Payson, Keller Williams On The Water

ƒ Laura Romeiro, Exit King Realty

ƒ Christopher Simons, Cornerstone Realty of Sarasota

ƒ Erica Smentowski, Keller Williams On The Water

ƒ Michelle Taksen, Keller Williams On The Water

ƒ Toni Yeomans, William Raveis Real Estate •

MAY & JUNE 2024 CALENDAR OF EVENTS

WEDNESDAY, MAY 1

1:30 p.m. BOOST: Running Your Business as a Business tSouth

THURSDAY, MAY 2

1:00 p.m. Building Your Business with Social Media Online

FRIDAY, MAY 3

9:00 a.m. CREA Marketplace tSouth

WEDNESDAY, MAY 8

1:30 p.m. BOOST: Building Your CRM tSouth

THURSDAY, MAY 9

8:45 a.m. YPN Trolley Tour NNorth

1:00 p.m. CIPS: Africa (Day 1 of 2) Online

FRIDAY, MAY 10

9:00 a.m. CREA Marketplace tSouth

1:00 p.m. CIPS: Africa (Day 2 of 2) Online

MONDAY, MAY 13

9:00 a.m. New Member Orientation tSouth

1:30 p.m. New Member Orientation tSouth

TUESDAY, MAY 14

9:00 a.m. Intro to Contracts NNorth

9:00 a.m. Buyer Broker Agreements and How to Use Them Online

WEDNESDAY, MAY 15

10:30 a.m. Environmental Legal Issues tSouth

1:30 p.m. BOOST: The Art of Comps tSouth

THURSDAY, MAY 16

9:15 a.m. Business Partner Member Meeting NNorth

4:00 p.m. YPN Putt-Putt Palooza Evie’s on Bee Ridge

FRIDAY, MAY 17

9:00 a.m. CREA Marketplace tSouth

MONDAY, MAY 20

9:00 a.m. Core Law NNorth & Online 1:30 p.m. Code of Ethics NNorth

TUESDAY, MAY 21

11:30 a.m. Insurance in Florida: Outlook & Update tSouth

WEDNESDAY, MAY 22

1:30 p.m. BOOST: Marketing Yourself and Open Houses tSouth

FRIDAY, MAY 24

9:00 a.m. CREA Marketplace tSouth

FRIDAY, MAY 31

9:00 a.m. CREA Marketplace tSouth

TUESDAY, JUNE 4

8:00 a.m. GRI 301 (Day 1 of 2) tSouth

WEDNESDAY, JUNE 5

8:00 a.m. GRI 301 (Day 2 of 2) tSouth

FRIDAY, JUNE 7

9:00 a.m. CREA Marketplace tSouth

9:30 a.m. Stay Safe in the Tech Centered World Online

MONDAY, JUNE 10

9:00 a.m. Analyzing Commercial Investment Properties NNorth

1:30 p.m. Newly Licensed, Now What? NNorth

TUESDAY, JUNE 11

8:30 a.m. Certified Waterfront Specialist (CWS) tSouth

WEDNESDAY, JUNE 13

9:00 a.m. Intro to Contracts NNorth 1:30 p.m. New Member Orientation NNorth

FRIDAY, JUNE 14

9:00 a.m. CREA Marketplace tSouth

TUESDAY, JUNE 18

9:00 a.m. Understanding Buyer Broker Agreements Online

TUESDAY, JUNE 25

8:00 a.m. GRI 302 (Day 1 of 2) tSouth

WEDNESDAY, JUNE 26

8:00 a.m. GRI 302 (Day 2 of 2) tSouth

CALENDAR KEY:

South 2320 Cattlemen Road, Sarasota, FL 34232

North 2901 Manatee Ave W, Bradenton, FL 34205

Hybrid Class offered online or at specified location. Online Class is only offered through webinar. Other Class or event is offered off site.

Registration is requested. See event calendar at: myrasm.com/calendar

UPCOMING CLASSES

UPCOMING CLASSES

Learn more at myrasm.com/calendar to register.

BUILDING YOUR BUSINESS WITH SOCIAL MEDIA

Thursday, May 2 1:00 - 4:00 p.m. [ Online ]

Learn about popular and fast-growing social media platforms that can pay huge dividends by raising your profile in your local market. Members $10. 3 CE HRS.

BOOST: BUILDING YOUR CRM

Wednesday, May 8 1:30 - 4:30 p.m. [ South ]

Get an introduction into Client Relationship Management (CRM) platforms and lead generation strategies to be successful in your business. Members Free.

YPN TROLLEY TOUR: NORTH RIVER RANCH

Thursday, May 9 9:00 a.m. - 12:30 p.m. [ North ]

Hop on the trolley with YPN to tour new developments and different model homes in North River Ranch. YPN Members $5. Non-YPN $10.

CIPS: AFRICA

Thurs., May 9 - Fri., May 10 1:00 - 4:30 p.m. [ Online ] This course will help elevate your knowledge, skills, and understanding of the real estate industry in Africa. Members $125. 6 CE HRS.

INTRO

TO CONTRACTS

Tuesday, May 14 9:00 a.m. - 12:00 p.m. [ North ]

Learn the basic elements of a real estate contract, including riders and addendum. Members Free.

ENVIRONMENTAL ISSUES IN REAL ESTATE

BOOST: THE ART OF COMPS

Wednesday, May 15 1:30 – 4:30 p.m. [ South ] Learn about Comparative Market Analysis (CMA) and discover how to utilize the tools available to you so you can prepare an accurate price for your listings. Members Free.

YPN PUTT PUTT PALOOZA

Thursday, May 16 4:00 - 7:00 p.m. [ Evie’s on Bee Ridge ] Putt for a purpose with YPN at their annual fundraiser! Enjoy networking, light bites, cocktails, and giving back to the community. All proceeds benefit SPARCC and the RRCF. $100 Foursome. $30 Individual. $20 Non-Putter.

CORE LAW

Monday, May 20 9:00 a.m. - 12:00 p.m. [ North & Online ] Today, more than ever, it’s important to know the laws governing the practice of real estate. This course covers updates to the law and reviews common issues. Members $10. 3 CE HRS.

INSURANCE OUTLOOK IN FLORIDA

Tuesday, May 21 11:30 a.m. - 1:00 p.m. [ South ] Hear from industry leaders on what’s happening with the insurance market in Florida and how certain fluctuations are impacting professionals. FREE CREA Members. $5 Non-CREA.

BOOST: MARKETING YOURSELF AND OPEN HOUSES

Wednesday, May 15 10:30 a.m. - 12:00 p.m. [ South ] Understand mold, lead paint, radon, and their implications for property valuation, regulatory compliance, health concerns, and real estate transactions altogether. Members Free.

Wednesday, May 22 1:30 - 4:30 p.m. [ South ] Class 4 of BOOST prepares you for hosting an effective open house, including farming techniques and social media advertising to get buyers in the door. Members Free.

CODE OF ETHICS

Wednesday, May 22 1:30 - 4:30 p.m. [ North ] It’s important for Realtors® to understand the Code of Ethics and make sure that they are fulfilling their obligation to clients, the public, and each other. Members $10. 3 CR HRS.

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UPCOMING CLASSES

MLS REQUIRED CLASSES

In-person MLS classes take place in the beginning of the month at RASM South and RASM North. Live webinars are available for required and elective classes. If you prefer to complete your required education by taking a self-paced online class, please visit learn. stellarmls.com

MLS BASIC

Wednesday, May 1 10:00 a.m. – noon [ South ]

This required class teaches every new Stellar MLS subscriber the basics of how to use the Matrix MLS System to power their real estate business. Topics include navigating the system, setting up a property search, direct and auto emails, managing contacts, and personalizing the Matrix system.

MLS COMPLIANCE 101

Wednesday, May 1 1:00 - 2:15 p.m. [ South ]

A key purpose of the MLS is to provide real estate brokerages a mechanism to compensate each other for bringing buyers to each other’s listings. In order for this to work, it is critical that we share accurate data, and enter listings in a way to maintain the cooperative nature of the MLS. This required class for new subscribers reviews the MLS comprehensive Rules & Regulations to ensure that all users have access to the best data possible.

MLS ADDING & EDITING LISTINGS

Wednesday, May 1 2:30 - 3:45 p.m. [ South ]

This class is mandatory for agents who will be adding and modifying listings in the MLS. We walk through the process of gathering listing data, entering listings into the MLS, adding photos and attachments, and modifying listings, and share tips in the listing entry process. •

RASM MEMBERS NOW WITH

RASM Membership Update

By: Jessica Montague, Member Services Director

Emmanuel Merzius, MVP Realty Associates LLC

Barbara D. Miller PA, Coldwell Banker Realty

Gabrielle Abi Samra, Coldwell Banker Realty

Tanya Renee Agle, Preferred Shore

Melanie Albaric, Michael Saunders & Company

Catherine Assenmacher, Showtime Realty

Donna Bennington, EXP Realty, LLC

Phillip Bishop, LPT Realty, LLC

Jerri Lynne Bourzac, Dalton Wade Inc.

Ruth Elva Bower, RE/MAX Alliance Group

Morgan Brooks, RE/MAX Premier Realty

Susan A. Brown, Coldwell Banker Realty

Eugene William Brzozowski, Realty One Group Skyline

Mark Butler, Leslie Wells Realty, Inc.

Stacey Carlin, Michael Saunders & Company

Linda Lewis Carlstrom, Coldwell Banker Realty

Cheryl Lynn Chadwick, Michael Saunders & Company

Carol Chartier, Douglas Realty, LLC

Rodney Cline, EXP Realty, LLC

Robert Michael Curtin, Michael Saunders & Company

Tracey S. Edwards, Keller Williams Realty Select

Donna Elmore, Banzhaf & Associates Inc

Emily Ann Evans, Fine Properties

Joni Fitzgerald, Fine Properties

Jameson Fullick, Compass Florida LLC

Jake Fumagalli, MBN Realty Professionals

Natividade Gomes, Coldwell Banker Realty

Crystal Alexandra Gonzalez, Better Homes & Gardens

Real Estate

Todd M. Goodman, Keller Williams On The Water S

Sharon R. Gould, Michael Saunders & Company

Vera Patricia Almeida Graca, Keller Williams Classic Group

Holly Marie Grate, Real Broker, LLC

David Hall, Michael Saunders & Company

Laura R. Harris, Premier Sothebys Intl Realty

Natalie Victoria Heil, Engel + Voelkers Sarasota

Debbie A. Henninger, Epique Realty Inc

Lori M. Hilding, ROVI

Eric Jarvis, Jarvis Real Estate

Jonathan Karns, Florida Homes Realty & Mortgag

Susan Katanic, Michael Saunders & Company

Daniel Michael Kazakov, Living Vogue LLC

Sarah Kim, Keys to the Bay Real Estate

Sharleen A. Kutrumbis, Epique Realty Inc.

Skye Leber, Epique Realty Inc.

Stephanie Okuley Leitao, Compass Florida LLC

Henry Charles Lemire, Platinum Real Estate

Matthew B. Lewis, Bright Realty

James A. Liddy, EXP Realty, LLC

Jennifer Linehan, Michael Saunders & Company

Patrick Ryan Lomnitzer, Oakstrand Realty

Kathleen Lussier, McGregor International Real Estate CO

Kendall Richard Lutz, Preferred Shore

Oday J. Marogi, Keller Williams On The Water S

Joseph Winston McCall, Michael Saunders & Company

Joshua McClure, KW Suncoast

Luke T. McColgan, Keller Williams Island Life Re

Zulma I. Medina, Keller Williams Island Life Re

Ashley Miller, The Sunshine State Company

Caroline Paige Mitchell, Michael Saunders & Company

Mark Joseph Mitchell, Coastal Connection Realty

Siso Anibal Morales Melendez, Fidata Real Estate LLC

Hysen Muhametaj, Coldwell Banker Realty

Semir Jose Muhammad Pachano, Coral Bay Realty LLC

Laloni Nicholette Nelson, Preferred Shore

Xiaoqin Oram, Ayers and Associates Real Estate

Julie Marie Papagni, Epique Realty Inc

Pena, Chelsea - Compass Florida LLC

Pentsa, Lela Halen - Michael Saunders & Company

Barbara Peters, Premier Sothebys Intl Realty

Christy Peterson, Serhant

John Petkanas, RE/MAX Alliance Group

Gwendolyn Virginia Phillips, Preferred Shore

Jens Pinkernell, Douglas Elliman

William Troy Pittman, Coldwell Banker Realty

Hope E. Poole, Preferred Shore

Nicole Pojer Posada, Compass Florida LLC

Rodrigo G. Posada, Compass Florida LLC

Irena V. Potseluyko, Preferred Shore

Anthony Ramdath, Fine Properties

Sarah Reedy, Charles Rutenberg Realty Inc

Jake Paul Reich, RE/MAX Alliance Group

Tiffany Mina Reis, Fine Properties

Michelle L. Richardson, Team Ocean Breeze

Monica L. Riveron, Beyond Realty LLC

Leigh Anne Rodgers, Coldwell Banker Realty

Albert W. Rudel, Wagner Realty

Dezarae Schartiger, MBN Realty Professionals

Jannette Marcelle Scholl,Preferred Shore

Jeff Martin Scholl, Preferred Shore

Jordan Scinta, Wagner Realty

Aleksandr Stolyar, Preferred Shore

James David Styers, Douglas Elliman

Edward P. Taaffe, Wagner Realty

Judah Taiz, Preferred Shore

Justin Tarica, Coldwell Banker Realty

Patti M. Tebo, Premier Sothebys Intl Realty

Anthony Lawrence Thomas, Wagner Realty

Sherry Tom, HomeSmart

DiAnna Owens Trayers, Machado Property Pros

Maria de los Angeles Vasquez, WRA Business & Real Estate

Ann Q. Vo, NextHome Excellence

My Ha Kim Vo, Dalton Wade Inc

Emily K Vu, White Sands Realty Group FL

Evan Garrett Weber, Michael Saunders & Company

Jozefina Tocheva Wells, Keller Williams Realty Select

Chezney Wosick, EXP Realty, LLC

Jessica Wren, Reel Coastal Properties, LLC

Stacy Natalie Young Cole, Fine Properties

Omar Alexander Zevallos, Gulf Income Properties, LLC •

NEW DESIGNATED REALTORS®

Ivan Bovkun, Kimberlite West Realty LLC

Cecile H. Coutret, Cecile Coutret, Licensed R.E. Broker

Bryne Adam Duren, Epique Realty Inc.

Douglas Bryan Hales, JustSouth Appraisals Inc.

Terry Lee Hart, Terry Hart, Certified Appraiser

Eric Jarvis, Jarvis Real Estate

John L. Kromer, Society Homes, Inc

Mabel Elizabeth Miller, Peppertree Bay Realty Inc.

David Montalvo, Homelister, Inc.

Laurie L. Sabath, Value Logic Appraisals, Inc.

Ryan Serhant, Serhant

Cynthia Von Saman, Lakewood Ranch Homes LLC

Victor Michael Wagner, Victor Wagner, Licensed R.E. B

NEW REALTORS®

Priya Acharya, Keller Williams On The Water S

Stephen Aievoli, Loyd Robbins & Co. LLC

Dimitri Alexandrovski, OHL

Matias Alvarado, EXP Realty, LLC

Alicia Andreson, Coldwell Banker Realty

Mailen Avila, Exit King Realty

Roxanne Baliman, EXP Realty, LLC

Karen Banius, KW Suncoast

Eric Barnes, EXP Realty, LLC

James D. Bartlett, Coldwell Banker Realty

Theodor James Beckert, Sarasota Global Realty

Bethany H. Behrmann, Engel & Voelkers Venice Downtown

Noelle Blanchard, Streampoint Realty LLC

Luis F. Bordones Garcia, Paradisus Realty Group CO

Isabella R. Braid, Keller Williams On The Water S

Nicole M. Brickhouse, Fine Properties

Alexander Mitchell Brown, Fine Properties

Jessica Brown, EXP Realty, LLC

Kelly M. Bruno, Compass Florida LLC

Cazereigh Burnell, Keller Williams On The Water

Ernest J. Casali, Florida SunCoast Real Estate I

Catherine Rene Castro, Bright Realty

Mintah Joy Chapman, Keller Williams On The Water S

Malcolm Chase, Michael Saunders & Company

Jianxin Chen, Coldwell Banker Realty

Calvin Chepil, EXP Realty, LLC

Rachel Clark, LPT Realty, LLC

Elizabeth Marie Coleman, Keller Williams Classic Group

Brian Patrick Cooper, Marcus & Company Realty

Matthew Cooper, Premiere Plus Realty Company

Caitlin Shelby Counihan, Icon Realty

Crystyn M. Cramer, Coldwell Banker Realty

Amy Cullen, Michael Saunders & Company

Karolina Cymek, Keller Williams On The Water S

Charlotte Cone Darnell, Charles Rutenberg Realty Inc.

Brenden David Day, eXp Realty, LLC

Todd Joseph Deose, MVP Realty Associates LLC

Johna Lyn Desrosiers, Preferred Shore

Cameron James Dilcher, Living Vogue LLC

Yvonne C. Diorides, Compass Florida LLC

Michelle Duggan, Fathom Realty FL, LLC

Luis C. Dussan, Oakstrand Realty

Alexandra Dustin, Hembree & Associates Inc

Joy Eakins, Quartz Coast Realty Inc

Michael L. Emery, Corcoran Dwellings Realty

Judy Etzel, William Raveis Real Estate

Katie Ferguson, House Match

Joandry Ferras Perez, Florida Property Brokers Realty Group LLC

Bradly Ferris, Realty Hub

Haley Goergene Finney, KW Suncoast

Lawrence Fogel, Bright Realty

Rasiel Freija, Living Vogue LLC

Jack M. Friedman, KW Suncoast

Jennifer Jean Gaines, Exit King Realty

Maura Garcia, Realty Place

David Geisler, LPT Realty, LLC

Melissa Jean Giallombardo, The Sunshine State Company

Erin Sage Gill, Living Vogue LLC

Daniel Lorence Goldman, Fine Properties

Angel Gorgonio, Exit King Realty

Kenneth A. Grant, Realty One Group Skyline

Bryan Attwood Graves, Keller Williams Realty Select

Sherrie Guevara, KW Suncoast

Hope Suzette Hale, Exit King Realty

Michael Hamilton, The Sunshine State Company

Franchesca King Hanahoe, EXP Realty, LLC

Richard John Hanahoe, EXP Realty, LLC

Andrew Paul Hart, Preferred Shore

John Anthony Heidemann, Coldwell Banker Sarasota Cent.

Laura F. Hendrix, EXP Realty, LLC

Merlin Alfred Henkel, KW Suncoast

Heather R Herr, Winkle and Company LLC

Dale A. Hoberman, Michael Saunders & Co.

Ewa Hynes, Suncoast Global Realty

Randy Matthew Jacobs Hunt, Fine Properties

Robert A. Jinks, KW Suncoast

Shawntrell Johnson, Keller Williams Classic Group

Eric Lee Johnston, Hoover Realty LLC

Barry Louis Jones, Michael Saunders & Company

Stacy Renee Jones,Wagner Realty

Leslie A. Karr, SVN Commercial Advisory Group

Colleen Flannery Katz, William Raveis Real Estate

Daniel Michael Kazakov, Living Vogue LLC

Roger Lee Konicke III, EXP Realty, LLC

Vitaliy Koshman, Preferred Shore

Mary G. Krieter, Edina Realty, Inc.

Linda Faye Lane, Fathom Realty FL, LLC

Christopher Alan Leppert, Ellermets Realty, Inc.

Anthony Letto, EXP Realty, LLC

Kristel Linn Levesque, Florida Property Brokers Realty

Group LLC

Heather Rae Littrell, Keller Williams Island Life Re

Chengjun Liu, Weichert Realtors® Hallmark Properties

Mark Ashley Lowry, Bright Realty

Gregory Lukomski, Living Vogue LLC

Maria Madalina Marcu Moschini, Fathom Realty FL, LLC

Lorena Marquez, EXP Realty, LLC

Eleanor Mastrosimone, Signature Premier Properties LLC

Elizabeth Mata, EXP Realty, LLC

Linda East Mazurek, Bright Realty

Skyeler Steven McDaniel, Bright Realty

Ashley Nicole McIntire, Keller Williams On The Water

Thays Medici, EDG Realty LLC

Christian Miller, Fine Properties

Isaiah Miller, Harry Robbins Assoc Inc.

Vladislav Misyankin, Dalton Wade Inc.

Marija Mitkova, Century 21 Beggins Enterprises

Betina Mladenova, Compass Florida LLC

David Peter Mosher, Keller Williams On The Water S

Tameka Murtagh, Keller Williams Realty Select

Thomas L. Parks, The Sarasota Real Estate Comp.

Richard Pregliasco, Spire Land LLC

Christina Marie Preissner, MavRealty

NEW REALTORS® CONTINUED

Monica L. Riveron, Beyond Realty LLC

Paul Ray Roberts, EXP Realty, LLC

Lidisy Rodriguez, Keller Williams Island Life Re

Dawn Seepersaud, Keller Williams On The Water

Mark Sinclair, Compass Florida LLC

Oksana Slaba, 1st Premier Intl Properties

Christopher J. Slattery, Forefront Realty, LLC

Robin Leigh Smith, ROEM Realty LLC

Brian Stace, KW Suncoast

Misty Lyn Stinson, Mapp Realty & Investment Co

Jacob Stinton, Preferred Shore

Sally Sweeney, William Raveis Real Estate

James Douglas Thurman, Keller Williams Island Life Re

Brittany Tomlin, MVP Realty Associates LLC

NEW BUSINESS PARTNERS

AEGIS TITLE & ESCROW, LLC

619 9th Street North / Saint Petersburg, Florida 33701

Representative: Kyla Biederman

Email: kyla@aegistitlefl.com

We are a highly skilled and knowledgeable title insurance agency with extensive expertise in both commercial and residential transactions.

CAREFREE PEST SOLUTIONS

172 Sarasota Center Blvd / Sarasota, Florida 34240

Representative: Timothy Horvath

Email: tim@carefreepest.com

We are a local, licensed, and insured pest control company. Our goal is to save our customers time and money by being thorough and recommending a solution that is both effective as well as economical.

D.R. HORTON HOMES

5901 N Honore Ave / Sarasota, Florida 34243

Representative: JoAnn Strutt

Email: pmain@drhorton.com

At D.R. Horton, we build unique communities of affordable new homes in Sarasota, Florida. We have been building homes since 1978 to suit the needs of home buyers like you who are looking for just the right place.

GRAY

PHOTOGRAPHY ART & DESIGN LLC

2304 N Radcliffe Place / Bradenton, Florida 34207

Representative: Melissa Gray

Email: mgray@grayphotographyfl.com

Multiple packages are available for all real estate needs.

GULF

COAST PIX LLC

526 Beebe Ct / Frederick, Maryland 21703

Representative: Chris Crummitt

Email: chris@gulfcoastpix.com

We provide high-quality photography, printable marketing material, social media integration, and marketing services you need, all from the same platform. Impress your clients without the headaches.

Jason Torres, 27 State Realty LLC

Amber Tucker, ROVI

Judith Hazel Turrentine, EXP Realty, LLC

Valerie J Tutor, Kingfisher Real Estate Inc.

Tari E. Waite, Keller Williams Island Life Re

Amanda Ward, Preferred Shore

Cezary Wasylak, Living Vogue LLC

Kasandra E. Wasylak, Living Vogue LLC

Oshane Dennis Williams, Coldwell Banker Realty

Amy Wilson, EXP Realty, LLC

Tun Win, Coldwell Banker Sarasota Cent.

Terry Thomas Woolard, William Raveis Real Estate

Vera S. Yadon, Weichert Realtors® Hallmark Properties

Stephanie Yoder, Relax Realty Group Inc.

Maryana Zilinskiy, Coldwell Banker Realty

Thomas Richard Zyburski, RE/MAX Platinum Realty

ILTIS LENDING GROUP, INC

1348 Fruitville Rd., Suite 303 / Sarasota, Florida 34236

Representative: Mike Iltis

Email: mike@iltislending.com

Iltis lending core values: customer service - personal attention - community service - competitive products. Founded by Steve and Lisa Iltis in 2002, these core values lay the bedrock for which Iltis Lending rests. Following 40+ years of service, Michael Iltis leads the Iltis Lending Legacy forward.

SDW

COMPANIES INC

7125 Fruitville Rd #734 / Sarasota, Florida 34240

Representative: Steven Woodlock

Email: sdw242424@gmail.com

We are a locally owned and operated company, that values honesty, integrity, and treats your home as if it were our own. We offer a variety of flooring home improvement services, that are customized to each individual project.

US BANK

1990 Main St. / Sarasota, Florida 34236

Representative: Christa Sweeney Email: christa.sweeney@usbank.com

Led by Chairman, President and CEO Andy Cecere, our company is guided by a 14-member managing committee. This group includes the leaders of our four core business lines – consumer and business banking; payment services; corporate and commercial banking; and wealth, corporate, commercial and institutional banking – as well as the heads of functional areas including risk management. •

2024 ANNUAL SPONSORS PLATINUM

community by

We are an innovative and relevant association that elevates the standards of professional excellence, and are critical to our members’ success, while providing value to our community.

2 counties 20 employees 15 directors

committees

affiliates 9,000+ realtor® members

myrasm.com/statistics

Single-Family Homes

Sarasota County

Single-Family Homes

Manatee County

Monthly Distressed Market - March 2024

Sarasota County Townhouses and Condos

Monthly Distressed Market - March 2024

Townhouses and Condos

Manatee County