Search lately issue 166

ISSUE 166 – 9th January 2014

Bing Plan to Disallow Phone Numbers in Ad Text This week, Bing have announced that will be disallowing phone numbers in their main ad text due to some editorial policy changes, starting from February for new campaigns but July for existing customers.

This means that in order to utilise phone numbers in ad copy going forwards, advertisers will either need use call extensions or location extensions get these included.

Shared By Kevin Ting Follow the link for more details: http://bit.ly/14a4QRd

Google Remove Google Search Access in China China have reportedly started blocking access to Gmail, and other properties, in a recent censorship attempt. According to a Google Transparency report traffic for Google Search is significantly down since December 25th.

Follow the link for more details: http://selnd.com/1x46LxC Shared By Kevin Ting

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Google Will Roll Out Viewability Metrics At CES in Las Vegas, Google announced that they will launch viewability metrics for DoubleClick and begin to roll out for YouTube advertisers. This will provide advertisers with the knowledge of if their ads were actually watched (the industry standard being a minimum of 50% of the video being on screen for 2 seconds).

Initially, reporting on this metric is clearly a step in the right direction but, later in the year, Google will also roll out targeting of viewable impressions. The roll out will begin with reporting and then targeting on DoubleClick, then extend to Youtube (web impressions first and then mobile) and, eventually, viewability targeting will become an option on the Google Display Network and Youtube.

Shared By Jasdeep Mondae Follow the link for more details: http://mklnd.com/1xI4z44

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