Search lately issue 154

ISSUE 154 – 3rd Oct. 2014 Starcom Mediavest Group Win DADI Paid Search Award On Wednesday night at a fully packed Dadi Awards event, Starcom Mediavest Group left with the Use of Paid Search (PPC) award for the Hailo entry. This was no small feat given the calibre of the nominees (10 in total) and the strict judging, that is notorious at what are considered one of the most prestigious awards nights for digital industries.

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Logos To Appear In Baidu SERPs Baidu will start to beta test displaying business logos next to organic search results. This will only function for home page listings and will appear alongside the homepage snippet in the SERPs. Baidu have specified that the logo size needs to be 121x75 pixels. Baidu will also be concurrently increasing usage of their version of Webmaster tools, Zhanzhang, as advertisers will have to sign up to it first.

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Bing Ad Targeting Improves Last week Bing released new targeting criteria and made improvements in other areas, in terms of adding granularity to targeting, in turn allowing for the most relevant results to be served.

Ad scheduling now allows advertisers to target to as narrow as 15 minute intervals, which particularly helps modest budgets work more efficiently with less wastage. Another long overdue addition, as far as the US is concerned, is zip code targeting which once again is of great importance to physical businesses and those offering delivery.

Arguably most important of all is the improved geo-targeting that both Bing and AdWords have invested in with regards to data server centres, as these are now more accurately represented relative to a user’s location. Advertisers can invest in Paid Search without fearing they’ll be showing a large subset of users ads, outside the required geo-target.

For more information, follow the link below.

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Google: Penguin Refresh May Come As Early As Next Week The next generation of the Penguin Algorithm is set to be released in the coming week. Google have emphasised that this update is not only a ‘refresh’, but it is in fact a ‘large re-write of the algorithm that took Google almost a full year to release’. The update is set to make both the webmasters and the users happy.

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