Search lately issue 135

ISSUE 135 – 16th MAY 2014

Google introduce new Magazine Style Ads Google have launched a new ad unit for GDN that is able to display text ads as a display format. Previously, publishers could choose to opt out of text ad formats on their sites but now this new format displays text ads in a larger format that reformats the text into larger ad units like MPU’s. In this way, there is more opportunity for text ads to appear on publisher sites, whenever a text ad outbids a display ad. The benefit is more text ad impressions on the GDN, especially where we do not have banner ad creative. In terms of Google revenues, this will no doubt help grow them further.

Shared By Jasdeep Mondae Full story: http://bit.ly/1veDVNT

Google hit by ‘Right to Be Forgotten’ Ruling Earlier this week the European Court of Justice ruled that Google must adhere to the ‘right to be forgotten’ ruling, that means they must delete any inadequate, irrelevant data upon request from a member of the public. Individuals will have the right to ask Google to remove news articles, court judgments and other documents in search results for their name.

Shared By Kevin Ting Read more about industry reactions to this ruling: http://bit.ly/1sVMz1q