RASM 2018 Annual Report

2018 RASM

Annual Report

Year in Review

2 0 1 8 2

RASM Annual Report 2018

REALTOR® Association of Sarasota and Manatee

www.MyRASM.com

2018 RASM Annual Report 2018 RASM Officers President Greg Owens, Keller Williams on the Water

2018 RASM Annual Report

Table of

Contents

President-Elect Amy Worth, RE/MAX Platinum Realty

3

Treasurer David Clapp, RE/MAX Alliance Group

4

2018 President’s Message

Secretary Christina Pitchford, Suncoast Homes & Dreams

RASM CEO Message

Immediate Past President Xena Vallone, Xena Vallone Realty, Inc. Chief Executive Officer Jeff Arakelian

5-6 Membership

8

7

2018 RASM Board of Directors Marie Avery-Withers Coldwell Banker Residential RE Financial Update

9-10 Education

Government Affairs

Michael Bruno Michael Saunders & Company Adam Chicoine RE/MAX Alliance Group Georgina Clamage Michael Saunders & Company Michelle Crabtree Premier Sotheby’s International Realty William Furst William C. Furst RE Broker

11-12 Community Outreach

14 CID Year in Review

16 Suncoast Regional YPN

RASM Annual Report 2018

13

$

Sharon Gould Coldwell Banker Residential RE Alex Krumm NextHome Excellence

2018 Home Sales

Maryann Lawler Wagner Realty Renee Marquiss Xena Vallone Realty

15

Brian McGreevy Sarasota Home Realty Robert Milligan Preferred Shore

GBC Year in Review

17 Business Partners

REALTOR® Association of Sarasota and Manatee

Maryellen Paterson Premier Sotheby’s International Realty Roger Piro RE/MAX Alliance Group Tony Veldkamp SVN Commercial Advisory Group

www.MyRASM.com

23

Message From 2018 RASM President, Greg Owens “There is Always Change” We began 2018 in a great financial position with a goal to keep it that way, a growing membership and plans to expand our programs along with our political advocacy. In addition, we set a goal to find land, design and begin building the office in Manatee.

All of this was accomplished through members who spent hours in committee meetings or on task forces, who stepped up and put in the time and effort to make our Association a stronger organization. Those efforts don’t end at the end of the year; they continue every day.

Revamp and Beef Up

We have now implemented a New Member Contracts class as part of the New Member Orientation.

It was a key element that was missing from the program. A member-driven task force did a revamp of the new agent orientation program. The task force spent months to make this a shining star so that every new member walked away with a better understanding of what we do at RASM, what being a Realtor® member means, and to better prepare themselves for their new career.

Defending Property Rights of Customers and RASM Members Our customers and potential customers have and continue to face restrictions on personal property rights. Defending those rights is the cornerstone of the National Association of REALTORS®.

Over the past several years smaller cities, particularly those on the islands, have been putting more and more restrictions on vacation rentals. This has hurt investors, second home buyers and many of our other customers.

Previously the battle to combat this had been done in Tallahassee. However, after the restrictions were put in place, it ended up costing more time and money.

Starting in 2018, RASM began going directly to speak and oppose such measures at the planning level for the various cities in Sarasota and Manatee counties.

The Association staff and volunteer members worked to defend and protect our ability to do business.

In just two examples, the efforts prevented further restrictions on real estate signs on Longboat Key and restrictions on brokerages in Holmes Beach. The sign rules were revamped in a way that both the city and RASM could agree. The restrictions on brokerages were removed from a city ordinance in Holmes Beach.

RASM is now taking an active role in vetting candidates in all the city races and speaking out before city 43

RASM Annual Report 2018

ordinances are passed that restrict personal property rights and our ability to do business.

In large part this can be done because of our member contributions to RPAC. Those dollars are what fuel our ability to make policy makers pay attention from the local to national level.

Building

It has been more than four years since the merger of the Sarasota and Manatee Associations. From the beginning, plans were being made to build a new building in Manatee County to facilitate our members who live and work in that area.

That effort lead to the purchase of land in downtown Bradenton, which was not a simple task. There were a number of speed bumps along the way and several meetings with the City of Bradenton. Building committee volunteers were key to smoothing over those bumps, and continue to steer the building plans towards completion. The building will be in a key location to provide access for Realtors® from across our region.

Growth and Thanks

We are now in the top 10 of Realtor® Associations in Florida with growth in membership every month.

RASM is involved in more than 250 functions every year, and that list continues to build. That doesn’t include the classes and meetings that fill the parking lot on a daily basis.

The staff at RASM literally works day and night to serve the members and to make sure all those functions go off smoothly. Thanks to their efforts, we continue to grow our participation in RASM. Our RASM Business Partners helped make those events happen. Their volunteer time and funding make a lot of the events we attend possible and memorable.

Those functions raise money for scholarships, RPAC, building affordable housing, and provide the much welcome camaraderie among our members.

Time to Participate

Our members serve on committees on a national, state and local level. They make sure our voice is heard everywhere from the halls of Congress in Washington to the local Chamber of Commerce. Their input can change legislation to help build affordable housing in our two counties.

A concerted effort was made so that in the upcoming year those who wanted to participate were given a chance to do so as committee members, chairs and vice chairs.

That was in no small part due to the vision of your 2019 President Amy Worth. This will bring fresh ideas and new and better ways for RASM to serve all our members. If you want to be part of the solution and you want to see a positive change you need to step up and volunteer. Your reward is a legacy of good deeds for all our current and future members.

REALTOR® Association of Sarasota and Manatee

www.MyRASM.com

RASM CEO Report, Jeff Arakelian 2018 was another year of great service to our RASM members. In this Annual Report, you will find metrics that illustrate our successes and service to our members.

Our exceptional level of service was exemplified by holding over 250 education and networking events, despite 2018 being a year of transition.

We had some staff move on or retire, some existing staff were promoted, and new staff members brought on board to set a foundation for enhancing our member service in 2019 and beyond.

With the help of a marketing consultant, we have transformed our communications and marketing platform and approach to enable us to provide identified member segments with relevant news and information on our programs, products, and services.

This effort will continue into 2019 as we update our website, introduce more video to our communications mix, more fully develop our multi-channel communications, and develop tag lines for our brand and sub-brands.

In January, RASM acquired land in downtown Bradenton for a new north office, and in August we closed on additional adjacent land to provide a significantly larger footprint. Plans have been developed for the new building which will be roughly half the size of RASM South. The new building has been designed

RASM Annual Report 2018

by Fawley-Bryant Architects and our civil engineers King Engineering. We have recently selected Halfacre Construction and begun to work with our contractor to start construction in Q1 2019. The new RASM North will have a dividable auditorium, a conference room, a Realtor® Store, outdoor event space and 80 parking spaces.

Design is not finalized. Rendering is subject to change.

Last, but most importantly, our new Realtor® leadership team was installed at our Annual Installation and Awards event, and our 2019 Committees were formed with a record number of new committee members appointed. Before the year-end, your 2019 leadership and your RASM staff have begun to forge a strong partnership that will propel RASM to “Make It Happen” for you in 2019.

REALTOR® Association of Sarasota and Manatee

www.MyRASM.com

45

RASM Membership

RASM membership numbers, which are comprised of both Realtor® and Business Partner members, have been on the rise since 2009, as depicted below.

The total number of Realtor® members for 2018 is 6,790. Total Business Partners for the year stand at 604, for a grand total of 7,205 total RASM members at year end.

Thank you to all of our members for your support and contributions throughout the year.

Here’s to another successful year with continued growth in 2019!

RASM New Member Orientation class held at RASM South.

7,394RASM - TotalMembership Year-End RASM Membership 7,500 7,000

6,845

6,500

6,396

6,000

5,000

4,901

4,500

4,436

3,500

6,554

7,394 6,790

5,803

5,500

4,000

6,250

7,197

4,062 3,704

4,732 4,341

4,329 3,987

4,500 3,653 3,403

3,000

3,445 3,229

3,489 3,223

3,529 3,238

3,635 3,330

4,025 3,675

4,050

450

2,500 2,000 1,500 1,000 500 0

56

358 Year End 2004

465

391

342

250

216

266

291

305

350

Year End 2005

Year End 2006

Year End 2007

Year End 2008

Year End 2009

Year End 2010

Year End 2011

Year End 2012

Year End 2013

Year End 2014

593

595

643

604

Year End 2015

Year End 2016

Year End 2017

Year End 2018

Business Partners

358

465

391

342

250

216

266

291

305

350

450

593

595

643

604

Realtor Members

3704

4436

4341

3987

3403

3229

3223

3238

3330

3675

4050

5803

6250

6554

6790

Total

4062

4901

4732

4329

3653

3445

3489

3529

3635

4025

4500

6396

6845

7197

7394

RASM Annual Report 2018

REALTOR® Association of Sarasota and Manatee

www.MyRASM.com

RASM Membership Events RASM membership has many perks! Throughout 2018, members have access to several networking events such as the Spring Fling, SummerFest, Smart Lunches, Changing of the Seasons, MLS Express, and the After Hours Networking at both Gecko’s on Hillview, and Gecko’s on SR 64.

Each event offers fantastic networking opportunities and a chance to meet new faces!

Our RASM networking events are well-attended.

The graph details the annual attendance of some of our most popular events throughout the year (attendance numbers are approximated).

Spring Fling

220

Smart Lunches

120

SummerFest Business Partner Expo

After Hours Networking at Gecko’s

220

1,040

Changing of the Seasons

175

Summerfest

Changing of the Seasons

Smart Lunch RASM Annual Report 2018

REALTOR® Association of Sarasota and Manatee

www.MyRASM.com

6 7

RASM Financial Update Financial Update RASM operates primarily through membership dues. All revenue is used responsibly to support our membership through professional development opportunities, staff support and assistance.

Operations 6% CID 2% Global 1%

RASM Revenues (by cost centers): January through December 2018

MLS 19%

Public Policy 1% Professional Development 4%

Membership 67%

MLS

Professional Development

Membership

CID

Operations

RASM Expenses (by cost centers): January through December 2018 MLS 6%

Operations 36%

Public Policy 7%

Professional Development 13%

CID 5%

Membership 30%

Global 3% MLS

87 RASM Annual Report 2018

Public Policy

Professional Development

Membership

Global

REALTORÂŽ Association of Sarasota and Manatee

CID

Operations

www.MyRASM.com

Government Affairs 2018 Major Accomplishments Your three Government Affairs Committees at RASM were busy this year. From election screening to RPAC fundraising and supporting local Realtor® issues, your peers on the Public Policy, RPAC, and Candidate Screening Committees worked hard to protect the dream of homeownership, and our industry locally. Listed below are some of the highlights from 2018.

• Helped pass school referendums in Manatee and Sarasota Counties.

• Supported elimination of temporary sign permit requirements on Longboat Key.

• Supported 32 candidates and ballot amendments and helped elect 20 Realtor®-friendly political candidates this election cycle as well as passed four ballot amendments.

• Increased RASM’s visibility at city and county commission meetings.

• Built partnerships with local allied business and civic groups to increase RASM’s political effectiveness.

• 100% success rate for Manatee and Sarasota County Commissions.

• Frequently met with elected representatives on the local, state, and federal level in Manatee and Sarasota County, Tallahassee, and Washington, D.C.

• Helped pass Legacy Trail Extension initiative, improving property values and quality of life throughout Sarasota County.

• Hosted the largest RASM Casino Night in the history of the event.

• Changed the date of Sarasota City Elections, saving Sarasota taxpayers and homeowners over $100,000 every election.

• Increased transparency of the Government Affairs Department and Committees through infographics and video.

• Helped pass Amendment 2 throughout Florida, saving property owners from hefty tax increases every year.

• Increased RASM Committee participation in RPAC to over 80 percent.

• Prevented Holmes Beach City Commission from banning franchise Real Estate Brokerages in the downtown commercial district.

REALTORS® POLITICAL ACTION COMMITTEE MAJOR INVESTOR RECOGNITION Since 1969, the REALTORS® Political Action Committee (RPAC) has promoted the election of pro-REALTOR® candidates across the United States. The money to accomplish this comes from voluntary contributions made by both REALTORS® and Business Partners. These are not member dues; this is moneyinvested freely in recognition of how important campaign fundraising is to the political process. RPAC doesn’t buy votes. RPAC enables members to support candidates that support the issues that are important to their profession and livelihood.

CRYSTAL R

GOLDEN R

PLATINUM R

2018 Major Investors

William C. Furst

RASM Commercial Investment Division

Michael Bruno

Sharon Gould

Linda K. Formella

Barry M. Grooms

Bob Massanova

Greg Owens

STERLING R

CRYSTAL R

Clark Toole

Drayton A. Saunders

Michael S. Saunders

Peace of Mind Home Inspections

Jeff Arakelian

Laura A. Benson

Jaymie G. Carter

Adam Chicoine

Joanne Owens

Maryellen Paterson

Kristin T. Triolo

Amy Worth

Michelle Crabtree

Sherry S. Grooms

Stock Development

Sarasota Women’s Council of REALTORS®

Geri R. Kenyon

STERLING R

Denise Oyler

Lauren P. Kohl

Alex T. Krumm

Lenny Longo

Sterling R - $1,000

RASM Annual Report 2018

•

Renee Marquiss

Crystal R - $2,500

Robert Milligan

•

Golden R - $5,000

•

Platinum R - $10,000

•

REALTOR® Association of Sarasota and Manatee

President’s Circle

•

Hall of Fame

www.MyRASM.com

98

Education Highlights At RASM, Professional Development is an essential cornerstone of what we provide for our members. This year, we conducted 262 total educational sessions for our members, helping them learn about new trends and developments in the real estate industry, earn essential

Categories

professional designations and certifications to enhance their business, and further their careers. Total attendance reached 11,294, 8.4 percent more than last year’s 10,414.

Number of Courses

Boot Camp

Number of Attendees 4

103

10

914

Continuing Education, 14 HR

2

120

Core Law

4

45

12

287

Global Business Council Education

7

250

Green Tour / Sustainability

3

80

Graduate, REALTOR® Institute (GRI)

10

375

Leadership Training

10

12

118

1524

Code of Ethics

Designation Courses

In Person MLS System Training Classes Online MLS System Training Classes

3754

New Member Code of Ethics

12

781

New Member Contracts

10

675

New Member Orientation

12

907

Professional Development - General

30

688

Realtor® Attorney Joint Committee

18

570

Designations & Certifications Earned

Grand Total

9 10

RASM Annual Report 2018

209

262

REALTOR® Association of Sarasota and Manatee

11,294

www.MyRASM.com

RASM Education

2018

RASM Education 11,200+ Completed Courses

In-Person

Online Courses

RASM held 262 live courses in 2018.

MFR trained 3,754 RASM members via online MLS courses in 2018. These numbers do not include webinars such as Transaction Desk, Down-payment Resource, etc.

In-Person vs. Online

RASM Annual Report 2018

REALTOR® Association of Sarasota and Manatee

www.MyRASM.com

10 11

Community Outreach

Donated:

• 122 packs of protein • 128 granola bars & applesauce • 1,766 packs of Ramen noodles!

Throughout the year, RASM members collected and donated various food items, holiday gifts, financial contributions, and personal hygiene supplies for the local, non-profit charities sponsored by the RASM Gives Back Community Outreach Program.

RASM thanks our membership for your selfless donations of time, resources and funds. Together, we have made a huge difference in our community!

70 gifts collected for the Holiday Wishlist Project!

51 volunteer hours for Beautification Project

30 volunteer hours at the Holiday Basket Brigade 12 11

RASM Annual Report 2018

REALTOR® Association of Sarasota and Manatee

www.MyRASM.com

Community Outreach Each year, the RASM Community Outreach Committee selects community projects to partner with as part of the RASM Gives Back program.

The 2018 charity recipients were: Heroes Welcome Home, Big Cat Habitat & Gulf Coast Sanctuary, Habitat for Humanity Sarasota, Manatee County Habitat for Humanity, Manatee Children’s Services, Tiny Hands Foundation, The Blessings Bag Project, and Feeding Empty Little Tummies.

Community Outreach Volunteer Hours Grand Total: 193.5 54

51

Volunteer Hours

Volunteer Hours

Helped at the Craft Beer & Music Festival

Beautification project for a living wall

$5,000 Donated

$5,000 Donated

Worked on a fence project for Hamock Place

70

30

Wishes Granted

Volunteer Hours

Granted 60 wishes for the Holiday Project

Helped at the Holiday Basket Brigade

2,016 food Items for Donation

Collected Multiple Hygiene Items Collected hygiene items for the homeless

RASM Annual Report 2018

Various projects planned for 2019

Collected food items for children in need.

REALTORÂŽ Association of Sarasota and Manatee

www.MyRASM.com 12 13

2018 Housing Statistics

Sarasota and Manatee Counties Combined Statistics are compiled in-house based on 2018 monthly reports from Florida REALTORSÂŽ and from data reported in My Florida Regional MLS. Sarasota County and Manatee County figures were combined to show a report based on the general area our members serve.

Single Family Homes - 2018

13 14

Condominium Sales - 2018

Sales up 3.4%

Sales up 9.3%

Inventory down 2.8%

Inventory up 2.1%

Median Sale Price up 4.1%

Median Sale Price up 4.3%

Total Sales Volume up 8.7%

Total Sales Volume up 9.5%

Distressed down 35.93%

Distressed down 42.1%

RASM Annual Report 2018

REALTORÂŽ Association of Sarasota and Manatee

www.MyRASM.com

CID Year in Review $3,500

ANNUAL CID

2018 was a great year for the Commercial Investment Division under the leadership of 2018 President, David Roth.

$20,732

Grand total: $24,232

READY, SET, SHOOT CID started the year with their second Annual Sporting Clays event raising a total of $3,500 for the Boys and Girls Club of Sarasota County.

THE BAY SARASOTA Additionally, CID held their Annual Downtown Horizon’s Breakfast in September. The event sold out! Martin Zogran, Urban Designer with Sasaki Associates, came to discuss what to expect from all the new development happening in Downtown Sarasota, particularly on the bay front.

AT THE TEE Another huge event for CID was our 17th Annual Golf Tournament. This year’s benefactor was Easterseals Southwest Florida. Easterseals has been part of our community for 70 years.

They offer the highest quality of care and services to children, youth, and adults with special needs so that they can enjoy access, opportunities and increased life choices.

Together, we raised $20,732 for this worth organization.

RASM Annual Report 2018

CONNECTING CID In addition, the CID Annual Holiday party was a great hit this year at the Sarasota City Center! CID is looking forward to more educational events, networking and socials in 2019!

REALTOR® Association of Sarasota and Manatee

www.MyRASM.com 14 15

Global Business Council Update GOLD STATUS

The RASM Global Business Council has retained its Gold status in the NAR Global Business Council Achievement Program for 2018. This program recognizes the accomplishments of global programs across the nation in the following areas: Business Planning, Marketing and Communications, Events and Education, and Outreach.

2018

COLUMBIA CONNECTION

RASM was partnered with a new Ambassador Association-Fedelonjas in Colombia. We welcomed President Maria Clara Luque to speak to our members in July. Her presentation, along with Marina Besadalombana of the International Trade Hub at Port of Manatee, was enlightening, informative and gave those in attendance an introduction to real estate practices in Colombia. We are looking forward to cultivating this relationship and partnering with Fedelonjas for mutually beneficial opportunities.

CANADIAN REALTOR® QUEST

The GBC sponsored a booth at Canada’s largest real estate trade show, REALTOR® Quest. Several members were able to expand their referral network by introducing our area to Canadian Realtors®.

TRENDING REGION

Sarasota and Manatee counties continue to be a desired location for international buyers. Our area was ranked fourth in Florida according to the 2018 Profile of Residential Real Estate Activity in Florida. Canadians comprise the majority of foreign buyers/sellers in our area followed by Europeans. Latin American, African, and Asian buyers combined accounted for less than 20 percent of international transactions.

2018 GBC ACHIEVEMENTS: • The RASM GBC has been named a Gold Council from the National Association of REALTORS® Global Business and Alliances Group (NAR Global).

• GBC hosted five educational events, and seven networking opportunities.

• Held the CIPS Institute (Designation) and AHWD (Certification) courses.

• Four GBC members (including one staff member) earned the CIPS Designation.

• 9 GBC members (including two staff members) earned the AHWD Certification.

• Strong membership base of 302.

• Carla Rayman Kidd, GBC Committee Vice Chair served as NAR’s Regional Coordinator for North America, Central America and the Caribbean.

• RASM partnered with Fedelonjas in Colombia as the Ambassador Association.

• 2018 President, Greg Owens signed RASM’s first Memorandum of Understanding with ACOBIR, Panama’s REALTOR® Association.

• The GBC created new logo pins to identify its members.

GLOBAL BUSINESS COUNCIL 15 16

Carla Rayman Kidd and Ivan Gould, with Lawrence Yun, Chief Economist and Senior Vice President of Research at the National Association of REALTORS® at the 12th Annual Global Conference.

RASM Annual Report 2018

REALTOR ® ASSOCIATION OF SARASOTA AND MANATEE

REALTOR® Association of Sarasota and Manatee

www.MyRASM.com

Suncoast Regional YPN: 2018 Highlights 2018 WAS A STELLAR YEAR FOR THE YPN! • January: The YPN REALTOR® Celebrity Bartending event - raised $6,880 for the RASM Scholarship Fund!

• February: Held their first “BarCamp”; a usergenerated forum for learning and sharing.

Raised ! $6,880

• March: Tailgating at the Sarasota Polo Grounds.

• April: “Appy” Hour event at Libby’s Cafe + Bar! The YPN shared their favorite apps to use in their business.

• May: The 2nd Annual Lip Sync Battle at McCurdy’s Comedy Club! The YPN raised $6,603 for Heroes Welcome Home and the RASM Scholarship Fund!

REALTOR® Celebrity Bartending event

• June: “Shadowing Success: A Day in the Life of a Top Producer.” This educational event focused on work/life balance and adjusting to a Realtor® schedule.

• July: 5 Year Anniversary at the Mandeville Beer Garden.

• August: Tampa Bay Rays vs. Boston Red Sox game!

Networking at Tropicana Field.

Raised $6,603!

• September: Realtor® Bowling Day! The YPN raised $10,400; 80 percent was donated to Everyday Blessings, a non-profit organization providing for children in foster care. The rest was donated to the RASM Scholarship Fund.

2nd Annual Lip Sync Battle

• October: Networking event – the Halloween “Booery” tour. Visiting local brewpubs in Halloween costumes, of course.

• November: YPN Supports Tanner’s Turkeys! The YPN helped deliver Thanksgiving meals to families in need.

• December: Coffee Talk: Wake Up with YPN! A new monthly networking event, with a focus on Business Planning.

• Celebration Sunset Cruise on the Le Barge sending off 2018 off with a bang!

RASM Annual Report 2018

REALTOR® Association of Sarasota and Manatee

Realtor® Bowling Day

Raised $10,400!

www.MyRASM.com

16 17

2018 RASM Business Partners Thank you to our 2016 Corporate Sponsors!

RASM thanks our 2018 Business Partners. The RASM Corporate Business Sponsor Program is designed to fit any business budget, while greatly enhancing the benefits and services offered to our members.

Thank you to our 2016 Corporate Sponsors!

Diamond Sponsors Diamond Diamond Sponsors

Platinum Sponsor

Platinum Sponsor

Gold Sponsors

Gold Sponsors Platinum

Silver Sponsors

Silver Sponsors Gold

PRIVATE LABEL LIVING

PRIVATE LABEL LIVING

Bronze Sponsors

Silver All Trades Roofing and Construction • Gibson, Kohl, Wolff & HRIC • The Oaks Club • Sarasota/Bradenton Chapter: National Association of Residential Property Management

Bronze Sponsors

Bronze Business Partners 2-10 Homebuyers Warranty • Bert Rodgers Schools of Real Estate • Blue Skye Lending • Dees Insurance Group • First American Home Warranty •941-925-1136 Goodwill’s White Glove Service • Hancock / Whitney Bank • Housing Finance Authority of Manatee County • London Bay Homes • Mackey Law Group, P.A. • North American Title Company • On-Time Pool Service, Inc. • Tropical Home Watch Services QuickBooks Consulting Bookkeeping/Payroll/Notary Tax Preparation/Electronic Tax Filing

Small Business Specialists serving Sarasota since 1997

www.idealaccountinginc.com

17 18

RASM Annual Report 2018

P

PIKE LAW REALTOR® Association of Sarasota and Manatee

www.MyRASM.com