Generation Z
powered by
Școala de Valori
Their values
Respect Ambition Honesty Moral integrity
673,600 High school students in Romania High school students aged 13-19 years old
9th to 12th grade
59.9% Females 40.1% Males
Who is
Generation Z in Romania?
Their relationship with parents
62% Of High school students affirmed that their parents are their role models
Reasons why
60% Career achievements
48% Personal life achievements 39% Lifestyle
38% Personality
28% Their values 18% Financial status
Plans after high school
87% Of teenagers want to continue their
Benefits sought by teens in choosing to continue with University studies
studies with Higher education
12.7% Of them don’t want to continue with
University after High school or havent’s decided yet
63% The access to a well paid job 56% 54% 46%
Finding a job easily after graduation Gaining all the necessary knowledge for their future career
Personal developing
28% Getting a diploma
*Half of them plan to get a job during their University studies
5.4% United Kingdom 1.3% Holland 1.3% Germany 1.1% U.S.A. 0.7% Denmark
12% Of teenagers intend to continue their studies abroad
28% Social sciences 16% Medical science 15% Engineering 12% Economics 10% IT/Maths 9% Arts 9% Humanities 4% Sports 3% Biology
Popular specialization areas
What motivates them in choosing a certain specialization as their future career?
Generation Z
Main criteria in choosing a potential employer
How do they spend their free time?
What Generation Z thinks employers want from them
10
75% With friends 68% On internet 44% Reading
38% Practicing sports 36% Games
27% Travelling
9 86.5% Social Media
46.8% Personal development 35.1% E-mail 30.9% Online shopping
Their definition of a “successful career” is doing what you love to do every day
8
Relevant studies and qualifications Focused and serious candidates Previous experience
71.2% TV series/ Documentaries 49% Online Studying
For Medical Science: the willingness and desire of helping other people Social Sciences: stability and prestige For IT/Maths: their passion for the domain and a higher and easier possibility to get a job Economics and Engineering: financial benefits
The salary offer and financial benefits Work requirements and tasks to be aligned with their experience level The company’s activity to be one of interest for them The company’s position on the market, prestige and core values The opportunity to get an internship abroad The company’s image in society
Want to know more about the Z Generation and the difference they’re making in the Romanian society?
A s k Ș c o a l a d e Va l o r i !
We k n o w Z Ge n e ra t i o n ! We dare to believe…and we dare to invest in them!
Corina Şeler Head of Marketing & Communication corina.seler@scoaladevalori.ro / +40 724 106 432