MARCH 2013
The Official Monthly Publication of the Sarasota Association of Realtors速
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Contents
Sarasota Realtor® Magazine Volume 10, Issue 3 MARCH 2013
Sarasota Association of Realtors®, Inc. 3590 South Tuttle Avenue Sarasota, Florida 34239 Phone: 941/923-2315 FAX: 941/923-0191 www.sarasotarealtors.com www.facebook.com/SarasotaRealtors
6
The Realtor® Party
The NAR has embarked on a six-week awareness campaign
2013 SAR Officers
to make Realtors® more educated and knowledgable about
the important positive impacts of RPAC expenditures.
President Roger Piro Town & Country Realty
10 Endorsements
Governmental Affairs Director Marc Mansfield reveals
SAR’s endorsements for the March 12th City of Sarasota
General Election - a very important one for many SAR members.
12 Who’s At My Door? Sarasota County Property Appraiser Bill Furst explains
the annual process of evaluating property assessments
and how his office impacts local residents and taxpayers.
Volume 10 • Issue 3 •MARCH 2013
15 Looking Good!
Property sales in January 2013 were 22 percent higher
than last year at this time, and pending sales topped 1,000
CID President Linda Emery recently heard from two life coaches
on the importance of staying active in your business and community
and maintaining a high level of passion to achieve success.
10- Governmental Affairs Visit SAR on Facebook at www.facebook.com/SarasotaRealtors See a few of the photos this month on Page 24!
Sarasota Realtor® is published monthly by the Sarasota Association of Realtors® Inc.
Editorial Staff
Director of Information Technology Jesse Sunday Director of Professional Development Catherine McCaskill Governmental Affairs Director Marc Mansfield
Subscriptions: The annual dues of every member of the Sarasota Association of Realtors®, Inc., includes a one-year subscription to Sarasota Realtor ® magazine. A yearly subscription for Sarasota Realtor ® magazine is available to non-members for $25, plus Florida sales tax. Editorial ideas and manuscripts are welcome. Byline articles and columns express the opinions of the writers and do not necessarily reflect the policies or sentiments of the Sarasota Association of Realtors®, Inc. All submitted copy is subject to editing.
20- Education Programs 24- On the SAR Scene
2013 Copyright© by the Sarasota Association of Realtors®, Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited.
30- Membership
MARCH 2013
We are committed to be the leading advocate of real estate in the communities we serve by protecting private property rights and expanding relationships with individuals and organizations both locally and worldwide.
Sarasota Realtor® Advertising: For information on advertising rates and deadlines, contact Ray Porter at 941/328-1168 or ray@sarasotarealtors.com.
32- Calendar of Events/Education 4
Mission Statement The mission of the Sarasota Association of ® Realtors is to advance members’ professionalism through delivery of education and resources while upholding the Realtors® Code of Ethics.
Production Coastal Printing, Inc.
In every issue
18- Commercial Investment Division
Immediate Past President Laura Benson Michael Saunders & Company
Director of Membership and Administrative Services Dan Andrews
18 Passionate
15- Sales and Listing Statistics
Treasurer Stafford Starcher RE/MAX Alliance Group
Director of Communications Ray Porter
for the first time in nine months.
12- Property Appraiser
Secretary Xena Vallone Xena Vallone Realty
Chief Executive Officer Kathy Roberts
President-Elect Peter Crowley RE/MAX Alliance Group
Sarasota Realtor® Magazine
www.sarasotarealtors.com
Are You A Realtor® Emeritus?
Any person who has held membership in NAR for a cumulative period of 40 years in one or more Associations of Realtors® is eligible for Realtor® Emeritus status. Upon approval by the Board of Directors of the National Association of Realtors®, no further payment of dues is necessary to the National Association, Florida Association and My Florida Regional MLS starting in the billing year 2014. The waiver covers NAR dues, NAR Public Awareness Campaign assessment, Florida Realtors® dues, Florida Realtors® Issues Advocacy assessment and My Florida Regional MLS fees. An Online NAR Certification is necessary to begin the approval process for a Realtor® Emeritus candidate, filled out by SAR. Any available documentation that would provide reasonable substantiation of 40 years’ membership should be submitted. SAR must be in receipt of all supporting documentation for approval by March 28, 2013. Please mail, email or fax your name, the dates, and names of all Realtor Associations you belonged to with supporting documentation to: SAR-Membership Dept. ATTN: Daniel Andrews, 3590 S. Tuttle Ave., Sarasota, FL 34239 Direct: 941-328-1152 Fax to: 941-923-0191 email: dan@sarasotarealtors.com
Sherri Spanos: SAR Affiliate of Month
Sherri Spanos of Lakewood Ranch has been named SAR Affiliate of the Month for March 2013. Sherri is not new to Lakewood Ranch. She transferred from Lakewood Ranch Golf & Country Club where she began as their receptionist and then moved up to Food & Beverage Manager. Then she saw an opportunity within the company to use her real estate experience and became Lakewood Ranch’s Realtor® Liaison. Sherri Spanos Sherri has been in Florida over 30 years and in the Bradenton/Sarasota area for the past 11 years. Sherri is also involved with the Women’s Council of Realtors® and the Home Builders Association. Realtors® always hear from her, “Register your clients at our Information Center!” For more information about the “Ranch”, please visit www.lakewoodranch.com
KNOW YOUR OPTIONS
Short Sales Foreclosure Defense
Real Estate Closings
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Jefferson F. Riddell, Esq. Board Certified Real Estate Attorney
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Call 941-366-1300 For A FREE CONSULTATION The hiring of a lawyer is an important decision that should not be based solely upon advertisements. Before you decide, ask us to send you free, written information about our qualifications and experience.
Cover Story 6
Working Together
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The Realtor® Party is making positive differences in your life What is the Realtor® Party? It is all about Realtors® working together to VOTE, ACT and INVEST to protect the dream of home ownership, to build vibrant communities, and to promote a strong U.S. economy. • Vote - Realtors® should work together to protect Realtor® interests by voting and educating voters about issues that affect property owners. • Act - Realtors® should work together in support of policies and regulations that promote home ownership and the real estate industry. • Invest - Realtors® should work together to contribute to candidates who support Realtors® and private property rights. This year, the National Association of Realtors® has started the year with a six-week campaign to make members across the nation more aware of the importance of the Realtor® Party, and how it impacts your daily business life. “Many members have asked me what the Realtor® Party is,” said 2013 NAR President Gary Thomas. “It’s a good question and I am glad that members are inquiring. To help members better understand what the Realtor® Party is and what it does for you, we created a new Realtor® Party awareness campaign. There are three components – Vote, Act and Invest. Each aspect has already existed for several years. What is new is we are bringing them together under one banner – the Realtor® Party.” We are the Realtor® Party - an energized movement of real estate professionals fighting to keep the dream of homeownership alive for this country. Now more than ever, it is critical for Realtors® across America to come together and speak with one voice about the stability that a sound and dynamic real estate market brings to our communities. From city hall to the state house to the U.S. Capitol, our elected officials are making decisions that have a huge impact on the bottom line of Realtors® and their customers. Through the support of Realtors® like you, the Realtor® Party represents your interests. As a member of the Realtor® Party, you are encouraged to vote for candidates at the local, state and national levels who support the Realtor® Party and make the right decisions for your profession and your customers.
MARCH 2013
Editor’s Note: On Page 10 of this issue, you will find SAR’s endorsements in the upcoming March 12th City of Sarasota election. The candidates we have endorsed meet the qualifications that we, as members of the Realtor® Party, believe are important. Please consider these candidates when you cast your ballots! Be sure that you register to vote, find your polling place, and help us keep our voter registration records up to date. Keep tabs on your elected officials through this magazine and other news sources. Keep up with issues important to Realtors®. You can find a wealth of information on the NAR Political Action Center web site (www.realtoractioncenter.com). You can also now download a FREE Action Center mobile app, for use on your smart phone or tablet. - Get the latest political news and headlines on issues affecting Realtors®. - Take action on a Call for Action right from your phone. - Access dynamic Call for Action reports and see the response rates for both your state and local association. - For an iPhone/iPad: Search for the app under “NAR Action Center” from the iTunes App Store on your device. - For an Android: Search for “NAR Action Center” in the Android Market. Calls for Action are extremely important. When Congress is considering legislation that affects the real estate industry, NAR calls on its members to act. Simply by contacting your members of Congress through an e-mail or a phone call, you can ensure that your business remains strong. NAR members join together and speak with one loud, powerful voice. As part of the process, NAR’s Broker Involvement Program empowers broker owners to alert their agents to key Realtor® issues. When brokers speak, agents listen and respond. By urging Realtors® to respond to NAR’s Calls for Action, we can shine a bright light in Congress on important real estate issues. The more agents that take action, the more Congress will know the voice of the Realtor®Party and will respond to our industry’s needs.
Sarasota Realtor® Magazine
Continued on P. 29, See PARTY
www.sarasotarealtors.com
A big house on a small lot. A neighborhood without ancient oaks. A view of your neighbor’s living room.
You won’t find any of these at The Forest.
What you will find is a community with a unique vision for “low-impact” development where estate homes are defined by their expansive surroundings. The Forest honors the Turner family’s heritage of environmental stewardship and preserves the natural beauty of the land that has been carefully managed for generations. Now, a select few new families have the opportunity to be among the first to live on the historic Hi Hat Ranch, and be a part of Sarasota’s next great master planned community. There are 35 home sites and residence packages still available, priced from $600,000 to over $2.5 million. At The Forest, each home will be built in custom fashion by premier homebuilders with an emphasis on exceptional design and craftsmanship, and the application of superior materials to create the perfect home. If you or your interested customer would like to learn more about The Forest at Hi-Hat Ranch, please contact our exclusive representative to tour the extraordinary: Brian Wood | 941.928.8408 Premier Sotheby’s International Realty The Plaza at Five Points, 50 Central Avenue, Sarasota, FL 34236 More info available at premiersothebysrealty.com brian.wood@sothebysrealty.com
www.theforestathihatranch.com Sotheby’s International Realty and the Sotheby’s International Realty logo are registered service marks used with permission. Each office is independently owned and operated. Equal Housing Opportunity.
View from The Forest at Hi Hat Ranch
Governmental Affairs 10
SAR Announces Candidate Endorsements for City Election
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The City of Sarasota will hold an election on Tuesday, March 12, 2013 for two City Commission At-Large seats. Early voting begins on Saturday, March 2nd and ends Saturday, March 9th. If no candidate receives a majority of the vote, there will be a runoff scheduled for May 14, 2013. Hot Button Issues: - Economic Development/Growth - Job Creation - Downtown Redevelopment - Decreasing Tax Revenues - City Financial Standing - North Trail Redevelopment
The Sarasota Association of Realtors® Political Action Advisory Trustees (SARPAAT) recently interviewed candidates for two at-large city commission seats. Candidates interviewed included Suzanne Atwell (incumbent), Richard Dorfman, Linda Holland, Susan Chapman and Pete Theisen. Candidate Kelvin Lumpkin declined to participate. Based upon those personal interviews, candidate answers to questions regarding private property rights and real estate issues in general, SARPAAT recommended the candidates which were approved by the SAR Board of Directors. We realize you have the right to vote for the candidate of your choice, however, if you are interested in which candidates answered best on real estate issues, your screening committee and Board of Directors have chosen the slate of candidates shown here for the March 12, 2013 election: Suzanne Atwell (Incumbent) – Candidate Atwell was first elected to the Sarasota City Commission in 2009. She has served as Mayor for the past two years. She understands the concept of private property rights; is a strong supporter of economic development and job creation and believes there is a continuing need for
MARCH 2013
downtown redevelopment utilizing mixed use projects that will spur business activity as well as protecting neighborhoods. She believes there is a strong need to rebuild the public confidence in City Hall and will strike a balance between community needs and budgetary realties. She has proven to be a capable elected official the past four years and SAR believes she deserves to be re-elected to the City Commission in 2013. Richard Dorfman – Candidate Dorfman would bring much needed private sector business experience to the commission, having worked nearly 25 years in the international sports industry. He is a strong supporter of economic development and job creation and believes a more friendly environment for business investment is needed within the city. He understands the need to protect the unique character of the neighborhoods and yet realizes there is a need to develop job opportunities that will provide residents the ability to remain in Sarasota. He understands the importance of public and community safety and is a strong supporter of law enforcement. With his business background and enthusiasm SAR believes he should be elected to the Sarasota City Commission.
EARLY VOTING March 2 through March 9, 2013 9:00 a.m. to 5:00 p.m. Supervisor of Elections Office Sarasota County Terrace Building 2001 Adams Lane Sarasota, FL 34236
Sarasota Realtor® Magazine
www.sarasotarealtors.com
What do 100 Ben Franklins and selling a home in The Founders Club have in common?
$10,000.
Cottages from $600’s
Fairway Homes from $700’s
Estate Homes from $1 Million
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Sell a London Bay home and get a $10,000 Bonus*. Plus a 3% commission. Cottage, Fairway and Estate Homes starting from the $600s to over $3 million. The Founders Club, Sarasota’s premier golf and country club community. Magnificent golf, lakes or preserve views are afforded from every home in this intimate community of only 262 homesites. Tour our clubhouse and our furnished models during our 2013 Showcase. 3001 Founders Club Drive, Sarasota, FL ◆ (941) 378-0900 ◆ FoundersLuxury.com Located nearly 3 miles east of I-75 on Fruitville Road (exit 210) *Offer valid through March 31, 2013. Prices, terms, and availability are subject to change without notice.
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Property Appraiser
Who’s that person with a clipboard walking up to my door?
WHO’S THAT PERSON WITH A CLIPBOARD WALKING UP TO MY Section 193.023 Duties of the Property DOOR? Appraiser in Making Assessments.‐ (1) The property appraiser shall We can’t answer that question in every instance, but if the person complete his or her assessment of the just got out of vehicle with the Great Seal of the State of Florida on value of all property no later than July 1 the side, they may work for the Property Appraiser’s office. of each year By Bill Furst, GRI, CRS, CRB The men and women on our staff are (2) In making his or her assessment of Sarasota County Property Appraiser the value of real property, the property out in the community all the time We can’t answer that question in every instance, but if the person appraiser is required to physically verifying the accuracy of our records just got out of vehicle with the Great Seal of the State of Florida on inspect the property at least once every the side, they may work for the Property Appraiser’s office. to ensure that the annual tax roll is 5 years. Where geographically suitable, The men and women on our staff are out in the community all the fair and equitable to every resident and at the discretion of the property time, verifying the accuracy of our records to ensure that the annual of Sarasota County. We are there to appraiser, the property appraiser may tax roll is fair and use image technology in lieu of physical check the accuracy or our data equitable to every inspection to ensure that the tax roll regarding condition, quality and resident of Sarasota meets all the requirements of law. County. We are features of the property. However, the property appraiser shall there to check the physically inspect any parcel of taxable accuracy of our data In addition to the statutory requirement that we physically inspect or state‐owned real property upon the regarding condition, request of the taxpayer or owner. each property at least once every 5 years, we may visit a property quality and features of the property. because of a recent sale, if a permit has been pulled, or the property (3) In revaluing property in accordance In addition was recently split or combined. Because qualified sales are a with constitutional and statutory to the statutory significant factor in our determination of value, we make a special requirements, the property appraiser; requirement that we effort to visit recent sales to determine condition at the time of sale, may adjust the assessed value placed physically inspect on any parcel or group of parcels based before the new owner makes any improvements and alterations to each property at on mass data collected, on ratio studies least once every 5 the property. When we discover discrepancies between our prepared by an agency authorized by years, we may visit information and property descriptions on the MLS or other real a property because law, or pursuant to regulations of the estate databases we visit the property to confirm the characteristics. of a recent sale, if Department of Revenue. We also make inspections at the request of the owner. a permit has been pulled, or the (4) In making his or her assessment of property was recently leasehold interest in property serving Often we’re in the neighborhood not to inspect a specific property split or combined. the unit owners of a condominium or but to study traffic patterns or the impact of changes in the Because qualified sales are a significant factor in our determination cooperative subject to a lease including of value, we make a special effort to visit recent sales to determine neighborhood as a result of external factors such as commercial property subject to a recreational lease, condition at the time of sale, before the new owner makes any development or new roads. the property appraiser shall assess the improvements and alterations to the property. When we discover property at its fair market value discrepancies between our information and property descriptions without regard to the income derived When one of our appraisers comes to your property they will be on the MLS or other real estate databases we visit the property to from the lease. confirm the characteristics. wearing an identification badge bearing their photograph, name and job title. The appraiser may be carrying a camera as well as a We also make inspections at the request of the owner. (5) In assessing any parcel of a clipboard. They will knock on the door before conducting their Often we’re in the neighborhood not to inspect a specific condominium or any parcel of any property but to study traffic patterns or the impact of changes in other residential development having exterior inspection. If you are home, they will introduce themselves the neighborhood as a result of external factors such as commercial common elements appurtenant to the and explain the purpose of their visit. We only enter the house if we development or new roads. parcels, if such common elements are are invited in. We do not go over fences or behind gates. If you are owned by the condominium association When one of our appraisers comes to your property they will be not at home and the appraiser needs more information a hanging tag or owned jointly by the owners of the wearing an identification badge bearing their photograph, name will be left at your front door giving the appraiser’s contact and job title. The appraiser may be carrying a camera as well as a parcels, the assessment shall apply to clipboard. the parcel and its fractional or information. proportionate share of the appurtenant They will knock on the door before conducting their exterior For more common elements. inspection. If you are home, they will introduce themselves and information, In order to assign a fair value to everyone’s property we need the explain the purpose of their visit. We only enter the house if we are contact the cooperation of all property owners. So, when our representative invited in. We do not go over fences or behind gates. If you are not approaches your door please know that he or she is there to ensure Property at home and the appraiser needs more information a hanging tag will be left at your front door giving the appraiser’s contact information. Appraiser’s we only value what’s actually there. office at In order to assign a fair value to everyone’s property we need the cooperation of all property owners. So, when 941.861.8200. our representative approaches your door please know that he or she is there to ensure we only value what’s actually there. 12
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MARCH 2013
Sarasota Realtor® Magazine
www.sarasotarealtors.com
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Put yourself in a better place™
Prices shown are estimated base prices, do not include lot premiums or options and are subject to change without notice. Community Association fees required. Additional terms, conditions and restrictions apply. Photographs are for illustrative purposes only and are not intended to be an actual representation of a specific community, neighborhood or any completed improvements being offered. Please see a sales associate for details. This material shall not constitute a valid offer in any state where prior registration is required or if void by law. ©2012 PulteGroup, Inc. All rights reserved. 12/5/12. CBC057850.
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March 26th, 2013 • SAR Auditorium
The Market is hot. Inventories are low. Now is the time to LIST, LIST, LIST! Top producers list! Walter Sanford – real estate mega-producer, author, national speaker, trainer, and personal coach to many of the leading agents in America – is coming to Sarasota for a Power Listers Workshop. Learn the techniques used by top earners to get quality listings that are priced right. Control your future and your income with more listings, more buyers, and more double-sided commissions.
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January 2013 Sales Up 22 Percent Over Last Year
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The Sarasota real estate market saw sales leap by 22 percent in January 2013, compared to January 2012 – a great start for the new year, and evidence that the 2012 real estate market boom is continuing unabated. Members of the Sarasota Association of Realtors® sold 626 properties in January – 466 single family homes and 160 condominiums. That compared to 365 single family homes and 148 condos sold in January 2012. The January sales represented a drop off from the December 2012 total of 828 sales. A similar decrease was seen last year from December to January. In 2012, sales increased markedly in February, March and April, climbing to 886 closed transactions in April before dropping off slightly in the summer months. Pending sales, which predict future closings, were at 1,047 in January – the highest level in nine months, and well above the pending sales reported in January 2012 (963). This statistic, which represents properties that went under contract during the month, indicates the February sales could also be at a healthy level. The available inventory remained near the lowest level in a decade, but rose somewhat in January 2013 to 3,846 from the December 2012 total of 3,657. The figure was still 1,000 fewer properties than in January 2012. “We are seeing some sellers returning to the market to take advantage of the spring buying season, so our inventory level has increased slightly,” said SAR President Roger Piro. “The biggest current trend remains the high level of market activity – foot traffic at open houses, competitive bidding for available homes, and tremendous volume of sales.” The median sale prices for single family homes dropped slightly in January to $183,800 from the December 2012 figure of $189,500. But the figure was 14 percent higher than last January’s median of $162,000. Condo median sale prices dropped markedly in January 2013 to $130,000 from the December 2012 figure of $182,500, and were also much lower than last January ($180,000). A closer examination of the condo category showed many sales in the sub-$100,000 price range, which pulled down the overall statistic. In 2012, the full year median prices were 13 percent higher than in 2011. The January 2013 months of inventory were 5.4 months for single family and 8.4 months of inventory for condos, somewhat higher than the December 2012 figures of 3.9 months and 5.4 months, respectively. The increase can be attributed to two factors – a large increase in new listings on the market (988 compared to only 596 in December); and the decrease in sales, both of which resulted in a larger inventory and smaller percentage of closed sales. Months of inventory represents the time it would take to deplete the current inventory at the current sales rate. Last January, there were 8.3 months of inventory for single family homes and 11.3 months of inventory for condos. At the worst point of our market in November 2008, there were www.sarasotarealtors.com
“The biggest current trend remains the high level of market activity - foot traffic at open houses, competitive bidding for available homes, and tremendous volume of sales.” - SAR President Roger Piro 24 months of inventory for single family homes and 41.7 months for condos. Currently, only 470 properties listed for sale in the MLS are short sales or foreclosures, almost identical to last month’s figure. This represents about 12.2 percent of available properties, down from last month’s figure of 12.9 percent and a big drop from January 2012 when the figure represented 17 percent of the market. Sales of distressed properties, however, represented 35.4 percent of the overall market in January 2013, up slightly from the December 2012 figure of 32 percent, but still significantly below the 51 percent figure experienced in the fourth quarter of 2010. In total, January 2013 statistics reflected a strong Sarasota real estate sales market, and pending sales numbers that seem to indicate a positive spring season to come.
Sarasota Realtor® Magazine
MARCH 2013
15
Sarasota MLSSM Statistics - January 2013 Single Family
Unit Sales
Condo
700 600 500 400 300 200 100 0 Jan‐12
Feb‐12
Mar‐12
Apr‐12
May‐12
Jun‐12
Jul‐12
Aug‐12
Sep‐12
Oct‐12
Nov‐12
Dec‐12
Jan‐13
Single Family
Median Sale Price
Condo
$250,000 $200,000 $150,000 $100,000 $50,000 $0 Jan‐12
Feb‐12
Mar‐12
Apr‐12
May‐12
Jun‐12
Jul‐12
Aug‐12
Sep‐12
Oct‐12
Nov‐12
Dec‐12
Jan‐13
Single Family
#Active
#Sold
%Sold
Average DOM
Median Sale Prices
Median Last 12 Months
Months Inventory
Pending Reported
%Pending
# New Listings
# Off Market
This Month
2,500
466
18.6
137
$183,800
$175,000
5.4
758
30.3
988
158
This Month Last Year
3,037
365
12.0
171
$162,000
$158,000
8.3
723
23.8
835
131
2,353
606
25.8
152
$189,500
$175,000
3.9
527
22.4
596
108
‐
466
‐
137
$183,800
‐
‐
758
‐
988
‐
Oct 95.4 ‐
Nov 95.6 ‐
Dec 95.3 ‐
Last Month YTD
2012 2013
Jan 95.4 96.2
Single Family – Sale Price Vs. List Price % Rates Feb 94.2 ‐
Mar 94.6 ‐
Apr 94.7 ‐
May 95.1 ‐
Jun 95.2 ‐
Jul 94.2 ‐
Aug 95.3 ‐
Sept 95.2 ‐
Statistics were compiled on properties listed in the MLS by members of the Sarasota Association of Realtors® as of Feb. 10th, 2013, including some listings in Manatee, Englewood, Venice, and other areas. Single-family statistics are tabulated using property styles of single-family and villa. Condo statistics include condo, co-op, and townhouse. Source: Sarasota Association of Realtors® 16
MARCH 2013
Sarasota Realtor® Magazine
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Sarasota MLSSM Statistics - January 2013 Single Family Condo
Inventory 3,500 3,000 2,500 2,000 1,500 1,000 500 0 Jan‐12
Feb‐12 Mar‐12 Apr‐12 May‐12 Jun‐12
Jul‐12
Aug‐12
Sep‐12
Oct‐12
Nov‐12 Dec‐12
Jan‐13
Single Family Condo
Pending Sales 900 800 700 600 500 400 300 200 100 0 Jan‐12
Feb‐12
Mar‐12
Apr‐12
May‐12
Jun‐12
Jul‐12
Aug‐12
Sep‐12
Oct‐12
Nov‐12
Dec‐12
Jan‐13
Condo This Month This Month Last Year Last Month YTD
2012 2013
#Active
#Sold
%Sold
Average DOM
Median Sale Prices
Median Last 12 Months
Months of Inventory
Pending Reported
%Pending
# New Listings
# Off Market
1,346
160
11.9
171
$130,000
$172,250
8.4
289
21.5
398
112
1,674
148
8.8
212
$180,000
$159,000
11.3
240
14.3
364
156
1,304
222
17.0
180
$182,500
$175,000
5.9
186
14.3
317
88
‐
160
‐
171
$130,000
‐
‐
289
‐
398
‐
Jan 93.1 95.4
Condo – Sale Price Vs. List Price % Rates Feb 93.5 ‐
Mar 94.2 ‐
Apr 94.3 ‐
May 93.8 ‐
Jun 93.8 ‐
Jul 94.6 ‐
Aug 94.1 ‐
Sept 94.2 ‐
Oct 94.4 ‐
Nov 95.4 ‐
Dec 94.8 ‐
Median sales price is the middle value, where half of the homes sold for more, and half sold for less. Listings sold were closed transactions during the month. Pending sales are sales where an offer has been accepted during the month, but the sale has not yet closed. Even though some pending sales never close, pending sales are an indicator of current buyer activity. DOM indicates the average number of days that sold properties were on the market before a contract was executed. Sarasota Association of Realtors® MLS www.sarasotarealtors.com
Sarasota Realtor® Magazine
MARCH 2013
17
Commercial Investment Division
CID members are passionate about real estate
I
By Linda Emery CID President
I recently had the opportunity to see two acclaimed speakers: Dan Miller, a life coach and President of 48 Days LLC who specializes in creative thinking for increased personal and business success; and, Michael Hyatt, currently chairman of Thomas Nelson Publishers, a professional blogger and author whose blog consistently ranks in the top three for Productivity, Leadership and Social Media Marketing. Mr. Miller discussed how integrating your dreams and passions into your daily activities is the most practical way to enjoy life and achieve success. Mr. Hyatt focused on the subject of his New York Times Best Seller, “Platform - Get Noticed in a Noisy World”, how to effectively market your service or product. One aspect of achieving personal and business success that both speakers shared was passion, or, why you do what you do – true passion. We all know what we do and how we do it, but we often forget “why” we do what we do. If we discover and believe in the “why”, the “passion”, the opportunity for success is greater. The internet has created a “noisy world” – one in which traditional marketing is no longer enough. Traditional marketing generates transactions. In today’s “noisy world”, marketing is about building relationships as evidenced by the ever increasing popularity of blogs and social media sites like LinkedIn, Facebook, and Twitter. To build long-term relationships, you must find
WANTED: Committee Members Choose a committee and email the Chair. Your input and experience will enhance the value of CID Membership. Committees Education – Susan Goldstein: SusanGoldstein@TheCommercialSpecialist.com Program – Lori Hellstrom: LHellstrom@Ospreyres.com MFCRE/Technology - Kevin Robbins: Kevin@Robbinscommercial.com Public Policy – Pete Skokos: PSkokos@nhlslaw.com Membership – Dave Roth: DavidRoth@remax.com Public Relations –Roberta Kolton: RobertaKolton@MichaelSaunders.com
CID Monthly Meeting Schedule Commercial Marketplace Sessions Increase visibility for your properties, learn of new opportunities, and exchange information with commercial professionals. Deals are made at these sessions. 1st, 2nd & 4th Fridays at the SAR Auditorium 3rd Friday at the MAR offices NEW In 2013! The monthly general meeting (3rd Tuesday) will now include a Marketplace session, giving members five opportunities each month to promote their listings.
Officers:
MARCH 2013
Commercial Marketplace Sessions - Friday, Mar. 1, 9 a.m. – SAR Auditorium - Friday, Mar. 8th, 9 a.m. – SAR Auditorium - Friday, Mar. 15th, 9 a.m. – MAR, 10920 Technology Terrace, Lakewood Ranch, FL - Friday, Mar. 22nd, 9 a.m. – SAR Auditorium - Friday, Mar. 29th, 9 a.m. - SAR Auditorium CID General Membership Meeting Date: Tuesday, Mar. 19th, 8:30 a.m. Location: 2100 Proctor Rd; Program: Steve Miller, “Home Based Airline Concept”-CID Members Only
2013 CID Officers & Directors
President: Linda Emery, Sperry Van Ness President-Elect: Lori Hellstrom, Osprey Real Estate Services Vice-President: Tim Mapp, Mapp Realty Secretary: Dave Roth, RE/MAX Alliance Treasurer: Tony Veldkamp: Sperry Van Ness Past President: Brad Lindberg, Sperry Van Ness 18
your passion and build a marketing platform designed to convey to your contacts, clients and customers the value of that passion. The strength of those relationships is the key to being heard above our “noisy world” and to enduring success. It’s evident that the members of the Commercial Investment Division have passion. You are passionate about finding solutions for your customers’ requirements. You understand “why” involvement in governmental affairs is imperative. And, it’s apparent in the way you’re engaged in all aspects of our community to ensure its long-term success. Stay passionate – it’s vital to a happy, healthy and successful life.
Directors: Rico Boeras: Preferred Commercial Inc.(1 year - 2013) Ron Struthers: Coldwell Banker Commercial NRT (1 year 2013) Peter Skokos: Norton Hammersley (2 years - 2014) Kevin Robbins - Harry Robbins Associates (2 years - 2014) Susan Goldstein: Michael Saunders & Company (3 years2015) Roberta Kolton: Michael Saunders & Company (3 years 2015)
Sarasota Realtor® Magazine
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ar -
4) -
Education Programs
Gain knowledge to enter real estate upper tier Title: Certified Luxury Home Marketing Specialist Dates: March 19-20 at 8:30 a.m. Instructor: Laurie Moore-Moore Cost: $550 Register by visiting: www.luxuryhomemarketing.com/Sarasota Training for the Certified Luxury Home Marketing Specialist (CLHMS) designation is designed to help sales professionals who currently work in the upper tier move to the next level, or to help those just beginning to target the luxury market jump-start their business. Attend this valuable training and discover how to: • Reach more affluent prospects • Increase your average price • List and sell more luxury homes • Deliver outstanding service to affluent buyers and sellers Learn what wealthy buyers and sellers say are the “real secrets” to capturing their business and delivering outstanding service. This intensive two-day CLHMS training is the first step in earning the coveted CLHMS designation. Upon completion of the training you will become a Member of The Institute. Members of the Institute are part of an exclusive, international network of active luxury agents and enjoy a host of valuable benefits and discounts.
GRI courses top education news in 2013 SAR is pleased to announce the dates for the GRI 200 Series: Essential Real Estate Techniques. The GRI Series 2 offers 30 hours of Broker PostLicense education and 11 hours of CE for sales associates and brokers. Registration deadline: April 15, 2013. Register at www.sarasotarealtors.com GRI 200 Series - Essential Real Estate Techniques - $249 GRI 201: It’s All About You! April 22-23 Topics: - Tax - Personal Promotion - Sales & Marketing GRI 202: Technology & Investments, April 29 & 30 Topics: - Taxes and the Real Estate Licensee - Technology - Tools and Resources, - Investments
GRI 300 Series: Real Estate Specialties - $249 GRI 301: It’s More Than Just Sales (other business specialties), June 3 & 4 Topics: - Appraisals - Property Management - Common Ownership - Exchanging 20
Laurie Moore-Moore
MARCH 2013
GRI 302: Thinking Outside the Box, June 11 & 12 Topics: - Land - Environment & Private Property Rights - International - Residential Construction - Environment Watch for more information about the repeat of the GRI 100 Series: Standards of Practice, coming back to SAR this August (at our brand new headquarters facility at 2320 Cattlemen Road).
Sarasota Realtor® Magazine
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Choose the right COURSE with WCI Communities. Whether you enjoy a day teeing it up on the golf course or charting a course in your boat, WCI has a community to suit your needs. This masterpiece community features superb amenities, including an expertly sculpted 18-hole championship golf course and clubhouse, River Club with dining, fitness and tennis, a picturesque nature park and, of course, exquisite homes. Some may consider it a stroke of genius.
On the shores of the Manatee River in Bradenton, Tidewater Preserve is a private boating community with exceptional amenities including the The Lodge offering a fitness center, resort style pool, Port & Court Club tennis complex, marina and boat lift, canoe park, even a riverfront nature walk.
SM
Carriage Homes from the $180s. Grand Villa, Classic Homes from the low $200s.
Carriage Homes from the $180s. Grand Villa, Classic Homes from the low $200s.
102 Pesaro Drive | North Venice, FL 34275 941-485-5063 | 800-WCI-4486 | venetianwci.com
4700 Tidewater Preserve Blvd. | Bradenton FL 34208 941-465-4001 | 888-924-3343 | tidewaterpreserve.com
Directions: From I-75 take Exit 195, 2 miles East
SM
Directions: I-75, Exit 220, West on FL-64 towards Bradenton, 1.5 miles, turn Right onto 48th St. Ct. Welcome Center 1 mile on left.
reAlTOrS! WCI introduces the 2013
Gimme 3 Steps Commission Program The more sales you make the higher commission rate you can earn! On Any WCI New Home Sale Contracted January 1 – December 31, 2013.*
on fIrST sale!
on SeCOND sale!
on THree or more sales!
LOGO B/W - includes reversed out logo in all white
The Experience Is Everything.
*Contract must be fully deposited (under the terms of the agreement), and if applicable, out of rescission with all contingences met and all required deposits shall have been paid in full and cleared. Offer expires December 31, 2013. All commissions shall be paid at closing to the applicable broker provided all terms & conditions of the co-broker commission agreement have been met. The commission shall be calculated and paid in accordance with WCI’s Co-Broker Commission Program Agreement. Contact WCI Sales Director at Community Sales Center for specific closing requirements. Pictures shown may not be actual homes listed, but a representation of home designs available. Pricing and availability subject to change without notice. Void where prohibited. Offers are subject to change or cancellation without notice. All references to clubs and membership opportunities and other amenities are subject to fees, dues and availability. ©2013 WCI Communities, Inc. All rights reserved.
Emerging Leaders Program continues in March Members of SAR are cordially invited to sit in on any of the Emerging Leaders seminars as a guest for no cost. We have some excellent speakers that anybody currently in a leadership position would benefit from hearing. Register online at www. sarasotarealtors.com. Here is the March seminar: March 13, 2013, 9-11 a.m.: Economic Development 101: Joan McGill, Vice President of Business Development Want to learn about tools that can help your clients’ businesses succeed? Attend this important workshop hosted by the Economic Development Corporation of Sarasota County. Topics will include: local and state incentives, start-up resources, expansion and relocation services, rapid permitting, funding sources, examples of successful projects and much more.
Making Green by Selling Green: Educate your customers Title: Making Green by Selling Green: Educating Your Customers About “Green” Date: March 27, 9 a.m. to 1 p.m. 4 Hours CE Credit Location: SAR Auditorium Instructor: Linda Olsen Cost: $25 (SAR Members) $35 (Others) Attend this program and you’ll be able to identify a number of practical things that anyone can do to make their homes more energy efficient and sustainable. These are things that can be done by everyone and within all budgets. Once you, as a Realtor®, know how to recognize these features in a home (or ask the right questions to highlight energy efficient aspects of a house) you can use that information as a marketing tool for a Seller and as selling points for a Buyer, making you a more specialized, effective and successful Realtor®.
SAR Sets Quarterly Meeting
SAR will hold the first quarterly meeting of 2013 on Friday, March 22 at noon at the Girl Scouts of Gulfcoast Florida building (4780 Cattlemen Road). The year 2013 is shaping up as an exciting and historic time for SAR and our members. It’s the 90th anniversary of the founding of SAR in 1923, and in April we will move in to our new headquarters at 2320 Cattlemen Rd. Watch for details of the March meeting in the Weekly Update email!
SAR School of Real Estate Course Schedule
Award-winning printing and customer service Specializing in pocket portfolios, die-cutting and foil-stamping done in-house
Title: Sales Associate Pre-License (SA7) Dates: April 16 to May 17, 2013 Class starts April 16 at 5 p.m. Earlybird Tuition: $339 (includes manual, Florida Real Estate Principles, Practices and Law, 35th Edition) (register at least 10 days in advance of class to receive Earlybird price)Regular Tuition: $364 Instructor: Michael W. Davenport The Sales Associate Pre-License Classes are held onTuesdays and Thursdays from 5 to 10 p.m., and Saturdays from 8:30 a.m. to 1:30 p.m. at SAR. The End of Course Exam will be held on last day of course Each class is limited to 20 students, and you can register online at: www.sarasotarealtors.com/SARSchool
22
MARCH 2013
FSC and SFI certified to help you go green
Sarasota’s Premier Real Estate Printer 1730 Independence Blvd., Sarasota, FL 34234 (941) 351-1515 • (941) 351-8639 F • www.coastalprint.com sales@coastalprint.com
Sarasota Realtor® Magazine
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Introduction to Fusion Coming March 25th
Pre-registration is required for all MLXchange classes at www.mfrmls.com. All classes are hands-on in the SAR Technology Center (except for Entering and Updating). Registration is limited to 18. Please be sure that you will attend if you reserve a spot! If you need to cancel, please call MFRMLS at 800.686.7451 (not SAR).
MLXchange Basic March 7 or March 26 (FUSION), 9 a.m. to Noon Mandatory session for all new users. Learn the basic tools of MLXchange. It does the work for you, emailing the listings that match for client’s criteria automatically through auto notification. Learn the quick way to find a listing or view your inventory with one click from the Home Page. MLS Compliance 101 March 7 or March 26, 1 to 2:30 p.m. Mandatory session for all new users. In this class you will learn about the My Florida Regional MLS Rules and Regulations and the compliance procedure for accuracy of Listing Data, along with additional educational materials available on MFRMLSUniversity.com Adding/Modifying Listings March 7 or March 26, 3 to 4:30 p.m. Mandatory class if you will be entering/updating your own listings. You will be taught how to input and modify listings, enter photos, and add attachments along with valuable tips and techniques. MLS System Settings and Defaults March 12, 9 to 10:30 a.m. This class will teach you This class will teach you how to set up system setting in the MLS. Including, how to save reports as favorites, setting up your email defaults, search defaults and much more. - Favorite reports, Email templates - System defaults, Personal links on home page - Stationary, Associate listings to clients - Customizing search templates & Customizing Grids
Introduction to FUSION March 25 9 - 11 a.m., or; Noon to 2 p.m., or; 2:30 to 4:30 p.m. Location: SAR Auditorium Registration is limited to 80 per session In this class, members will receive an overview of the new Fusion MLS system. Members will learn how to customize their home page, execute new searches, access saved searches, navigate search results and property details, explore mapping features, set up prospecting, hotsheets, add & modify listings, create CMAs, and so much more! Fusion is compatible with both Windows and Mac operating systems and will work in multiple browsers including Internet Explorer, Firefox, Safari, and Chrome. For Internet Explorer 10, users will need to utilize the desktop mode for Fusion. iPhone & iPad users will be able to use Fusion by downloading the Fusion Experience app from the App Store. Android users will be able to download the Fusion Experience app from the Play Store. This class does not meet any MFR educational requirements. This class does not provide any CE credits. This is a lecture style class.
MLS Hotsheets March 12, 11 a.m. to Noon This class will teach you how to create Client Lists with in your Client Manager in MLS. Client lists allow you to easily generate mailing labels from MLS and send emails to client lists. - Creating Mailing Labels - List Generator - Scheduling Tasks and Appointments - Email Creating a Professional CMA (3 CE Credits!) March 12, 1 to 4 p.m. This class is designed to teach you the skills needed to create a comprehensive CMA. You will learn how to import properties that are listed outside of the MLS, into your CMA along with valuable tips and techniques for creating a professional CMA. www.sarasotarealtors.com
Sarasota RealtorÂŽ Magazine
MARCH 2013
23
SAR New Headquarters
Late April Opening for SAR Headquarters
This shows the progression through mid-February of the large foyer of the new SAR headquarters at the northwest corner of Cattlemen Road and Colonial Oaks Boulevard.
Visit SAR on Facebook at www.facebook.com/SarasotaRealtors
Photos by Jesse Sunday, Halfacre
This was the view in early February of the new SAR headquarters, expected to open in late April.
The new SAR headquarters at the northwest corner of Cattlemen Road and Colonial Oaks Boulevard, seen in mid-February, will add office and meeting space and more than double the parking capacity. 24
MARCH 2013
Sarasota Realtor速 Magazine
www.sarasotarealtors.com
By Robin Adair GBC Chair
As the Global Business Council starts the new year with all of the great challenges it brings, we should be very encouraged by the good news that is appearing regarding the real estate market in general, and particularly pleased with the figures that are coming out for our Southwest Florida area. At the risk of repeating statistics you have already heard, Sarasota prices are up 18 percent in the last year, and for 2012 SAR reported its fourth best year of sales in its 90 year existence. As part of this upswing in the market, the number of international buyers has increased considerably, although the makeup of nationalities has changed somewhat. According to figures published by NAR, of all the international buyers buying homes in the USA, 26 percent bought in Florida during 2012. In addition, 62 percent of foreign buyers in 2012 were cash buyers, up from 28 percent in 2007. As can be seen from the table included in this article, Canadians still make up the majority overall, including in our state, with the Chinese now in second place, although mainly on the West Coast. We still get a considerable number of buyers from Europe in Florida, led primarily by the UK, with Germany, Scandinavia and France following. Although Brazilians seem to be attracted to the Miami area, there have been signs recently that they are beginning to discover the attractions of this area and with the continuing efforts of some of our members this trend may well grow.
In the last few months articles about the Florida market have appeared in The Toronto Star, The Winnipeg Free Press, The Independent and The Sunday Times (UK), Forbes, etc. All of this means that we all need to be much more aware of the potential that exists with this type of buyer, and prepare ourselves to be able to service these clients in the most knowledgeable and professional manner. The Global Business Council of SAR is the place to turn to become educated in this area, or if you need help or assistance with foreign clients. During 2013, the GBC will make every effort to increase the amount of information as well as find more tools to help all of SAR’s members to be prepared to take full advantage of this growing International interest in our beautiful area. We encourage you to attend the upcoming GBC Seminars because knowledge is power, and if we are ready we will be positioned to increase our business considerably.
International 101: Gain insight on the global market Title: International 101 March 14, 2 to 4 p.m. (networking and refreshments after) Cost: Free to SAR Global Business Council members; others, $10 Gain valuable insights on the global marketplace by attending the International 101 course in March. Speakers will include: - Darren Connor, Moneycorp - Kathy Collums, Sabal Palm Bank - Renea Glendinning, CPA, Kerkering Barberio - Victoria Jaensch Karins, Jaensch Immigration Law Firm
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• Learn where the free resources and tools are! • Who is your Global Business partner? • Learn what you need to know about immigration and real estate issues. • Who is Moneycorp and how can they help with currency exchange? • What do foreign buyers need to know when they need a Mortgage? • Hear about upcoming global events this year. • How do I join the Global Business Council?
Global Business Council
2013: A Year of Promise for International
The course is hosted by the Sarasota Association of Realtors® Global Business Council and Moneycorp.
Sarasota Realtor® Magazine
MARCH 2013
25
Realtor -Attorney Joint Committee ® 26
Short Sales: When is the deposit due? By Xena Vallone Realtor®-Attorney Joint Committee Do you know when the Initial Deposit and/or Additional Deposit are due when it comes to a Short Sale? There appears to be much confusion over this issue. As always it begins with the contract you are using and the Short Sale Addendum that goes with that contract. For the Florida Realtors® and the Florida Bar Contract (FAR/BAR), the “Initial Deposit” is due either with the offer, at the execution of the contract by Seller & Buyer or within a specified period of time (i.e., three days) after that execution. The same is not true for any “Additional Deposit”. That is due upon the buyer’s receipt of the Short Sale Approval. In this contract, the buyer is required to have “skin in the game” for the “Initial Deposit.”
When using the Contract for Residential Sale and Purchase (CRSP), the “Initial Deposit” is handled on the Short Sale Addendum by stating the deposit is due the day after Seller delivers Short Sale Approval to the Buyer, unless the box “Initial Deposit” is checked. Then it would be due as per the first page of the contract (i.e., with offer, at the execution of the contract by Seller and Buyer or within a time specified after execution by Seller and Buyer). In this contract also any “Additional Deposit” is due the day after Seller delivers Short Sale Approval to the buyer. Please remember to use the correct Short Sale Addendum for each contract. For the FAR/BAR contract the correct addendum is labeled “CR-1’’ at the bottom of the page. For the CRSP contract, the correct addendum is labeled “CRSP-12” at the bottom.
Florida Realtors® Legal Hotline Available
Legal advice for Florida Realtors® members is just a phone call away at 407.438.1409. Florida Realtors® Legal Hotline attorneys answer questions about real estate license law and related real property issues. Attorneys also offer legal interpretations of the Florida Realtors/Florida Bar contract and other standard business forms and contracts. What You Need: Have your Florida real estate license number or NRDS number ready when calling the Legal Hotline. The phone system only allows a limited amount of time to key in the numbers. If you don’t have the numbers, you’ll have to call back. Once connected, calls for an attorney will be placed in queue. Calls regarding ethics, MLS or procuring cause will be redirected to staff specializing in these areas. Save time: Ask a question online Legal questions may now be emailed to the Legal Hotline. Members will receive a live callback from a Legal Hotline attorney. Ask a question now. (login required) Who May Use This Service? Current Florida Realtors® members. If your license number MARCH 2013
does not appear in our computer system, you will not be able to speak with an attorney. Local board/ association attorneys, executive officers and staff. Private attorneys who represent a current member as long as the member is also on the line for the call. Cost: As a member service, there is no charge to access the Legal Hotline. If you are calling from outside the 407 area code, you may incur a long-distance telephone charge. Legal Hotline Q&A Q: How are Legal Hotline calls processed? A: Calls are taken in the order they are received. You may have to wait “in line” for your call to be answered. Last year, the Legal Hotline handled more than 30,000 calls!
Q: My seller/buyer has asked me a legal question. May I ask the Legal Hotline attorney for the answer? A: No. The advice given on the Legal Hotline is intended only for use by the individual Florida Realtors member. Parties to a
Sarasota Realtor® Magazine
transaction who have a specific question about their legal rights should consult their own attorney. Q: An agent with whom I am having a commission dispute called the Legal Hotline to ask for advice about the dispute. May I also call the Legal Hotline for advice on the same dispute? A: No. The rules of the Florida Bar prohibit the Legal Hotline attorneys from counseling more than one side of a dispute. Q: May I email a question to the Legal Hotline? A: Yes. Legal questions may now be emailed to the Legal Hotline. Members will receive a live callback from a Legal Hotline attorney. Ask a question now. (login required) Q: Is the Legal Hotline a substitute for private counsel? A: No. Members who require representation in lawsuits, the drafting of specific language or documents or resolution of problems going beyond the scope of real estate law should consult their own attorney.
www.sarasotarealtors.com
Editor’s Note: This year, SAR’s focus is on “Raising the Bar” and improving the professionalism of our members. We will be providing monthly educational columns to promote the importance of NAR’s Code of Ethics to our members. Realtor® B contacted Realtor® A, the listing broker, and notified her that he was a buyer’s agent and was interested in showing one of her listings to his client, a prospective purchaser. Realtor® A made an appointment for Realtor® B and his client to view the property. Shortly thereafter, Realtor® B presented Realtor® A with a signed offer to purchase from his client which was contingent on Realtor® A’s willingness to reduce her commission by the amount she had offered through the MLS to subagents and on the seller’s willingness to compensate the buyer for the commission the buyer owed to Realtor® B, his agent. Realtor® A presented the offer to her client, the seller, explaining that she would not agree to reduce the previously agreed commission as specified in their listing contract. Realtor® A then filed a complaint with the local Board charging Realtor® B with violating Article 16 as interpreted by Standard of Practice 16-16. In her complaint, Realtor® A stated that Realtor® B had interfered in her agency relationship with the seller by encouraging the buyer to condition acceptance of his offer on the renegotiation of Realtor® A’s commission arrangement with her client, the seller. Realtor® B defended his action arguing that Realtor® A’s refusal to reduce her commission by an amount equal to what she had offered other brokers for subagency services would have placed the seller in the position of having to pay an excessive amount of commission if he had accepted the offer agreeing to contribute to the buyer broker’s compensation. In addition, Realtor® B felt that it was his duty to his client to get the best price for the
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property by encouraging the buyer to reduce the costs of sale wherever practical. The Hearing Panel concluded that Realtor® B’s actions to encourage his buyer-client to pressure the seller to try to modify the listing agreement with Realtor® A was an unwarranted interference in their contractual relationship. The Hearing Panel noted that Article 16, as interpreted by Standard of Practice 16-16, required Realtor® B to determine, prior to presenting an offer to Realtor® A and her seller-client, whether Realtor® A was willing to contribute to Realtor® B’s commission, either directly or by reducing the commission as agreed to in the listing contract and, if so, the terms and amount of such contributions. It was the decision of the Hearing Panel that Realtor® B had violated Article 16.
Sarasota Realtor® Magazine
MARCH 2013
Ethics In Action
Realtor® in violation of Article 16
27
What is the value proposition of WCR? By Mary Hellhake WCR President
A value proposition is simply a document or statement that clearly defines why your company is unique and how it provides value to customers. “WCR has been a driving force in my career since I became a member in the early 1990’s in NJ. Over the years I have served as an officer and on a number of committees and always found those with me to be professional and caring individuals who helped me grow. The Sarasota Chapter is ever building on one’s success Charlotte by offering informative monthly Hedge meetings and insight to our industries changes. When I can, I encourage other Realtors® to join WCR to take advantage of the opportunities to grow their business and their professional relationships. I know by being a member of WCR for nearly 23 years has been extremely beneficial to my success! “ - Charlotte Hedge, Broker Associate, Premier Sotheby’s International Realty. “I joined the Sarasota Chapter of WCR in early 2000. I quickly realized that this was one of the best business decisions in my real estate career. The professionalism, networking and education that I gained from our organization provided me with the leadership skills to grow my business, and develop trusted relationships with other Michelle Realtors® and affiliates. I was Crabtree
proud to be the 50th president of our chapter and will forever appreciate the comradely and support of the WCR both locally, statewide and nationally.” Michelle Crabtree, Broker – Sales Associate, Michael Saunders & Company, 2007 Sarasota Chapter President. “I became a Realtor® as a second career after a few years of retirement. I not only was new to real estate, but I was new to the area, so it was doubly challenging. WCR introduced me to Realtors® and affiliates who have become good friends and business associates. The speakers at our monthly Business Resource meetings provided invaluable information about Mary the Sarasota area and all aspects Conklin of doing business. I treasure the leadership opportunities I’ve had, the people I’ve met and the wonderful friends I have made. “ - Mary Conklin , Realtor®, University Park Lifestyles, Inc.
Marianne LeBar
“Leadership was the greatest gift I received from the WCR. I became a confident speaker, an acknowledged voice at the highest level of professionalism in the real estate industry.”Marianne LeBar, Realtor®, Michael Saunders & Company, 2012 Sarasota Chapter President, 2013 District Vice President of the Women’s Council of Realtors®.
2013 Leadership Team
28
Mary Hellhake President Michael Saunders & Company Cell: 941-544-0763 maryhellhake@michaelsaunders.com
Peter Salefsky Membership Michael Saunders & Company Phone: 941-924-5107 petersalefsky@mihaelsaunders.com
Susan Phelps President-Elect Cristello and Company RE Cell: 941-726-2227 sarasotasuze@gmail.com
Carrie Starr-Rummery Treasurer Starr Title Insurance Phone: 941-365-7827 carrie@starrtitle.net
Catherine Lamphier Vice-President Membership Michael Saunders & Company Cell: 941-400-4219 catherinelamphier@michaelsaunders.com
Tim Calpin Recording Secretary BMO Harris Phone: 941-363-2237 tim.calpin@BMO.com
MARCH 2013
Sarasota Realtor® Magazine
Kristin Triolo Corresponding Secretary Florida Homes eBroker Phone: 941-725-2486 kristintriolo@floridahomesebroker.com
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om
PARTY
From Page 6 There are several new initiatives now underway to make our elected officials and the public more aware of the vital importance of Realtors® and real estate issues. Photo Challenge The “We Are the Realtor® Party” Photo Challenge is off and running. Are you the face of the Realtor® Party? Show your support for the party that supports your business by taking a picture of you and your fellow Realtors® holding a Realtor® Party sign! NAR is hoping to get pictures from members of the Realtor® Party in every state! Here’s how to participate: - Visit the NAR Realtor® Action Center web site and download and print a sign you can hold up in your picture. Hold it proudly by yourself or in a group and get a photo, then upload the photo using the simple form on the web site. It will appear in the gallery after a few minutes. So get out your cameras! We want to see the Realtor® Party in big cities and small towns, in front of statehouses and the White House, in your offices and with your clients! The President’s Cup: The Realtor® Party Committees and Councils established several advocacy and RPAC goals for 2013 (see the web site). The President’s Cup awards will be presented to individual agents, brokers and associations in November at the 2013 Annual Conference. NAR encourages its members to become involved in civic life, to become knowledgeable about issues impacting their businesses and the real estate market, and to support initiatives www.sarasotarealtors.com
that promote and ensure a healthy and sustainable real estate market. Utilizing the Realtor® Action Center is encouraged as a gateway to opportunities to work with elected officials who are making decisions that have a huge impact on the bottom line of Realtors® and their customers. You can sign up for the Realtor® Party, which organizes Realtors® under one common voice, through SAR. Realtors® can also invest in the Realtor® Political Action Committee (RPAC) through your anual dues, and through direct contributions at various price levels. These funds are used to build bipartisan relationships necessary at all levels of government to ensure a sound and dynamic real estate market. RALLY IN TALLY - DO YOU WANT TO PARTICIPATE? SAR members are once again flexing their political muscle by participating in the Great American Realtor® Days event, “RALLY IN TALLY”, on Wednesday, April 10th in Tallahassee, Florida. The big Rally will promote Realtor® issues and will take place on the Capitol Courtyard at 1 p.m. A box lunch and T-Shirt will be provided for all participants. Registration for this one-day event is only $15. If enough people register, bus transportation could be provided, and there is a possibility Florida Realtors® will pay for the transportation cost. If so, there will be no charge to ride the bus. The annual event is a way to participate in the state political process, visit the capital, meet with area legislators, and contribute to the valuable process. We encourage members to take the plunge and make the trip! Last year, many local Realtors® even traveled to Washington, D.C. on May 17th to participate in a huge rally for Realtor® rights on the Mall in the heart of the nation’s capital (See Photo above). Join the party - the Realtor® Party!
Sarasota Realtor® Magazine
MARCH 2013
29
Membership News 30
The Association is pleased to welcome new members!
Designated Realtors®
Alvarez, Javier: Xcellence Realty Inc. Atkins, Christian: Atkins Real Estate LLC Boyleston, Gina: RealEstateAuctions.com Burwood, Gene: Paradise Palms Realty Group Fastiggi, Thomas: Gulf & Bay Club Realty LLC Henkel, Margaret: Margaret M Henkel R.E. Broker Quigley, Jay: Quigley Realty Sartain, Rachel: Keller Williams St Pete Realty Siciliano, Jennifer: JT Properties of Sarasota Inc. Wagner, Rodney: Accel Property Services Wharton, Jeremy: Revolution Real Estate LLC
New Members
Alexander, Mark: Prudential Elite Realty Svcs Anderson, Dianne: RE/MAX Platinum Realty Benedict, Linda: Paradise Palms Realty Group Bertha, Edward: Kelly Gettel & Company PLLC Bonnici, Vincent: Exit King Realty Brountas, Kimberly: Michael Saunders & Company Burwood, Stephanie: Paradise Palms Realty Group Busse, Eve: Coldwell Banker Res R E Cenovova, Lenka: Christopher Pelletier Broker Dowdle, DeeAnna: Coldwell Banker Res R E Dreyer, Nelle: Lemon Bay Realty Emmett, Patricia: Prudential Palms Realty Forsberg, Annette: Engel & Voelkers Anna Maria Gali, Rajitha: Horizon Realty International Grimes, Carol: Exit King Realty Gross, Sandra: Kathy Marlowe & Assoc. Realty Guest, Theresa: Michael Saunders & Company Hammond, Jeffrey: Prudential Elite Realty Svcs Harrolle, Toni: Exit King Realty Helton, Clyde: Engel & Voelkers Anna Maria Johanning, Stacey: Kelly Gettel & Company PLLC Kadyaev, Oleg: Bosshardt Realty Services LLC Kaplan, Zachary: RE/MAX Platinum Realty Kneafsey, Marilyn: Coldwell Banker Res R E Kruse, Gwendolyn: Coldwell Banker Res R E Lamielle, Joey: Keller Williams Lakewood Ranch LaPlante, Sara: Prudential Elite Realty Svcs Lersch, Charles: Sandals Realty of Sarasota LeRoux, Fran: Century 21 Almar & Assoc. Litke, Benjamin: Coldwell Banker Res R E McDavit, Susan: Keller Williams Lakewood Ranch McNamara, Thomas: Neal Communities Realty Inc. Miller, Linda: Wagner Realty Moran, Kevin: Michael Saunders & Company Moroz, Ronald: Michael Saunders & Company Ochoa, Juana: Real Estate Match USA O’Hara, Lisa: Coldwell Banker Res R E Osgood, James: Florida Internet Realty LLC Pascarella, Holly: Keller Williams Lakewood Ranch Pendleton, Deborah: Rosebay International, Inc. Peterson, Paula: Florida Gulfside Properties Quinn, Ellen: Prudential Elite Realty Svcs Raiswell, Elea: Coldwell Banker Res R E Reber, Gloria: Premier Sothebys Internat’l Richards, Toni: Key Solutions Real Estate Grp MARCH 2013
Runyon, Gail: RE/MAX Alliance Group Sanchez, Cecilio: Exit King Realty Swanepoel, Ansu: DWELL Real Estate Tarantino, Courtney: Atchley International Realty Wilkerson, Patricia: Argus Realty Group Inc. Wilson, Ellen: Parisi Sam J Lic R E Broker
Now With ...
Almeida, Joe: Atchley International Realty Banka, Adam: Listing Services Direct Barr, David: Allison James Estates & Homes Bedard, William: Coldwell Banker Res R E Bosela, Hajasoa: Keller Williams Rlty Manatee Boucher, Gina: Real Estate Boutique LLC Bryan, Jodi: Keller Williams On The Water Butcher, Aaron: AUM Florida Real Estate LLC Caron, Katty: Premier Sotheby’s Intl. Realty Choojitarom, Vichitra: Sandals Realty of Sarasota Curt, Lisa: Florida Gulfside Properties Debicka, Dorota: Bosshardt Realty Services LLC Eastman, Terry: Coldwell Banker Commercial NRT Eshleman, Laurie: Coldwell Banker Res R E Faivre, Jon: Key Realty Filipowski, Jerry: Coldwell Banker Commercial NRT Foley, Roxanne: Coldwell Banker Res R E Gibson, Holly: Michael Saunders & Company Grant, Duneska: Florida Dream Team Realty Svcs Grosso, Douglas: Keller Williams Lakewood Ranch Hameed, Melanie: Coldwell Banker Res R E Hegarty, Kerry: Sandals Realty of Sarasota Hirsch, Katherine: Rosebay International, Inc. Hunter, Dean: Hembree And Assoc Inc. Jones, Timothy: Charles Rutenberg Realty Inc. Kayser, Bradley: Atchley International Realty Kempf, Joseph: Sandals Realty of Sarasota Krumm, Stephanie: Alliance Group Property Mgmt. LaBarre, Dawn: Sandals Realty of Sarasota Lewis, Scott: Marlin Realty TM Inc. Malave, Andres: Charles Rutenberg Realty Inc. Malickson, Frank: Exit King Realty McCarthy, Midge: Keller Williams Lakewood Ranch Meyers, Theresa: Michael Saunders & Company Murray, Hubert: EXIT Creative Realty Ott, Glenn: Harry Robbins Assoc Inc. Paquette, Bruce: Charles Rutenberg Realty Inc. Paul, Robert: EXIT Creative Realty Pozzi, Luis: SRQ International Realty LLC Rapisardi, Nicholas: Ryntal Redfoot, Kelly: Christopher Pelletier Broker Richardson, Tricia: Medway Realty Richardson, Dutch: Medway Realty Schoenfeld, Stephen: Green Lion Realty LLC Soller, Lynne: Keller Williams Lakewood Ranch Weiss, Douglas: Charles Rutenberg Realty Inc. White, Kathleen: JT Properties of Sarasota Inc. White, John: Charles Rutenberg Realty Inc. Wineberry, Jill: ELITE Properties LLC Wolfenbarger, Tamara: Rosebay International, Inc. Younker, Bruce: Keller Williams Lakewood Ranch
Sarasota Realtor® Magazine
www.sarasotarealtors.com
New Affiliates
Alan Hazley Financial 3655 Cortez Road W. Suite 100 Bradenton, FL 34210 Phone Number: 941-755-9791 Representative: Alan Hazley Specialty: Our objective is to make purchasing insurance as easy as possible. You can research, quote and purchase life, annuity and health products, all on our www. alansagency.com. We are here to support you and meet your needs. Please feel free to contact us at ANY time at (941) 755-9791. Email: alansagency@yahoo.com Ashton Woods Homes 2450 Maitland Center Pkwy #301 Maitland, FL 32751 Phone Number: 407-647-3700 Representative: Ruth Brown Specialty: Here in Sarasota Florida, famous for its beaches and numerous cultural activities, Ashton Woods builds luxurious new homes at affordable prices. With ecofriendly new homes for sale in Sarasota and the Bradenton metro-areas of Florida’s west coast, you’ll find a variety of models with floor plans that fit your lifestyle. Close to schools, shopping and transportation corridors, Ashton Woods effectively balances healthy-house features with energy efficiency in their Power House Green homes for sale – which can save families as much as 45% per year on utility bills Email: rbrown@ashtonwoodshome.com Construction Analysis 4904 80th Avenue Circle East Sarasota, FL 34243 Phone Number: 941-735-9525 Representative: Robert W Johnson Specialty: Providing services to match your needs. Construction Analysis & Consulting LLC is proud to serve the Sarasota, Manatee and surrounding counties. Our 35 plus years of hands on construction knowledge can prove to be invaluable to you or your business. Please review our website http://www.construction-analysis.net/ for a complete description of our services and the many ways in which we can provide accurate and trustworthy reports for you home inspections or solutions for your construction issues. Our many years in the business, especially in the customer service and defect mitigation sector, allow us to provide an unequalled depth of knowledge for your specific issues. Email: robert.cac@comacst.net Inlanta Mortgage 9040 Town Center Parkway Lakewood Ranch, FL 34202 Phone Number: 941-201-5847 Representative: Yvette Clermont Specialty: Whether you need advice on buying your www.sarasotarealtors.com
first home, investment property lending, jumbo loan financing, or just need to understand what an adjustable rate mortgage could do for you in mortgage planning, we are happy to help. Even if you have had a credit challenge such as a recent bankruptcy, divorce or are currently in a non-conforming type mortgage, we can assist you with putting a plan in place that works for your individual needs when you are ready. We look forward to the opportunity to assist you or anyone you know who needs good mortgage advice! Our goal is simple. It is to make everyone that comes into contact with us so outrageously happy, they can’t help but refer us to their friends and family. Thank you for the opportunity to work with you. Email: Yvette@MyTeamClermont.com Jaensch Immigration Law 2198 Main Street Sarasota, FL 34237 Phone Number: 941-366-9841 Representative: Peter Christopher Jaensch Specialty: Established over 25 years ago, Jaensch Immigration Law Firm is one of the largest immigration law firms on Florida’s western Gulf Coast. We are a multilingual and full-service law firm. Our main office is located in Sarasota. Our immigration law firm represents international clients and businesses, applying for visas, work permits and ‘Green Cards’. We also offer business entity and corporate formations. Our attorneys are trained in U.S. Immigration matters and are competent to answer your questions and handle your immigration situation. Our staff speaks English, German, French, and Spanish. Mission statement: The goal of our law firm is to smoothly secure the type of visa that suits each of our clients’ needs. Promoting our clients’ understanding of the various types of visas and the manner in which they can be utilized by clients and their employees is crucial to us. Email: chris@visaamerica.com RSVP Special Events & Music 5152 Northridge Road Suite 104 Sarasota, FL 34238 Phone Number: 941-376-7788 Representative: Mary Vaughn Specialty: Whatever the Occasion - Any Event that Needs to Be “Really Special” - Parties ~ Celebrations ~ Meetings ~ Fund-Raisers ~ Promotions. Planning, Consultation, Special Programs, Music and Direction for Special Events and Weddings. All services are available for both private and corporate occasions. MUSIC ~ CEREMONIES Mary is an experienced professional musician (pianist, organist, singer) and personally provides music and music coordination/ direction for events and weddings. She also networks with other reputable vendors: musicians, entertainers and other event service providers, and will recommend and arrange what is most suitable for your event, considering your preferences and budget. Email: mary@RSVPSpecialEvents.com
Sarasota Realtor® Magazine
MARCH 2013
31
E DUCATION & E VENTS C ALENDAR Tuesday
Wednesday
Thursday
Friday
Feb. 25
26
27
28
March 1
4
5
6
7
8
11
12
13
14
15
18
19
20 7:30 a.m. Toastmasters 8:30 a.m. Luxury Home Marketing Course
21
8 a.m. MLS Express (SAR) 5 p.m. Broker Pre-License Course
9 a.m. CID Commercial Marketplace 11:30 a.m. SAR Membership Luncheon
26
27
28
29
9 a.m. CMA (3 HRS CE) 1 p.m. Adding & Managing Contacts 2:30 p.m. Auto Notification Searches/Prospecting 5 p.m. Broker Pre-License Course 7:30 a.m. CCIM Intro Course 10 a.m. Transaction Desk 5 p.m. Broker Pre-License Course
9 a.m. Orientation 1 p.m. Code of Ethics
8:30 a.m. CID BOD 9 a.m. MLS System Settings & Defaults 11 a.m. Client Lists 1 p.m. CMA (3 CE credits) 5 p.m. Broker Pre-License Course 8:30 a.m. Luxury Home Marketing Course 9 a.m. CID General Membership Meeting (offsite) 5 p.m. Broker Pre-License Course
25
9 a.m. MLS Fusion Training 12 p.m. MLS Fusion Training 2:30 p.m. MLS Fusion Training
9 a.m. MLS Basic 1 p.m. Compliance 101 3 p.m. Adding & Modifying 5 p.m. Broker Pre-License 5 p.m. Affiliates/Global Business Council After Hours
8:30 a.m. SAR Board of Directors 9 a.m. Economic Update 2:30 p.m. Florida BP Claims Seminar
7:30 a.m. Toastmasters 7:30 a.m. CCIM Intro Course
9 a.m. Emerging Leaders 5 p.m. Party on the Porch
8:30 a.m. SAR Board of Directors 9 a.m. Making Green by Selling Green (4 hrs. CE)
8 a.m. MLS Express (SAR) 5 p.m. Broker Pre-License Course
8 a.m. MLS Express (UPCC) 9 a.m. MLS Basic 1 p.m. Compliance 101 3 p.m. Adding & Modifying 5 p.m. Broker Pre-License Course 8 a.m. MLS Express (SAR) 2 p.m. International 101 5 p.m. Broker Pre-License Course
8 a.m. MLS Express (SAR) 10 a.m. Photographer 5 p.m. Broker Pre-License Course
9 a.m. CID Commercial Marketplace
9 a.m. CID Commercial Marketplace
22
9 a.m. CID Commercial Marketplace
Note: All events/classes are at SAR, except where noted
My Florida Regional MLS Training
The My Florida Regional MLS training classes are offered at no cost to MLS participants. All classes are HANDS-ON in the SAR Tech Center. Please register for all MLS classes at the MFRMLS website: http://mfrmls.com. Click on “Register for Class” on the home page under the heading “Membership Director.” Telephone 800/686-7451
Sarasota Association of Realtors®, Inc. 3590 S. Tuttle Ave. Sarasota, FL 34239
Monday
PRSRT STD U.S. POSTAGE PAID MANASOTA, FL PERMIT NO. 451
MARCH 2013
12 10 8 6 4 2 0 Jan‐12
Feb‐12
Mar‐12
Apr‐12
May‐12
Jun‐12
Jul‐12
Aug‐12
Days on Market 250
Sep‐12
Oct‐12 Nov‐12 Single Family
Dec‐12
Jan‐13
Condo
200 150 100 50 0 Jan‐12
Feb‐12
Mar‐12
Apr‐12
May‐12
Jun‐12
Jul‐12
Aug‐12
Sep‐12
Oct‐12
Nov‐12
Dec‐12
Jan‐13
Single Family
Sales Volume
Condo
$250,000,000 $200,000,000 $150,000,000 $100,000,000 $50,000,000 $0 Jan‐12 Feb‐12 Mar‐12 Apr‐12 May‐12 Jun‐12
Jul‐12 Aug‐12 Sep‐12 Oct‐12 Nov‐12 Dec‐12 Jan‐13
New Listings
Single Family Condo
1,200 1,000 800 600 400
Sarasota Association of Realtors® MLS
200 0 Jan‐12
Feb‐12
Mar‐12
Apr‐12
May‐12
Jun‐12
Jul‐12
Aug‐12
Sep‐12
Oct‐12
Nov‐12
Dec‐12
Jan‐13
The Xtra Pages - Digital Version Only
Single Family Condo
Months of Inventory
Fourth Quarter 2012 Report Single Family Sales ‐ By Quarter
REO
Short
Market
1400 1200 1000 800 600 400 200 0 2010‐Q2*
2010‐Q3
2010‐Q4
2011‐Q1
2011‐Q2
2011‐Q3
2011‐Q4
2012‐Q1
Condo Sales ‐ By Quarter
2012‐Q2
REO
2012‐Q3
Short
2012‐Q4
Market
700 600 500 400 300 200 100 0 2010‐Q2*
2010‐Q3
2010‐Q4
2011‐Q1
2011‐Q2
2011‐Q3
2011‐Q4
Single Family Median Sale Price
2012‐Q1
2012‐Q2
2012‐Q3
REO
Short
Market
2012‐Q4
$300,000 $250,000 $200,000 $150,000 $100,000 $50,000 $0 2010‐Q2
2010‐Q3
2010‐Q4
2011‐Q1
2011‐Q2
2011‐Q3
2011‐Q4
Condo Median Sale Price
2012‐Q1
REO
2012‐Q2
Short
2012‐Q3
2012‐Q4
Market
$300,000 $250,000
Source: Sarasota Association of Realtors®
$200,000 $150,000 $100,000 $50,000 $0 2010‐Q2
2010‐Q3
2010‐Q4
2011‐Q1
2011‐Q2
2011‐Q3
2011‐Q4
2012‐Q1
2012‐Q2
2012‐Q3
2012‐Q4
Single Family Condo
REO Sales ‐ By Quarter 600 500 400 300 200 100 0 2010‐Q2*
2010‐Q3
2010‐Q4
2011‐Q1
2011‐Q2
2011‐Q3
2011‐Q4
2012‐Q1
2012‐Q2
2012‐Q3
2012‐Q4
Single Family
Short Sales ‐ By Quarter
Condo
400 350 300 250 200 150 100 50 0 2010‐Q2* 2010‐Q3
2010‐Q4
2011‐Q1
2011‐Q2
2011‐Q3
2011‐Q4
2012‐Q1
2012‐Q2
2012‐Q3
2012‐Q4
Single Family Condo
Market Sales ‐ By Quarter 1400 1200 1000 800 600 400 200 0 2010‐Q2* 2010‐Q3
2010‐Q4
2011‐Q1
2011‐Q2
2011‐Q3
2011‐Q4
2012‐Q1
2012‐Q2
2012‐Q3
2012‐Q4
Source: Sarasota Association of Realtors®
Annual Sales ‐ 2000 to 2012 Single Family
Condo
Total
11267 10562 9697 8224
8167 7036
6533
9,179 7603
7,596 6,841
6,504
6358
5,603 4,940
4,349
4,353 3,193
2,184
2,096
3,671
3,721
2,564
2,005
6739 6042
5820 4,626
2001
2002
2003
2004
2005
2006
5,466
5,938
3,922
2,120 1,194
2000
5,183
6,570
2007
2008
1,556
2009
2,137
2,286
2010
2011
2,599
2012
Annual Median Sale Price ‐ 2000 to 2012 $400,000 $350,000 $300,000 $250,000 $200,000 $150,000 $100,000 $50,000 $0
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
Single Family $132,300 $172,500 $191,000 $226,000 $272,500 $351,000 $342,000 $303,000 $230,000 $160,000 $163,000 $155,925 $175,000 Condo
$142,000 $145,000 $173,000 $191,000 $225,000 $305,000 $301,225 $336,250 $320,000 $210,000 $163,000 $156,800 $175,000