Search lately issue 136

ISSUE 136 – 23rd MAY 2014

New Geographical Location Reports in Bing Ads This week Bing Ads announced a new geographical location report to the reporting suite that will allow advertisers to understand which targeting method was used to display search ads to users. Advertisers will now be able to see whether the performance of search ads based on if it was served due to ‘physical location’ or ‘Location of interest’ to better understand their targeting options.

Shared By Kevin Ting Follow the link for more details: http://bit.ly/1kaOaOY

Google Panda 4.0 Arrives A new algorithm update, called “Panda 4.0”, has been released by Google into its search engine. This has been officially confirmed by Matt Cutts – the “Head of Webspam” at Google - on his Twitter feed on the 20th May. All previous “Panda” updates, AKA “Farmer Updates”, have endeavoured to lower the rankings of websites that try to target specific, high search-volume keywords with poorly written, “spammy” content. “Panda” itself has had numerous revisions and small “refreshes” over its lifetime (since its birth in the US in February 2011 - globally in August of the same year). The latest (fourth) instalment, although “soft and gentle” in the way in which it assess websites for rankings – has been projected to have a visible impact as large as 7.5% on English related search queries by searchengineland.com. Q: So what does this actually mean? A: It means that if you want to be found in Google (organically) it’s now more important than before to ensure your website produces quality content that your users find useful because Matt Cutts has said: “It's the quality content that will be higher up in the Google search rankings.”

Shared By: Paul O’Gorman Find Out More: bit.ly/1jFwj3k

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Google Released another Update Targeting Spammy Queries This week Google has released a new algorithm update to their Payday Loan Algorithm which was not part of the Panda or Penguin update. This update is the next generate version to the originally Payday Loan algorithm that was rolled out last summer for very spammy queries.