Ad Rank Algorithm Update On Wednesday Google announced that they are updating their Ad Rank Algorithm in order to make ads more relevant to a user's intent and context. The new improved system for ordering ads will take into consideration the features released earlier this year, primarily the site link extensions. The new ad extensions and their formats will affect the position of your ad. In addition it will also play a factor in whether or not the extension will appear on the search results page.
Shared by Agnes Szlahotka Follow the link for the full Google announcement: http://adwords.blogspot.co.uk/2013/10/improving-ad-rank.html
Bing Ads Account Update – Two-Factor Authentication A new security enhancement has been introduced to Bing Ads and Bing Ads Editor users. The update encourages users to log in to the interfaces with a new (or existing) Microsoft account rather than individual login details.
Once a Microsoft account has been linked to the Bing Ads user name, these will not be valid anymore. The individual Bing Ads user name will be valid to sign in to Search Engine Marketing tools that use the Bing Ads API until early next year when the transition to your Microsoft account is complete. Starting now, new users must sign up using an existing or new Microsoft account.
Shared by Agnes Szlahotka Follow the link for the full blog post: http://community.bingads.microsoft.com/ads/en/bingads/b/blog/archive/2013/ 10/21/starting-today-using-a-microsoft-account-will-be-the-preferred-way-to-signin-to-bing-ads.aspx
Google Review Extensions Roll Out to All Advertisers The beta version of Review Extensions has been rolled out and now it is available to all advertisers. This extension type showcases positive third party reviews, rankings, and awards from reputable sources in your ads giving users valuable information about your business or product.
Shared by Agnes Szlahotka For More information follow the ink below: https://support.google.com/adwords/answer/3236114