Search Lately Issue 124

ISSUE 123 – 21st February 2014

Google PLA Shopping Campaigns now open to all advertisers If your range of products available on your website is evolving quickly and significantly, updating your account structure accordingly can easily become annoying, and time-consuming.

Google's Product Listing Ads program, also known as PLA, has always been a great way to ensure that all the products you are selling on your website are given the opportunity to be displayed in the results of a web user search, whenever they type a query that finds a match in your catalogue. It was only a Beta functionality since October, but from now on all online merchants will have access to PLA, which allows them to see and promote more product data within AdWords, among other structural changes.

In other words, PLA allows you never to miss a selling opportunity again!

Shared by: Cycy Le Rouvillois Find Out More: http://bit.ly/1hASGGO

Welcome to the New Google Maps!

This week Google announced that the new Google Maps will roll out permanently.

In with the new and out with the old, the new Google maps offers users enhanced capabilities like make smarter decisions, get where you’re going faster, and see the world from every angle. Here are some of the other new features.        

Rich images, photo tours and interior photography Smart routing and directions to multiple destinations Google Now-like inclusion of hotel, airline and restaurant reservations Hotel booking Improved public transit data and routing Inclusion of ratings/reviews Enhanced personalization and social content Waze traffic updates

Shared By James Lin Follow the link for more details: http://bit.ly/1bncFps

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Future of Bing Search 2028 In response to a brief for the new Robocop movie, Bing have produced what they think Search will look and feel like in 2028, combing a 3D display with voice recognition search for an accurate and reliable streams of information.

In a statement by Bing they describe their vision of search as below: “Building off the voice recognition work we have released for Bing on Xbox and Windows Phone, in this vision of search, a character can speak in natural language and instantly receive accurate and relevant results. We also needed to convey millions of results without overwhelming the display with a barrage of links. The solution was to have elements continuously scrolling in and search results updating in a living animated way. We also envisioned a 3D display with the most important things in the foreground. As we know that digital data is going to continue to explode at an exponential rate, we called for the search results tally to be constantly updating as new information arrives.”

Shared By Kevin Ting Follow the link for more details: http://selnd.com/1msIlP2

The Future Of Search – Machine Learning Algorithms And Robotics Since late 2012 Google has been on a buying frenzy; buying every single robotics and artificial intelligence company they can find. To put that in to perspective, in the last two years Google have spent $17 billion on acquisitions alone; that’s more than all of its competitors combined (Apple, Facebook, Microsoft, Amazon and Yahoo).

What is clear, however, is that the future of search and advertising (and all the other Google products) will involve artificial intelligence and machine learning algorithms. It’s not just about the keywords you type in and/or your location, but also what is happening in your environment as you are typing or saying it.

Recent acquisitions that provide examples of this include the smart thermostat home control system, Nest and SlickLogin, a smart-ID login system which uses the high-frequency sound waves in your voice.

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This is not surprising given what companies like KUKA are doing. (http://bit.ly/1brXnjk)

Find out more:

http://on.recode.net/1fmbkyD http://bit.ly/1cwRwrh http://bit.ly/1fh0ADb

Shared by: Vaidas Mykolaitis

Guardian Share Their Site Migration Experience The Guardian shares their experience of moving from www.guardian.co.uk to www.guardian.com mapping out the process that took place six months ago.

The article gives a great responsive design argument whilst neatly pushing some self-promotion.

O’Brien, their software architect, relays that the initial internal release was accessed through a special HTTP header set in order to start testing the new domain. O’Brien writes, ‘We were constantly releasing code into production well in advance of the domain launch which gave us all a great deal of confidence.’

The Guardian specifically chose a time of year when there was low traffic to the site in order to make sure the move was as smooth as possible.

The Guardian is primarily a UK based newspaper but its online site receives traffic from all over the World, 67% of unique browsers are outside of the UK, so the move to a global online identity will mean they are able to capitalise on their international presence.

Shared By Hannah Struve Find out more about SEO site migration best practice at Moz: http://bit.ly/1d8XTOq http://bit.ly/1brW2sX

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