Search lately issue 140

ISSUE 140 – 20th MAY 2014

Yandex Secure Search Launches Yandex announced on Monday that 100% of searches on the engine will now be encrypted. As such, webmasters with traffic through Yandex will see ‘not provided’ as the source.

Interestingly, Yandex have stated their reasons to be protecting their users from advertisers. This is in the sense that search query data could be captured by webmasters and then sold on to advertisers. In the interest of users, Yandex has stated encrypted search queries will eliminate this threat to privacy and control of data. The query data will still be available through Yandex’s proprietary webmaster tools.

Shared By Jasdeep Mondae Follow the link for more details: http://bit.ly/1lJiTOI

Bing Catapult: New Technology Delivers Faster, More Relevant Search Results Bing are set to launch their very own version of Google Caffeine called ‘Catapult’. Catapult is a new technology which is designed to give users faster results as well as being more relevant to the user’s search query. The improvement stems from an upgrade to Bing’s hardware; or more specifically, the processors which their machines are equipped with. By upgrading, Bing will now be combining their “great algorithms” with “incredibly advanced hardware” to drive the quality of Bing’s page ranking. The Catapult system uses just 10 percent more electricity whilst increasing throughput by 95 percent.

Shared By Kenan Arif Follow the link for more details: http://bit.ly/1qgIqV4

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Search Ads Raise Brand Awareness, New Research Shows Google and Ipsos MediaCT have conducted a recent analysis to determine/prove the worth of Paid Search for brand awareness.

This analysis was in the form of 61 studies, measuring Search ads’ impact, besides their contribution to direct response and conversion driving. The results showed a not insignificant increase in top of mind and unaided brand awareness. These findings are in contrast to the oftheld view that Search is a channel strictly for driving a particular conversion, particularly as those participating in the research demonstrated the higher recall levels without necessarily clicking on the brands’ ads.

The studies involved 800 US consumers, of certain targeting criteria, taking part in an online Search scenario, whereby they were shown two results pages (one control and the other a test page) and surveyed based on these scenarios; the brands involved spanned various verticals from B2B to Retail and the organic search rankings were not altered in any way. When asked to name a brand that came to mind when supplied with one of the test category keywords, an overall uplift of 7 percentage points was recorded for top of mind awareness, with automotive and B2B reflecting a 9 percent increase. As for unaided awareness, the increase was even higher at 9 percent overall, with the consumers being asked to name up to 4 further brands.

With ever increasing ad formats and extensions being released, of which images and videos feature, Search ads can provide the perfect cost efficient platform with which to raise a brand’s awareness; bidding on category terms and aiming for higher positions in the results pages can provide a means by which to increase the target audience for this purpose.

Shared By Jafar Mahir Follow the link for more details: http://bit.ly/1pbvxKc

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