Search lately issue 125

ISSUE 125 – 28th February 2014

Autoglass Mobile Case Study This week Google have published an inspiring mobile case study, promoting some of the great category leading work that SMG & Autoglass have been working on in the windscreen repair and mobile space.

Highlighting some of the pioneering work Autoglass initiated on mobile with early adoption of both a mobile optimised website and smartphone app back in 2010 and the advantages of being an early adopter.

For more information visit please visit the Google Case Study and read more on how these great results were achieved: http://bit.ly/1ceZ8B3 Shared by: Kevin Ting

Google Test Smart Annotations in Adwords Over the last few weeks Google have been seen to be testing Smart Annotations within Google Adwords ads by pulling information from an advertiser’s landing page as an additional line of ad creative for you. Currently in limited test phase in certain global markets, it has reportedly delivered an improved CTR of 9% in some initial tests.

For more information visit: http://selnd.com/Nb5rtY Shared by: Kevin Ting

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Google Combating Link Networks in Europe This year we have witnessed Google cracking down on link networks across Europe. The aim is to eliminate spammy link schemes and penalise those who use these link networks to gain an unfair advantage.

In late January, Google’s head of search spam, Matt Cutts, announced to take action against Buzzea, a French link network, which was violating against Google’s quality guidelines. Following the take down, in early February Matt Cutts then tweeted: “This week we took action on a German agency's link network/clients. More to come in Germany.” And more recently two Polish link networks have been penalised because of similar activities.

Not only is Google coming down like a ton of bricks on these link networks but agencies and their clients will also feel the wrath of Google. Going forward it will be interesting to see which country Google is going to crack down on next, but in the meantime make sure to stay well away from potential link networks.

For more information visit: http://selnd.com/Nb5rtY http://selnd.com/1hHr0eM http://bit.ly/1oaCkSR Shared by: Nicholas Black

Twitter to Include Promoted Accounts in Search Results Twitter announced this week the launch of a new feature, which gives Promoted Accounts more prominence by including them in search results. Promoted Accounts used to only appear in home timelines and in the “Who to follow” list but now users will come across them in search results. There are a few target options available for businesses to reach more people, which include interests, geography and gender.

Twitter confirms they “select relevant search queries for presenting Promoted Accounts based on an advertiser’s targeting choices, so no additional action is required for your business to access this capability.”

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A recent study showed that 72% of consumers said they were more likely to purchase from a brand which they follow or engage with on Twitter. You can see more findings here:

http://bit.ly/1fXSDiU.

For more information visit: http://bit.ly/1crxQC2 http://bit.ly/1ceYSCc Shared by: Helena Rosam

Will Yahoo Gemini have the potential to end the Bing/Yahoo Partnership?

Yahoo recently announced Yahoo Gemini as the world’s first and only unified marketplace for mobile search and native advertising. In a statement on Yahoo’s Tumblr, Yahoo posted, “With Yahoo Gemini, advertisers get the performance and ease of search, combined with the scale and creativity of native advertising; By bringing the two together, advertisers can now buy, manage and optimize their mobile search and native ad spend in one place — driving greater performance and higher impact for their businesses and brands."

Yahoo Gemini will be available on March 10th, 2014 to select advertisers. Advertisers should monitor this update closely because it has to potential to be a game changer. However, this new offering is not ready for primetime yet and here are a few key takeaways. 

Advertisers can choose not to participate in Yahoo Gemini as a Yahoo Bing Network search advertiser. However, this could result in REDUCED TRAFFIC from Yahoo Mobile

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Your ads will run on Yahoo's mobile web search and it WILL NOT INTERFERE with Yahoo's Steam Ads (that product appears within content streams across Yahoo sites and the Yahoo mobile app)

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Mobile campaigns managed via Bing Ads, will be synchronized with the Yahoo Ad Manager account. However, changes made via the Yahoo Ad Manager account WILL NOT SYNCHRONIZE with the Bing system. Only Yahoo Ad Manager can manage the unified mobile and native campaigns. In addition, changes made to

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your Bing Ads campaign may take up to 6 - 24 HOURS to update in your Yahoo Ad Manager account. 

Limited campaign management/reporting capabilities 

Will not be able to bulk import from Google Adwords or Bing Ads

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Extensions will not be available at launch

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Limited additional tracking features. Yahoo said it will be able to support dynamic tracking URLs soon

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Reporting data is stored for 90 days only

Shared By James Lin Follow the link for more details: http://bit.ly/1hQdJVZ

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