ISSUE 135 – 16th MAY 2014
Google introduce new Magazine Style Ads Google have launched a new ad unit for GDN that is able to display text ads as a display format. Previously, publishers could choose to opt out of text ad formats on their sites but now this new format displays text ads in a larger format that reformats the text into larger ad units like MPU’s. In this way, there is more opportunity for text ads to appear on publisher sites, whenever a text ad outbids a display ad. The benefit is more text ad impressions on the GDN, especially where we do not have banner ad creative. In terms of Google revenues, this will no doubt help grow them further.
Shared By Jasdeep Mondae Full story: http://bit.ly/1veDVNT
Google hit by ‘Right to Be Forgotten’ Ruling Earlier this week the European Court of Justice ruled that Google must adhere to the ‘right to be forgotten’ ruling, that means they must delete any inadequate, irrelevant data upon request from a member of the public. Individuals will have the right to ask Google to remove news articles, court judgments and other documents in search results for their name.
Shared By Kevin Ting Read more about industry reactions to this ruling: http://bit.ly/1sVMz1q
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Bing Ads Launches Industry Insights Portal with Research This week Bing Ads is launching Bing Ads industry Insights Portal in the United States. The Industry Insights Portal will feature case studies, videos and research around events like Father’s Day and sports events as well as in several verticals such as retail, financial services, autos, travel, health & wellness, and tech & telecom.
Shared By James Lin Follow the link for more details: http://bit.ly/1sRsLwo
Google Analytics introduces Content Grouping in Behavior Flow Google Analytics added a content grouping feature into the Behavior Flow to better understand users’ journey. Content grouping allows you to categorize a website content into different groups following a logical structure (product categories, check out page…). The behaviour flow section helps to discover the user’s path from one page to another. The report helps to visualize where visitors landed on the website and where they dropped off for instance. Adding content grouping to that section will provide businesses with more personalized data as they could understand how visitors flow through the groups that they set up. It therefore makes it easier to measure engagement and improve user experience.
Shared by: Violette Moussavi Find out more: http://mklnd.com/1joDVRI
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