ELEVATE Magazine - RASM - October 2023

Join us on for our Annual Installation & Awards Banquet. This is our time to come together to celebrate a successful 2023. The event features the installation of our 2024 Officers and Directors and recognizes our award recipients.

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6 COVER STORY

Leading the Way: The Need for Strong Industry Leaders

Have you ever noticed how some people seem to be “born leaders?” They have a certain charisma that draws positive attention, that piques the interest of others, and promotes confidence and trust. They are societal magnets whose personalities are infectious, and their reputation is beyond reproach. We’ve all heard the adage that says, “Leaders are born, not made,” and although we all have innate abilities and talents, being an effective leader is much like any other talent – it requires practice, commitment, education, and hard-earned experience to hone your craft and refine your skills. So, what is the recipe for making an effective leader, and why are they so essential in our industry?

Know Your Buyer

On May 8, 2023, Governor Ron DeSantis signed into law Florida Senate Bill 264, which prohibits the acquisition of certain types of Florida real estate by persons from so-called “Foreign Countries of Concern” (China, Russia, Iran, North Korea, Cuba, Venezuela, and Syria).

Go on a Global Trade Mission Colombia, South America: Our Latin neighbor is a vibrant destination for trade missions and real estate growth, with Colombians investing in Sarasota. Colombia made the top 5 country list in the 2023 NAR International Report.

Home Buying Can be “Spooky”

As we transition into fall and Halloween season approaches, I wanted to compile a collection of ways to make your home shopping experience feel less “spooky.”

From Realtor® to Leader: Making an Impact in the Association

RASM South - 2320 Cattlemen Road

Sarasota, Florida 34232

RASM North - 2901 Manatee Ave W Bradenton, FL 34205

Phone: 941-952-3400

FAX: 941-952-3401

www.MyRASM.com

STAFF CONTRIBUTORS:

Vice President of Communications & Engagement:

Gina McCarthy

Vice President of Operations & IT:

Jesse Sunday

Vice President of Advocacy & Member Programs:

Maxwell Brandow

Professional Development Director:

Denise Ricciotti

Member Services Director :

Jessica Montague

Magazine Editor:

Beth Sunday

2023 ASSOCIATION OFFICERS:

President:

Brian Tresidder, William Raveis Real Estate

President-Elect:

Tony Barrett, Barrett Realty, Inc

Vice President:

Debi Reynolds, Florida SunCoast Real Estate

Treasurer:

David Crawford, Catalist Realty

Immediate Past President:

Tony Veldkamp, SVN ® Commercial Advisory Group

Chief Executive Officer:

Jeff Arakelian

MISSION STATEMENT:

Empower and engage our REALTOR® Community by delivering essential services, resources, education and experiences that elevate member success and professionalism, while advocating for REALTOR® initiatives and private property rights.

VISION STATEMENT:

We are an innovative and relevant association that elevates the standards of professional excellence, and are critical to our members’ success, while providing value to our community.

SUBSCRIPTIONS:

The annual dues of every member of the REALTOR ® Association of Sarasota and Manatee, Inc., includes a one-year digital subscription to ELEVATE Magazine. Editorial ideas and manuscripts are welcomed.

Byline articles and columns express the opinions of the writers and do not necessarily reflect the policies or sentiments of the REALTOR ® Association of Sarasota and Manatee, Inc. All submitted copy is subject to editing. 2023 Copyright © by the REALTOR ® Association of Sarasota and Manatee, Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited.

For information on advertising rates, artwork, and deadlines, contact Beth Sunday, Magazine Editor, at 941-952-3417 or email Beth@MyRASM.com.

By: Brian Tresidder, 2023 RASM President

In the realm of real estate, the pivotal role of volunteer leaders in local Realtor® Associations cannot be overstated. These leaders, who are active Realtors® themselves, work diligently to shape the future of the Association and the real estate profession.

Volunteer leaders are real estate professionals who roll up their sleeves alongside their peers. Their firsthand experience allows them to make informed decisions that cater to the ever-evolving needs of Association members, ensuring relevance and responsiveness. These leaders are the driving force behind an Association’s vision, actively participating in committees and governance structures. They influence education, advocacy efforts, networking, and community engagement, actively shaping the real estate landscape.

Engaging in volunteer leadership at RASM is a catalyst for personal and professional growth. It fosters leadership, communication, and negotiation skills, enhances networking opportunities, and bolsters credibility within the profession. It’s a badge of honor that elevates a Realtor’s® marketability and reputation.

Diversity is a hallmark of leadership within the Association. Leaders hail from varied backgrounds and possess different personalities and experiences, fostering innovative problem-solving and decision-making. The Association becomes a hub of diverse ideas, representing the multifaceted real estate profession.

Volunteer leadership within RASM is the lifeblood of the real estate community. These leaders, who are actively engaged in the market, shape the Association’s direction, foster growth for all members, and ensure its strength and adaptability. For Realtors® contemplating a leadership role, the benefits for the Association, peers, and their own careers are boundless.

Here at RASM, we are always looking for future leaders to help lead and protect private property rights and ensure that Realtors® are always at the center of the real estate transaction. •

“Here at RASM, we are always looking for future leaders to help lead and protect private property rights and ensure that Realtors® are always at the center of the real estate transaction.”

Leading the Way: The Need for Strong Industry Leaders

Have you ever noticed how some people seem to be “born leaders?” They have a certain charisma that draws positive attention, that piques the interest of others, and promotes confidence and trust. They are societal magnets whose personalities are infectious, and their reputation is beyond reproach. We’ve all heard the adage that says, “Leaders are born, not made,” and although we all have innate abilities and talents, being an effective leader is much like any other talent – it requires practice, commitment, education, and hard-earned experience to hone your craft and refine your skills. So, what is the recipe for making an effective leader, and why are they so essential in our industry?

HOW DO YOU DEFINE A GOOD LEADER?

So, first things first… what defines a good leader? This is a somewhat subjective term since leadership can come in all shapes and sizes, but RASM turned to some of our esteemed industry leaders to help quantify and clarify a few key characteristics of great leaders.

“In my opinion, a leader leads by example by offering inspiration, expertise, and influence,” said Brian J. Partie, Jr. PA., Real Estate Advisor and Executive Leader with Preferred Shore Real Estate. “A leader exemplifies integrity and realizes that they directly and indirectly serve a diverse and multi-faceted audience that stretches well beyond the buyer, seller, and investor. Leaders in the real estate industry serve the community by giving back and enriching a collective culture of live, work, and play. They serve

colleague Realtors® when it comes to exchanging best practices, collaborating on transactions, and continuing to raise the bar for excellence across the profession. They also serve business partners, such as lenders, wealth managers, inspectors, and attorneys, necessary to provide a seamless and holistic customer experience during and long after the transaction closes. Leaders are solution-based and focused on outcomes that best serve all parties involved in a fair and equitable way.”

Effective leaders help us all in countless ways, and reliable leadership in real estate is essential for success in our very competitive and dynamic industry. They possess a unique set of skills that enable them to navigate complex transactions and build strong relationships. They also encourage their teams to achieve their goals while mentoring the next generation of leaders. It’s so much more than a job title; being a great leader means having a positive and long-lasting impact on those you lead.

“When thinking of leadership, one generally thinks of positional authority by virtue of role or perhaps those leading the largest real estate organizations in the country,” said Budge Huskey, President and Chief Executive Officer of Premier Sotheby’s International Realty. “Actually, it’s about influencing positive change, serving as an example, and elevating others to be their best around a common mission. In my over forty years, I’ve had the fortune of interacting with so many great leaders across the industry, yet I’ve also witnessed senior-level people in large companies who were anything but. I’ve also spent time with great leaders who

will never be acknowledged as they will never enjoy the deserved platform of a large enterprise. Too many rankings are about how many people are below you on an org chart rather than how many lives you have changed.”

“Quite simply, they are the ones required to envision a better future and inspire others to accomplish more than they otherwise would,” said Huskey. “They are vital as a moral compass for their organizations and to articulate the expected values. Ultimately, it is with great leaders that the needed things consistently get done.”

Like so many other industries, real estate has become more and more competitive over the past few years. The demand to be the best in your field is stronger than ever, and any advantage we receive could mean all the difference.

So, while there is no one-size-fits-all definition for a strong leader, there are a short handful of important skill sets that can help us define it even better:

1 | Industry Knowledge: Successful real estate leaders have a deep understanding of the market, including current trends, local market conditions, and the legal and financial aspects of real estate transactions.

2 | Ethical Conduct: Real estate leaders should operate with the highest ethical standards. Trust is paramount in this industry, and unethical behavior can quickly damage a reputation.

3 | Adaptability: Leaders must be open to new ideas and technologies. They should be quick to adjust their strategies in response to market shifts, and keep up-to-date on changing technological advancements.

4 | Vision: Leaders in real estate often have a clear vision for their business or team. They set goals and develop strategies to achieve them. This vision helps guide decision-making and motivates their team.

5 | Continuous Education: A good leader makes ongoing education a top priority. Staying up to date on changing regulations and laws is essential to ensure compliance and avoid legal issues.

BECOMING A LEADER

Becoming an effective leader takes a commitment of time and dedication. It doesn’t happen overnight.

“There’s a price to be paid for everything worthwhile, and if being a leader is worth it to you, then you have to be ready to put in the time, education, and commitment,” said Michael Saunders, Founder and CEO, Michael Saunders & Company. “Being a good leader takes many things, including a positive attitude, enthusiasm, empathy, grit, being a great listener, and never giving up. In addition, a leader needs to be educated and know the market inside and out. Educate yourself on the national market, the regional market, and your local market. We need to know all the inventory and all about the new construction. You need to know a good attorney and engineer that you can refer to when questions arise, and they will. And at the bottom of it all, we must truly care about making a difference in people’s lives. That is how we lead by example and prepare the leaders of tomorrow.”

WHY ARE STRONG LEADERS NEEDED?

Leaders provide a roadmap of guidelines and warnings of potential pitfalls that could, at the least, result in losing the deal but, at worst, could land a Realtor® in hot water with an ethical complaint.

“Strong leaders are the future of ANY industry, and ANY industry is ONLY as good as their pipeline of future talent… those committed to their craft and becoming more effective serving their constituents,” added Partie. “Real estate, at its basic level, is a place of shelter. At its more complex level, it is an investment pathway to wealthbuilding. For most, real estate is the single most expensive transaction they’ll experience in their lives, and as such, the transaction cycle can be emotionally charged. As Realtors®, we serve as advisors in a fast-paced, tech-enabled, everevolving industry, and as such, strong leaders are needed who can stay ahead of the trends, forecast shifting markets and needs, balance the legalities associated with ethically conducting business while also offering the critical human component demanded by customers.”

RASM’S PATHWAY TO LEADERSHIP

At RASM, leadership is such a pivotal subject that we have devoted resources to creating a Pathway to Leadership program to help train the leaders of tomorrow. RASM is committed to cultivating a future that thrives on effective leadership. Our mission is to empower individuals by offering comprehensive resources and a well-defined framework, enabling them to nurture their skills and emerge as dynamic leaders. Whether your aspiration is to assume a leadership role within RASM or to make a difference wherever your passion lies, we provide numerous avenues for involvement that will guide you on a transformative path to leadership.

RASM Leadership Academy. One of the possible steps towards leadership is taking advantage of RASM’s Leadership Academy. The Leadership Academy is a rigorous program designed to train emerging Realtor® leaders who want to get involved, make a difference, grow their business, and expand their leadership skills. Our Leadership Academy offers Realtor® members the opportunity to learn new skills and prepare for future leadership roles on committees, the RASM Board of Directors, as well as leadership positions with Florida REALTORS® and the National Association of REALTORS® (NAR). This program requires dedicating at least 3-5 hours a month and includes an application process. For more information, visit www. myrasm.com/leadership-academy

Committee Work. Committees are, in a sense, what keeps the organization running. Committees are responsible for developing education sessions, community involvement, recommending new programs and services to the Board of Directors, event planning, and much more.

Involvement & Participation. Learning begins through participation, so don’t just sit on the sidelines; get out there and participate. Become an ambassador and connect with career-minded members by participating in Specialty Groups such as YPN, GBC, and CREA. Join RASM meetings, networking events, or socials posted monthly on the RASM website calendar.

“Too many rankings are about how many people are below you on an org chart rather than how many lives you have changed,” said Huskey.

Getting Noticed. Put yourself where leadership will notice you and appreciate what you do. RASM has opportunities to give back through Community Outreach and our RASM REALTORS® Charitable Foundation. Award programs show dedication and prestige with an annual recognition for REALTOR® of the Year, Newcomer of the Year, Distinguished Service, and more. The Young Professionals Network also features an annual REALTORS® to Watch under 40 recognition. The benefits are endless, with business opportunities, friendships, and personal growth.

Finding a Mentor. Look for a potential mentor who can guide you from membership to leadership. Reach out to current leadership or past presidents, committee chairs, your office Broker, or manager. All are great examples of potential mentors.

“Becoming a leader is a lifelong process that involves personal growth, skill development, and gaining experience,” said Amy Worth, Broker Associate with RE/ MAX Platinum Realty, and current Florida REALTORS® District 13 Vice President. “Leadership is a continuous journey. There is no one-size-fits-all path to becoming a leader. Your leadership style will evolve over time, and adaptability is a key attribute of effective leaders. Stay committed to personal growth and improvement, and embrace the challenges and opportunities that come your way. Continuously seek opportunities to learn, grow, and adapt to changing circumstances. Demonstrate the qualities you want to see in others. Integrity, accountability, and professionalism are vital.”

RASM STRUCTURE: LEADERSHIP OPPORTUNITIES

There are several leadership opportunities at RASM. We believe that leadership is the driving force behind our organization’s success. As a member, you can engage with our esteemed Executive Committee, serve on the Board of Directors, contribute to impactful committees, and be an essential part of our vibrant community. Together, we shape the future of the association.

EXECUTIVE COMMITTEE

Guiding our Path: Our Executive Committee comprises influential leaders, including the President, President-Elect, Vice President, Treasurer, Immediate Past President, and the CEO. This esteemed group reports to the Board of Directors and plays a crucial role in the development of our strategic plan and the oversight of our organization’s activities.

BOARD OF DIRECTORS

Your Seat at the Decision-Making Table: As a member of the Board of Directors, you hold a pivotal role in shaping the future of RASM and making significant contributions to the industry. Members from various firms come together to supervise our organization’s activities, ensuring financial stability, overseeing budgeting processes, and addressing committee needs. Members are eligible to serve on the Board of Directors after two years of active membership within RASM.

COMMITTEES

The Heartbeat of Our Association: Our committees are the lifeblood of RASM, driving progress, and innovation. Led by a Chair, Vice Chair, and dedicated members, these committees are responsible for recommending and implementing actions that enhance our organization and align with our strategic plan. From developing educational sessions to community involvement, advocating for policy issues to planning events, our committees play a vital role in shaping the direction and services we offer to our members.

“Leadership is not a popularity contest, and true leaders mostly emerge over the years by challenging themselves to grow into something they weren’t before,” said Huskey. “To lead, you must seek out positions of leadership. Whether it’s business, community, charitable, etc., you must earn the right to demonstrate your capabilities and gain the confidence and trust of others. Yet, to do so, you must first prove your value in a role without authority. Too many people want accolades and attention without first shining as a common member of a team. Those seeking leadership should focus on long-term relationships and meaningful connections rather than short-term rewards and high visibility. And above all, they must be willing to put in what it takes to gain the respect of others who will be asked to go above and beyond. In the end, it is work!”

ADVICE FOR TOMORROW: STEP IT UP

Preparation, planning, and focusing on the needs of tomorrow are keys to a successful future. Just like we save our money for retirement, we need to plan now and invest in the leaders of tomorrow. And that investment needs to start today. Our leaders of today have the added pressure of preparing the next generation of leaders. Sometimes it feels more comfortable to sit back and let someone else take the lead, but if we all have that mindset, we fail to prepare for tomorrow.

“Leadership is not simply about your path to realizing your personal goals, but the long-term sustainability of your organization long after you’re gone,” said Huskey. “Too many times, there are insufficient plans in place for succession. The world needs leaders to step up if we are to navigate not only the complex challenges of the business world but also within our overarching macro and political environment. None of the great problems are solved, nor opportunities realized, without leaders. Ultimately, we all need to be keen observers of the future leaders within our midst and encourage them to pursue the opportunities that will allow them to be tested and prepared to take over where we left off.”

We owe a great deal to our respected leaders. They empower countless others to reach more than they thought possible. They lead by example and use everyday experiences as teachable moments. They also conduct themselves with respect in all regards, whether speaking in public, posting on social media, or interacting one-on-one.

“I would encourage our leaders of tomorrow to balance your personal and professional life,” said Worth. “Taking care of your well-being is crucial for long-term leadership success. Build strong relationships. Invest in building and nurturing relationships with colleagues and mentors. These connections are invaluable. Remember that leadership is not about a title or a position. It is about the impact you have on others and the positive change you can bring to an organization and those around you. As a leader of tomorrow, your potential to make a difference is without limit. Embrace these principles and continue to evolve as a leader, and you will be well-equipped to face challenges and opportunities that lie ahead.” •

IAS Marketing Services

By: Justin Johnson, Business Development Officer, IAS Marketing Services

Ihave been with IAS Marketing Services as their Business Development Officer since May 2020. My main focus is cultivating long-term business partnerships and getting involved with various associations and organizations.

You can find me at all the local networking events alongside Tina Darling, our Founder & CEO, and Bridget Clancy, our Marketing Coordinator, with smiles on our faces, pitching IAS’ mission to Realtors® and business owners.

IAS Marketing Services is a full-service, a-la-carte marketing company that specializes in social media management, graphic design, promotional

items, printing and mailing services, website design, and so much more!

Since starting at IAS, I have also been promoting and expanding our services for branded promotional items. With the help of James Darling, Vice President, we launched IASPromoItems.com. This website allows customers to shop all of our promo items from the comfort of their own homes. We are able to supply your company with every possible promo item from over 3,000 suppliers. Our mission is to help you create long-lasting relationships with your clients through the power of promotional products.

If I’m not following up with clients or at a networking event, I’m spending time with my girlfriend, Elizabeth, and our two sons, Blake and Brian. We often take advantage of the beautiful Southwest Florida weather, spending our evenings at local parks or just taking a walk around the neighborhood.

“Justin has been an amazing addition to #teamIAS and brought a great deal of enthusiasm for creating new relationships and putting the spotlight on our new promotional items website,” said Tina Darling, CEO.

For more information, I can be contacted at justin@iasmarketingservices.com or 941-587-6050. •

Advertising Real Estate-Related Products and Services

By: National Association of REALTORS® Interpretations of the Code of Ethics Agreement Case 6-5: (Adopted November, 2006. Revised November, 2017.)

Realtor® X, a principal broker in the firm XY&Z, developed a robust, interactive website that he used both to publicize his firm and to serve the firm’s clients and customers electronically. Realtor® X maintained positive business relationships with providers of real estate-related products and services including financial institutions, title insurance companies, home inspectors, mortgage brokers, insurance agencies, appraisers, exterminators, decorators, landscapers, moving companies, and others. Given the volume of business Realtor® X’s firm handled, several of these companies purchased banner advertisements on the XY&Z website and some, including the Third National Bank, included links in their banner ads to their own websites.

Buyer B, who had earlier entered into an exclusive buyer representation agreement with XY&Z, received frequent e-mail reports from Realtor® X about new properties coming onto the market. Hoping to purchase a home in the near future, he explored Realtor® X’s website to learn more about the home buying process and familiarize himself with the real estate-related products and services advertised there. Understanding that pre-qualifying for a mortgage would ensure he presented the strongest offer, Buyer B went to Realtor® X’s website and clicked on the Third National Bank’s link. Once at the bank’s website, he found a mortgage to his liking, completed the application process, and learned in a matter of days that he was qualified for a mortgage loan.

In the meantime, Buyer B’s property search proved fruitful. Realtor® X and Buyer B visited a new listing on Hickory Street several times. Buyer B decided it met his needs and made an offer which was accepted by the seller.

A few weeks after the closing, Buyer B hosted a housewarming attended by his friend D, a website designer who had, coincidentally, been instrumental in developing Realtor® X’s website. Buyer B told D how helpful the information from Realtor® X’s website had been. “You know, don’t you, that each time a visitor to Realtor® X’s website clicks on some of those links, Realtor® X is paid a fee?”, asked D. “I didn’t know that,” said Buyer B, “I thought the links were to products and services Realtor® X was recommending.”

Buyer B filed an ethics complaint against Realtor® X alleging a violation of Article 6 for having recommended real estate products and services without disclosing the financial benefit or fee that Realtor® X would receive for making the recommendation. At the hearing, Realtor® X defended himself and his website, indicating that the advertisements for real estate-related products and services on his website were simply that, advertisements, and not recommendations or endorsements. He acknowledged that he collected a fee each time a visitor to his website clicked on certain links, regardless of whether the visitor chose to do business with the “linked to” entity or not.

“In some instances I do recommend products and services to clients and to customers. In some instances I receive a financial benefit; in others I don’t. But in any instance where I recommend a real estaterelated product or service, I go out of my way to make it absolutely clear I am making a recommendation, and I spell out the basis for my recommendation. I also disclose, as required by the Code, the financial benefit or fee that I might receive. Those banner advertisements on my website are simply that, advertisements.”

The hearing panel agreed with Realtor® X’s rationale, concluding that the mere presence of real estate-related advertisements on Realtor® X’s website did not constitute a “recommendation” or “endorsement” of those products or services, and that the “click through” fee that Realtor® X earned when visitors to his website linked to certain advertisers’ sites was not the type of financial benefit or fee that must be disclosed under Article 6. •

The Importance of Knowing Your Buyer

By: Nicole F. Christie, Attorney at Law, Partner, Williams Parker

On May 8, 2023, Governor Ron DeSantis signed into law Florida Senate Bill 264, which prohibits the acquisition of certain types of Florida real estate by persons from socalled “Foreign Countries of Concern” (China, Russia, Iran, North Korea, Cuba, Venezuela, and Syria).

LAND RESTRICTIONS

The types of restricted property include agricultural land, and land located within ten (10) miles of military installations or critical infrastructure facilities (ex: airport, electrical power plant, etc.).

For those domiciled in China, the law is even more restrictive: it prohibits their ownership of any type of Florida real estate. This law does not apply to U.S. citizens or lawful permanent residents.

HEAFTY CONSEQUENCES

The consequences for violations are steep. A “foreign principal” who purchases Florida real estate in violation of the law faces criminal liability, and the property is subject to forfeiture to the state. Sellers and closing agents face potential liability if they knowingly participate in a prohibited transaction.

REALTOR’S® RESPONSIBILITY

Real estate agents are often the first individuals with whom a potential buyer interacts when embarking on the buying process. As such, agents have the opportunity to take the lead in helping prevent unwitting foreign buyers from running afoul of this new law.

An open conversation at the outset about a potential buyer’s country of residence can avert a crisis later. If the client is from a “Foreign Country of Concern,” the agent should recommend they immediately seek counsel, and certainly before entering into a purchase agreement of any sort. Sometimes, however, deals come together so quickly there is not much time to become fully acquainted, much less comfortable that the potential purchase is legal.

FLORIDA BAR (FR/BAR) CONTRACTS

In this instance, we recommend building protections into the purchase agreement. The Florida REALTORS® Florida Bar (FR/BAR) contracts have been updated to include a disclosure of the law and the requirement for buyers to sign an affidavit at closing. But the update did not address what happens if a buyer accidentally enters into a purchase agreement in violation of the law. If a buyer is unsure of their compliance with the law, consider adding language to the purchase agreement that should it be determined the purchase violates the law, the contract shall automatically terminate, and the buyer receive a refund of all earnest money deposits.

Closing agents should adopt a comprehensive set of procedures to comply with SB 264, including informing buyers of its requirements at the outset of their transactions, and making compulsory inquiries about – and subsequently documenting – buyers’ lawful permanent residency.

NAVIGATE THE LANDMINES

SB 264 is a prime example of the unending pressure for agents to know, understand and do more and more in their practices. It is important to understand how to navigate the landmines an unsuspecting agent can encounter when faced with new and potentially threatening issues like these. Staying ahead of the curve has never been more important. •

Elected: 2024 RASM Officers and Directors

In accordance with the Bylaws of the REALTOR® Association of Sarasota and Manatee, the Nominating Committee selected a slate of nominees to serve as 2024 Officers and Directors. There was no petition received to place additional candidates on the ballot, and therefore all candidates were unopposed and they were deemed elected.

RASM ANNUAL MEETING

At the Annual Meeting on September 21, 2023, the following members were elected to serve RASM in 2024.

2024 OFFICERS

ƒ President: Tony Barrett, Barrett Realty, Inc.

ƒ President-Elect: Debi Reynolds, Florida SunCoast Real Estate

ƒ Vice President: David Crawford, Catalist Realty

ƒ Treasurer: Anita Lambert, Premier Sotheby’s International Realty

2024 DIRECTORS

ƒ Beth Beckert, Sarasota Global Realty

ƒ Jessica Bow, RE/MAX Platinum Realty

ƒ Nathan Butrum, NextHome Excellence

ƒ Pam Charron, Compass Florida, LLC

ƒ Rachel McCoy, Florida SunCoast Real Estate

ƒ Marcia McLaughlin, RE/MAX Alliance Group

ƒ Julia Montei, Coldwell Banker Realty

ƒ Mary Northrup, Premier Sotheby’s International Realty

ƒ Brian Partie, Preferred Shore

ƒ Derek Patti, NextHome Excellence

ƒ Brian Tresidder, William Raveis Real Estate

The 2024 Officers and Directors will be installed at the Installation & Awards Banquet on December 7 at the GROVE at Lakewood Ranch. •

RASM Education Conference & Expo

Realtors® were getting down to business at the RASM Conference & Expo on September 21, 2023! Thank you to everyone who attended, the amazing speakers, and the sponsors who supported this great event.

We are excited to share that thanks to generous donations at the conference, the RASM REALTORS® Charitable Foundation (RRCF) reached its goal to raise $2,000 to fund a scholarship for a local student. •

Michelle Lajoie Hermey Shareholder, Residential & Commercial Real Estate Attorney

Employee Anniversaries

RASM happily recognizes the workplace anniversaries of our professional staff.

Cassidy Miller, Administrative Assistant to the CEO, celebrates her fifth year with the Association this month.

In addition to her administrative role, Cassidy is also the Professional Standards Administrator, and she is in charge of processing the RASM ethics and arbitration cases.

Cassidy enjoys spending her free time at home on her small hobby farm with her husband and two dogs. She loves gardening, horseback riding, and reading. Cassidy also enjoys traveling with her family and friends, and one of her favorite destinations is Alaska.

Max Brandow, Vice President of Advocacy and Member Programs, celebrates six years with RASM this month.

Max represents RASM members in all facets of government affairs, including monitoring local municipal actions and advocating for RASM members’ interests at local commission meetings. He is also the liaison to the important committees that raise funds for RPAC as well as the committee that screens and endorses local candidates. This year, Max has enjoyed working with the Membership and Professional Development Departments as well as being the liaison for the Commercial Real Estate Alliance.

He enjoys being able to see collective action at work. He also enjoys interacting with the great staff and friendly members who have been such positive resources to him.

When not at RASM, Max enjoys golfing, traveling on snowboard trips, and spending time with friends. Also, as an alumnus of FSU, he is a die-hard Seminoles fan.

Jesse Sunday, Vice President of Operations & IT, celebrates his 19th year with the Association this month.

Jesse oversees all the operational and technology requirements of RASM. He is a selfproclaimed “nerd” and enjoys technology even in his free time.

Jesse appreciates working with all the members of RASM. While he’s been here for over 19 years, he says there’s never a year when things don’t change or evolve enough to keep him engaged and interested in the Association’s mission. The members have become like his second family.

In his free time, Jesse enjoys spending time with his REAL family, daughter Emma (15), son Dylan (13), and his wife, Beth.

Peter Den Uijl, Facility Coordinator, celebrates his sixth year with RASM this month. His responsibilities include general hospitality duties, cleaning, and overall building maintenance of the RASM South building. Peter is committed to his job as facility coordinator and always enjoys taking on a challenge.

Peter also enjoys the diversity of the members, maintaining the RASM South building, and providing the best services for all members.

In his free time, Peter loves to explore all that Florida has to offer. Traveling with his wife and 14-year-old daughter is Peter’s true passion, and his family is always ready for their next adventure.

RASM thanks our dedicated staff. We can’t do what we do without our staff! •

It's only Natural

The appeal of Wild Blue at Waterside by Stock Development is perfectly natural. With its prime Lakewood Ranch location, incredible amenities, and luxury singlefamily homes by some of the area’s finest builders, this waterfront community is the perfect blend of backto-nature fun and resort-style living. Discover outdoor adventures at the 13-acre sports complex, and relax at the social clubhouse, with indoor and outdoor dining, two pools, a movie theater, fitness center, and

premier putting course.

NOW INTRODUCING PHASE II OF THIS SPECTACULAR WATERFRONT COMMUNITY.

Residences from $1 million

Have You Ever Considered Running for Public Office?

By: Max Brandow, RASM Vice President of Advocacy and Member Programs

As Realtors®, you often know the ins and outs of your city better than almost any other profession. That’s one of the reasons why Realtors® make great elected officials.

CANDIDATE TRAINING ACADEMY

The Florida REALTORS® Candidate Training Academy was developed to give Realtors®, Realtor®friendly candidates, and those interested in running for a political position an introduction to and expectation of how to run for office. Campaign professionals throughout the state will give you an in-depth look at everything you need to know about running for public office. If you have ever thought of public service in the political arena, this is one program you won’t want to miss.

Attend this intensive, day-long training session to give yourself an invaluable head start on your political journey. You’ll learn from seasoned campaign experts how to initiate, execute, and win a political campaign. Don’t miss this opportunity to give your political campaign a vital head start!

When: Friday, October 27, 8:30 a.m. - 5:00 p.m.

Where: RASM South: 2320 Cattlemen Road

Registration Fee: $50

A continental breakfast and lunch are included. For more information, please head over to www. floridarealtors.org/candidatetraining

PREPARE YOUR CLIENTS FOR A CHANGING VACATION RENTAL LANDSCAPE IN SARASOTA

Despite efforts by RASM and a coalition of vacation rental owners, city commissioners in Sarasota are charging forward to make sweeping changes to how vacation rentals operate in the city of Sarasota. Currently, the only extensive regulations pertaining to

vacation rentals in the city are focused on the barrier island properties within city limits (Lido, St. Armands, Siesta Key), but the city is readying itself to expand those regulations to every property within the city. In addition, the city plans to increase requirements and fees on properties operating as vacation rentals.

The proposed plan will triple fees on vacation rental owners, with some commissioners suggesting the fees should go up to $1,000 annually in the near future. The city also plans to increase inspections. Currently, vacation rentals need to be inspected once every two years. The city is now saying they want inspections every year.

Now is the time to prepare your clients for a changing landscape. If the plan passes, which is likely given the Commission’s public comments, operating a vacation rental will become much more costly and cumbersome. When the final rules are passed, RASM will make sure our members know all the requirements for property owners so you can better serve your clients. •

Continued Demand and Low Inventory Keeps Home Prices Steady in Sarasota and Manatee

By: Gina McCarthy, RASM Vice President of Communications and Engagement

The North PortSarasota-Bradenton MSA’s housing market in August showcased more inventory and higher prices than the previous year, as reported by the REALTOR® Association of Sarasota and Manatee (RASM) with data from Florida REALTORS®.

Although the region’s sales declined marginally compared to the previous year, Manatee County’s single-family sales bucked that trend with a 6.9 percent increase.

Combined sales for single-family homes and condos in the MSA decreased year-over-year by 0.67 percent to 1,782 sales in August. In Manatee County, single-family sales increased by 6.9 percent to 616 sales and condo sales decreased by 0.8 percent to 242 sales. In Sarasota County, single-family sales decreased by 4.9 percent to 645 sales, and condo sales decreased by 5.7 percent to 279 sales.

“One of the unique aspects of our local real estate market is the counterintuitive trend where sales are down, but property values are on the rise,” said Brian Tresidder, 2023 RASM President and Strategic Growth & Sales Manager at William Raveis Real Estate. “A few factors contributing to this market would include our low inventory levels limiting buyer’s options, and the in-migration of people moving to our area that keeps buyer demand relatively high.”

Median sale prices for both property types increased year-over-year in the two counties. For single-family homes, the reported median sale price in Sarasota increased by 9.2 percent to $519,000, while Manatee was at $525,000 in August, which showed no change from the previous year. In the condo market, Sarasota prices increased by 2.8 percent to a median $385,650, while Manatee County condos increased by 1.8 percent to $358,990.

Combined for both property types in the North Port-Sarasota-Bradenton MSA, there were 5,502 active listings at the end of August, a 28.3 percent increase from the same time last year and a 3.6 percent decrease from the month prior. Across the two-county region, there were 3,652 active listings reported for single-family homes and 1,850 listings reported in the condo market.

“Florida’s enduring desirability as a place to live, a continued influx of residents, its affordability and spacious housing options compared to the west coast and northeast parts of the county, along with solid job growth, all bolster a continued buyer demand,” added Tresidder. “However, rising mortgage rates will continue to be a factor in this market, contributing to fewer sales than in 2021 and early 2022 when rates were closer to three percent.”

While active listing inventory remains relatively low in both Sarasota and Manatee counties, there is a gradual uptick in new listings this month. At the end of the month, there were 2,260 new listings combined for both single-family homes and condos in the MSA. Broken down for each property type, there were 1,591 new listings for single-family homes and 669 new listings for condos, representing a year-over-year increase of 2.3 percent and 15.7 percent respectively.

The month’s supply of inventory has increased year-over-year for the 16th consecutive month. In Sarasota County, there was a 3.3-month supply for single-family homes and a 3.5-month supply for condos, a year-over-year increase of 65 percent and 118.8 percent respectively. In Manatee County, single-family home supply increased by 12 percent to a 2.8-month supply and condo supply increased by 83.3 percent to a 3.3-month supply.

Pending sales, or the number of properties that went under contract last month, decreased for both property types in both counties. For single-family homes, pending sales decreased year-over-year by 13.5 percent in Sarasota and by 4.9 percent in Manatee. For condos, pending sales decreased by 20.7 percent in Sarasota and by 4.7 percent in Manatee. This is the fifth consecutive month that pending sales in the condo market have decreased from the previous month.

The median number of days from the listing date to contract date continues to increase year-over-year. For single-family homes, Manatee homes went under contract within a median of 33 days, a 153.8 percent increase from last year and Sarasota homes went under contract in 31 days, a year-over-year increase of 121.4 percent. The condo market is showing the highest number of days from listing date to contract date since 2020, with 50 days reported in Manatee County (a 284.6 percent increase) and 46 days reported in Sarasota County (a 228.6 percent increase). •

Monthly Market Summary - August 2023

Single-Family Homes

Sarasota County

Monthly Market Summary - August 2023

Single-Family Homes

Manatee County

Monthly Market Summary - August 2023

Townhouses and Condos

Sarasota County

Monthly Market Summary - August 2023

Townhouses and Condos

Manatee County

Global Recognition Award Applications Open

By: Denise Ricciotti, RASM Professional Development Manager

he Global Business Council (GBC) Recognition Award is granted annually to RASM members who have demonstrated a commitment to incorporating international business and education into their real estate practice and supporting global initiatives of RASM, Florida REALTORS®, and the National Association of REALTORS®.

This distinguished award honors outstanding accomplishments and places a special emphasis on leadership in the global real estate industry. Awards will be announced during the Specialty Group Holiday Party and published in ELEVATE magazine. Candidates will be selected based on criteria such as global class attendance, trade missions, certifications and designations, and more.

TAll GBC Members are eligible to apply, and members who received this award in previous years are encouraged to apply again for further recognition. The deadline to submit your application is November 1, 2023. To view the application, visit www.myrasm.com/globalrecognitionawards

THE FOLLOWING GBC MEMBERS WERE RECOGNIZED IN 2022:

ƒ Julianna Burns

ƒ Lori Cashi

ƒ Paula Cashi

ƒ Samira Easton

ƒ Anita Lambert

ƒ Rita B. Smith

ƒ David Swenson

ƒ Patricia Tan

ƒ Werner Untrieser •

Take Your Business to the Next Level: Go on a Global Trade Mission

By: Beth Beckert, Realtor ® , Sarasota Global Realty

olombia , South America: Our Latin neighbor is a vibrant destination for trade missions and real estate growth, with Colombians investing in Sarasota. Colombia made the top 5 country list in the 2023 NAR International Report. In today’s globalized world, trade missions are more than just opportunities for exports and imports; they are avenues to explore how other countries conduct business and build invaluable relationships with friendly and helpful people. For real estate agents who rely on strong relationships as the backbone of their business, trade missions are among the best ways to foster growth and success. Colombia, rich in culture, business potential, and warm hospitality, stands out as an ideal destination for such missions.

One recent success story showcases the immense value of trade missions to Colombia. A group of RASM real estate professionals attended the Fedelonjas Congreso in August. Fedelonjas is the the real estate association in Colombia, a consortium of 20 local real estate associations in the country. The Realtors® from RASM supported a booth at the Congreso (along with generous support from our local business partner, Seaport Manatee). The 2023 event took place in the picturesque city of Pereira, Colombia. RASM is proud to be the NAR ambassador association to Colombia’s Fedelonjas.

AFFORDABLE AND DIVERSE

What’s striking about this experience is not just the incredible networking opportunities but also the affordability and diverse activities that enriched their journey. One of the most attractive features of trade missions to Colombia is the affordability. For a mere $250, attendees gained access to the Congress, inclusive of daily lunches, a kickoff event, and a closing ceremony. Accommodation was also wallet-friendly, with a special hotel rate of $92 per day, complete with breakfast. Moreover, there was no need to rent a car, as daily taxi rides around Pereira cost only $4 to $7. All of these cost-effective elements make Colombia an accessible destination for real estate professionals and business partners looking to expand their horizons.

BEAUTIFUL CULTURE & TOURIST DESTINATION

Colombia is renowned for its stunning natural beauty, and this trade mission provided participants with the opportunity to explore some of its most breathtaking mountainous attractions. Options included hiking in the Cocora Valley, horseback riding through the scenic

Clandscapes, and tours of Salento and Filandia, known for their charming atmosphere. Coffee enthusiasts also had the chance to experience the art of coffee-making through tours with tastings and lunches. Furthermore, a trip to the Santa Rosa de Cabal Thermal Springs offered relaxation and rejuvenation, showcasing Colombia’s diverse offerings beyond business.

While the trade mission enriched participants with incredible experiences, its primary purpose was to build relationships. This rings especially true for real estate agents, where trust and connections are vital. Colombia, known for its friendly and helpful people, proved to be an excellent backdrop for learning about our South American neighbors and their rich cultural lifestyle, as well as forging new business relationships and deepening existing ones. The Fedelonjas Congreso itself offered ample networking opportunities with local and international professionals, potential clients, and industry experts.

Colombia is not just a tourist destination; it’s also a promising market for real estate investment. As one of the fastest-growing economies in South America, it presents opportunities for real estate agents to explore and expand their portfolios. Attendees gained insights into the local real estate market, market trends, and potential investment opportunities, which can significantly impact their future business strategies.

COLOMBIANS INVESTING IN FLORIDA

Furthermore, it’s worth noting that Colombians are increasingly showing interest in investing in Florida (per NAR, our state is the #1 investment state for foreigners per the 2023 U.S. International Report) and in the Sarasota area, bringing potential business connections full circle. Sarasota’s real estate market, known for its diverse property offerings and attractive investment options, has piqued the interest of Colombian investors. Real estate agents who establish strong relationships through trade missions may find themselves well-positioned to serve this growing demographic of Colombian investors in Sarasota.

In the world of real estate, where relationships are paramount, trade missions to countries like Colombia offer an invaluable platform for growth. Colombia, with its affordability, rich culture, and warm people, proves to be an excellent choice for trade missions that go beyond business transactions. It’s a place where professionals can experience the best of both worlds – enriching cultural experiences and promising business prospects. With Colombians continuing to invest in the Sarasota area, the potential for cross-border collaboration and growth becomes even more compelling. Colombia beckons as a vibrant destination for trade missions, real estate growth, and international partnerships. •

Don’t Let Your Home Purchase Get “Spooky”

By: Joshua Loher, VP of Mortgage Lending, Guaranteed Rate

As we transition into fall and Halloween season approaches, I wanted to compile a collection of ways to make your home shopping experience feel less “spooky.”

PRE-APPROVAL LETTER

To kick things off, you never want to miss the most important first step of speaking to a mortgage lender to obtain your Pre-Approval Letter. This is different than a Pre-Qualification Letter, as the lender will take a more in depth look at your tax returns, paystubs, credit report, and other important financial information used in your file. It will also provide the buyer with a comfortable budget to stay within as they begin their home search. Once you have your Pre-Approval Letter in hand, it is best to protect it, by staying current on your existing credit accounts. You do not want to max out credit cards, apply for new credit, or close any credit card accounts.

GHASTLY MISSTEPS TO AVOID

All these situations could have a ghastly impact on your credit, and it is best practice to avoid altogether. You should continue to use your credit as normal. If you really want to avoid a home buying scare, don’t quit your job, or make career moves. Lenders prefer to see a strong job history with steady income to prove your ability to repay the loan they are extending to you.

Next, it would be wise to never skip a home inspection on your purchase. A lender may require a property appraisal to determine the fair market value of the home, but appraisals will not go into depth on major issues (plumbing, roof, electrical, etc.) that can be lurking in your home. Finally, once you have secured a property under contract, make sure you don’t delay on your homeowner’s insurance.

In Florida, we are still most active with our hurricanes from August through October. So, remember, if you have a closing coming up and a named storm appears in the “No Bind box” (which covers approximately 16,000 square miles in the Gulf

of Mexico, Southern Atlantic Ocean, Florida, and the surrounding southeastern states), insurance providers may have a restriction on writing new policies, which could delay a closing. Hopefully these small tips can protect you or a client from any sinister surprises during a transaction!

UPCOMING SPOOKY EVENTS

Outside of the business side of things, there is plenty to do to get in the spirit of Halloween in Sarasota and Manatee counties. Here are a few to check out!

ƒ October 25: Mote Marine’s SEA Show Virtual A-Scare-ium: Family Friendly Zoom Webinar covering spooky sea creatures.

ƒ October 27: BooFest in Lakewood Ranch: Halloween entertainment, food & drink vendors, children’s costume parade and more!

ƒ October 28: Boo Run 5k: Back for it’s 20th year supporting 2 charities – Gray Foundation and the Humane Society at LWR.

YPN EVENTS

In addtion, be sure to check out upcoming YPN Events as well!

ƒ November 2: YPN Trolley Tour, leaving from RASM South: Tour of Siesta Key •

Kingfisher Estates

By: Dena James, Marketing Manager, John Cannon Homes

Living by the waterfront is a dream for many people. It offers serene views, recreational opportunities, and a unique lifestyle.

John Cannon Homes is proud to offer a new community, Kingfisher Estates, that offers this desirable waterfront experience without the threat of storm surges or hurricane evacuations. This can provide peace of mind to residents, particularly those who have experienced the disruption and danger of evacuations in the past.

One of the many perks of living in Kingfisher Estates is the easy access to Waterside Place, where residents can indulge in a variety of activities. Taking your boat out for a sunset cruise from Kingfisher Estates to downtown Waterside Place allows you to experience the beauty of the waterways while enjoying a leisurely ride.

Waterside Place offers a range of dining options, allowing you to savor a delightful dinner overlooking the waterfront. Additionally, you can explore the shopping opportunities available at Waterside Place, adding a touch of retail therapy to your outing.

Kingfisher Estates has quickly become the crown jewel of Lakewood Ranch. Homesites starting at one-half acre and larger provide homebuyers with a valuable canvas for our team at John Cannon Homes to create the home you’ve always dreamed of building. The spaciousness, customization options, and potential for increased privacy make these larger lots an appealing choice for those looking to create their ideal living environment.

Lot sizes in Kingfisher Estates range from half an acre and up, with lot prices from the $1 millions. Home sizes are from 3,600 square feet and up, with home prices from $2.5 million plus homesite. •

RASM Members Recognized in 2022 Florida REALTORS® Honor Society

Yearly, Florida REALTORS® takes a moment to shine a well-deserved spotlight on its exceptional members who have made remarkable contributions to the REALTOR® Association. The Honor Society salutes members for participation at the local, state, and national levels of the REALTOR® organization; for activity in the National Association of REALTORS® Institutes, Societies, and Councils; for designations earned, educational activities, and political involvement. Statewide, several hundred select members qualified for this recognition.

We’re thrilled to introduce you to the remarkable individuals from the REALTOR® Association of Sarasota and Manatee (RASM) who have earned their place in the Honor Society for the year 2022. These dedicated individuals were recently honored at the RASM Conference & Expo, which took place on September 21, 2023 at the Westin Sarasota.

1 YEAR

ƒ Beth Beckert

ƒ David Crawford

ƒ Brooke Mailloux

2 YEARS

ƒ Anita Lambert

3 YEARS

ƒ Samira Easton

ƒ Debi Reynolds

4 YEARS

ƒ Brian Tresidder

5 YEARS

ƒ Jody Carlson

6 YEARS

ƒ Julia Montei

9 YEARS

ƒ Mike Bruno

10 YEARS

ƒ Amy Worth

11 YEARS

ƒ Marie Avery-Withers

ƒ Roger Piro

12 YEARS

ƒ Carla Rayman Kidd

ƒ Rita Smith

13 YEARS

ƒ Joyce Steward

14 YEARS

ƒ Barry Grooms

15 YEARS

ƒ Kristen Triolo

16 YEARS

ƒ Michelle Crabtree

ƒ Bill Geller

ƒ Sherry Grooms

19 YEARS

ƒ Paula Cashi

21 YEARS

ƒ Darla Furst

We extend our heartfelt gratitude to these dedicated volunteer leaders for their enduring commitment to both the state and local Association and for their invaluable contributions to our noble profession. Your dedication serves as an inspiration to us all, and we look forward to celebrating your continued achievements in the years to come. Thank you for making Florida REALTORS® and the real estate community stronger through your unwavering support and service. •

2023 ANNUAL SPONSORS PLATINUM

Battaglia Law, PLLC

Carotti Engineering, LLC

LeeWay Home Inspection

Sunshine Movers of Sarasota

Third Federal Savings & Loan

A Look Inside Local Niche Markets

By: Jenna Nelson, RASM Member Experience Coordinator

Welcome to our Broker Corner, where we interview RASM broker members, asking pertinent industry-related questions to share their valued expertise, advice, and industry knowledge.

This month, we delve into the expertise of Kathy McKinnon, Broker/Owner of Point South Realty, known for her niche market focus on retirees and 55+ buyers and sellers, alongside P.J. Smith, Broker/Owner of Naples Golf to Gulf Real Estate, renowned for her specialization in serving golf community buyers and sellers.

How did you first become interested in working in your niche market?

ƒ Kathy: I’ve always thrived on passion and purpose and at some point, it registered that a common thread in my life was a desire to advocate for others. So, when I entered the realm of real estate, I quickly realized the group of people I most enjoyed working with were folks later in years than myself. I felt a great sense of gratification in assisting senior buyers and sellers and was aware that those folks felt trust and security with me. The fit was very organic.

ƒ P.J.: I’ve been a golfer for about 20 years and played competitively at a private club level and state golf association level. I’ve owned property in MN and FL in golf course communities since the late 90s, so I have a lot of experience living the lifestyle that I am now selling.

In your view, what is the primary advantage of operating in a niche market?

ƒ Kathy: Carving out a specific customer market has great advantages, not only for the business but also for the customers served. Catering to a target market demographic allows the business to focus all of its efforts and resources on a much more specific audience. I’m not interested in being another fish in a pond. Where most brokerages are competing with each other for every type of customer, I made the important decision to create a real estate brokerage that stands out from the rest and specializes in the business that meets the unique real estate needs of a specific segment of the population.

ƒ P.J.: Operating within a niche market has some great perks. Firstly, it lets you focus on a specific

group of customers with unique needs, so you can really get to know them and provide exactly what they’re looking for. Plus, specializing in a niche can boost your reputation as an industry expert, opening up opportunities like speaking engagements, media coverage, and potential partnerships. On top of that, having a niche can make your business stand out in a crowded market, attracting customers who need your specialized expertise. And finally, when you’re passionate about your niche, it’s not just a job – it’s fulfilling, and that enthusiasm can translate into stronger customer relationships and overall satisfaction.

To what extent does relationship building contribute to the success of a niche market business model?

ƒ Kathy: It’s everything! As a business, we are only as good as our reputation, and the best way to develop and maintain an outstanding reputation in the community is to give. I’m a firm believer in giving without the expectation to get. Give because you want to, because it serves a purpose for others. People want to work with those they can trust and know that the work will be done at a high level of expertise. If you can deliver on those two fronts, you’ll have no problem building meaningful relationships that are mutually beneficial. Being a niche business owner can make it easier to connect with those with a similar customer base. And that’s honestly been one of the most rewarding parts of growing my business.

ƒ P.J.: Regardless of a niche business, but especially real estate, niche businesses are usually strongly based on relationships. If you’re a golfer working in the golf niche, the opportunities are vast on how to

KATHY MCKINNON Broker/Owner, Point South Realty

P.J. SMITH Broker/Owner, Naples Golf to Gulf Real Estate

build relationships with your buyer or seller. They range from playing 9 or 18 holes together either on a prospective course of interest to your customer, playing in charity events together (I do this a lot!), helping find an instructor and even taking a playing lesson together, or even an evening at Top Golf.

What unique challenges do retirees and individuals aged 55 and older face when buying or selling real estate, and how do you address these challenges?

ƒ Kathy: Each situation truly is unique, but there are some common challenges. Seniors selling their homes for the last time as they transition to senior living or moving in with family often experience a roller coaster of emotions, including fear, apprehension, and feeling overwhelmed by the impending changes and moving process. Change can bring uncertainty, but change can also be fun and exciting, and we try to keep folks focused on the upsides of what’s to come. A huge part of that includes working closely with their families and other parties who may be involved in the process. It’s of paramount importance that, as their brokerage, we ensure the lines of communication are open throughout the real estate transaction process. On the flip side, working with retirees who are looking to purchase their first Florida home or downsize also has unique challenges such as knowing which geographic location is the best fit or matching them with the right community that has the price and amenities that they are looking for. What unique challenges do golf community seekers face when buying or selling real estate, and how do you address these challenges?

ƒ P.J.: When it comes to navigating the unique aspects of buying or selling properties in golf communities, there are a few key considerations. First, understanding the different types of memberships, whether they’re equity, non-equity, bundled, or for residents versus non-residents, is crucial because it affects the fees involved. Initiation and annual fees can vary significantly based on membership type, so it’s essential to stay informed by regularly contacting the membership director. Another challenge is waitlists for golf, which can be quite long but aren’t always advertised publicly. To get updates on these waitlists and other important club information, make sure you’re on their communication list. Lastly, be aware of special assessments for course and club amenities, as mature golf communities often plan updates that can impact your decision. Building strong relationships with the membership director and head golf pro is a smart approach to navigate these considerations effectively.

What is your advice to an agent who may be considering focusing on a niche market?

ƒ Kathy: Know your passion and purpose! If you can identify your strengths and hone in on what brings you joy, you won’t make a wrong decision. I love working with retirees and seniors… always have. And since my experience has been that they feel the same way about me, it was a natural fit.

ƒ P.J.: Don’t think twice… just do it! When you can focus on being the expert, you will thrive because you can focus your attention and intention to a particular area of expertise that most likely is your passion.

Looking forward, how do you plan to adapt and thrive in this niche?

ƒ Kathy: My long-term goal is to not only expand the current office but for Point South Realty to branch off into other locations. My vision for the brand is to lead the industry in specialized realty services for Florida retirees and seniors.

ƒ P.J.: Golf, in general, is growing. Waitlists show the desire for club membership. I think to thrive in this niche, or any niche, is to continue to grow your relationships, continue to study your market and trends, be daring in your marketing, and collaborate with complimentary services and brands. I always share my golf experiences on social media. I always have my clubs in my car and apparel ready to go, as you never know when you’ll get asked to play.

How do you tailor your approach to meet the needs and preferences of your older clientele?

ƒ Kathy: I strongly believe in providing each individual a customized real estate experience, and it’s crucial to know what their goals are and identify a step-by-step pathway to get them to where they are going next. This is a process with a lot of support along the way, and having positive relationships with community stakeholders makes all the difference!

How do you assist potential buyers in finding the ideal golf community that suits their lifestyle and preferences?

ƒ P.J.: To start, I do an extensive intake with all buyers that gives me the full view of needs, wants, preferences, golf experience, etc. If my golf buyers are obsessed golfers like myself, we’ll talk about handicap index, preferred golf architects, course layout, favorite courses, leagues and more. Within this intake are specific property related questions as well. After the intake, like e-Harmony, I utilize the detailed intel and match the buyer’s golf and home needs and preferences based on my expert knowledge of golf communities, course layout and design and available properties. •

Get Ready to Give Your Business a BOOST

By: Denise Ricciotti, RASM Professional Development Manager

ou completed the biggest step, passing the real estate exam, but there’s still so much to learn about starting your business, prospecting for leads, marketing yourself, and how to price a property. For those starting out, RASM’s BOOST series for new agents offers education on subjects like how to treat real estate as a business, how to draft a business plan, how to recognize expenses that can be deducted from taxes, how to build your personal brand and market yourself, and how to start bringing in clients. Classes are complimentary and take place every Wednesday in October, 9:00 a.m. - 12:00 p.m.

BOOST FALL SCHEDULE

RUNNING YOUR BUSINESS AS A BUSINESS: OCTOBER 4, 9:00 AM - 12:00 PM, NORTH

Running Your Business as a Business is designed to help you get your business started and make you successful right from the start. Learn tax strategies, how to decide to list your business as a sole proprietorship, time management skills, creating business plans, and much more. Instructed by Larry Geimer, CPA, Kerkering, Barberio & Co., and Debi Reynolds, Realtor®, Florida SunCoast Real Estate.

MARKETING YOURSELF AND OPEN HOUSES: OCTOBER 11, 9:00 AM - 12:00 PM, NORTH

Marketing Yourself and Open Houses prepares the new agent for hosting an effective open house, including farming techniques and social media advertising. Discover why it is important to build your brand from the beginning and how to market yourself effectively. Learn how to focus on what makes you unique and what value you bring to clients. Instructed by Jennifer Young, Realtor®, BRG Real Estate.

BUILDING YOUR CUSTOMER RELATIONSHIP MANAGEMENT: OCTOBER 18, 9:00 AM - 12:00 PM, NORTH

Building your Customer Relationship Management is an introduction to some of the Client Relationship Management platforms on the market. To effectively manage leads, potential home buyers, and current clients, agents need a decent CRM. Knowing how to generate and organize leads is imperative for a successful Realtor®. Instructed by Alex Krumm, Realtor®, Next Home Excellence.

YTHE ART OF COMPS: OCTOBER 25, 9:00 AM - 12:00 PM, NORTH

The Art of Comps explains how to create a CMA, or “Comparative Market Analysis,” one of the first skills a real estate agent should learn. Discover how to utilize the tools available to you so you can prepare an accurate price for your listings. Instructed by Sharon Gould, Realtor®, Michael Saunders & Co.

REALTORS® NEWLY DESIGNATED & CERTIFIED

At Home With Diversity

ƒ Ellen Jones, Realty One Group Skyline

ƒ Alahna Nicolas, Living Vogue LLC

ƒ Jessica Pierce, Wagner Realty

C2EX

ƒ Jeffrey Cave, The Sunshine State Company

ƒ Estraica Grayson, Michael Saunders & Company

ƒ Ellen Jones, Realty One Group Skyline

ƒ Evelyn Louhau, Dalton Wade Inc.

ƒ Rosemary Cho McMullin, George Chung

Realtors®

ƒ Alahna Nicolas, Living Vogue LLC

ƒ Jessica Pierce, Wagner Realty

Certified International Property Specialist (CIPS)

ƒ Aysegul Demir, Preferred Shore

Certified Residential Specialist (CRS)

ƒ Tonna Murphy Gruber, Keller Williams On The Water Sarasota

e-PRO®

ƒ Kathleen Lisa Larson, RE/MAX Anchor Realty

Graduate, REALTOR® Institute (GRI)

ƒ Lori Bollinger, Michael Saunders & Company

ƒ Keith Curcio, RE/MAX Alliance Group

ƒ Patsi Lorraine DuVall, Michael Saunders & Company

ƒ Diana Napoliello, Michael Saunders & Company

ƒ Zuzanna Olszewska, NextHome Excellence

ƒ Pauline Roberta Rocco, Wagner Realty

Military Relocation Professional (MRP)

ƒ Ian Brooks Miller, Wagner Realty

ƒ Ross E. Brown, EXP Realty, LLC

Pricing Strategy Advisor (PSA)

ƒ Jackie Louise Griese, Michael Saunders & Company

ƒ Kathleen Lisa Larson, RE/MAX Anchor Realty

Seller Representative Specialist (SRS)

ƒ Paul Bachmann, Preferred Shore

ƒ Beverly Jane Mandell, EXP Realty, LLC •

OCTOBER 2023 CALENDAR OF EVENTS

TUESDAY, OCTOBER 3

11:00 a.m. SeaPort Manatee Tour SSeaPort Manatee Education Center

WEDNESDAY, OCTOBER 4

9:00 a.m. BOOST: Running Your Business as a Business North

THURSDAY, OCTOBER 5

1:00 p.m. ICE: The Good. The Bad. The Ugly Online

FRIDAY, OCTOBER 6 9:00 a.m. CREA Marketplace SSouth

TUESDAY, OCTOBER 10 9:30 a.m. MFCRE Platform Training North

p.m. MFCRE Platform Training North

WEDNESDAY, OCTOBER 11 9:00 a.m. BOOST: Marketing Yourself and Open Houses North

OCTOBER 25

OCTOBER 27

a.m. Florida REALTORS® Candidate Training Academy South

MONDAY, OCTOBER 30 9:00 a.m. AI, Chat GPT, and Real Estate South

p.m. Become a Social Media Superstar SSouth

WEDNESDAY, NOVEMBER 1

a.m. Code of Ethics South

THURSDAY, OCTOBER 12

OCTOBER 13

TUESDAY, OCTOBER 17

THURSDAY, NOVEMBER 2 8:30 a.m. YPN Trolley Tour: Siesta Key South

FRIDAY, NOVEMBER 3 9:00 a.m. CREA Marketplace SSouth

a.m. Fundamentals of Working with RE Investors Online

MONDAY, NOVEMBER 6

WEDNESDAY, NOVEMBER 8

8:30 a.m. Broker Breakfast: Legal Update NNorth & South

2:00 p.m. Global Spotlight on Italy South

THURSDAY, NOVEMBER 9

9:15 a.m. Business Partner Member Meeting NNorth

1:30 p.m. Top Producer Panel: Anna Maria Island NNorth

THURSDAY, NOVEMBER 10

9:00 a.m. CREA Marketplace South

MONDAY, NOVEMBER 20

9:00 a.m. Intro to Contracts South

1:30 p.m. New Member Orientation South

TUESDAY, NOVEMBER 28

8:30 a.m. NAR Military Relocation Professional (MRP) North

WEDNESDAY, NOVEMBER 29

9:00 a.m. Florida REALTORS® Military Specialist (FMS) North

6:00 p.m. Specialty Group Holiday Party SPowel Crosley Estate

Advanced registration is requested. See event calendar at: myrasm.com/calendar

CALENDAR KEY:

South 2320 Cattlemen Road, Sarasota, FL 34232 North 2901 Manatee Ave W, Bradenton, FL 34205

OCTOBER 18

8:30 a.m. RASM’s Certified Waterfront Specialist North

Hybrid Class offered online or at specified location Online Class is only offered through webinar. Other Class or event is offered off site.

UPCOMING CLASSES

UPCOMING CLASSES

Learn more at myrasm.com/calendar to register.

BOOST: RUNNING YOUR BUSINESS AS A BUSINESS

Wednesday, October 4 9:00 a.m. - 12:00 p.m. [ North ] Learn tax strategies, how to decide to list your business as a sole proprietorship, time management skills, creating business plans and more. Members Free.

IBUYERS. THE GOOD. THE BAD.THE UGLY.

Thursday, October 5 1:00 - 3:00 p.m. [ North ] Familiarize yourself with the iBuying process and recognize how iBuyers play a part in the current real estate market. Members $10. 2 CE HRS.

MFCRE PLATFORM TRAINING

Tuesday, October 10 9:30 - 11:30 & 1:30 - 3:30 p.m. [ North ]

Wednesday, October 11 9:30 - 11:30 & 1:30 - 3:30 p.m. [ South ]

Stellar MLS is launching a new and enhanced commercial real estate platform to power better and faster transactions for customers. In-person training will be held at RASM North and RASM South. Members Free.

BOOST: MARKETING YOURSELF AND OPEN HOUSES

Wednesday, October 11 9:00 a.m. - 12:00 p.m. [ North ]

This class prepares you for hosting an effective open house, including farming techniques and social media advertising to get buyers in the door. Members Free.

FALL TAILGATE PARTY

Wednesday, October 11 5:00 - 7:00 p.m. [ Sarasota Garden Club ]

Join RASM’s Business Partners for their Fall Tailgate Party, with tailgate-inspired food, cornhole, live music, and prizes. This is your platform to forge partnerships and learn how RASM’s Business Partners can help you achieve your goals. Realtor® Members $5 ($10 at the door). Business Partner Attendee $75.

FLORIDA CONDO LAW UPDATES

Thursday, October 12 1:30 - 3:30 p.m. [ North or South ] Legal professionals will provide clarity and updates on complex condominium laws and share best practices. This panel will be held in-person at RASM North and streamed live to RASM South. Members Free.

BOOST: BUILDING YOUR CRM

Wednesday, October 18 9:00 a.m. - 12:00 p.m. [ North ] Learn how to decide which Client Relationship Management (CRM) platform is best for you and what features to look for when you consider one, such as lead generation tools and add-ons. Members Free.

BOOST: THE ART OF COMPS

Wednesday, October 25 9:00 a.m. - 12:00 p.m. [ North ] Creating a Comparative Market Analysis (CMA) is one of the first skills a real estate agent should learn. Discover how to utilize the tools available to you so you can prepare an accurate price for your listings. Members Free.

FLORIDA REALTORS® CANDIDATE TRAINING

Friday, October 27 8:30 a.m. - 5:00 p.m. [ South ] This day-long, live training session from Florida REALTORS® gives candidates a valuable head start in their political journeys, as well as how to run successful campaigns from professionals throughout the state. Members $50.

AI, CHAT GPT AND REAL ESTATE

Monday, October 30 9:00 a.m. - 12:00 p.m. [ South ] Explore what AI is, how it can be used in your real estate business, the legal and ethical implications and more. Members $15. 3 CE HRS.

BECOME A SOCIAL MEDIA SUPERSTAR

Monday, October 30 1:00 - 5:00 p.m. [ South ] Learn how to utilize social media to foster trust, build digital communities, and generate business. We’ll also explore the laws and policies related to social media to ensure you maintain compliance. Members $20. 4 CE HRS.

MLS REQUIRED CLASSES

In-person MLS classes take place in the beginning of the month at RASM South and RASM North. Live webinars are available for required and elective classes. If you prefer to complete your required education by taking a self-paced online class, please visit learn. stellarmls.com

MLS BASIC

Monday, October 2 10:00 a.m. – noon [ North ]

Wednesday, October 4 10:00 a.m. – noon [ South ]

This required class teaches every new Stellar MLS subscriber the basics of how to use the Matrix MLS System to power their real estate business. Topics include navigating the system, setting up a property search, direct and auto emails, managing contacts, and personalizing the Matrix system.

MLS COMPLIANCE 101

Monday, October 2 1:00 - 2:15 p.m. [ North ]

Wednesday, October 4 1:00 - 2:15 p.m. [ South ]

A key purpose of the MLS is to provide real estate brokerages a mechanism to compensate each other for bringing buyers to each other’s listings. In order for this to work, it is critical that we share accurate data, and enter listings in a way to maintain the cooperative nature of the MLS. This required class for new subscribers reviews the MLS comprehensive Rules & Regulations to ensure that all users have access to the best data possible.

MLS ADDING & EDITING LISTINGS

Monday, October 2 2:30 - 3:45 p.m. [ North ]

Wednesday, October 4 2:30 - 3:45 p.m. [ South ] This class is mandatory for agents who will be adding and modifying listings in the MLS. We walk through the process of gathering listing data, entering listings into the MLS, adding photos and attachments, and modifying listings, and share tips in the listing entry process. •

WHITE GLOVE SERVICE

NEED A HOME EMPTIED OF SELLABLE ITEMS? LEAVE IT TO US!

We carefully pack up the contents of homes and businesses, take it all to Goodwill where we turn your donations into jobs for our community, all for FREE! A donation receipt will be provided.

941.355.2721 EXT. 131

EXPERIENCEGOODWILL.ORG

PUMP UP THE VOLUME.

Ready to rock? C2EX can help you take it to the next level. Amp up your career at C2EX.realtor

RASM Membership Update

By: Jessica Montague, Member Services Manager

RASM MEMBERS NOW WITH

Jessica Adair, Marcus & Company Realty

Taylor Alnaser, Robert Slack LLC

James Michael Andacht, Coldwell Banker Realty

Brittany Renee Baker, EXP Realty, LLC

David P. Barr, Keller Williams Island Life Real Estate

Cristina Bonaccorso, Coldwell Banker Sarasota Cent.

Sheryl Bowanko, Premier Sothebys Intl Realty

Machaela Brabham, Coldwell Banker Realty

Kristin Barbara Bruce, NextHome Luxury Golf Realty

William Mark Bruce, NextHome Luxury Golf Realty

Richard Allen Burns, EXP Realty, LLC

Coy Carter, Wagner Realty

Regina Carter, LPT Realty

Chanit Tia Castle, Jennette Properties Inc

Beatriz Adriana Cervantes, LPT Realty

Shameema Challa, Fine Properties

Terrence S. Cook, Premier Sothebys Intl Realty

Patrick J. Corrigan, Fine Properties

Nickole Cotter, Dalton Wade Inc

Pamela Morgan Crane, NextHome Excellence

Scott Richard Curtin, Charles Rutenberg Realty Inc

Shannon L. Daniels, Ranch Realty

Julia K. DeCastro, Starling Realty Inc.

Amber Blue Delbaugh, Marcus & Company Realty

Donna Suzanne Deloach, Premier Sothebys Intl Realty

Michelle Duggan, EXP Realty, LLC

Kianoush Ebrahimi, Dalton Wade Inc.

Jevenson Edmond, Ace Realty & Associates, LLC

Jessica Eifert, Preferred Shore

Esther Eti Farber, Keller Williams Classic Group

Angela Lynn Faron, Keller Williams Realty Select

Dwayne A. Frazier, Premier Sothebys Intl Realty

Angie Giraldo, EXP Realty, LLC

Ivan J. Gould, Peter Pike Lic. R.E. Broker

Jomara Gracia, Coastal Luxury Partners, Inc.

Ida S. Guler, EXP Realty, LLC

Christopher William Gunn, Rise Real Estate Partner Group, LLC

Heather Hawley, The Sunshine State Company

Carolyn Haynes, LPT Realty

Joan Hickman, Realty Hub

Pamela A. Hoidge, Engel + Voelkers Sarasota

Anna M. Holt, Compass Florida LLC

Lauren N. Holt, Compass Florida LLC

Mohammed Gibran Khan, LoKation

Thomas Kiessling, Compass Florida LLC

Daniel Partrick Kinsey, Real Broker, LLC

Adam Kwiat, Re/Max Platinum Realty

Leslie Lake, Dalton Wade Inc.

Mitchell Arnold Laugle, Keller Williams Classic Group

Mary Helen Letterle, EXP Realty, LLC

Adamayrie Lima, Fine Properties

Pablo Andres Londono, Northgroup Real Estate, INC

Kelly S. Loya, Keller Williams On The Water

Daniel Vincenzo Lustro, Florida Property Brokers Realty Group LLC

David Abraham Madway, Fine Properties

Connie Marois Pozo, Compass Florida LLC

David Warner Martin, SRQ Investors Realty LLC

Tyler Ward Mathews, Oakstrand Realty

Carolyn Judith McElfresh, Keller Williams Realty Select

Isabelle Glynn McHugh, Keller Williams Classic Group

Kimberly McMahon, Coldwell Banker Realty

Niki Medlin, Keller Williams On The Water

Kelsey Messina, Charles Rutenberg Realty Inc.

Dan D. Miller, Re/Max Platinum Realty

Tawnya Miller, Keller Williams Realty Select

Persefoni Nicolosi, Medway Realty

Melodie Ann Palmer, Premier Sothebys Intl Realty

Dana Pangelinan, EXP Realty LLC

David Allen Parker, Channell Real Estate & Investments

Dawson Phan, Coldwell Banker Realty

Shadey Piferrer Garcia, Premiere Plus Realty Company

Pamela S. Pileggi, Preferred Shore

Jennifer Elizabeth Provost, Coldwell Banker Realty

Karen Sue Pulfer, Fine Properties

Kristin Joyce Richards-Capp, Coldwell Banker Realty

Michelle L. Richardson, Fathom Realty FL, LLC

Esmeralda Rico, LPT Realty

Lilly M. Rives, LPT Realty

Rogelio Rives, LPT Realty

RASM MEMBERS NOW WITH CONTINUED

Cady J. Rueff, New Door Real Estate LLC

Kendel Leigh Sailer, Exit King Realty

Vera Shal, Preferred Shore

Brian Tracy Srodes, Fine Properties

Kimberly Kaye Stanford, Veterans Realty Inc.

Jonathan Stephens, Preferred Shore

Linda L. Stowe, Michael Saunders & Company

Isabella Nell Strohschein, ROVI

Charles A. Suarez, Dalton Wade Inc.

Mark Tilley, Dalton Wade Inc.

Margaret Mary Timson, Yorkshire International R.E.

Peggy Toledo, Dalton Wade Inc.

Kristin K. Triolo, Re/Max Platinum Realty

Iris Cecilia Tufano, Keller Williams Realty Gold

Meredith Van Vaals, Coldwell Banker Realty

Ann Q. Vo, LPT Realty

Ann Winger, Re/Max Platinum Realty

Michael W. Winger, Re/Max Platinum Realty

Wittenstein, Aaron - Keller Williams Realty Select

Entela Xhemali, Better Homes & Gardens Real Estate

NEW DESIGNATED REALTORS®

Adams, C Russell, Russell Adams Realty Inc.

Sean David Altice, Altez Vacations, LLC

John Brink, SRQ Investors Realty LLC

William Mark Bruce, NextHome Luxury Golf Realty

Terrence S. Cook, Premier Sothebys Intl Realty

Janet Danford, First Choice RE & Construction

Michael Albert Ferguson, Northgroup Real Estate, Inc.

Douglas R. Finch, Gateway One Group LLC

Christopher William Gunn, Rise Real Estate Partner Group, LLC

Michael Jolly, JG Atlanta Properties LLC

Andy Molina, Ace Realty & Associates, LLC

Kathy L. Norman, Norman Appraisal Services

Gabriela Rodino, Gabriela Rodino Group LLC

Gisselle Sensebe, Phoenix Real Estate

Robert F. St. Pierre, Weekley Homes Realty Company

Lena Marleen White, Douglas Elliman Florida,LLC

Terry Alan Yoder, International Top Agents Realty

NEW REALTORS®

Clara Milena Arango, Coldwell Banker Realty

Katelynn Brooke Bontrager, SRQ Condo Queen

Heather Callahan, Keller Williams On The Water

Alexis Jorge Corona, PMI Sarasota

Trey Garrett, Coldwell Banker Realty

Cynthia Griffin, LoKation

Michelle Nicole Haddock, Trend Realty

Leroy Henderson, LPT Realty

Dana Marie Kiner, ROVI

Christopher Michael King, EXP Realty, LLC

Jesse Donald Lore, Premier Agent Network

Christopher Britt Miller, Exit King Realty

Jonah Mullins, Barrett Realty, Inc.

Melissa Monica Negron, Veterans Realty Inc.

Kim Nguyen, Sunset Realty

Flor Rosario, MVP Realty Associates LLC

Melissa Renee Ross, Keller Williams Realty Select

Amanda Schultz, Florida SunCoast Real Estate

Wendy A. Scott, Jennette Properties, Inc.

Andrew Swartz, Dalton Wade Inc.

Spangle Taylor, Medway Realty

Alexandria N. Vina, RoseBay International Realty Inc.

Kelsey Wartman, Vaunt Real Estate LLC

Erin Wilcoxon, Keller Williams Realty Select

Kaylene Wood, Align Right Realty SRQ Opulence

NEW BUSINESS PARTNERS

A.S.A.P. MORTGAGE CORP.

1700 E. Las Olas Blvd., Ste 104 Fort Lauderdale, Florida 33301

Representative: John Ferrara

Email: John@asapmortgageinc.com

A full-service mortgage brokerage firm with an experienced staff offering expertise in every aspect of the mortgage process. ASAP loan originators are licensed and bonded through the NMLS and state regulatory agencies. ASAP is known for their signature “Unique Boutique Mortgage Experience.” This delivers a service to the consumer that combines a full array of mortgage products combined with exemplary service and the most competitive rates in the industry.

AC TODAY

6620 19th St E

Sarasota, Florida 34243

Representative: Erik Ishimatsu

Email: erik@actoday-fl.com

We are Locally owned and operated with a team of highly trained and certified HVAC technicians ready to go 24/7, our customers in Sarasota, Bradenton, Lakewood Ranch and the surrounding areas continue to recommend us for fast, quality residential AC services.

ADAMS SEAWALL REPAIR

1346 Western Pine Circle

Sarasota, Florida 34240

Representative: Justin Adams

Email: justin@adamsseawallrepair.com

Please consider us for your future seawall repairs.

BRINGMAN ROOFING

1111 29th Ave W

Bradenton, Florida 34205

Representative: Michelle Power

Email: michelle@bradentonroofing.com

Your roof is the first line of defense against Florida’s sometimes severe weather and heat. Not only will we install your roof affordably, but we will also install it correctly.

FIRST CENTENNIAL MORTGAGE

1990 Main St, Suite 750

Sarasota, Florida 34236

Representative: Scott Ellis

Email: s.ellis@gofcm.com

The Frederick and Mahon mortgage team has grown it’s offices to beautiful Sarasota Florida. We have helped hundreds of great people secure a mortgage quickly and easily so they could move into their new home. Not only do we hunt down the best mortgage, we specialize in refinancing as well. We highly encourage you to look at our Google reviews, and read more about how we have helped so many people secure a mortgage or refinance.

HOMESMART INSPECTIONS LLC

5356 Grove Mills Loop

Bradenton, Florida 34211

Representative: Davide Ferriolo

Email: david@homesmartinspections.net

At HomeSmart Inspections, we provide a comprehensive home inspection service that goes above and beyond what you would expect from other home inspection companies. We specialize in inspecting homes for potential problems, potential hazards, and safety issues that could arise in the future.

NEW YORK LIFE INSURANCE COMPANY

3000 Bayport Drive

Tampa, Florida 33607

Representative: Jacqueline Johns

Email: jmjohns@ft.newyorklife.com

At the heart of New York Life is a commitment to be there for our customers when they need us—whether today or decades into the future. We have delivered on that promise for over 175 years by investing wisely, growing a portfolio of strategic businesses, and remaining true to our mission as a mutual company, accountable only to our customers, not to outside investors.

PROPERCARE HOME SERVICES LLC - HOMEWATCH

11712 Blue Hill Trail

Bradenton, Florida 34211

Representative: Carmen Soto Rodriguez

Email: propercarehsdelsol@gmail.com

ProperCare Home Services is a Women owned and operated LLC, founded by Carmen, Doreen and Linda in 2021. As professional members of the Home Watch Network we are invested in providing you with proper care of your home. We are background screened, Insured and Bonded, certified through the Home Watch Network, and credentialed through the Home Watch Academy.

WFG NATIONAL TITLE INSURANCE

400 International Pkwy

Lake Mary, Florida 32746

Representative: Gina Treadway

Email: gtreadway@wfgtitle.com

We don’t have a purpose without our clients. So if everything we do is because of you, then we have to set out every day to make that true. That means working to take time and cost out of the real estate transaction. It means obsessing about service. And it means working to communicate, collaborate and co-exist with all our partners, clients and employees. WFG isn’t about us. It’s about you.

NEW BUSINESS PARTNERS

JUST FANS

5900 S. Tamiami Trail Suite N

Sarasota, Florida 34202

Representative: Maury Pinto

Email: justfansinc@aol.com

Nothing helps you maximize your energy budget like energy-efficient ceiling fans. With the right fan, you can keep cool, save money, and create a focal point for your room. Fans styles range from contemporary to Victorian and can include multiple light sources, but you may need expert help to put all the pieces together.

PREMIUM MORTGAGE CORPORATION

1523 Hendry Street

Fort Myers, Florida 33901

Representative: David King

Email: jwolcott@pnlending.com

As a mortgage lender, our number one goal is for every customer to feel comfortable, informed, and well taken care of. After all, a mortgage isn’t just a transaction to us. It’s a partnership for life.

SOUTHWEST FUNDING LLC

8105 Grand Estuary Trail #101

Bradenton, Florida 34212

Representative: Ernesto Portillo

Email: eportillo@swfunding.com

Here at Southwest Funding we are service-oriented, locally managed mortgage company specializing in providing home financing solutions to meet our customers’ ever-changing mortgage needs. •

Empower and engage our REALTOR® community by delivering essential services, resources, education, and experiences that elevate member success and professionalism, while advocating for REALTOR® initiatives and private property rights.

raised for the foundation in 2022

#7 largest local association in florida

in scholarships awarded in 2022

We are an innovative and relevant association that elevates the standards of professional excellence, and are critical to our members’ success, while providing value to our community. $45,000 donated to local charities in 2022

Monthly Distressed Market - August 2023

Single-Family Homes

Sarasota County

Monthly Distressed Market - August 2023 Manatee County Single-Family Homes

Monthly Distressed Market - August 2023

Sarasota County Townhouses and Condos

Monthly Distressed Market - August 2023

Manatee County Townhouses and Condos