Search lately issue 144

ISSUE 144 – 18th July 2014

Starcom MediaVest Group Nominated for 3 DADI Awards This week, we are proud to announce that Starcom MediaVest Group have been nominated for 3 DADI awards.

In the Best Use of Search Category, we have been nominated for “Hailing Success” with Hailo as well “Everyday Shuffling” with EuropCar. We have also received a nomination within the Best Use of Technical Innovation Category for “Achieving ROI Equilibrium!”, again with Europcar.

Follow the link for more details: http://www.dadiawards.com/nominations/258

Make the Most of Your Agency: Search Campaigns Workshop Earlier this week, Jonathan Melton, Search Manager and Oscar Romero, Head of Search Strategy & Product, both from Starcom MediaVest Group, shared their expert knowledge of Paid Search as part of a half day practical workshop hosted at the IAB Offices.

The session involved running PPC practitioners through laying the foundations of PPC activation, including topics such as ‘Identifying Site Themes’, ‘Building Knowledge of Keywords’ & ‘Setting Budgets’.

Follow the link for more details: http://www.iabuk.net/events/library/make-the-most-of-your-agency-searchcampaigns

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Mobile PPC Spend Increases By 98% Year On Year Covario have just released their quarterly report that highlights global paid search media spend.

The stand out finding was that Mobile paid search spend has increased by 98% YoY. This brings Mobile (tablet and smartphones) spend up to 25% of all media spend for paid search. This increase is a convergence of both clients’ response to the uptake of Mobile and the default opt-in of these devices with the advent of Google’s Enhanced Campaigns over a year ago.

Quarter on quarter data, suggested a marked improvement in the quality of the PPC traffic, with this increasing by 18% against an impression decrease of 15% (39% increase in Click through Rate), across all devices. Drilling down further, it could be seen that Baidu, Yandex, YBN and Naver have seen Cost per Click increase by up to 30%, with Google unchanged. The likely reason for the increase in CPC, is due to a heightened level of competition for decreasing premium desktop ad placements.

More information by Search engine and region can be found at the link below.

Shared By Jafar Mahir Follow the link for more details: http://bit.ly/1oFllIh

Present Adwords Format Improves CTR An Adobe ad study has shown that CTRs are up 20% over the last quarter alongside a CPC increase of 4%. This seems to be the impact of the present PPC ad listing format.

Since Google removed the background colour from their paid listings, it would seem that more users are clicking on the ads which are less differentiated (now with a yellow ‘Ad’ sign).

The study was conducted across over $2 billion in ad spend. The fact that CPCs have also increased suggests that there has also been more investment into Adwords. This should bode well for Google’s Q2 earnings call this week.

Shared By Jasdeep Mondae Follow the link for more details: http://bit.ly/1t5o55R

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Google Launched AdWords Express App for IOS and Android Devices This week, Google launched a free app for AdWords Express. The Express app helps advertisers reach new customers on Google. Advertisers, specifically small business owners, would benefit from using the app.

Users can now create ads in less than 15mins, set targeting parameters, and pay only when it’s a payper-click or pay-per-call.

Here are some more details:      

See how many calls, clicks and views your ad is getting Edit your ad text or adjust your budget anytime Target ads by zip code, city, state, and country (English speaking countries only) Get notified with important messages in your account App is free to download, but you’re required to enter billing information to pay for your ads App is for AdWords Express in the U.S., and it will not work for AdWords accounts

Shared By James Lin Check out the link for more details: selnd.com/1wzVd5M

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