Discover Germany, Issue 88, December 2022

Page 47

The Most Instagrammable UNESCO World Heritage Sites of 2021  |  Travel Feature  |  Discover Germany

Rome.

REVEALED: THE MOST INSTAGRAMMABLE WORLD HERITAGE SITES

TEXT: NANE STEINHOFF, WWW.DESIGNBUNDLES.NET  I  PHOTOS: PIXABAY

Instagram can take you anywhere and everywhere, but particularly to the most interesting and beautiful spots in the world. After analysing how many Instagram posts each of the most popular UNESCO World Heritage Sites were tagged in, a new ranking explores which sites have ended up being the most Instagrammable ones. Further below, we also take a look at how well Germany, Austria and Switzerland have fared. While the historical centre of Rome is the most Instagrammable UNESCO World Heritage Site of 2021, according to the number of hashtags in posts, Brazil’s Rio de Janeiro came second. The new study, conducted by creative resources expert Design Bundles, selected the 145 most popular World Heritage

Sites, and analysed how many times each place has been tagged in Instagram posts. Rome, whose World Heritage Site also includes the Properties of the Holy See and the Papal Basilica San Paolo Fuori le Mura, came out in first place with a whopping 61,244,436

posts featuring the hashtags #Rome and/or #Roma. The historical centre of the city is home to world-famous landmarks such as the Colosseum, the Trevi Fountain, the Pantheon and the Roman Forum. The United Kingdom occupies 11th place with the Old and New Towns of Edinburgh and 28th place with the Dorset and East Devon Coast, respectively with 9,779,579 and 2,629,228 posts. The UK also takes eighth place out of 168 countries with 33 sites, including St. Kilda, Stonehenge and both the Palace and the Abbey of Westminster. December 2021  |  Issue 88  |  47


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