ISSUE 160 – 14th November 2014 Multiple Branch Businesses Benefit From Google Change Google have announced that mobile location extensions for branded searches may now show up to three business locations within a specific radius of the searcher. This will benefit businesses with multiple branches as well as give users more choice.
At the moment, this only impacts brand searches but if rolled out to generic searches, it could make significant impact to CTRs for businesses that meet the criteria due to the larger ad size on the smaller screen. For eligible businesses, this will now be automatically active.
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Facebook Trials New Local Search Tool Facebook’s Graph Search has not had much coverage in recent months, as seemingly its integration into natural user behaviour is in the process of taking shape. The most recent evidence of this is the new Places Discovery search tool that takes into account page location API among other factors providing bespoke results based on this criteria.
Its use is simple in that you just need to enter a location and results for everything from restaurants to sights will show up with the your friends’ and anyone in their friends’ network ratings, comments, reviews etc. This innovation from Facebook has entered the market, where others such as Yelp are prominent, but being Facebook the added relevance of your friends’ opinions and how people value these more highly would appear to be a strong advantage for the social network. Whether they dominate the area, only time will tell.
Shared by Jafar Mahir Find out more: http://bit.ly/1xToTg4
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