Collected & Collated By Kevin Ting
Search Lately: Issue 11 Weekly Search Round Up This week in the world of search highlights included Yahoo giving some valuable search advice for the Q4 holiday season, Google announcing Adwords for videos management tool in Beta while US search statistics show substantial year on year online advertising growth… Google – Adwords now for Videos 28 SEPTEMBER 2011 – Google has launched Adwords for videos in Beta to make video ad management simple… www.reelseo.com/google-adwords-for-video/
POV: This seamless integration of video management into Adwords will hopefully give advertisers greater control over their video campaigns than ever before once it becomes available. The additional visibility than has previously been unavailable for video advertising across Google & YouTube should finally enable the sophistication in targeting that we are so accustomed to seeing across traditional paid search ads. Search Continues To Grow & Grow 28 SEPTEMBER 2011 – Revenue from online advertising in the first 6 months in US increased from $12.1 billion to almost $15 billion this year as search advertising accounted for $7.3 billion alone with a 49% percent share ofrevenue. Meanwhile display ads accounted for 23% percent of revenue in the first half of this year from online advertising… searchenginewatch.com/article/2112920/Search-Advertising-Revenues-Hit-7.3-Billion-in-First-Halfof-2011-Report
Yahoo – Plan Early For Q4 Holiday Season
27 SEPTEMBER 2011 – Yahoo advice on Q4 holiday search activity across Finance, Health and Beauty, Travel and Hospitality sectors… www.tintoy-concepts.com/yahoo/2011/september/mail/biz_mail2.html
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Search Lately: Issue 11
4 Quick Ways To Improve Your Search Account 27 SEPTEMBER 2011 – These 4 quick audits to improve your long term account structure and performance include segmentation by device, bid sanity checks, brand and non-brand contribution analysis and ad group composure... searchenginewatch.com/article/2112363/4-Quick-Ways-to-Audit-Your-Paid-Search-Account POV: Just 4 simple steps that will ensure you are continually able to push account performance and produce impressive results: 1. Ensure you are not paying over the odds for keywords on broad or phrase match when you have them on exact match. 2. Enable you to optimise for Desktop, Mobile & Tablet separately while allocating budgets and reducing wasted costs accordingly. 3. Allow you to better understand the impact generic terms have on your account to ensure you are allocating sufficient budget to these campaigns. 4. Improve vital quality scores and ensue that the quality of traffic and likeliness to convert is higher for each click.
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Sources www.reelseo.com www.tiny-topconcept.com searchenginewatch.com
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Collected & Collated By Kevin Ting