ISSUE 155 – 10th October 2014 Acxiom & SMG Agree European Partnership Acxiom, a leading data analytics service, announced earlier this week that they have signed a European-wide partnership with Starcom Mediavest Group (SMG). The deal will see both organisations work more closely together to deliver increased value for clients and enable SMG to leverage Axciom’s audience data to deploy strategic campaigns going forwards. See below for some statements from SMG: “This partnership is a significant milestone on our journey into data-driven marketing, with the world of Precision and Content Marketing being core to our business and at the heart of everything we do”. - Chris Camacho, Managing Partner at SMG “This partnership puts us at the forefront of delivering data-driven marketing and precision targeting for our clients. As a European first, it enables us to the lead the industry in creating true one-to-one marketing at scale.” - Iain Jacob, President of Dynamic Markets at SMG
Follow the link for more details: http://blog.smvgroup.com/acxiom-smg-cement-european-partnership-to-deliverdata-driven-advertising/
Bing Ads Makes Combined Tablet-Desktop Targeting Official Bing is following suit with Google to have combined targeting for Desktop and Tablet. As of last year, Google decided to roll out enhanced campaigns which meant that advertisers could not create bespoke campaigns targeting specific devices as campaigns created will target all devices. Many times in 2013 Bing resisted the move to do the same, claiming to be a point of differentiation. However in June 2014 Bing announced changes to device targeting. The combined targeting of desktop and tablet is to roll across the network immently.
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Google (Now) Beats Siri and Cortana for Direct Answers A study conducted by Stone Temple Consulting which compared mobile answers to 3,086 queries on Siri, Google and Cortana to see how they performed relative to each other. Results showed that Google was the winner, generating a score of 88% for completed answers. Cortana was the least successful generating a score of 20%.
Shared By Remi Omojola Follow the link for more details: http://selnd.com/1vWs9Iw
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