ISSUE 120 – 24th January 2014 Crawl Errors Reporting Update in Webmaster Tools This week, John Mueller, a Google Website Error Analyst, acknowledged that there is occasional confusion by webmasters regarding crawl errors reporting. As a solution, Google updated the crawl errors reporting to be clearer and easier to diagnose errors. Crawl errors reporting now show the error on the final URL instead of the original redirecting URL as illustrated below. The new update should make it easier to track down crawl errors.
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New Google Adwords Redesign Google have this week started to roll out a new Adwords interface design that is in line with the company’s other web platforms such as Google Drive, Gmail and Analytics. If you have not spotted this change to your Google Adwords account then watch out for it in the coming weeks as Google migrates accounts across in a phased system.
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Google’s Matt Cutts warns against Guest Blogging for SEO Google’s Matt Cutts recently published a blog post where he warned against guest blogging for SEO purposes. He states; ‘if you are using guest blogging as a way of gaining links in 2014 you should probably stop.’ His reason for this statement circulates around the fact that guest posting has become less respectable with reports of spammy links being placed on blogs and guest posters ‘paying for PageRank’. It is not all negative as guest posting can provide increased exposure and reach for a brand but the warning is that it should not be relied on as a main strategy for link building. Additionally, when accepting guest posts bloggers should be willing to vouch for the brand/person involved and make sure the posts are of high-quality and authorship.
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Excel Tips on Pivot Tables: How to calculate weighted averages We all have lots of reports to put together in this January month, reports that may help deciding the whole strategy for 2014. It is thus vital that these reports are perfectly accurate. One frequent mistake in this kind of report is how the averages are calculated. Way too often, they are not weighted by the volumes they are related to. With this article, you will (re-)discover how to create weighted averages via the calculated fields, make sure that your reports are more accurate than ever, and prove to your clients that you are doing a fantastic job!
Shared by Cycy Le Rouvillois Find out more: http://bit.ly/1dYGSdd
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