Search Lately Issue 142

ISSUE 142 – 4th July 2014

Google Expands Mobile App Indexing in Search Results Google will now be indexing more mobile app content in its search results. As a result, users with apps installed on their devices can see more relevant app content for their search query. With Google stating that “Sometimes the best answer is on a website, and sometimes it's in an app.", they will be making modifications to the way app results are displayed. App ads will take the user directly into the app on their phone. The user can differentiate between a regular ad and an app add by the Display URL beneath, which will clearly state whether the app is an App Ad or not, i.e. ‘Shazaam App - Installed’. Google are not only favouring the big brands (BuzzFeed, The Washington Post etc.); anyone can implement this feature if they feel they have an app which is worthwhile being indexed for content to the relevant audience.

Shared By Kenan Arif Follow the link for more details: http://bit.ly/1j3ECHb

Google Adwords Roll Out New Enhancements for Location Extensions Google Adwords recently announced the roll out of new location extension improvements. Distance reports and improved targeting for location extensions will provide new insights and an easier way to enhance campaign performance. The distance report for location extensions shows impressions, clicks, and costs for distances around your business locations, from 0.7 miles to greater than 40 miles. This data can help inform decisions like whether to set a higher bid for customers within four miles of your business, or a lower bid for customers who are 20 miles away. You can find this report on the Dimensions tab in your account. Improved targeting options offer more flexibility for optimizing your targeting and bid adjustments for location extensions. It is now easier to set the right radius for your location extension address. Previously, all location extensions in a campaign used the same target radius. With this update, you can create location extension with different radii for targeting and bidding based on the location of your businesses.

Shared By James Lin Check out the link for more details: selnd.com/1mK8Ppn

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Drive More App Downloads & Engagement Through AdMob Earlier in the year Google announced changes to their app driving offerings, the first of which is now available on AdMob. The new tailored segment, targets users based on the apps already installed on their devices. This is obviously a huge step in helping advertisers narrow their target inventory, given how large this can be across a mobile exchange such as AdMob and target users most likely to download their app. Another new feature that is available allows for re-engagement, in that advertisers can deeplink within an app as they target users whoâ&#x20AC;&#x2122;ve already installed the app on their device. Given that the vast majority of apps arenâ&#x20AC;&#x2122;t user very often or engaged with at all in some cases, this feature allows advertisers to improve the lifetime value of the customer with bespoke targeting. The final feature that has been released, is Conversion Optimiser for Android app downloads, that can automatically find an optimal bid for any given CPA, without having to accrue historical download data. More information regarding all of these features can be found in the link below.