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Sarasota

NOVEMBER 2013

REALTOR

The Official Monthly Publication of the Sarasota Association of Realtors®

Home is where the is

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Contents

Sarasota Realtor® Magazine Volume 10, Issue 11 NOVEMBER 2013

Sarasota Association of Realtors®, Inc. 3590 South Tuttle Avenue Sarasota, Florida 34239 Phone: 941/923-2315 FAX: 941/923-0191 www.sarasotarealtors.com www.facebook.com/SarasotaRealtors

6

A Helping Hand

As one of the largest trade associations in the county, SAR makes

2013 SAR Officers

a concerted annual effort to encourage our members to assist in

various community-minded activities and events.

President Roger Piro Town & Country Realty

10 Your Business Insurance

RPAC (Realtors® Political Action Committee) is truly

the real estate industry’s business insurance, providing funds

to support efforts on behalf of the interests of Realtors® everywhere.

Volume 10 • Issue 11 •NOVEMBER 2013

12 Local Heroes Sarasota County Property Appraiser Bill Furst explains the

special property tax exemptions available to members of the

military, our uniformed heroes, and their families.

15 Surge Continues

The September 2013 statistical report is once again positive

evidence of the strength of the local Sarasota County market, with sales up 22.5 percent over last September.

The CID will examine 1031 Exchanges at the group’s

Nov. 19th General Membership Meeting, with John Compton

and Peter Skokos presenting the program.

15- Sales and Listing Statistics 18- Commercial Investment Division 20- Education Programs 24- On the SAR Scene

ON THE COVER

Lillian Sanders and her children, Solace, Myla and Mekayla (not present, Michael) along with her Mom, Ruby (at left) are pictured at their new home under construction at 1353 21st Street in Sarasota. See story on Page 6.

NOVEMBER 2013

Mission Statement The mission of the Sarasota Association of ® Realtors is to advance members’ professionalism through delivery of education and resources while upholding the Realtors® Code of Ethics.

We are committed to be the leading advocate of real estate in the communities we serve by protecting private property rights and expanding relationships with individuals and organizations both locally and worldwide.

Sarasota Realtor® is published monthly by the Sarasota Association of Realtors® Inc.

Editorial Staff Director of Communications Ray Porter

Director of Information Technology Jesse Sunday Director of Professional Development Catherine McCaskill Governmental Affairs Director Marc Mansfield

Sarasota Realtor® Advertising: For information on advertising rates and deadlines, contact Ray Porter at 941/328-1168 or ray@sarasotarealtors.com.

Subscriptions: The annual dues of every member of the Sarasota Association of Realtors®, Inc., includes a one-year subscription to Sarasota Realtor ® magazine.

A yearly subscription for Sarasota Realtor ® magazine is available to non-members for $25, plus Florida sales tax.

Editorial ideas and manuscripts are welcome. Byline articles and columns express the opinions of the writers and do not necessarily reflect the policies or sentiments of the Sarasota Association of Realtors®, Inc. All submitted copy is subject to editing.

2013 Copyright© by the Sarasota Association of Realtors®, Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited.

30- Membership 32- Calendar of Events/Education

4

Immediate Past President Laura Benson Michael Saunders & Company

Production Coastal Printing, Inc.

In every issue 12- Property Appraiser

Treasurer Stafford Starcher RE/MAX Alliance Group

Director of Membership and Administrative Services Dan Andrews

18 1031 Exchanges

10- Governmental Affairs

Secretary Xena Vallone Xena Vallone Realty

Chief Executive Officer Kathy Roberts

President-Elect Peter Crowley RE/MAX Alliance Group

Sarasota Realtor® Magazine

www.sarasotarealtors.com

SAR to Install Officers, Directors for 2014

The 2013 SAR Installation Luncheon has been set for Wednesday, Dec. 11th beginning at 11:30 a.m. at Michael’s On East,1212 East Ave., Sarasota. Please register soon at www.sarasotarealtors.com so you won’t miss this big 90th anniversary year event.

Officers for 2014 will be: President: Peter Crowley, RE/MAX Alliance Group; President-Elect: Stafford Starcher, RE/MAX Alliance Group; Treasurer: Xena Vallone, Xena Vallone Realty; Secretary: Amy Worth-Paul, RE/MAX Platinum Realty; and Roger Piro, Town and Country Real Estate, will serve as Immediate PastPresident.

Directors elected to serve a 3-year term are: Georgina Clamage, Michael Saunders & Company; Alex Krumm, RE/MAX Alliance Group; Margo MacKenzie, Wagner Realty; Steve Rider, Florida Internet Realty; and Bob Stanley, Coldwell Banker Residential.

Director elected to serve a 1-year term is Joyce Steward, Joyce Steward Real Estate.

Directors whose terms continue in 2014 are: Steve Bailey, Coldwell Banker Residential; Michael Davenport, King Realty; Joe C. Hembree, Hembree & Associates; Debbie Judge, Michael Saunders & Company; Marianne LeBar, Michael Saunders & Company; Brad Lindberg, Sperry Van Ness Commercial; Renee Marquiss, Xena Vallone Realty; Christina Pitchford, Allen Real Estate Services; and Kristin Triolo, Florida Homes eBroker.

MARKETING SERVICES

Yes! IAS

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(941)

921-5027

WE DO.

POSTCARDS n eBLASTS n BROCHURES DIRECT MAIL CAMPAIGNS SIGNAGE n PRINTING SERVICES LOGOS & BRANDING n BANNERS BUSINESS CARDS n RACK CARDS n FLYERS ELECTRONIC & PRINTED NEWSLETTERS WEBSITE DESIGN & MAINTENANCE

WE DO IT ALL! Don’t See What You Need? CALL US!

941.921.5027 TinaDarling@comcast.net

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2014 Officers for SAR will be Stafford Starcher (PresidentElect), Roger Piro (Immediate Past-President), Peter Crowley (President), Xena Vallone (Treasurer), and Amy Worth-Paul (Secretary).

Affiliate Spotlight on Tina Darling, Innovative Agent Services The November SAR Affiliate Spotlight is on Tina Darling and the team at Innovative Agent Services.

While excitedly approaching their 11-year anniversary, the IAS team is looking forward to a phenomenal 2014. Now expanded to seven full time employees and located in a larger facility, IAS is poised to make marketing as simple as 1…2…3. Tina Darling says that’s really what it’s all about. “Keeping it simple, efficient, and cost effective is how we keep our clients smiling.”

While most of the team is biologically family, it’s not required, and Tina says working at IAS often means you’re part of the family anyway.

Eleven years of successful business only happens when you build it based on the TEAM APPROACH and that works best when everyone has a common goal ~ A Totally New Concept In Client Services.

IAS has been a proud Affiliate member of the Sarasota Association of Realtors since 2005. You can often find at least one IAS Team Member at most SAR events, classes or meetings.

Tina, James, Elizabeth, Kristina, Tina (the designer), Tabitha and Amber can all be reached at 941-921-5027 or stop by for a tour of the new facility at 2301-B Cattlemen Road (across the street from SAR), Monday – Friday, 8:30 a.m. – 5:00 p.m.

Sarasota Realtor® Magazine

NOVEMBER 2013

5

Cover Story 6

Giving Back

SAR members contribute in many ways to Sarasota community

F

For the third consecutive year, the Sarasota Association of Realtors® is helping a deserving local family achieve the dream of homeownership through the efforts of Sarasota Habitat for Humanity.

This year, the Habitat home under construction from the ground up is located at 1353 21st Street in Sarasota.

Lillian Sanders is purchasing the home through Habitat, and she and her four children have contributed hundreds of hours of volunteer time to the project to make the dream come true.

“My mother Ruby was the second homeowner in Lime Lake, which is the first subdivision Habitat for Humanity built in Sarasota, so I spent my teenage years in a Habitat home,” explained Lillian. “My children Michael, who is 18, Mekayla, 13, Solace, 10 and Myla, 5, are all looking forward to our new home!”

Lillian noted Myla, who attends Children First on Orange Avenue, has even planned to grow sweet potatoes and strawberries in her own garden in the back yard (“She just loves sweet potato fries!”).

Michael attended Booker High School and is an aspiring chef who plans to enroll in a culinary arts program. Mekayla is an eighth grader at Booker Middle School in the advanced drama class of the Visual Performing Arts Program.

Mekayla is an A/B student who has been in advanced work classes since 1st grade at Gocio Elementary. She loves acting but is torn between becoming an actress or a pediatrician. Lately she has talked about a possible career in emergency medicine.

Solace is a fifth grader at Gocio Elementary and also in advanced work classes since 1st grade. He is very tech savvy and is intrigued with all forms of science, especially the solar system.

“We sincerely appreciate the contributions SAR and your members have made to this project,” said Lillian.

“It has been a dream of mine for so long to have a safe, comfortable home for my family, and it’s finally coming true!”

SAR contributed $25,000 to the project from the Association’s Realtor® Affordable Housing Fund, administered by the Sarasota County Community Foundation. The funds primarily helped to build a nice fence around the property, and also assisted in purchase of home-building materials.

More than 20 SAR members have participated in several Team Build work dates, enjoying fun and beneficial mornings of construction, camaraderie and good will.

But service to the Sarasota community is nothing new to SAR members, who have been giving back since the organization’s founding in 1923, 90 years ago.

Examples are evident throughout the years - from

NOVEMBER 2013

The latest SAR-Habitat Team Build at 1353 21st Street will soon look like this! fundraisers for important community causes, to efforts of support after hurricanes and other community disasters; from painting projects to beach cleanups. In the April 1970 SAR newsletter, it was pointed out that dozens of members at that time were serving on city and county boards, committees and advisory groups, as well as being active participants in community service organizations.

In 1969, the board initiated the “Make America Better” Property Improvement Awards, which began to recognize the many positive achievements of real estate professionals in the Sarasota community.

The compassionate history of local SAR members is deeply rooted in community service and the spirit of giving back.

Not too many people are aware that the Realtor® Affordable Housing Fund was created in 2003 - a decade ago - after then-SAR President Darla Furst attended a 2012 NAR conference in New Orleans.

Darla took part in a roundtable discussion of association presidents and president-elects. One of the topics that came up was how some associations across the nation set up foundations to fund various community projects.

They saw the obvious value in neighbor helping neighbor, and also the benefit of promoting the positive efforts of Realtors®, which too often go unnoticed and unsung.

In January 2003, Darla introduced this concept to the SAR Community Outreach Committee during a planning meeting, and soon after, a Foundation Task Force was formed to explore the feasibility of the idea.

The group met with the SAR Board, and together they came up with three goals: fund the home improvement projects that the Community Outreach Committee was conducting every year; help fund other affordable housing projects in the community; and promote community

Sarasota Realtor® Magazine

Continued on P. 29, See GIVING

www.sarasotarealtors.com

Next Team Build Work Date slated Saturday, Nov. 16 The Sarasota Association of Realtors® and Sarasota Habitat for Humanity will stage a “Garden Party” on Saturday, Nov. 16th from 7:30 to 11:30 a.m. at this year’s Team Build project site, 1353 21st Street in Sarasota.

Landscaping will be the project for the day, with new sod, plantings, pavers and much more going in to the big fenced backyard at the home site. The weather will be cooler, so get on your gardening clothes (don’t forget your gloves!) and come out to help on this worthy cause!

Habitat will be permitting a larger signup than usual, as there will be plenty of room outside to work - the more hands, the easier and faster the work will progress. The project is moving along quickly, and SAR members have helped in all aspects of the home, from preparing the foundation, to building and raising the walls, exterior painting, breaking up the old sidewalk for replacement, building the fence, and much more.

SAR also contributed $25,000 to the project, which allowed Habitat to purchase additional materials, and plan for and purchase the fencing.

This year, new Habitat homeowner Lillian Sanders and her family will be able to purchase the home from Habitat and move in to their brand new abode!

The most recent SAR-Habitat Team Build is nearly complete at 1353 21st Street in Sarasota.

KNOW YOUR OPTIONS

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Call 941-366-1300 For A FREE CONSULTATION The hiring of a lawyer is an important decision that should not be based solely upon advertisements.

Before you decide, ask us to send you free, written information about our qualifications and experience.

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Schedule a visit and register your clients today.

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Put yourself in a better place™

Prices shown are estimated base prices, do not include lot premiums or options and are subject to change without notice. Community Association fees required. Additional terms, conditions and restrictions apply. Photographs are for illustrative purposes only and are not intended to be an actual representation of a specific community, neighborhood or any completed improvements being offered. Please see a sales associate for details. This material shall not constitute a valid offer in any state where prior registration is required or if void by law. ©2013 Centex Real Estate Corporation. All rights reserved. 8/5/13. CBC057850.

m

K

Health care reform myth busted: No home lien A false Facebook post is making the rounds claiming that if you don’t pay the penalty for not buying health insurance, the IRS can file a lien against your home.

The health care reform law requires individuals who don’t meet one of the law’s exemptions to buy an insurance plan that meets minimum requirements or face a penalty. The law set up online state insurance exchanges to simplify cost comparisons among plans and to make purchasing a plan easy. Open enrollment for these insurance plans on the online exchanges began Oct. 1 and runs through March 2014.

Those who choose to have no insurance at all by the openenrollment deadline will be penalized $95 or 1 percent of their income (whichever is greater). That penalty will go up to $695 or 2.5 percent of income in 2016.

However, it is not true that the IRS can file a lien against your home for failing to pay the penalty.

Though the IRS does have authority to garnish wages and file liens to collect unpaid taxes, the Affordable Care Act explicitly prohibits it from using such measures to collect health-insurance penalties, according to Kaiser Health News, an independent nonprofit news organization dedicated to covering U.S. health policy.

Instead, the IRS will withhold the penalty from your tax return, Kaiser Health News reports.

Another myth has been the alleged 3.8 percent levy on certain investment income. The levy on certain investment income was included in healthcare legislation two years ago, and now misinformation about the tax’s application to home sales is being passed along over the Internet and e-mail, throwing some prospective home sellers into a panic.

In actuality, very few owners will be affected by the new tax taking effect in 2013.

The tax will only be on investment income of upper income taxpayers. Included in the definition of investment income is capital gains from home sales above a certain amount and for households whose income is above a certain amount.

This means individuals who make $200,000 a year or more, or married couples who earn at least $250,000 a year are affected. Additionally, the tax is only applied to home sales if the proceeds exceed $250,000 for an individual, or $500,000 for married couples. And there still are other income and tax particulars that are considered before the 3.8 percent tax is triggered.

NAR has put together a comprehensive article concerning the health care reform and its potential impacts on the real estate community. The article appears in Realtor® Magazine Online (realtormag.realtor.org) One important point from the article - if you’re an independent contractor, as most real estate practitioners are, the most important thing for you to know right now is that a six-month period, called the state exchange open enrollment

www.sarasotarealtors.com

period, begins Oct. 1 to make buying that coverage as easy as possible.

The open enrollment period is when the new state insurance exchanges are open for business, enabling you to use these online marketplaces to shop for and buy your coverage and, if you’re eligible, receive a premium credit to help you reduce the cost.

Florida Realtors® set Mid-Winter Meetings Florida Realtors® has slated their Mid-Winter Meetings for Jan. 22-26, 2014 in Orlando, and local Realtors® are invited to attend.

The meetings will be held at Renaissance Orlando at SeaWorld®. The resort is located at 6677 Sea Harbor Drive, Orlando, FL 32821. Call toll-free 1.800.327.6677 to make your hotel reservation.

Details will be posted soon at www.floridarealtors.org, so watch the web site and SAR’s web site and magazine for more details as they become available!

Bob

Chuck

Jim

George

Robert Burbeck, Owner 1342 N. Lime Ave., Sarasota, FL 34237 (941) 953-3773 • (941) 713-4348 www.sarasotalockandkey.com Bonded and Insured Safes • Locks • Keys • High-security Locks • Multi-lock • Medeco Largest selection of Key Blanks in Area

Sarasota Realtor® Magazine

Chamber Member since 1964 Associated Locksmiths of America Safe & Vault Techncians Association NOVEMBER 2013

9

Governmental Affairs

RPAC: Support Your Business Insurance

S

Since 1969, RPAC (Realtors® Political Action Committee), the voice of Realtors® on Capitol Hill, has been promoting the election of pro-Realtor® candidates across the United States.

During the last federal election cycle alone, RPAC contributed over $12 million to pro-Realtor® candidates to Congress, making it the number one trade association political action committee in the nation.

Why has RPAC been successful? Because RPAC is not a charity. RPAC is a business.

On the national level, RPAC gives money to those in Congress who both understand and support Realtor® issues. They look to build the future by putting RPAC dollars in places that will help advance the interests of real estate professionals. RPAC is the only political group in the country organized for Realtors®, run by Realtors® and exists solely to further issues important to Realtors®.

In Florida, the Florida Realtors PAC strives to assist the legislative and political interests of Florida Realtors®, by supporting candidates for election to public office at the local, state and national levels who share the view of Realtors® on issues important to the real estate industry.

On a state and local level RPAC has helped to: • Defeat Amendment 4 in 2010 • Protect commercial commissions through the foreclosure process • Prohibit cities and counties from charging individual real estate agents a business license tax • Fight and win a battle against a 100% increase in

the real estate transfer tax SAR has used RPAC contributions to support or oppose the following local issues: • Opposed the Sarasota County Super Majority Amendment in 2007 • Supported the Civic Covenant Charter Amendment in 2008 • Supported efforts to continue the School Millage Tax in 2010 • Supported the Economic Development Tax Abatement Amendment in 2010 When Realtor® members speak in one unified voice, it’s hard to ignore. That is Realtor® leverage in the halls of Tallahassee and Washington D.C. And remember, RPAC isn’t Republican; it isn’t Democrat; it doesn’t represent the independent voter; it doesn’t buy votes.

It is simply a strong voice, and sometimes the only strong voice, fighting for Realtors® and homeowners in Tallahassee and Washington D.C. Think of your RPAC contribution as an investment.

The best investment you’ll ever make in your business and yourself. RPAC is your best insurance against poorly designed small business and commercial real estate legislation. If you’re not giving your fair share to RPAC, you’re not doing all you can to better your profession, your business, and yourself.

So when you receive your 2014 dues invoice which contains a voluntary RPAC amount, don’t forget to invest in this all important business insurance. You won’t regret it!

Marc Mansfield can be reached at 941.952.3410

10

NOVEMBER 2013

Sarasota Realtor® Magazine

www.sarasotarealtors.com

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And for your clients? A beautiful new home with prices from the $600s to over $3 million in a solid community with no CDD debt. Make the comparison and see for yourself why the Founders Club is Sarasota’s premier golf and country club community. With only 262 homes with golf, lake or preserve views, this offer won’t last long. Tour our clubhouse and our furnished models during our 2013 Showcase.

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A London Bay Homes Development

Property Appraiser

November isn’t just Turkey and Fixings

November isn’t just the month for turkey and fixings!

November brings us Thanksgiving, plenty of sales and hopefully, cooler weather. It also brings us Veteran’s Day, a good day in which to put the price we pay for our right to freedom in the context of the much greater sacrifices made by men and women who have put themselves in harm’s way to secure that right.

N

By Bill Furst, GRI, CRS, CRB As residents of the State of Florida and Sarasota Sarasota County Property AppraiserCounty we can feel pride in the services November our tax dollars fund for veterans, of the military, brings us Thanksgiving,members plenty of sales and and their families as well as the property taxbrings reductions available toa good hopefully, cooler weather.

It also us Veteran’s Day, day in which to put the price we pay for our right to freedom disabled veterans and deployed service members. in the context of the much greater sacrifices made by men and women who have put themselves in harm’s way to secure that In Sarasota County, right. for the 2013 tax year, over 3,200 qualified deployed service members disabled veterans their surviving spouses applied As and residents of the State ofor Florida and Sarasota County we for and received tax exemptions and discounts on their property’s can feel pride in the services our tax dollars fund for veterans, assessed value. members of the military, and their families as well as the property tax reductions available to disabled veterans and deployed servicerated members.

942 homesteaded veterans totally and permanently disabled by the In Sarasota County, the exemption 2013 tax year, over qualified Veterans Administration received afortotal from ad3,200 valorem deployed service members property taxes. and disabled veterans or their surviving spouses applied for andrated received exemptions 2,345 veterans fromtax 10% to 99% disabled by the Veterans and discounts on their Administration received a $5,000 ad valorem tax exemption in addition to property’s assessed value. their homestead exemption.

- 942 homesteaded veterans rated totally and permanently Within that group of 2,345 disabled by theveterans, Veterans 78 disabled veterans who are 65 years of age or older and whose disability ratings are wholly or in part Administration received a total exemption from adfrom an assessed value discount equal combat related are also benefiting valorem property taxes. to the amount of their disability rating.

- 2,345 veterans rated from 10% service to 99% members disabled bywho were deployed overseas during And 6 active duty the Veterans Administration 2012 receivedreceived a discount on their property equal to percentage a $5,000 ad valorem taxtaxes exemption in the addition to their of the number of days in the year in which they were deployed. homestead exemption.

Within that group of 2,345 veterans, 78 disabled veterans By the end ofwho the are month we will be gathering with our loved ones to give 65 years of age or older and whose disability ratings wholly or in part combat are Thanksgiving also benefitingis from an thanks for thearemany blessings in our lives.related Perhaps a good assessed value discount equal to the amount of their disability time to reflect and thank over 3,200 of our neighbors for the sacrifices rating. they have made and the price they have paid to help protect the rights, And 6 active duty service members who were deployed privileges andoverseas blessings we all enjoy. during 2012 received a discount on their property taxes equal to the percentage of the number of days in the year in which they were If you know of a veteran whodeployed. may be eligible for these benefits urge them For more to contact us.

By the end of the month we will be gathering with our loved information, ones to give thanks for the many blessings in our lives. Perhaps contact the Thanksgiving is a good time to reflect and thank over 3,200 of Property our neighbors for the sacrifices they have made and the price Appraiser they have paid to help protect the rights, privileges and blessings Bill Furst’s we all enjoy. office at If you know of a veteran who may be eligible for these benefits 941.861.8200. urge them to contact us.

12

NOVEMBER 2013

Sarasota Realtor® Magazine

Statutes Governing Veterans Exemptions and Discounts 196.081 Exemption for Certain permanently and totally disabled veterans and for surviving spouses of veterans. - Any real estate that is owned and used as a homestead by a veteran who was honorably discharged with a service-connected total and permanent disability is exempt from taxation if the veteran is a permanent resident of this state on January 1 of the tax year for which exemption is being claimed or was a permanent resident of this state on January 1 of the year the veteran died.

196.082 Discounts for disabled veterans. – Each veteran who is age 65 or older and is partially or totally permanently disabled shall receive a discount from the amount of the ad valorem tax on homestead property that the veteran owns and resides in if the disability is combat related, and the veteran was honorably discharged.

The discount is equal to the percentage of the veteran’s disability rating 196.173 Exemption for deployed service members. – The exemption is available to service members who were deployed during the preceding calendar year on active duty outside the continental United States, Alaska, or Hawaii in support of certain military operations.

196.24 Exemption for disabled exservice member or surviving spouse.

– A $5,000 exemption is available to any ex-service member who is a resident of the state, was honorably discharged is disabled to a degree of 10% or more.

For more information please contact the Property appraiser’s office at PA@SC-PA.com or 941.861.8200.

www.sarasotarealtors.com

Cypress Falls, Vernon Hill II Great Room

get ready for new home designs that accommodate everything, even your client’s budget.

We think your clients should get everything they want when buying a new home. That means even newer, more flexible living spaces designed to fit their lifestyle at prices they can afford. Centex is offering new floor plans and more design options so your clients can definitely find the home they’ve been waiting for. It’s everything your clients want in the affordable comfort of a new Centex home.

VENETIAN FALLS VENICE FROM THE MID $100s

RIVERWOOD PORT CHARLOTTE FROM THE MID $100s

CypRESS FALLS NORTH PORT FROM THE MID $100s

• Final Closeout!

• 1,557-3,193 sq. ft.

• 1,641-1,911 sq. ft.

• 1,448-1,602 sq. ft.

• 2- 4 Bedroom Carriage Homes and Single Family Homes

• 2-3 Bedroom Single Family Homes

• 2 Bedroom + Den Villas • Clubhouse, Resort Pool, and Fitness Center

• Clubhouse, Golf Course and Beach Club

THE RESERVE AT CROSSING CREEK BRADENTON COMING SOON

• Clubhouse, Resistance Pool, Putting Green and More

Schedule a visit and register your clients today.

Call 866-290-9110 or visit centex.com to learn more.

Put yourself in a better place™

Prices shown are estimated base prices, do not include lot premiums or options and are subject to change without notice. Community Association fees required. Additional terms, conditions and restrictions apply. Photographs are for illustrative purposes only and are not intended to be an actual representation of a specific community, neighborhood or any completed improvements being offered. Please see a sales associate for details. This material shall not constitute a valid offer in any state where prior registration is required or if void by law. ©2012 PulteGroup, Inc. All rights reserved. 12/5/12. CBC057850.

IMPORTANT DUES INFORMATION – PLEASE READ CAREFULLY 2014 Dues Invoices Are Now Available and Due D e c. 15th For the Who, What, When, Where, and Why’s regarding mandatory electronic online dues payments, please visit the SAR website at www.sarasotarealtors.com and click on the MEMBERS tab near the top of the page, FAQ’s, Dues and Accounts.

• When and Where are dues invoices sent?  Individual dues invoices are available @ http://www.sarasotarealtors.com (under MY SAR ACCOUNT at top of the page), where they can be viewed, printed, and paid. In addition, an email was sent to all members notifying when the invoices were produced and available for payment.

• What is included on this dues billing?  Annual dues: Local, State, National, CID (if applicable), Global Business Council (if applicable) and voluntary RPAC.

• Payment Methods: ELECTRONIC PAYMENTS ONLY!  Two payment options: 1. Deduct directly from your checking account via: A. Debit card (MC,V) – the easiest way to have the payment deducted from your checking account. (please note that if your debit card is simply an ATM card without a MasterCard or Visa symbol it will not work). If you use a debit card with the MasterCard or Visa symbol, you will check “credit card” as payment type *(log-in required).

B. Electronic check – use same information as on your check.

2. Credit card (MasterCard, Visa, or American Express).  Instructions for all payments  Go to www.sarasotarealtors.com  Click on MY SAR ACCOUNT at top of page and log in  Under My Services, click on “Pay/View Bill Online”  Follow the payment process to confirmation of a successful transaction  Online charges will appear on your bank and credit card statements as “Realtor Association/MLS Chicago IL”  To print a copy of your invoice, click on the invoice number OR Come to the SAR offices and use our computer in the lobby which is programmed to open directly into the log-in screen and has easy instructions located at the workstation for your use.  Once payments are made online, they are updated to your account within 72 hours. We encourage you to go online to check the status of your account.

• Due Dates, Termination of Services, and Refund Policy  Due: December 15, 2013; Past Due: January 15, 2014, 5:01 p.m.  $50 late fee assessment on open balances as of January 15, 2014, 5:01 p.m.  Members with open balances as of 5:01 p.m. on January 15, 2014 will be subject to suspension of all Realtor® services.  Members with outstanding balances at 5:01 p.m. on February 15, 2014 will be terminated. Reinstatement will require payment in full of all amounts due at date of termination, plus a $150 SAR application fee to rejoin as a new member.  For a member whose license is placed inactive prior to Jan. 1st and who has paid their invoice, the inactive member will receive a full refund of the payments made.  For a member whose license is placed inactive on or after Jan. 1st and who has paid their invoice, all payments received are non-refundable.

P

September 2013 Sales Up 22.5 Percent Over Last Year

P

Property sales in September 2013 in Sarasota County hit “With sales remaining at high 817 (545 single family homes, 272 condos), 22.5 percent higher than in September 2012. However, the total sales levels, and prices trending higher, figure was down 14.6 percent from August 2013, when 957 we continue to be optimistic about sales were closed, mirroring a similar late summer drop last September. the Sarasota real estate market.”

Last year, the fourth quarter saw stronger sales than typical - SAR President Roger Piro for the fall months, and strong pending sales point to a similar pattern this year. Overall, September pending sales (properties that went under contract during the month) were at 750 – close to the September 2012 figure of 734. In September there were 4.2 months of inventory for single family homes and 5.5 months of inventory for condos. In August 2013, pending sales stood at 864.

August 2013, the figures were 4.2 and 4.0, respectively.

The median sale price for single family homes in the Currently, 569 properties listed for sale in Sarasota County county in September 2013 was $185,902, 18.5 percent in the MLS are short sales or foreclosures, compared to higher than the September 2012 median price of $157,000.

499 properties in August. This represents 14.4 percent of The figure was 5.1 percent lower than August’s number of available properties, up from last month’s figure of 13.2 $195,000. Condo prices were at $165,000, up 6.4 percent percent.

Of the 1,100 new listings on the market, about 15 over last September’s median of $155,000, and slightly percent were distressed in October, which contributed to the higher than the August 2013 figure of $161,000. percentage increase.

Monthly median prices are susceptible to swings based on Sales of distressed properties represented 23.9 percent of sales at one end of the price spectrum. The median price the overall sales in September 2013, up from the August for the 12 months ending in September 2013 for single 2013 figure of 20.6 percent. In September 2012, the figure family homes was $179,000, up 21.7 percent from the was 37.1 percent, so the trend overall is downward despite 12-month median ending in September 2012 ($147,000).

For condominiums, the figure was $160,000 this September, the recent increase. compared to $147,000 a year ago – an 8 percent increase.

“If we have our traditional pattern of increased sales in The overall price trend continues to move upward.

October through the end of the year, the Sarasota real estate industry should remain on course for an excellent year,” said “With sales remaining at high levels, and prices trending Piro. “Local agents are busy and enthusiastic, and buyers are higher, we continue to be optimistic about the Sarasota real certainly benefiting from the high-quality of properties in estate market,” said SAR President Roger Piro. “Interest our market.” rates have been up and down in recent months, but still at relatively low levels, which helps the market. The economy has been hindered the deal done g e ts by the recent government shutdown, but through that period our market has remained steady and strong.”

The inventory of listed properties rose slightly in September to 3,942 from A message from last month’s 3,793 but remains below John “Broker Brink” last September’s number of 4,097 active Contact one of our from Bright Realty listings in the Sarasota County. The Residential Lenders www.WeSellSarasota.com inventory has been relatively steady in today! recent months after falling substantially in answers to their “As a real estate the last two years.

Downtown Office questions and broker, I work with 941.366.7100 The September 2013 months of they’ll be able to customers 24-7 and 333 North Orange Ave. Sarasota, FL 34236 inventory in Sarasota County stood at 4.4 close on time. it is important that months for single family and 4.0 months Cattlemen Office Insignia is the my customers can 941.342.5000 for condos, with both property categories local bank of get answers when 5850 Fruitville Road below 6 months, which is considered Sarasota, FL 34232 choice because they need them. www.insigniabank.com a balanced market between buyers and other banks are With Insignia Bank, sellers. Months of inventory represents the I know my customers get just not tuned in to our time it would take to deplete the current local real estate market.” prompt, knowledgeable inventory at the current sales rate. Last

the

www.sarasotarealtors.com

COMMUNITY BANK

Sarasota Realtor® Magazine

NOVEMBER 2013

15

Sarasota MLSSM Statistics - September 2013 Single Family

Unit Sales

Condo

800 700 600 500 400 300 200 100 0 Sep‐12

Oct‐12

Nov‐12

Dec‐12

Jan‐13

Feb‐13

Mar‐13

Apr‐13

May‐13

Jun‐13

Jul‐13

Aug‐13

Sep‐13

Single Family

Median Sale Price

Condo

$250,000 $200,000 $150,000 $100,000 $50,000 $0 Sep‐12

Oct‐12

Nov‐12

Dec‐12

Jan‐13

Feb‐13

Mar‐13

Apr‐13

May‐13

Jun‐13

Jul‐13

Aug‐13

Sep‐13

Single Family

#Active

#Sold

%Sold

Average DOM

Median Sale Prices

Median Last 12 Months

Months of Inventory

Pending Reported

%Pending

# New Listings

% Price Original

This Month

2,694

545

20.2

76

$185,902

$179,000

4.4

525

19.5

831

94.1

This Month Last Year

2,586

485

24.3

92

$157,000

$147,000

4.8

491

23.7

655

91.5

2,570

645

25.1

84

$195,000

$176,500

4.2

603

23.5

885

94.2

‐

5,685

‐

81

$183,990

‐

‐

6,649

‐

7,521

‐

Last Month YTD

Statistics were compiled on Sarasota County properties in the MLS as of Oct. 15th, 2013. Single-family statistics are tabulated using the

property style single-family home. Condo statistics include condo, co-op, villa and townhouse. Median sales price is the middle value, where half of the homes sold for more, and half sold for less. Listings sold were closed transactions during the month. Pending sales are sales where an offer has been accepted during the month, but the sale has not yet closed. DOM indicates the average number of days that sold properties were on the market before a contract was executed.

Editor’s Note: SAR will no longer report exclusively on SAR-member sales. Instead, the monthly report will reflect all sales activity in Sarasota County reported in the MLS system, regardless of the Realtor®’s association membership.

Source: Sarasota Association of Realtors® 16

NOVEMBER 2013

Sarasota Realtor® Magazine

www.sarasotarealtors.com

t

ales

Sarasota MLSSM Statistics - September 2013 Single Family Condo

Inventory 3,500 3,000 2,500 2,000 1,500 1,000 500 0 Sep‐12

Oct‐12

Nov‐12 Dec‐12

Jan‐13

Feb‐13 Mar‐13 Apr‐13 May‐13 Jun‐13

Jul‐13

Aug‐13

Sep‐13

Jul‐13

Aug‐13

Sep‐13

Single Family Condo

Pending Sales 900 800 700 600 500 400 300 200 100 0 Sep‐12

Oct‐12

Nov‐12

Dec‐12

Jan‐13

Feb‐13

Mar‐13

Apr‐13

May‐13

Jun‐13

Condo

This Month This Month Last Year Last Month YTD

#Active

#Sold

%Sold

Average DOM

Median Sale Prices

Median Last 12 Months

Months of Inventory

Pending Reported

%Pending

# New Listings

% Price Original

1,248

272

21.8

88

$165,000

$160,000

4.0

225

18.0

340

93.0

1,511

182

12.0

110

$155,000

$147,000

5.5

243

16.1

301

89.6

1,223

312

25.5

88

$161,000

$160,200

4.0

261

21.3

333

92.6

‐

2,954

‐

104

$161,450

‐

‐

2,565

‐

2,839

‐

Statistics were compiled on Sarasota County properties in the MLS as of Oct. 15th, 2013. Single-family statistics are tabulated using the property style single-family home. Condo statistics include condo, co-op, villa and townhouse. Median sales price is the middle value, where half of the homes sold for more, and half sold for less. Listings sold were closed transactions during the month. Pending sales are sales where an offer has been accepted during the month, but the sale has not yet closed. DOM indicates the average number of days that sold properties were on the market before a contract was executed.

Editor’s Note: SAR will no longer report exclusively on SAR-member sales. Instead, the monthly report will reflect all sales activity in Sarasota County reported in the MLS system, regardless of the Realtor®’s association membership.

www.sarasotarealtors.com

Sarasota Realtor® Magazine

Sarasota Association of Realtors® MLS NOVEMBER 2013

17

Commercial Investment Division

CID to Discuss 1031 Exchanges

Title: Fundamentals of Like-Kind Exchanges - 1031 Exchange Transactions Explained Date/Time: Tuesday, Nov. 19, 8:30 a.m.

Location: SAR, 2320 Cattlemen Road Sarasota, FL 34232

The Commercial Investment Division of SAR has scheduled an interesting and informative program in November, and members are urged to attend.

1031 Exchange transactions continue to be an important aspect of the commercial real estate market.

Join us as Peter Skokos and John Compton, both with Norton, Hammersley, Lopez & Skokos, discuss this topic and give us up-todate information on this area of the market.

John Compton Peter Skokos Peter is a member of the Real Estate Practice Group and practices primarily in the area of Hammersley. He practices in the areas of corporate, real estate, banking and business transactions.

He represents developers and landowners in connection contract and business law transactions, as well as with the acquisition, development, leasing and sale of taxation, including tax planning, tax controversies with commercial, industrial, condominium and residential State and Federal authorities and the representation of taxpayers before the Internal Revenue Service, Florida properties.

Department of Revenue and other State and Federal John is a member of the Business and Tax Law Practice agencies. They each bring insight to both the real estate Group and Estate Planning, Estate Administration requirements and tax implications for 1031 Exchanges. and Asset Preservation Practice Group of Norton

CID Monthly Meeting Schedule

Commercial Marketplace Sessions Increase visibility for your properties, learn of new opportunities, and exchange information with commercial professionals. Deals are made at these sessions.

1st, 2nd & 4th Fridays at the SAR Auditorium 3rd Friday at the MAR offices NEW In 2013! The monthly general meeting (3rd Tuesday) will now include a Marketplace session, giving members five opportunities each month to promote their listings.

Officers:

Linda Emery, CID President

18

2013 CID Officers & Directors

President: Linda Emery, Sperry Van Ness President-Elect: Lori Hellstrom, Osprey Real Estate Services Vice-President: Tim Mapp, Mapp Realty Secretary: Dave Roth, RE/MAX Alliance Treasurer: Tony Veldkamp: Sperry Van Ness Past President: Brad Lindberg, Sperry Van Ness NOVEMBER 2013

Commercial Marketplace Sessions - Friday, Nov. 1, 9 a.m. – SAR Auditorium - Friday, Nov. 8th, 9 a.m. – SAR Auditorium - Friday, Nov. 15th, 9 a.m. – MAR, 10920 Technology Terrace, Lakewood Ranch, FL - Friday, Nov. 22nd, 9 a.m. – SAR Auditorium CID General Membership Meeting Date: Tuesday, Nov. 19th, 8:30 a.m.

Location: SAR Auditorium Program: Fundamentals of Like-Kind Exchanges of Real Estate (Pete Skokos/John Compton)- CID Members Only Directors: Rico Boeras: Preferred Commercial Inc.(1 year - 2013) Ron Struthers: Coldwell Banker Commercial NRT (1 year 2013) Peter Skokos: Norton Hammersley (2 years - 2014) Kevin Robbins - Harry Robbins Associates (2 years - 2014) Susan Goldstein: Michael Saunders & Company (3 years2015) Roberta Kolton: Michael Saunders & Company (3 years 2015)

Sarasota Realtor® Magazine

www.sarasotarealtors.com

ar -

4) -

Education Programs

New agents offered informative forum Title: New Agent Forum Date/Time: Wednesday, Nov. 6, 1 to 3 p.m.

Location: SAR, 2320 Cattlemen Rd., Sarasota Cost: Free to new SAR agents (two years or less) Moderator: Michael Davemport, Licensed Real Estate Instructor Register now at www.sarasotarealtors.com Is this your first year or two in the real estate industry and you have questions? Attend this new agent forum and have your questions answered in a comfortable environment.

Learn how to set achievable goals and work a plan

of action for success; understand the mortgage loan qualifying process; learn about title insurance; understand the various social media forums and how to best utilize marketing dollars for desired results.

Guest speakers are: Denise Oyler - Business Coach John Sorenson - Mortgage Industry Audrey Nagy - Title Insurance Sheila Longo - Marketing Professional P.S. This seminar has been designed expressly for new agents. Experienced agents are not invited.

Tech: Are you an Evernote convert yet?

Title: What Is “Evernote?”

Date/Time: Wednesday, Nov. 6, 9 to 11 a.m.

Location: SAR, 2320 Cattlemen Rd., Sarasota Cost: SAR Members: $10; Others: $15 Instructor: Kim Long, Intuitive Technology Coaching Learn how to use this awesome free tool that will help you capture anything, access anywhere, find things fast.

Evernote makes it easy to remember things big and small from your everyday life using your computer, phone, tablet and the web.

Keep everything in sync: With Evernote, all of your notes, web clips, files and images are made available on every device and computer you use.

Remember things you like: Save everything cool and exciting you see online and in the real world. Snap a photo, record some audio and save it.

Research better: Collect information from anywhere into a single place.

And much, much more!

Property Management: Avoid the pitfalls Catherine McCaskill, Professional Development, can be reached at 941.952.3404

20

Title: Property Management: Watch Out for Pitfalls Date/Time: Wednesday, Nov. 20, Noon to 1:30 p.m.

Location: SAR Auditorium Cost: FREE to SAR members, $10 others Join the Realtor®-Attorney Joint Committee for this look at the pitfalls of the property management business.

Scott Corbridge, Sarasota Management and Leasing, is the instructor. Some of the basics regarding managing rental property to be covered include: 1. Make sure your property is in good shape.

2. Get exposure on the market.

3. Read the marketing data.

NOVEMBER 2013

4. Adjust to market realities.

5. Price accordingly.

Owning rental property can be a rewarding and profitable undertaking provided that it is done correctly.

If not, it can be costly and an unpleasant drain on your life, according to the experts.

This seminar is designed to bring you a new appreciation of what professional property management can do for you.

The Realtor®-Attorney Joint Committee stages several informative seminars throughout the year, bringing the best of real estate and the legal profession together.

Sarasota Realtor® Magazine

www.sarasotarealtors.com

NORTH

Exceptional communities.

Quality homes.

Extraordinary amenities.

Outstanding customer service. b r a d e n t o n

n o r t h

V e n i c e

V e n i c e

4

19

95

301

Orlando

27

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92 98 17

19 4 75

301

92

Live the Good Life

95

Clubhouse, Tennis, Boat Slips, Tampa Dog Park 275

19

41

(941) 465-4001

(941) 485-5063

674

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Golf, Tennis, Planned Clubhouse with dining, fitness and pool

Golf Club, River Club, Tennis

60

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75

(941) 234-4470 60

41

Homes from the low $200s to the $700s.

64

64

Exit 220

Bradenton

Sarasota

OR

Exit 195 Exit 193

IDA

Lake wcicommunities.com Okeechobee

E

PIK

RN

17

TU

on second sale!

)

LL

(TO

Venice

FL

41

95

75

Congratulations to these Realtors who will earn 5% Commission for the rest of 2013! ®

41

NORTH

• Amy Robinson with Coldwell Banker in Siesta Key • Judy Mazrin withCaptiva Prudential Florida Realty in Venice Island 75 • Fred Gibson with Remax Alliance Group in Sarasota • Arnold Kaufman with Coldwell Banker in Venice

98

• Patricia Guenther with Premier Sotheby’s in 27Venice • Andrew Clark with Medway Realty in Osprey • Pam Edgington with Berkshire Hathaway in Bradenton • Lynda Melnick with Wagner Realty in Bradenton

on first sale!

on three or more sales!

The more sales you make in 2013 the higher commission rate you can95 earn!

On Any WCI New Home Sale Contracted Jan. 1 – Dec. 31, 2013.**

*Recorded sales as of October 11, 2013. **Contract must be fully deposited (under the terms of the agreement), and if applicable, out of rescission with all contingences met and all required deposits shall have been paid in full and cleared. Offer expires December 31, 2013. All commissions shall be paid at closing to the applicable broker provided all terms & conditions of the co-broker commission agreement have been met. The commission shall be calculated and paid in accordance with WCI’s Co-Broker Commission Program Agreement. Contact WCI Sales Director at Community Sales Center for specific closing requirements. Pictures shown may not be actual homes listed, but a representation of home designs available. Pricing and availability subject to change without notice. Void where prohibited. Offers are subject to change or cancellation without notice. All references to clubs and membership opportunities and other amenities are subject to fees, dues and availability. ©2013 WCI Communities, Inc. All rights reserved. CGC 031523

Panel: ‘The Real Value of Green Homes’ Title: The Real Value of Green Homes Date/Time: Thurs., Dec. 5, 6-9 p.m.

Location: SAR Auditorium, 2320 Cattlemen Road, Sarasota, FL 34232 Cost: $5 for students and all members of SAR, USGBC FL Gulf Coast and HBA Manatee-Sarasota; Others, $10 Pre-register at www.usgbc-fgc.org Please join the Sarasota Association of Realtors® and the Myakka River Branch LEED for Homes Committee at a panel discussion exploring the many ways Green Homes deliver real, tangible benefits to their owners and occupants.

Panel members include: - Sandra Adomatis, SRA. Appraiser

and nationally recognized speaker on green and energy-efficient house values.

Principal author of the “Residential Green and Energy Efficient Addendum” for residential appraisals.

- Peggy Christ. NAR Green-Certified Realtor Broker-Associate for over 25 years. Director of Real Estate & Finance for the Florida Green Building Coalition.

- Peter Minarich. A mortgage loan originator with more than 20 years experience in home financing.

- Dale Lewis. LEED AP, ICC Residential Green Home Inspector, IBHS Fortified Home Evaluator, FGBC Certifying Agent, NAHBCertified Green Professional and licensed General Contractor with 40 years in the construction industry.

- Panel moderator, Harold Bubil.

Real Estate editor for the Sarasota Herald/Tribune.

SAR School of Real Estate plans 2014 courses Do you know anyone who wants to launch a new career in real estate?

At the Sarasota Association of Realtors® School of Real Estate, they can make it happen. Learn from an experienced instructor and practicing Realtor® in the comfortable, professional surroundings at SAR Headquarters, conveniently located at 2320 Cattlemen Road in Sarasota, FL. The instructor is Michael W. Davenport.

• SAR School of Real Estate has carefully designed its pre-license classes to be offered over several weeknights and weekends to enhance the learning experience.

• Students will have time to digest the information and come away with the confidence to tackle the state license exam.

• SAR School of Real Estate also has a range of post-license and continuing education offerings for salespeople and brokers which lead to nationally-recognized Realtor designations such as the Graduate, Realtor® Institute (GRI), thereby fulfilling two requirements at once (classes are typically offered during business hours).

22

NOVEMBER 2013

2014 Sales Associate Pre-License Schedule SA-9: January 7-February 8, 2014 SA-10: February 18-March 20, 2014 SA-11: May 1, 2014-May 29, 2014 SA-12: September 4-October 2, 2014 Earlybird Tuition: $339 (includes manual, Florida Real Estate Principles, Practices and Law, 35th Edition) (register at least 10 days in advance of class to receive Earlybird price Regular Tuition: $364 Class times are Tuesdays and Thursdays, 5 to 10 p.m., AND Saturdays 8:30 a.m. to 1:30 p.m.

Sarasota Realtor® Magazine

www.sarasotarealtors.com

MLS training continues in November Pre-registration is required for all MLS classes at gopherit. mfrmls.com. All classes are hands-on in the SAR Technology Center (except for Entering and Updating). Registration is limited to 18.

Please be sure that you will attend if you reserve a spot! If you need to cancel, please call MFRMLS at 800.686.7451 (not SAR).

MLS Basic Nov. 7 or Nov. 25, (FUSION), 9 a.m. to Noon Mandatory session for all new users, to be completed within 60 days of joining.

This class will teach both new and returning agents the basic functionality in Fusion including search, printing and emailing. You will also learn about additional resources and member benefits provided by My Florida Regional MLS, and more. The class is also available online at: http:// mfrmlsuniversity.com or you may attend the class at SAR. • Searching and viewing listings, using the map, showing road, aerial, hybrid, and locator features • Adding additional search criteria • Viewing/printing/emailing reports, images, virtual tours, tax, map, driving directions and MLS listing history • Personalize user contact information and basic agent website setup MLS Compliance 101 Nov. 7 or Nov. 25, 1 to 2:30 p.m.

This is a mandatory class for all new members to be completed within 60 days of joining. Existing members must complete the class every two year period, current period May 1, 2012 – June 30, 2014.

In this class you will learn about the My Florida Regional MLS Rules and Regulations and compliance procedures for accurately listing properties in the MLS Database, along with additional educational materials available on www.sarasotarealtors.com

MFRMLSUniversity.com.

• Rules and Regulations • Profile Sheet Terms • iSmart Tool •MFRMLSUniversity.com Adding/Modifying Listings Nov. 7 or Nov. 25, 3 to 4:30 p.m.

This class is mandatory if you will be adding and modifying listings in the MLS. (but all agents are welcome to attend!)

You will be taught how to input and modify listings, enter photos, and add attachments along with valuable tips and techniques.

This class is available through live webinars or you may attend at SAR. • Profile Sheets • Adding listings information to MLS • Adding Photos, attachments and open houses • ShowingTime and Virtual Tours Advanced Map Based Searches Nov. 13, 9 to 10 a.m.

This class will teach you how to utilize the map in MLS. Creating map based searches, searching by map for CMA’s and printing maps along with map views • Search by Radius, Rectangle or Polygon • View Listings on a Map • Utilize the Map locator • Driving Directions

Sarasota Realtor® Magazine

Contact Manager Nov. 13, 10:30 a.m. to Noon This class will provide you with resources and member benefits that help you become the Agent on the Go! • DocBox to go • Mobile iMapp • My MLS APP/ my-mls-app.com • Fusion Experience • RBI/StatsIQ Mobile • Real Estate apps – Flipboard, Hootsuite, Drop Box – and other apps.

Apps may vary depending on user’s mobile device Creating a Professional CMA (3 CE Credits) Nov. 13, 1 to 4 p.m.

This class is designed to teach you the skills needed to create a comprehensive CMA. You will learn how to import properties that are listed outside of the MLS, into your CMA along with valuable tips and techniques for creating a professional CMA. • Create a new seller or buyer CMA • Importing subject property from MLS or tax search and entering additional information about the subject property • Adding MLS and tax Comparables • Adjustments, pricing, net sheet, selecting pages, and viewing report • Edit and remove reports • Emailing, saving, and printing CMACustomizing a personal CMA and setting it as the default NOVEMBER 2013

23

SAR On the Scene

SAR Members Love Changing of the Seasons Gala!

Visit SAR on Facebook at www.facebook.com/SarasotaRealtors

Photos by Jesse Sunday The Oct. 23rd SAR Changing of the Seasons Gala was a huge success, with a big crowd enjoying the great food, fun networking, and dynamic music provided by Dave Eschenbach of Steppin’ Out Entertainment!

The Oct. 23rd Changing of the Seasons Gala was made possible through the efforts of Dan Andrews and his Affiliate Committee.

Those attending included (above): Cathleen Acosta, Carla Nix, Susan Phelps, Jacqueline Abney, Andy Hall and Suzanne O’Neil. At right, Affiliates man cooking stations.

G 9

3 S m

More than 300 Realtor® members registered to attend, and 60 Affiliate sponsors helped make the event special for the first Gala at our new headquarters facility. Thanks to all for an amazing effort and result!

24

NOVEMBER 2013

Sarasota Realtor® Magazine

www.sarasotarealtors.com

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Allstate has no financial responsibility to you for any home insurance policy you purchase and would not be responsible for any claims. Allstate does not make any representations or accept liability related to operations of home insurance companies, including, but not limited to, their financial conditions. Subject to terms, conditions and availability. Š 2012 Allstate Insurance Company

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WCR Thanks 2013 Sponsors!

As we wind down the year, the Women’s Council of Realtors®, Sarasota Chapter, would like to salute our 2013 sponsors. These business partners make a significant difference in accomplishing our mission and our vision. The best compliment we can give them is to use their services!

Mission of Women’s Council of Realtors® We are a network of successful Realtors®, empowering women to exercise their potential as entrepreneurs and industry leaders.

Our Vision Through our influence as successful business professionals, women will effect positive change in the profession and in the broader community.

PLATINUM LEVEL Berlin | Patten Attorneys at Law HomeTeam Inspection Services Premier Sotheby’s International Realty Starr Title Insurance Agency, LLC

(SILVER-Cont.)

Neal Communities London Bay Homes LWR Communities, LLC MGA Insurance Silver Fox Pest Control BRONZE LEVEL BB&T Mortgage Kristin K. Triolo, Broker, PMN On-Time Pool Service, Inc. Premier Inspections Steven R. Greenberg, Esquire of Icard Merrill The Real Estate Book

GOLD LEVEL Regions Mortgage SILVER LEVEL BB&T Insurance Services John Neal Homes

2013 Leadership Team

Mary Hellhake, WCR President

26

Mary Hellhake President Michael Saunders & Company Cell: 941-544-0763 maryhellhake@michaelsaunders.com

Peter Salefsky Membership Michael Saunders & Company Phone: 941-924-5107 petersalefsky@mihaelsaunders.com

Susan Phelps President-Elect Cristello and Company RE Cell: 941-726-2227 sarasotasuze@gmail.com

Carrie Starr-Rummery Treasurer Starr Title Insurance Phone: 941-365-7827 carrie@starrtitle.net

Catherine Lamphier Vice-President Membership Michael Saunders & Company Cell: 941-400-4219 catherinelamphier@michaelsaunders.com

Tim Calpin Recording Secretary JP Morgan Chase Phone: 941-953-3583 timothy.c.calpin@JPMChase.com

NOVEMBER 2013

Sarasota Realtor® Magazine

Kristin Triolo Corresponding Secretary Florida Homes eBroker Phone: 941-725-2486 kristintriolo@floridahomesebroker.com

www.sarasotarealtors.com

om

Editor’s Note: This year, SAR’s focus is on “Raising the Bar” and improving the professionalism of our members. We will be providing monthly educational columns to promote the importance of NAR’s Code of Ethics to our members.

Case #6-5: Advertising Real Estate-Related Products and Services Realtor® X, a principal broker in the firm XY&Z, prided himself on his state of the art website that he used both to publicize his firm and to serve the firm’s clients and customers electronically. Realtor® X maintained positive business relationships with providers of real estate-related products and services including financial institutions, title insurance companies, home inspectors, mortgage brokers, insurance agencies, appraisers, exterminators, decorators, landscapers, moving companies, and others. Given the volume of business Realtor® X’s firm handled, several of these companies advertised on the XY&Z home page and some of them, including a large bank, included links to their own websites.

Buyer B, who had earlier entered into an exclusive buyer representation agreement with XY&Z, received frequent, automated reports from Realtor® X about new properties coming onto the market. Hoping to purchase a home in the near future, he took advantage of Realtor® X’s rich website to familiarize himself with the real estate-related products and services advertised there.

Hoping to expedite his purchase experience by pre-qualifying for a mortgage loan, Buyer B went to Realtor® X’s website and clicked on the bank link. Once at the bank’s website, he found a mortgage to his liking, completed the on-line application process, and learned in a matter of days that he was qualified for a mortgage loan.

In the meantime, Buyer B’s property search, guided both by Realtor® X personally and through periodic updates from Realtor® X’s website, proved fruitful.

Realtor® X and Buyer B visited a new listing on Hickory Street several times.

Buyer B decided it met his needs and made an offer which was accepted by the seller.

A few weeks after the closing, Buyer B hosted a housewarming attended by his friend D, a website designer who had, coincidentally, been instrumental in developing Realtor® X’s website. Buyer B told D how helpful the information from Realtor® X’s website had been. “You know, don’t you, that each time a visitor to Realtor® X’s website clicks on some of those links, Realtor® X is paid a fee?”, asked D. “I didn’t know that,” said Buyer B, “I thought the links were to products and services Realtor® X was recommending.” www.sarasotarealtors.com

Buyer B filed an ethics complaint against Realtor® X alleging a violation of Article 6 for having recommended real estate products and services without disclosing the financial benefit or fee that Realtor® X would receive for making the recommendation.

At the hearing, Realtor® X defended himself and his website, indicating that the advertisements for real estate-related products and services on his website were simply that, advertisements, and not recommendations or endorsements.

He acknowledged that he collected a fee each time a visitor to his website clicked on certain links, regardless of whether the visitor chose to do business with the “linked to” entity or not. “In some instances I do recommend products and services to clients and to customers. In some instances I receive a financial benefit; in others I don’t.

But in any instance where I recommend a real estaterelated product or service, I go out of my way to make it absolutely clear I am making a recommendation, and I spell out the basis for my recommendation. I also disclose, as required by the Code, the financial benefit or fee that I might receive.

Those advertisements on my website are simply that, advertisements, no different than classified ads run in the local newspaper.”

The hearing panel agreed with Realtor® X’s rationale, concluding that the mere presence of real estaterelated advertisements on Realtor® X’s website did not constitute a “recommendation” or “endorsement” of those products or services, and that the “click through” fee that Realtor® X earned when visitors to his website linked to certain advertisers’ sites was not the type of financial benefit or fee that must be disclosed under Article 6.

Ethics In Action

Realtor® not in violation of Article 6

Article 6

Realtors® shall not accept any commission, rebate, or profit on expenditures made for their client, without the client’s knowledge and consent.

When recommending real estate products or services (e.g., homeowner’s insurance, warranty programs, mortgage financing, title insurance, etc.), Realtors® shall disclose to the client or customer to whom the recommendation is made any financial benefits or fees, other than real estate referral fees, the Realtor® or Realtor®’s firm may receive as a direct result of such recommendation.

Sarasota Realtor® Magazine

NOVEMBER 2013

27

Global Business Council

2013 International Conference attracts large crowd At right, Harold Bubil (Sarasota Herald-Tribune), Michael Saunders, Michelle BurkePhilips, Sue Wolverton and Alan Atchley attend the 2013 Sarasota International Real Estate Conference on Sept. 25th at SAR.

GBC slates holiday party

The 2013 Sarasota International Conference attracted a large group of participants from SAR’s Global Business Council and from other state and national real estate associations. The keynote speaker was Florida Realtors® President Dean Asher, who updated those in attendance concerning his recent trip to the SIMA conference in Madrid, Spain. Thank you to all our event sponsors, participants and organizers!

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NOVEMBER 2013

Sarasota Realtor® Magazine

The Global Business Council cordially invites its members to a Holiday Networking Reception on Wednesday, Dec. 4 from 5 to 7:30 p.m. at SAR, 2320 Cattlemen Rd. Good food, wine and beer, and networking!

The GBC has grown by over 80 new members in 2013. There is no cost for GBC members to attend. If a GBC member would like to bring a guest or a spouse, the cost is $10.

If you are not a member of the GBC and would like to join, you may join now for 2014 and attend the party for the cost of the 2014 membership which is $25.

www.sarasotarealtors.com

GRI course to be offered in 2014 Title: Graduate, Realtor® Institute 2014 Location: SAR, 2320 Cattlemen Road, Sarasota Mark your calendars now and plan on completing your GRI designation in 2014. The dates below have been placed on ther calendar and the course will be offered at SAR, 2320 Cattlemen Road, Sarasota.

SAR’s brand-new, state-of-the-art facility is the perfect regional location for you to complete your education. SAR has never cancelled a GRI course (except when Hurricane Charlie forced a postponement in 2004).

GRI 100 Series earns 45 hours of Salesman’s Post-license credit & 14 hours of CE credit. GRI 200 & 300 Series earn 30 hours of Broker Post-License credit and 11 hours of CE credit each.

GIVING From Page 6

awareness of affordable housing issues.

Because the formation of a foundation is a daunting task, requiring a separate set of financial books, different bylaws, etc., SAR decided to have the Sarasota County Community Foundation handle the administration of the fund. The Foundation is AAA-rated, and one of the best in the nation.

“By partnering with the Community Foundation, we are not only accomplishing our dream, but we are showing the community that we want to give back and join forces with them,” explained Darla at the time.

In the first few years after the formation of the Realtor® Affordable Housing Fund, many fundraising efforts were conducted by SAR to grow the fund. Proceeds from the Realtor® Day annual fundraiser, the annual Taste of Sarasota event, and many more charitable activities helped raise more then $122,000 for the fund.

Finally, with the fund at a healthy level, SAR embarked upon putting the money to use with the first SAR-Habitat for Humanity Home Restoration Project in 2010. The project was a huge success, and has since been repeated two more years on Habitat homes.

SAR’s partnership with Habitat for Humanity was another perfect fit, allowing the real estate community to assist another worthy local organization, without the need to reinvent the wheel. Utilizing Habitat’s state and national connections, and their ability to attract additional funds from other sources, gets SAR the biggest bang for the buck, and helps make homeownership a reality for many families that otherwise could not afford the expense.

For many years, SAR and the state and national real estate associations has promoted the value of homeownership. It has been determined that funds spent on housing are leveraged more than 7-1 by private sector investment. That means when people purchase and live in homes, they contribute to the economic vitality of a community to a much greater extent than renters.

The ripple effect brings jobs to the community, which continues to propel the community forward.

Before the Habitat partnership, SAR members staged various painting and home improvement projects, generally through the auspices of the city’s Code Enforcement Board. Homes that www.sarasotarealtors.com

GRI 100 Series: 101: January 27 & 28 102: February 3 & 4 103: February 11 & 12 GRI 200 Series: 201: April 21 & 22 202: April 28 & 29

GRI 300 Series: 301: June 23 & 24 302: June 30 and July 1 GRI 100 Series 101: July 21 $ 22 102: July 28 & 29 103: Aug. 6 and Aug. 7

had been cited for violations were referred to SAR for possible assistance in being brought up to code. These weekend painting projects drew hundreds of volunteers over the years, and helped keep the Sarasota community looking good for visitors and fulltime residents alike.

And Ralph Waldo Emerson also poignantly stated, “It is one of the most beautiful compensations of life, that no man can sincerely try to help others without helping himself.”

SAR will soon announce the dedication ceremony for the new Habitat home for the Sanders family, and invite everyone to the big event.

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Membership News

The Association is pleased to welcome new members!

Designated Realtors®

Edelen, Gary: Elite Realtors Inc. Gleason, Frances A.: Dolphin Bay Real Estate LLC Heitmann, Jan: Bay Breeze Intl. Realty Lehrman, David: The Sarasota Real Estate Comp.

Rasmussen, Wayne: Legacy Property Services LLC Valentich, Michael: Michael Valentich Appraiser

New Members

Baldin, Flavia: ERA Waterside Realty Barcelo, Jaime: Michael Saunders & Company Basham, Angela: Lemon Bay Realty Callaway, Kelley: Michael Saunders & Company Case, Deonna: Coldwell Banker Res R E Elliott, Camille: Atchley International Realty Faline, Anthony: West Coast Real Estate Gill, Mark: Century 21 Beggins Enterprises Grenier, Roger: Premier Sotheby’s Intl. Realty Hamer, Anthony: Keller Williams Lakewood Ranch Hutson, William: Good Life Realty LLC Janko, Mikulas: Horizon Realty International Khalil, Jacklen: Exit King Realty King, Kace: Caballero Realty Services Lambros, James: ERA Waterside Realty Langer, W. Jeff: RE/MAX Platinum Realty Langston, Olivia: Sarasota Bay Real Estate P.A. Lewis, Todd: Rental Link Lind, Nils: Florida Southern Living Realty Lowe, Christopher: Michael Saunders & Company Machado, Ana: Coldwell Banker Res R E Malvini, Cecily: Exit King Realty Mancinelli, Laura: RealEstateAuctions.com Martel, Maureen: Exit King Realty McCauley, Peter: Davenport Realty Group LLC McDonald, Robert: Kelly Gettel & Co. PLLC McMillan, Greg: Keller Williams Lakewood Ranch

Miller, Ann: Coldwell Banker Res R E Olivieri, William: Neal Communities Realty Inc. Pagano III, Joseph: The Real Estate Store Poppa, Janine: Michael Saunders & Company Pruitt, Ludmila: Coldwell Banker Res R E Przenioslo, Jaimie: Michael Saunders & Company Reece, Martyn: Premier Sotheby’s Intl. Realty Seward, Sean: Century 21 Almar & Associates Sisum, Sandra: Coldwell Banker Res R E Sommers, Ann: RE/MAX Platinum Realty Stich, Kathryn: Coldwell Banker Res R E Strickland, Paul: Coldwell Banker Res R E Striffler-Pierre, Angela: CP Realty International Tanauyakul, Nantiya: Coldwell Banker Res R E Thompson, Jennifer: Michael Saunders & Co. Tylicka, Barbara: Exit King Realty Visser, Kimberly: Coldwell Banker Res R E Ward, Lauren: Exit King Realty Westbrook, Mary: Coldwell Banker Res R E Wiedwald, Cheryl: Coldwell Banker Res R E Wills, Cynthia: Bosshardt Realty Services LLC

Now With ...

Bailey, Kim: Rosebay International, Inc. Bhayat, Derrick: Kelly Gettel & Company PLLC Boyd, James: American Property Group Brame, William: Atchley International Realty Brenner, James: The Real Estate Store Curch, Amira: Blakeley & Associates Realty Deacon, Robert: Keller Williams On The Water Dubbins, William: Rosebay International, Inc. Forsberg, Annette: Keller Williams on the Water Garland, Brenda: Select Properties LLC Gibson, Jo Ellen: Medway Realty Gibson, Fred: Medway Realty Harris, Joseph: Premier Sotheby’s Intl. Realty

Dan Andrews, Membership Director, can be reached at 941.952.3408

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NOVEMBER 2013

Sarasota Realtor® Magazine

www.sarasotarealtors.com

Hitzemann, Gina Lee: Coldwell Banker Res R E Jacob, Arlette: Sandals Realty of Sarasota Jarvis, Carol: Coldwell Banker Res R E Lieberman, Martie: Premier Sotheby’s Intl. Realty Losch, Scott: Sandals Realty of Sarasota McCulloch, Lucy: Coldwell Banker Res R E Nanfelt, Stephen: Medway Realty Owens, Tamara: Hunt Brothers Realty, Inc. Schomaker, Judy: Century 21 Beggins Enterprises Shope, Raymond: Rosebay International, Inc. Smith, Bridget: Premier Sotheby’s Intl. Realty Stowe, Linda: RE/MAX Alliance Group Trigg, Carol: RE/MAX Alliance Group Warno, Richard: Exit King Realty Waterman, Chip: Premier Sotheby’s Intl. Realty Winberry, Jill: Michael Saunders & Company

Innovative Insurance LLC

236 Pedro Street Venice, FL 34285 Phone Number: 941-244-2865 Representative: Joseph Sikora Specialty: Innovative Insurance is a full-service insurance brokerage firm. We assist our clients with the implementation of complex insurance decisions. Our agents and service personnel take great pride in helping clients achieve their personal and business goals. Most of our client relationships begin with referrals from other satisfied customers. Innovative Insurance is a service oriented agency dedicated to exceeding our clients’ expectations Email: joe@innovativeinsurance.com

Nikki’s Gifts

New Affiliates

Barrington Group Inc

1605 Main St. Suite 606 Sarasota, FL 34236 Phone Number: 941-915-5890 Representative: Barbi DAmbruoso Specialty: The Barrington Group has a 30+ year history of excelling with multi-family properties. BGI began with acquiring and managing its own portfolio of properties, demonstrating its expertise such that distressed owners and lenders sought them out to stabilize third party troubled properties. Today, through development entities, BGI’s principals are taking their accumulated experience in management, positioning and leasing up new and redeveloped product and construction supervision and applying it to guiding the development of new multifamily properties with qualified, expert construction professionals and builders. Savannah Preserve at University Place and Long Bar Pointe on Sarasota Bay, Florida Email: barbi@bgidevelopmet.com

www.sarasotarealtors.com

1951 Porter Lake Dr, Unit D Sarasota, FL 34240 Phone Number: 941-706-1684 Representative: Nikki Orton Specialty: It’s our business to make it personal! We offer really fun, unique and affordable custom gifts. We are located in the coolest place on earth (Sarasota, FL) in our opinion and our designs definitely reflect our love of the beach. We design and make custom closing gifts, such as: cutting boards, cell/ipad cases, business product, wine box and many more. Visit my website www.nikkisgifts.com.

Email: nikki@nikkisgifts.com If you would like to join the Sarasota Association of Realtors®, simply visit our web site - www. sarasotarealtors.com - and click on the top left hand link “Join SAR” to learn everything you need to know.

Our New Member Orientation is held every month on the second Monday beginning at 9 a.m. in our auditorium at 2320 Cattlemen Road, Sarasota, FL.

Sarasota Realtor® Magazine

NOVEMBER 2013

31

PRSRT STD U.S. POSTAGE PAID MANASOTA, FL PERMIT NO. 451

NOVEMBER 2013 E DUCATION & E VENTS C ALENDAR Tuesday

Wednesday

Thursday

Friday

Oct. 28

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31

Nov. 1

4

5

6

7

8

11

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8 a.m.

MLS Express (SAR)

9 a.m.

CID Commercial Marketplace (SAR)

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8 a.m.

CID Golf Tournament (Founder’s Club) 1 p.m.

FEMA Update Seminar

9 a.m.

Orientation 1 p.m.

Code of Ethics

9 a.m. iMapp 1 p.m. Advanced Map-Based Searches 2:30 p.m. The Mobile Agent 5 p.m. Broker Pre-License

7:30 a.m.

Toastmasters 9 a.m.

Evernote Seminar 1 p.m.

New Agent Forum

9 a.m.

Advanced Map Searches 10:30 a.m.

Contact Manager 1 p.m.

Creating a Professional CMA

8 a.m.

CID General Membership Meeting

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9 a.m.

MLS Basic 1 p.m.

Compliance 101 3 p.m.

Add & Edit Listings

1 p.m.

8 a.m.

Distressed Properties Seminar MLS Express (SAR)

5 p.m.

Affiliates After Hours Networking at Gecko’s with the Global Business Council

7:30 a.m.

Toastmasters 12 p.m.

Property Management Seminar

8 a.m.

MLS Express (UPCC) 9 a.m.

MLS Basic 1 p.m. Compliance 101 3 p.m. Add & Edit Listings

8 a.m. MLS Express (SAR)

THANKSGIVING SAR OFFICE CLOSED

9 a.m.

CID Commercial Marketplace (SAR)

9 a.m.

CID Commercial Marketplace (SAR)

9 a.m.

CID Commercial Marketplace (MAR)

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THANKSGIVING SAR OFFICE CLOSED

Note: All events/classes are at SAR, 2320 Cattlemen Road, except where noted

My Florida Regional MLS Training

The My Florida Regional MLS training classes are offered at no cost to MLS participants. All classes are HANDS-ON in the SAR Tech Center . Please register for all MLS classes at the MFRMLS website: http://gopherit.mfrmls.com.

Click on “Register for Class” on the home page under the heading “Membership Director.”

Sarasota Association of Realtors®, Inc. 3590 S. Tuttle Ave. Sarasota, FL 34239

Monday

6.0 5.0 4.0 3.0 2.0 1.0 0.0 Sep‐12

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Sarasota Association of Realtors® MLS

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Single Family Condo

Months of Inventory