Produced & Edited By Kevin Ting
Search Lately: Issue 13 Weekly Search Round Up In the week when Steve Jobs passed away, it has been a relatively quiet week highlights include Baidu’s continued expansions with their offerings with an International Marketing website launch while the urgency of mobile targeting ever increases...
Mobile, Mobile Grows & Grows 07 OCTOBER 2011 – Mobile search spend has risen from just 0.5% of all paid activity in April 2010 to 4.2% in February 2011, and is projected to grow to 7-9% mark by the end of the year… searchengineland.com/how-the-rise-of-mobile-devices-has-affected-search-spend-95783 POV: If ever there was a time to optimise for mobile (including tablets) it is now! By creating mobile specific campaigns, optimised mobile websites, tailored ad copy and sitelinks you can ensure that as mobile continues to grow, your brand is well placed to take advantage. Baidu – International Marketing Launched 06 OCTOBER 2011 – As Baidu continues to grow across the globe adding Egypt & Thailand to its expansion last month, they have this month launched a new Baidu International website to push ahead with their international plans afoot… searchenginewatch.com/article/2115288/Baidu-Launches-International-Marketing-Efforts STEVE JOBS - How to live before you die February 24, 1955 – October 5, 2011 CEO and co-founder of Apple and Pixar
www.ted.com/talks/steve_jobs_how_to_live_before_you_die.html
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Sources searchenginewatch.com searchenginelland.com www.ted.com
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Produced & Edited By Kevin Ting