Google Sitelinks Upgrade - Supporting the constant connectivity of the audience As part of the introduction and implementation of Enhanced Campaigns Google have further improved its search experience. AdGroup level Sitelinks, call and app extensions have been included to support multi-device consumers and their journey. Upgraded sitelink benefits include ad-group level extensions, which will allow advertisers more specific targeting methods. These can be scheduled, so we will have the possibility to deliver the message based on days of the week or times of the day. Detailed reporting will be available for advertisers to evaluate and improve the effectiveness and performance of these new sitelinks. The Sitelink auto upgrade starts from the 23rd of September, this means that by this date they have to match the following two criteria:
The maximum length will be 25 characters and Each new sitelink in a campaign or an adgroup must link to a unique landing page for a better user experience.
The new version of Adwords Editor (10.2) is already available to support the advertisers who are ready to upgrade now.
Read More: http://goo.gl/9zTqD
New Yahoo! Logo on its way Yahoo has decided to change even more. Between the 6th of August and the 5th of September they will show a different logo on the mail login page. The new Yahoo! Logo will be revealed on the 5th of September (midnight ET). It is confirmed that it will keep two features; the exclamation point and the purple color. You can watch the YouTube video with some of the samples here: http://goo.gl/mDLNLh Did you know that when you click on the exclamation point on the logo’s homepage, it will play the Yahoo yodel? At present it works only on the yahoo.ca site.
Read More here: http://goo.gl/YuPxhv
The Effectiveness of Mobile ads in Driving Traffic to a Website The majority of us would not leave the house (intentionally) without a smartphone, would you agree? It not only helps us stay connected, but it allows us to search for information and act on it instantly, wherever we are. Google, in their latest study, explores exactly how much of a role mobile search ads play in driving traffic?
This research was built on an earlier study, which was looking at the relationship of search ads and organic search results. The results showed that mobile ads have a significant impact and are complementary to organic search results. Image source: Google
Find more information about the Studies here: http://goo.gl/1yAfP http://goo.gl/A1SLV http://goo.gl/MAs3SW Shared By Agnes Szlahotka
Best practice tips for SEO Recently Trond Lynbø from Search Engine Land wrote an article explaining the three key mistakes to avoid in SEO and how these could be affecting your business; the main points are summarised below. Google offers huge growth for B2C and B2B businesses, even companies that are offline depend on Google, as customers are driven there. SEO can therefore be seen as being mandatory rather than optional by some; below some best practice tips are outlined relating to common SEO mistakes. At SMG we can implement SEO strategies for our clients to help them gain more success online. 1)
Being Stuck in the Past
The digital landscape is ever-changing so businesses need to keep up to date with new developments. Investing in analytics is therefore a worthwhile investment which allows you to plan for tomorrow. Build dashboards with your analytics tools that are actionable and contain
information you can act upon. Ask questions about performance and focus on what improves effectiveness-not just getting more traffic, but actually by “increasing sales, growing business and becoming more cost-effective”. An SEO team uses analytics to look backward which can help you to gain further insights into your performance. Be measurable; track and analyse the value of what you spend time and money on. 2) A Lack of Integration “Where many leaders fail is in setting up integrated multi-channel sales and marketing efforts, guided by a unified strategy that creates synergy and strengthens each component of the whole. There is crucial interdependency between Search Engines, Social Media, PR, Mobile Units and how successful you are at getting more local customers and sales for your local business(es). There is plenty of low hanging fruit ripe for the plucking — if you have the right strategy”(as summarised by Trond Lynbø). 3) Short-Term Thinking and Budgeting The importance of SEO is often underestimated and is an investment which can often pay off in a big way. SEO can contribute largely to revenue and for many businesses it is the largest contributor. However, often only a small portion of a business’ marketing budget is set aside for SEO; increasing the budget can lead to reaching financial and strategic goals faster. Following these tips can help you to get the most out of an SEO campaign which in turn can help your business to grow if implemented correctly. SEO is not a quick-fix but when a well thought out strategy is put together, the results can be well worth it.
For the full article outlining each of the points visit: http://searchengineland.com/5-critical-seo-mistakes-leaders-must-avoid-167303 Shared by Helena Rosam
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Publisher Agnes Szlahotka Contributors Helena Rosam