ISSUE 131 – 11th APRIL 2014
Google Paid Search SSL Encryption Update Google have this week announced that they will be removing search query data from paid search referrers that originated from SSL encrypted searches on Google.com. In a move to make search even more secure following recent changes to organic SSL encryption updates, Google have moved to protect consumer privacy and extend this reassurance to paid activity. While the level of data available from Google Adwords will be restricted, advertisers and 3rd party technology providers will still have access to search query data through the Adwords API, as a number of bid management platforms have already moved to reassure that there should be minimal impact as result of this update.
Shared by Kevin Ting Google Announcement - http://bit.ly/1n0Z1wA SMG POV – http://bit.ly/1kQzstR Kenshoo POV - http://bit.ly/1qnQP8M Marin POV - http://bit.ly/1egIIsG
New Bing Search Layout This week Bing have been seen to be testing a new search page layout, changing the colour of the logo from grey to orange, while also tidying up the search page for a much more open look and feel.
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Largest Digital Ad Revenue Channel = Search This week, the IAB have released official 2013 data on digital ad revenue, highlighting a continued growth in digital and specifically search ad revenue. While search revenue was from $16.9 Million to $18.4 Million, it also made up 46% of total digital ad revenue, further emphasising the ever growing search advertising industry. Total mobile advertising has meanwhile has doubled YoY from just under $3.4 Billion to $7.1 Billion.
Shared By Kevin Ting Follow the link for more details: http://bit.ly/1ncpWCJ
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