Search lately issue 132

ISSUE 131 – 11th APRIL 2014

Congratulations to Travelodge Team at the Drum Digital Awards 2014 Join us in congratulating the Travelodge at Starcom Mediavest Group for achieving a commendation in the ‘Best Paid Search’ category last night in London at the first ever Drum Digital Awards!

Follow the link for more details: http://www.thedrum.com/award/120838/winners/2014

Adwords Scripts now available at MCC level Scripts for MCC level changes is now in beta from Google.

The new feature can run a single script across multiple accounts within an MCC, rather than setting up the same script in each individual account. Use cases include finding broken URLs, craeting a multi-account spend spreadsheet and finding duplicate keywords.

There remain some limitations such as scripts can only run for 20 minutes and only on 50 accounts at at time. Nevetheless, this opens the way for significant time saving within Adwords accounts.

Shared By Jasdeep Mondae Follow the link for more details: http://selnd.com/1mGBGOh

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Google announce New Adwords Innovation Features This week Google have announced a collection of new Adwords features in a live stream broadcast that are aimed at giving advertisers more innovative tools to drive their campaigns. Among those features to be released over the next few months include new app ads, more insightful reporting, and tools for efficiency and scale.

Jerry Dischler, vice president of product management for AdWords, had this to say regarding the latest release0073, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on apps."

Shared By Kevin Ting Follow the link for more details: http://bit.ly/1hsIn5I http://bit.ly/1fdcsaf

Google Trends introduces ‘Subscribe’ button Google Trends has made an update which allows users to follow trending topics and hot searches. Users just have to simply type a query into Google Trends then click the ‘subscribe’ button, the user can then choose a geographic location as well as the frequency of the notifications. Within ‘Hot Searches’ you can choose the type of hot searches you’d like to see; notifications for these are more frequent: as it happens, once a day or once a week.

Notifications can easily be modified or cancelled.

The service is similar to ‘Google Alerts’, which has been running for a while. It may be that Google Trends subscriptions eventually take the place of Google Alerts, even though the frequency of alerts is slightly more restrictive.

Shared by Helena Rosam Find out more: http://bit.ly/1eMdhqt http://bit.ly/1h9ftaw

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