Starcom Mediavest Win Kenshoo Infinity Award The inaugural Kenshoo Infinity Awards, held on 9th September in San Francisco at the global K8 Summit, showcased the best work by marketers who use the Kenshoo platform in innovative ways and achieve tangible success metrics in Paid Search. Starcom MediaVest beat off stiff competition to be announced the winners of the 'Infinite Performance Optimization Award' for their entry 'Doing the Basics Brilliantly' for the work carried out on the Travelodge Paid Search account. This was is a fantastic accolade and one that everyone has worked on the account can be particularly proud of, having only acquired the account at the end of 2012. Since the nomination was entered, the team have continued to work closely with Kenshoo to bring further innovation to the Travelodge account and are also nominated for Best Use of Paid Search award at the upcoming DADI awards. Please join us in congratulating the Travelodge PPC Team for their great work!
Bing Ads ‘Enhanced Campaigns’ Arriving Soon Earlier this week Bing Ads announced the roll out of their equivalent to Google Enhanced Campaigns update launched in the year. While this will bring parity for advertisers working across both platforms, including such features as bid multipliers, dynamic device urls, ad group extensions and device preference ads, there are a number of key feature differentiations that highlight Bing have listened to advertiser feedback from Google’s release. Key differences include:
Tablet Bid Adjustments Ability to apply bid adjustment to mobile, desktop & tablet devices.
No Forced Restructure Bing Ads unlike Google, will enable you to utilise the flexible device targeting, but will also not force you to restructure an advertiser account to take advantage. (Availability may vary by country. Please check with your agency or Microsoft representative for official release dates)
Shared by Kevin Ting Read more about the future of paid advertising: http://community.bingads.microsoft.com/ads/en/bingads/b/blog/archive/2013/ 09/11/compatibility-with-adwords-enhanced-campaigns-arrives-this-week.aspx
Bing Ads Big Summer Release Notes Earlier this week, Bing published some official release notes for the latest developments to the Bing Ads platform over the summer, with a large investment in both feature and efficiency developments. See below for a summary of some of the key highlights:
Auto-Save Settings for Multiple Reports 12-Month Timeframe Limit Removed New Metrics: Mainline vs. Sidebar Performance “Snappier” Interface New Insight: Click Type Column Usability Improvements (Availability may vary by country. Please check with your agency or Microsoft representative for official release dates)
Shared by Kevin Ting For a more in-depth look at these summer releases: http://community.bingads.microsoft.com/ads/en/bingads/b/blog/archive/2013/ 09/09/bing-ads-summer-release-notes-investments-in-user-experience.aspx
New Look Mobile Google Adwords Ads Google have this been seen testing a new look version of paid search ads on mobile, with the addition of a bright yellow icon, to further distinguish paid listings from organic listings on mobile devices. This testing seems to be in response to the criticism they have been receiving regarding the ever too subtle difference between paid and organic listings. Especially on mobile the difference between the 2 different types of listings has become increasingly indistinguishable in recent years, and many within the industry are pushing for this distinguishability to be forced.
Shared by Kevin Ting Read more about the new look testing on the mobile Google SERP: http://searchengineland.com/google-testing-new-look-for-mobile-adwords-ads171676