ISSUE 157 – 24th October 2014 Google Announces Penguin 3.0 Update Google announced last Friday (17th October) that they had rolled out a new global Penguin update; the first in over a year. The rollout of the algorithm is still in progress and may take a few weeks but will only impact 1% of English search queries. Google’s Pierre Far said the update was a “refresh”, which means algorithms were re-run in order to release sites whose previous issues were fixed, and demote sites in which issues have been found. No new signals were added, it was just a refresh so some people feel it should be named the Penguin 2.2 instead. Shared by: Helena Rosam Find out more: http://selnd.com/1sTIVpE ; http://selnd.com/1ypNjP5
Bing Ads Launch Universal Event Tracking Bing Ads, announced earlier in the week the global launch of Universal Event Tracking to enable advertisers to implement goal tracking features. This announcement will enable advertisers to prepare for the audience based remarketing that will also soon be available to Bing Ads users.
Universal Event Tracking will on top of this enable advertisers to understand deeper the cross-device attribution using a unique user ID system to users across different platforms. Shared by Kevin Ting Find out more: http://bit.ly/1FM6lUu
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Report: Position 1 x3 higher CTR than Position 2 on Mobile This week seoClarity, published results of a recent study on the impact of Ad Rank on click through rates (CTR) across mobile and desktop devices. As would be expected CTR proves to be directly impacted by Ad Rank. CTR drops from an average of 19.3% to 11.4% moving from position 1 to 2 on desktop, while on mobile it drops further from a significant 27.7% to just 9.2%.
Data was taken from a 90 day period between June & August. Shared by Kevin Ting Find out more: http://selnd.com/1t84KDE
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