Search lately issue 137

ISSUE 137 – 30th MAY 2014

Companies Increasing Spend on PPC & SEO in 2014 E-Consultancy’s annual UK benchmark report has shown that search budgets are set to rise, with 58% and 55% planned increases for PPC and SEO respectively (see image); up from 55% and 51% in 2013. The same was true for Social marketing and Conversion Rate Optimisation (CRO) spend, whilst Display advertising registered a slight dip. This was but one of five key insights from the survey. Other findings include companies highlighting the need for their marketing budgets to be more flexible, with 44% saying their budgets are not split by channel, citation of problems with tracking ROI through SEO and to a lesser degree PPC and a general apathy towards Google+ as a social marketing platform, despite continued efforts by Google to push this offering. Information surrounding the report’s findings can be found at the link below.

Shared By Jafar Mahir Follow the link for more details: http://bit.ly/1mPc3LC

Google Test Knowledge Graph Popups in AdWords Ads This past week, Google have reportedly been testing Knowledge Graph popups within Adwords Ads, to provide yet even more information to customers through these paid ads. This information is sourced from Wikipedia and is the same as the information normally seen on the upper right side of the search pages for brand terms.

Shared By Kevin Ting Follow the link for more details: http://selnd.com/1lWVCti

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Third of Companies Outsource Search Econsultancy have recently published results of an investigation to understand the proportion of businesses that outsource their digital activity. While channels such as social (76%) and analytics (71%) tend to be dealt with in-house, search (42%) and display (35%) for example do not show such clear trends. The remainder of the businesses not looking after their search and display activity in-house tend to work with agencies either entirely or partially, as a number of factors such as resources and business priorities.