ISSUE 116 – 13th December 2013 What has been the impact of Google’s PPC Algorithm Change? Google recently incorporated the expected impact of relevant ad extensions into their PPC Ad Rank algorithm. Alongside maximum CPC bid and Quality Score, Google are now including ad extension performance into calculating Ad Rank. According to eConsultancy, despite an initial decrease in CTR (which may or may not be linked), ads with ad extensions performed better as they received more impressions and clicks, albeit at a lower CTR. It seems that the new algorithm allows for ads with ad extensions to show more often and more prominently. Discovered By Jasdeep Mondae
Read the EConsultancy article below for more details: http://bit.ly/1jOcrZD
Google Testing New Google+ Ad Formats – 10th December 2013 Eran Arkin, a product manager at Google, posted details about a new ad format known as +Post Ads. This new format will allow advertisers to promote Google+ posts across the Google Display Network as well as giving customers opportunities to comment, share and interact with advertisers via ‘Hangouts’ directly through the ad format. It will reportedly be opened up to more advertisers over the next few months, after an initial testing.
Discovered By Kevin Ting Read the original Google+ post for more details: http://bit.ly/1dsAyse
Rebirth Of Exclamation Points In Ad Titles On Bing Ads – 10th December 2013 Bing Ads recently started to allow the use of exclamation points in ad titles! A recent change in November removed the restriction on use of exclamation points from the Content and Style Guidelines. In light of this exciting news, here is an ad mock up. Ad related to Bing Ads
Bing Ads How Exciting! | Bing Ads w w w .advertise.bingads.microsoft.com · Official site
Exclamation points in ad titles? Yes. Get Ready, Set… Test.
Discovered By James Lin Follow the link for more details: http://selnd.com/1kCGuBg
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