ISSUE 141 – 27th June 2014
Bing Ads New Bid Landscape Roll Out at the Ad Group level Bing Ads recently announced the roll out of Bid Landscape tool at the ad group level. The purpose of the enchancement is to provide advertisers with a more straightforward methods of improving your competitive position is to increase ad group default bids. However, raising those bids on all the keywords in the ad group can be challenge. Using the Ad Group level Bid Landscape feature, you can do this quickly and confidently, to increase impression and click share.
Here are a few examples of using Bid Landscape to improve Ad Group bids from Bing. How exactly could you leverage Bid Landscape to improve your campaign’s performance? Here are a couple of examples: 1. Fine tune your top performing ad group Suppose you have a top performing ad group and wonder if it could perform even better. This is a perfect opportunity to check its bid landscape curve. How? 1. Go to your ad group page, check the bid landscape for the top performing ad groups 2. If the default mode has available data, you will see that upon opening. It tells you how these keywords would have performed in the past 7 days if giving a different bid. You can find the bid level that you think is appropriate. 3. Alternatively, you can check on the uniform mode, which shows another perspective that you can use a single bid for this whole group thus you don’t have to spend times at the keyword level. 2. Shake up your sleeping ad groups Suppose you are wondering if you can adjust any of your non-performing ad groups default bid thus to gain some traffic. Another perfect opportunity to use bid landscape. How? 1. Go to your ad group page, check all the ad groups, say, with impressions < 10 in the last 7 days. 2. If you see any of them has ad group bid landscape icon available, these are the candidates to check. As the available landscape indicates there is other bid points that can give you more traffic than current setting 3. Judge based on your goal and setting, select the most appropriate bid.
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Shared By James Lin Check out the link for more details: bit.ly/1l6w01a
Google AdWords Rolling Out Parental Targeting Feature in U.S. Google AdWords have launched a new feature in the US which will enable advertisers to target audiences based on their parent status. This new feature allows advertisers to choose from the following three settings; ‘parent’, ‘not a parent’ and ‘unknown’. It is currently available to just 5 percent of advertisers whilst it is being tested but is set to be made available to everyone later this month. As always, advertisers will not be allowed to target sensitive categories such as health, race or sexuality. This feature illustrates the ever increasing possibilities which Google can offer advertisers in terms of targeting granular audiences. Shared By Kenan Arif Follow the link for more details: http://bit.ly/1iCa7Yg
Bing Introduce Tweets & Celebrity Handles into Search Results (US) Microsoft have now, as part of a partnership with Twitter, integrated tweets and celebrity handles into the Bing search engine result pages (SERPs). While this feature is only available in US at the moment it will allow people to search for Twitter related content using hashtags and @ symbols as you would do in the twitter search box. Twitter had the following to say about this feature update: "Say you are looking for Ashton Kutcher's Twitter handle and start typing '@a' in the Search box on Bing. You will see top suggestions for Twitter handles that match your input along with additional info that shows up on hover, to help you quickly find the right person." - Twitter Shared By Kevin Ting Follow the link for more details: http://bit.ly/1iAUzUM
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