Google Introduce Estimated Total Conversions This week Google have started the global roll out of a new feature called ‘estimated total conversions’, enabling search practitioners and advertisers to monitor more conversion types than ever before.
The first conversion type to launch as part of this feature, will be ‘estimated cross-device conversions’, allowing advertisers for the first time to be able to understand the impact different devices have on one another. This heightened level of insight will be invaluable to advertisers who are seeking further understanding of the impact paid search on mobile for example has on desktop activity or vice versa. Alongside this ‘estimated cross-device conversions’, Google will also follow up with other conversion types including the functionality to incorporate store visits and call data into the attribution analysis.
Shared by Kevin Ting For more details and industry insights regarding these recent developments: http://adwords.blogspot.co.uk/2013/10/estimated-totalconversions.html?mkt_tok=3RkMMJWWfF9wsRokuKrMZKXonjHpfsX56OQkWK61lMI/ 0ER3fOvrPUfGjI4DTcFmI%2BSLDwEYGJlv6SgFSLnEMbdx17gJXBg%3D http://searchenginewatch.com/article/2297723/New-AdWords-Estimated-TotalConversions-Tracks-Consumer-Purchases-Across-Devices
Bing Call Extensions Launch Bing has this week launched call extensions across all devices via Skype, giving advertisers the opportunity to connect customers to their business directly via phone numbers placed on ads. Alongside this feature will be a rich set of reporting functionalities available to advertisers to help them monitor performance of these extensions including impressions, clicks and spend data charged on the normal CPC basis.
Shared by Kevin Ting For more details and industry reactions to this new feature: http://searchengineland.com/bing-ads-launches-call-extensions-with-skype-onall-devices-173290 http://community.bingads.microsoft.com/ads/en/bingads/b/blog/archive/2013/ 10/01/call-extensions-come-to-bing-ads.aspx
Google Analytics Summit 2013 – Upcoming Releases
Earlier this week, Google Analytics Summit 2013 took place, giving us a rundown of new features coming to the platform. Among 14 major analytics releases, I have highlighted 4 of the most interesting below to give a sneak peak of what is in store for us in the coming months:
Google Tag Manager: Auto Event Tracking
Tool to migrate from 'classic' analytics to 'universal'
New acquisition report
Demographic segmentation
Shared by Kevin Ting For more details and industry reactions to these new features: http://econsultancy.com/uk/blog/63511-which-are-the-most-significant-newgoogle-analytics-features http://econsultancy.com/uk/blog/63512-google-announces-14-new-analyticsfeatures http://analytics.blogspot.co.uk/2013/10/the-rundown-new-products-andfeatures.html
Google Adwords ‘Copy & Paste’ Feature As the headline suggests Google Adwords have added a neat feature within the UI that acts in the same way you would expect to make changes a lot quicker and easier. Much like the same feature in Google Editor, this will allow advertisers to make quick changes within the account a lot quicker and smoother than before.
Shared by Kevin Ting For more details and industry reactions to this new feature: http://searchengineland.com/google-adwords-gets-copy-and-pastefunctionality-in-the-web-ui-173494