Search lately issue 115

ISSUE 115 – 06th December 2013 Google Increases Search Engine Market Share in the UK Search engine market share stats are now available for November 2013. November is the first month since April that Google have increased their market share, in this case up by 0.19% on October. This has been at the expense of both Bing and other smaller search engines, which saw a decline, based on the data from StatCounter Global Stats.

Discovered By Jasdeep Mondae Read The E Word article below for more details: http://bit.ly/ItGdo8

Google Keyword Planner Now Indicates Trademarked Terms – 4th December 2013 Google recently started to show keyword terms that are trademarked in the Adword Keyword Planner tool. However, there does appear to be some inconsistency in how Google identifies trademarked, TM, terms. Not all trademarked terms will show up with the trademark identifier. Although, there does appear to be an inconsistency with the ‘TM’ identifier, the new feature is still beneficial to advertisers. Users can now identify terms that are trademarked and mitigate potential keyword disapprovals.

Discovered By James Lin Follow the link for more details: http://selnd.com/

Was 2013 The Year of Miley Cyrus? According to Yahoo’s Year in Review site, Miley Cyrus has topped the search trends list for 2013. No doubt, the likes of her appearance at the MTV VMA’s and her major releases this year have driven to this increased interest, demonstrated by ‘Wrecking Ball’ and ‘twerking’ also both appearing in top 10 lists in other categories on the site. Interestingly,

Miley Cyrus has been out of the top search list since 2010 but her media focus this year has certainly led to an increase in interest. The list in full: 1. Miley Cyrus 2. Kim Kardashian 3. Kate Upton 4. Minecraft 5. Selena Gomez 6. Obamacare 7. Amanda Bynes 8. Jodi Arias 9. iPhone 5 10. Justin Bieber The majority of these searches are celebrity-focused in intent, with a few political and technology searches too. This is similar to the 2012 list with Kim Kardashian and the iPhone 5 both appearing last year too. We are awaiting the release of Google’s 2013 Zeitgeist which will wrap up Google’s search trends for 2013 too.

Discovered By Jasdeep Mondae Visit the Yahoo Year in Review site below for more details: http://yhoo.it/1bJJPyP

Google Ads in SERPS resemble Organic Results Over the years, the presentation of the paid search listings across search engines has changed repeatedly. The ads have been purple, yellow and blue in the past and now they are turning white. Across all devices, Google Adwords ads are no longer shaded a different colour from the organic listings. In fact, the only way to distinguish the ads is through the yellow ‘Ad’ icon. There is a light grey line which also separates the above organic ad listings.

Discovered By Jasdeep Mondae Read the EConsultancy article below for more details: http://bit.ly/18EuRKd