Search Lately Issue 134

ISSUE 134 â&#x20AC;&#x201C; 9th MAY 2014

36% Of Users Cannot Identify Adwords As Ads

Eyetracking research by UX Firm, Bunnyfoot, has found that 36% of users still do not realise that Google Adwords ads are paid listings. This comes after many of the recent changes which Google has made to the SERPs layout, with a white background now to ads. The research was conducted in London on 103 people of varying ages. The study also found that 81% of users click on paid ads in the SERPs, as opposed to the SERPs. The implication is that there are still a lot of users clicking on paid ads and expecting them to be authoritative and not advertising-based

Shared By Jasdeep Mondae Follow the link for more details: http://bit.ly/1qiHzGh

2014 IAB Search Handbook Released Recently the IAB have released the annual publication of the IAB Search Handbook in collaboration with key industry stakeholders such as SMG. This publication provides key insights to any marketer wishing to understand how to leverage the benefits of search marketing and understand its importance to the FMCG sector. It is one of a series of guides from leading experts in the field aimed at providing a comprehensive overview of the search market, helping you to unlock its true potential.

Shared By Kevin Ting The Search Handbook is available via login/registration at http://www.iabuk.net/resources/handbooks/the-search-handbook

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Google Mobile App Installs Google recently launched targeted Mobile App Installs in search and on YouTube in an attempt to trigger a spike in impulse buys, and help to drive up the value of brandsâ&#x20AC;&#x2122; mobile apps. The news, revealed by Google in a live stream a couple of weeks ago, will mean advertisers can now create more targeted ads to direct users straight to their brandsâ&#x20AC;&#x2122; app download pages.