ISSUE 128 – 20th MARCH 2014
Bing Ads Relaxing Normalization
Editor
Constraints
around
Keyword
This week, Bing Ads announced that based on advertiser feedback, they are taking a phased approach to relaxing constraints around normalization when adding keywords to your Bing Ads campaigns. There will be no change to how keyword normalization will work when matching keywords to user queries. The new process is available on both Bing Ads Editor and the Bing Ads Bulk Upload API. However, the new process is not yet available through the Bing Ads web user interface (UI). This limitation is only for the addition of keywords to ad groups. You will, however, be able to modify the bid and match types of these keywords from the web UI once the keywords are in the account. In addition, Bing Ads plans to relax normalization constraints in our Bing Ads Web UI in the very near future.
Shared By James Lin Follow the link for more details: http://bit.ly/1kID3ep
Google penalises large 'guest post blog network' Google has taken action against "a large guest blog network", a couple of months after the web giant's head of search Matt Cutts warned against continuing to deploy the strategy for link building in 2014. Although Cutts didn't reveal the name of the 'offending' site in his tweet announcing the penalty, MyGuestBlog's Ann Smarty subsequently confirmed it was her network being penalized in a post on her own Twitter page. Cutts' original blog post, published in January, warned that although the practice was once "respectable", it's now been overdone and should not be relied upon as part of an SEO link building strategy. However, he also muddied the waters a little by proclaiming that guest posting is still acceptable for "exposure, branding, increased reach [and] community". With supporters of MyGuestBlog rallying around the network with Twitter hashtags such as #isupportmyblogguest and #GoodGuestBlog, the industry consensus is that MyGuestBlog has been penalized to set an "example" – and serve as a warning to any SEO practitioner still relying on guest blogging to skew rankings.
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