ISSUE 168 – 23rd January 2015 Bing Enhanced Sitelinks Rolling Out Globally This week, Bing announced that they will be rolling out Enhanced Sitelinks to Bing Ads customers globally after an initial test in United States back in Septemer 2014. During the test phase, Bing reported an average of 27% increase in click-through rate (CTR) for the advertisers who trialled it.
Shared By Kevin Ting Follow the link to read more: http://bit.ly/1yQWU2j
comScore reports Yahoo gain of Google Search Share Yahoo made a marginal gain direcly from Google market share in December, following their partnership with Mozilla. The browser is using Yahoo as their default search engine in place of Google. The gain is 1.6% and represents US desktop market share. More information can be found at the link below.
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