Search lately issue 152

ISSUE 152 – 19th Sept. 2014 Google & Amazon: A Mutual Convenience A recent report for Q2 2014 has revealed the PLA and text ad spends on Google in the US, putting Amazon in third place with 100% of its budget being allocated to text ads. Amazon spent $158M on Google in 2013 and this year has continued in that vein; only Walmart and Rakuten rank higher for spend.

So despite talk of Amazon going to war with Google in the near future, in the highly lucrative online search space, at present the two online giants appear to be wed in a marriage of convenience. This ultimately stems from the fact that user journeys will incorporate the two, but the direction in which users go varies, such that they rely on each other for a large proportion of their traffic and subsequent sales, ruling out any boycott. This in turn provides an enhanced user experience and benefits advertisers in terms of targeting flexibility.

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Shared By Jafar Mahir Follow the link for more details: http://bit.ly/1qOiZNt

Industry Benchmark Data to Appear in Google Analytics Industry competitor insights will be available in Google Analytics for websites that have opted in to anonymous sharing of data over the coming weeks. Data from 1,600 industries will be available, with further segmentation by market and relative size, will be used to compare sessions, bounce rates and other key metrics.

This presents a big opportunity to website owners to identify key opportunity areas for improvement and where their online activities are already working well in the marketplace. Google have also announced that benchmarking will be extended to mobile apps and conversions in the future.

Shared By Jasdeep Mondae Follow the links for more details: http://onforb.es/ZpUJWv http://bit.ly/1qObVAz

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Bing Rolls Out Tablet-Related Device Targeting Updates Earlier this year, Bing announced that they would be making changes to the targeting functionality; combining both Tablet and Desktop targeting into one. This week marks phase 1 of the new initiative following feedback that having Tablet and Desktop separated added too much complexity, espeicially being that users of these two devices peform very similarly.

Bing have summarised the change as follows:   

Simplicity: Advertisers will now be able to do more in less time.

Efficiency: Bing has removed extra steps previously used to manage and migrate Bing Ads campaigns.

Control: The update has provided additional control without the need to add complexity.

Shared By Kenan Arif Follow the link for more details: http://bit.ly/1yidLOb

Marin Now Supporting Yandex Last week Marin made the announcement that they will now be supporting Yandex and allowing advertisers to control automating all the world’s most popular search engines.

Oscar Romero, Head of Search Strategy and Product at Starcom MediaVest Group had the following to say regarding these recent developments: "The full integration with Yandex represents a key milestone in our objective to standardize campaign activation, reporting and optimization, and has allowed us to fully leverage the Russian market."

Shared By Kevin Ting Follow the link for more details: http://mwne.ws/1savVhZ

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Starcom MediaVest & Travelodge Received Honorable mentions at Kenshoo Infinity Awards Congratulations to the Travelodge team, for their honourable mention in the recent Kenshoo Infinity Awards. The Infinity Awards have been set up by Kenshoo to honor the world’s most innovative marketers that have leveraged the Kenshoo platform in unique ways to achieve business goals.

See below to read more about the Starcom MediaVest & Travelodge Entry: http://www.kenshoo.com/2014-infinities-smg-travelodge/ Follow the link for more details about award winners: http://mwne.ws/1savVhZ

Germany Wants Access To Google’s Search Alogirthm Geman Justice Minister has asked Google to give up its search algorithm so that he can get a better hold on the whole competition and monopoly question. Google has been skirting the demands made by the Europe in order to be a more playing field in terms of search engines and this is another request added to the never ending list by the EU.

Shared By Remi Omojola Follow the link for more details: http://bit.ly/YVlB0z

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