Search lately issue 114

ISSUE 114 – 22nd November 2013 Bing Ads Improved Broad Match Targeting – 21st November 2013 This week Bing announced improvement to their keyword matching technology. Over the last year, Bing have heavily invested in improving the accuracy and quality of Broad Match. The refined Broad Match type can help increase volume and Bing encourage advertisers to start a Broad Match campaign today.

Discovered By James Lin Follow the link for more details: http://selnd.com/1dkoY6C http://bit.ly/17Q5XBq

Google Launch Google Partners Platform – 20th November 2013 On Wednesday this week Google officially announced ‘Google Partners’, merging the best from previous platforms such as Agency Edge, Google Certification Program and Engage for Agencies.

Google Partners will offer a single platform for digital and search marketers to take the Google Certification Exams, as well as taking advantage of exclusive resources and training material to help agencies and businesses grow their accounts.

Discovered By Kevin Ting Read the Adwords Blog article below for more details: http://bit.ly/19K7d8X

Executive Reporting Launches on DoubleClick Search – 19th November 2013 DoubleClick Search have this week officially launched ‘Executive Reporting’ giving advertisers access to a plethora of advanced reporting formats. This new feature will enable advertisers working across multiple accounts to aggregate performance metrics in a dashboard style format to make reporting even easier for DoubleClick Search users.

Executive Reporting will enable advertisers to share dashboards and excel friendly reports with clients; giving search practitioners more time to optimize accounts in DoubleClick Search.

Discovered By Kevin Ting Read the DoubleClick Search Blog article below for more details: http://bit.ly/IhUjZc

Connected Pages Added To Bing Webmaster Tools – 19th November 2013 A new feature has been added to Bing Webmaster Tools, known as ‘Connected Pages Dashboard’, allowing advertisers to see the number of clicks and impressions each social network has sent to your site from Bing SERP. Data may take upto 72 hours to appear once you have connected social network profiles to your account and is compatible with many of the top social networks including Facebook, Twitter, LinkedIn, Google+, PInterest and YouTube.

Discovered By Kevin Ting Read the Search Engine Land article below for more details: http://selnd.com/1awzKmQ

Google Adwords Add ‘In-Market Buyer’ Targeting Options – 15th November 2013 Google have recently started to roll out a new targeting feature on the Google Display Network called ‘In-Market Buyers’ listed under the Interest Category section. This new segment will target potential customers who are deemed to be in the consideration phase of the purchase funnel.

Like other interest category targeting options on the Google Display Network you can choose the industry and sector associated with the In-Market Buyer as Google targets customers are deemed likely to convert. *Currently this seems to be available for limited industries, but expect Google to expand these in coming months.

Executive Reporting Launches on DoubleClick Search – 19th November 2013 DoubleClick Search have this week officially launched ‘Executive Reporting’ giving advertisers access to a plethora of advanced reporting formats. This new feature will enable advertisers working across multiple accounts to aggregate performance metrics in a dashboard style format to make reporting even easier for DoubleClick Search users.

Executive Reporting will enable advertisers to share dashboards and excel friendly reports with clients; giving search practitioners more time to optimize accounts in DoubleClick Search.

Discovered By Kevin Ting Read the DoubleClick Search Blog article below for more details: http://bit.ly/IhUjZc Discovered By Kevin Ting Read the Search Engine Land article below for more details: http://selnd.com/1h4xvuZ

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