ISSUE 159 – 7th November 2014 Mobile Ad Spend Accounts for A Third of Paid Search - Report According to research from Covario, a San Diego Search Marketing Agency, as mobile search volumes rose 120% last quarter, a 3rd total paid search spend is now being spent on mobile devices.
The analysis pieces covers clients from tech, consumer electronics and retail, and shows that while mobile device share has grown, desktop search spend has dropped from 91% to just 67% in the last 2 years.
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Is Bing Finally Throwing The Towel? Microsoft’s Director of Search admitted this week that Bing isn’t likely to put a significant dent in Google’s search market share. Stefan Weitz appeared Tuesday at the Web Summit conference in Ireland, where he told attendees that Bing instead wants to focus on making its search technology an important part of mobile apps and other things that people use every day. Below is a snippet of some of the comments that he made: “It’s unlikely we’re going to take share in [the pure search] space, but in machine learning, natural language search… and how we can make search more part of living. For us, it’s less about Bing.com, though that’s still important. It’s really about how we can instead weave the tech into things you’re already doing.” Jury is still out on whether Weitz’s comment is waving the white flag for conventional search or just an admission of reality.
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Mobile is half of YouTube’s traffic YouTube have announced that half of the site’s views now come from mobile devices. It was this time last year that YouTube announced 41% of traffic came from mobile devices so there has been growth year on year.
Interestingly, YouTube CEO, Susan Wojcicki, has stated that the video behemoth is looking into alternative revenue models for mobile users, appreciating that advertising can be detrimental for the time-poor mobile user who may also be streaming using paid data. It was stated that the subscription model may be investigated further for mobile users.
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