Sarasota Association of Realtors® Celebrated (and Made) History in 2013 The year 2013 was an historic one for the Sarasota
Association of Realtors®, filled with individual and organizational accomplishments, watershed moments, a positive real estate market transition, and an encouraging sense of forward stability and progress in our community. SAR set a major goal of raising the bar on the professionalism of our members, and we were able to assist hundreds of Realtors® in achieving passage of their Code of Ethics training requirements. We offered a remarkable number of high-quality, valuable SAR CEO Kathy Roberts educational forums, well-attended by our members. See the amazing stats on Page 12. We provided important opportunities for our members to advocate for laws, programs and initiatives that supported the real estate industry through RPAC (Realtor® Political Action Committee). We successfully supported the Commercial Investment Division in their achieved goal of becoming an NAR Accredited Commercial Organization. They did it, and were also recognized as one of only six ACE (Accredited Commercial Excellence) award winners this year! We created and continued altruistic partnerships in our community, with Habitat for Humanity, Community-Assisted and Supported Living (CASL), and many other organizations. Finally, we welcomed our members into our brand new, stateof-the-art facility - a new home for SAR for the decades to come. Thank you, SAR members, for making these dreams come true in 2013 - our success is certainly your success! And we can’t wait for 2014! 2
2013 SAR ANNUAL REPORT
Supplement to Sarasota Realtor® Magazine
2013 Annual Report Sarasota Association of Realtors®, Inc. 2320 Cattlemen Road Sarasota, Florida 34232 Phone: 941/952-3400 FAX: 941/952-3401 www.sarasotarealtors.com www.facebook.com/SarasotaRealtors
2013 SAR Officers President Roger Piro Town & Country Realty President-Elect Peter Crowley RE/MAX Alliance Group Secretary Xena Vallone Xena Vallone Realty Treasurer Stafford Starcher RE/MAX Alliance Group Immediate Past President Laura Benson Michael Saunders & Company Chief Executive Officer Kathy Roberts 2013 SAR Board of Directors Steve Bailey Coldwell Banker David Clapp RE/MAX Alliance Group Michael Davenport King Realty Joe C. Hembree Hembree & Associates Marianne LeBar Michael Saunders & Company Debbie Judge Michael Saunders & Company Brad Lindberg Sperry Van Ness Commercial Renee Marquiss Xena Vallone Realty Christina Pitchford Allen Real Estate Carla Rayman Coldwell Banker Drayton Saunders Michael Saunders & Company Bob Stanley Coldwell Banker Kristin Triolo Atchley International Realty Amy Worth-Paul RE/MAX Platinum Realty
www.sarasotarealtors.com
GOA SAR
1.1.1 more 1.1.2 spea getti 1.1.3 cove
Goa
1.2.1 mem 1.2.2
1.2.3 all m 1.2.4 raise
Effective Communication
Professionalism
A Strategic Vision
GOAL 1.1: Engage 50% of brokers who manage 5 agents or more as partners with SAR to increase professionalism among members of SAR by October 1, 2013. Strategies Assigned To Timeline Budget 1.1.1 Identify the brokers who manage 5 agents or Staff By 12/31/12 None more. the Sarasota Association of with Realtors® staff 1.1.2This Holdyear, quarterly broker forums at SAR Executive 3/31/13 & None and volunteers embarked upon the strategies to achieve speakers addressing issues and topics (what’s Committee Ongoing goalspeople of the 2013 Strategic Plan. getting in trouble). 1.1.3 Develop a monthly e-blast to Brokers Staff liaisons Q2 2013 & None covering Brokers issues. Ongoing
SAR Tackles Innovative Initiatives
Critical Issues Identified
Goal 1.2: SAR Realtors are recognized as true professionals and trusted advisors. - Professionalism Strategies Assigned To Timeline Budget 1.2.1 Implement “Bridge the Gap” training for new Professional Q3 2013 TBD - Education members. Development 1.2.2- Implement an Ombudsman Program. Professional By October TBD Value Proposition Standards 2013 & - Political Advocacy Ongoing 1.2.3- Disseminate Pathways to Professionalism to Staff Q1 2013 None Effective Communication all members (magazine, website, etc.). 1.2.4 Create a work group to investigate ways to President January 2013 None raise the bar. 2013 President Roger Piro at the Installation Event.
2013 SAR Goals - Engage 50-percent of brokers who manage five or more agents with SAR to increase professionalism among members
- Increase participation of members in RPAC to 25 percent of members
- Ensure SAR Realtors® are recognized as true professionals and trusted advisors
- Increaseawareness of Realtor® issues among local government entities and staff
- Institute four new technology programs by the end of the year
- Inform members of issues and candidates
- Provide Property Management programs for Realtors® - Create a value proposition that clearly defines the value of all programs, products and services that SAR offers - Achieve 120 percent of the Realtors® Political Action Committee (RPAC) dollar goal
www.sarasotarealtors.com
- Post a consumer-facing web site. - Increase the number of “Likes” on Facebook page to 3,500 and increase participation in social media - Publish an Annual Report - Produce an effective e-blast read by 30% of membership
Supplement to Sarasota Realtor® Magazine
2013 SAR ANNUAL REPORT
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After more than a decade of dreams, planning, budgeting, site selection, design and construction, the Sarasota Association of Realtors速 broke the ribbon on April 22, 2013 and opened the new, state-of-the-art headquarters facility at 2320 Cattlemen Road in Sarasota!
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2013 SAR ANNUAL REPORT
Supplement to Sarasota Realtor速 Magazine
www.sarasotarealtors.com
New SAR Headquarters - By the Numbers Construction Cost - $2.5 Million*
HD Plasma Monitors - 2
Square Footage - 15,000
Network Data Storage - 4 TB
Lot Acreage - 3.57 Acres
Miles of Cable - 3
Height at Peak - 25.4 feet
A/C Units - 10
Auditorium Capacity - 126
LED Light Fixtures - 188
Parking Spaces - 199
Water Usage - 40% Less Than Typical Bldg.
Restrooms - 14
Energy Efficiency - 25% Above Florida Energy Code
HD Projectors - 5
Florida Xeroscape Plantings - 1,000+
Thanks to the forward-thinking preparation of previous SAR leaders, the new headquarters was paid for through a special building fund established over 10 years ago. *The previous land and building on Tuttle Road was exchanged for the current site, and after accounting for all construction, equipment, furnishings and incidentals, SAR moved into the new facility and remained debt-free.
www.sarasotarealtors.com
Supplement to Sarasota Realtor速 Magazine
2013 SAR ANNUAL REPORT
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SAR Revenues: January through October 2013
MLS
Professional Development
Membership
CID
Operations
Property Sales Soaring Single Family - 2013 (first 10 months)
Condominium - 2013 (first 10 months)
Sales— Up 17%
Sales— Up 36%
Inventory— Down 1%
Inventory— Down 12.7%
Median Sale Price— Up 12%
Median Sale Price— Up 20.1%
Total Sales Volume— Up 24.4%
Total Sales Volume— Up 29.9%
Distressed Sales — Down 19.7%
Distressed Sales — Down 24%
Statistics are compiled from My Florida Regional MLS for properties in Sarasota County for the first 10 months of 2013, - 2012 compared toSingle the firstFamily 10 months of 2012. (first 10 months)
Sales— Up 10.7%
Sales— Up 7.6% 6
2013 SAR ANNUAL REPORT
Condominium - 2012 (first 10 months)
Supplement to Sarasota Realtor® Magazine
Months of Inventory— Down 38%
www.sarasotarealtors.com
Months of Inventory— Down 34%
SAR Expenses: January through October 2013 MLS
Public Policy
Professional Development
Membership
International
CID
Operations
Membership Numbers Strong 6000 5000
SAR Membership
4000 3000
2926 2684
3392 3085
4062 3704
Affiliate/Auxiliary 4901 4436
4732 4341
Realtor Member 4329 3987
3653 3403
Total Members 3445 3229
3489 3223
3529 3238
3635 3330
4025 3675
2000 1000 0
242
307
358
465
391
342
250
216
266
291
305
350
Dec. 31, 2002
Dec. 31, 2003
Dec. 31, 2004
Dec. 31, 2005
Dec. 31, 2006
Dec. 31, 2007
Dec. 31, 2008
Dec. 31, 2009
Dec. 31, 2010
Dec. 31, 2011
Dec. 31, 2012
Dec. 31, 2013 (Projected)
The Sarasota Association of Realtors® achieved its highest membership level during 2005, when it topped 5,000 for a short period. This year’s end-of-year membership is projected to top 4,000 for the first time in six years.
www.sarasotarealtors.com
Supplement to Sarasota Realtor® Magazine
2013 SAR ANNUAL REPORT
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Volunteerism Works
At SAR, It’s All About the People Without a strong foundation, a home will not long stand. This is true in real estate, and it’s also true in organizations like the Sarasota Association of Realtors®, which was founded 90 years ago by a group of local industry practitioners and advocates who recognized the value a trade association brings to a diverse business group. From our founding President Franklin P. Dean, to our current President Roger Piro, SAR has been extremely fortunate to have had a wealth of talented, committed and energetic leaders at the helm, and thousands of volunteer committee members over the years to achieve the SAR mission.
We Thank the 203 Members Serving on these 19 Committees: Affiliate Board of Directors Communications Community Outreach Executive Committee Finance Global Business Council Steering Committee Green Realtors® Alliance of Sarasota Grievance Member Benefits
Nominating MLS Express Professional Development Professional Standards Public Policy Realtor®/Attorney Joint Committee RPAC (Realtor® Political Action Committee) SARPAAT (SAR Political Action Advisory Trustees) Scholarship
Total Committees: 19; Total Members: 203
The MLS Express Committee under the leadership of Fred Sieger rebranded, revamped and re-energized the weekly property marketing meetings. Now, tips and neighborhood info are offered weekly.
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2013 SAR ANNUAL REPORT
Supplement to Sarasota Realtor® Magazine
www.sarasotarealtors.com
Membership Has Its Privileges There’s an old adage - you can’t get something for nothing. Another saying goes, “If the deal looks too good - it is.” These statements may be generally true. But with your membership in SAR, we’ve forged many partnerships with local businesses that can actually save you more than your cost of annual membership. These benefits are in addition to the member discounts for many education forums and seminars; the 10 percent discount for magazine advertising; free special networking events throughout the year; and much more. Simply visit our web site - www.sarasotarealtors.com - and click on any of the member benefit business logos found on the left side of the home page, and start saving today! We also feature a Member Benefit in every Weekly Update e-mail.
Below are just a few of SAR’s business partners offering a Member Benefit:
www.sarasotarealtors.com
Supplement to Sarasota Realtor® Magazine
2013 SAR ANNUAL REPORT
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BIG STEPS
Momentous Year for SAR’s Commercial Investment Division
CID celebrated its 40th anniversary this year! Unbeknownst to the founding members, their first meeting enabled CID and its members to become an influential voice in our region on matters affecting the commercial real estate profession and other interests. The remarkable strides made this year to enhance the value of CID resulted in its highest membership level since 2007. Several key accomplishments have set the path for CID’s continued growth and influence. - CID Achieves National Accreditation In 2013, CID earned the distinguished Commercial Services Accreditation from the Commercial Real Estate Division of the National Association of REALTORS®, one of only 110 commercial groups throughout the US to meet the requirements for this designation. - CID Named ACE Award Winner SAR was selected to receive a 2013 ACE Award from the National Association of Realtors®, for Accredited Commercial Excellence, in recognition of extraordinary leadership in delivering commercial programs that are engaging Realtors® and strengthening the community (one of only six in the nation this year!) - Education, Networking, Professionalism CID members enjoyed enhanced formal and informal educational and networking opportunities in 2013. CID hosted CCIM’s, Introduction to Commercial Investment Real Estate Analysis, a two-day course, and co-hosted the CCIM MidYear Market Update at the new SAR offices. The September meeting – Downtown Horizons – was held at The Francis with over 130 attendees, both members and non-members. The scholarship program also continues to provide incentives for members to continue their education. - Increased Outreach Through Marketing & Technology CID’s new website, www.commercialsarasotarealtors.com, is live! This is a large project that CID completed in 2013 and the site continues to improve and expand with valuable information for commercial real estate practitioners. CID developed a new eblast format as well as an aggressive advertising campaign promoting programs and events. The increased visibility and accessibility has been an integral part of CID’s growth this year. - CID Annual Golf Tournament & Fundraiser a Success! The 2013 event was held at the Founders Club on October 28th and was, again, extremely successful. Funds raised, $10,000 through the generosity of the sponsors, golfers and volunteers, were donated to Team American Cocktail Society on behalf of Makings Strides for Breast Cancer. The Commercial Investment Division tackled an extremely challenging strategic plan for 2013 and the results are clear – comprehensive outreach programs, new website, enhanced educational and networking opportunities – membership at its highest level in 6 years. CID’s success will continue under the new leadership of 2014 President, Lori Hellstrom.
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2013 SAR ANNUAL REPORT
Supplement to Sarasota Realtor® Magazine
www.sarasotarealtors.com
GIVING BACK At right, Lillian Sanders and her family (along with Mom, Ruby) are shown at the work site of their new Habitat for Humanity home, made possible through a $25,000 donation from SAR, along with hundreds of hours of volunteer time by SAR members in the home’s construction. Habitat presented SAR with the coveted Chairman’s Award in December!
At left, Community Outreach Chair Roxanne Foley presents a $10,000 check from SAR to CASL (Community Assisted and Supported Living). Scott Eller and Charley Richards accept the contribution for their group that supplies homes for disabled adults.
At right, three of the 2013 SAR Scholarship Award winners are shown - from left to right, Brittany Ring, NeSharri Jones and Bristol Bertha (Joshua Beychok unable to attend). Each student received $2,000 from SAR to help pursue their college educations.
www.sarasotarealtors.com
Supplement to Sarasota Realtor® Magazine
2013 SAR ANNUAL REPORT
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Education Is KEY
Professional Development is at the heart of SAR’s mission At the Sarasota Association of Realtors®, Professional Development is an essential cornerstone of what we do for our members. We provided nearly 200 sessions for our members, helping them gain valuable ongoing education, learn about new trends and developments in the real estate industry, earn designations and certifications to enhance their business acumen and further their careers, and improve their profitability.
2013 Professional Development, by the numbers Categories
# Sessions
# Attendees
Continuing Education Designation Courses Informational Seminars Global Business Education Leadership Training MLS System Training Orientation/Code of Ethics License Courses (Brokers/Agents) Seminars (FR-BAR Contract, Smart Lunches, etc.) Technology Training GRAND TOTALS
9 9 7 6 6 110 12 5 27 8 199
415 218 126 437 108 2,387 846 47 1,886 284 6,672
SAR Member Dave Swenson leads a New Member Orientation session.
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2013 SAR ANNUAL REPORT
Supplement to Sarasota Realtor® Magazine
www.sarasotarealtors.com
Achieving Global Reach
SAR’s Global Business Council Almost Doubles in Size
Florida is one of the nation’s top destinations for international buyers, and SAR has embraced this growing trend in real estate through the SAR GBC.
Major 2013 Accomplishments: - Recognized as NAR Gold Council for third consecutive year - one of only 14 in the nation - Representation at annual SIMA Exhibition in Madrid, Spain - Sponsored seven seminars/conferences at SAR - Held various socials/networking sessions in conjunction with events, and with SAR Affiliates - Held very successful Sarasota International Real Estate Conference - Grew membership from 89 up to 170 members - GBC member Pat Tan is NAR President’s Liaison to the United Kingdom - GBC member Carla Rayman is NAR President’s Liaison to Republic of Panama - SAR is the NAR Ambassador Association to AEGI in Spain www.sarasotarealtors.com
Supplement to Sarasota Realtor® Magazine
2013 SAR ANNUAL REPORT
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Industry Advocates
Public Policy, RPAC and SARPAAT Committees Reach Out
Major 2013 Accomplishments: - 10 Key Contacts appointed to interface with Sarasota County/City of Sarasota elected officials - 5 of the 6 City of Sarasota Commission candidates interviewed by SARPAAT (SAR Political Action Advisory Trustees) for election endorsements - 10 Public Policy Committee members phoned all SAR members residing in city limits prior to election - Funded 10,000 phone calls on behalf of two commission candidates with Realtor速 Party dollars - 2 Commission candidates received contributions for their campaign - 6 Major RPAC Investors identified and promoted - Numerous Calls for Action from NAR promoted to SAR membership
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2013 SAR ANNUAL REPORT
Supplement to Sarasota Realtor速 Magazine
www.sarasotarealtors.com
Communication Innovations Utilizing innovative technologies to more effectively and efficiently communicate with our members is crucial to many SAR goals and initiatives. - Sarasota Realtor速 Magazine - Printed monthly and delivered to 2,000 members, plus digital distribution to 1,600 - Constant Contact - More than 1,000 messages delivered in 2013 to email database approaching 4,000 - Issuu.com - Publishing tool for digital flip version of magazine - Ustream.com - Online media streaming of live and recorded events (weekly MLS Express; special seminars; education classes) - Facebook - News, announcements. and thousands of online photos from events - Twitter - Messages concerning upcoming SAR activities - Prezi - Digital billboards of events at our new headquarters - HD Multimedia - Various presentations using five HD projectors SAR is always researching to find cost-effective, innovative ways to communicate with our members!
www.sarasotarealtors.com
Supplement to Sarasota Realtor速 Magazine
2013 SAR ANNUAL REPORT
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Sarasota Association of Realtors速, Inc. 2320 Cattlemen Road. Sarasota, FL 34232
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