ISSUE 169 – 30th January 2015 Bing Ads Reduces Campaign Reporting Lag To 1 Hour In a bid to becoming more real-time in reporting, Bing Ads has been focused on improving platform performance over the year and today announced that click and impression reporting data is now available up to the previous hour. Previously there was a four-hour lag in the reporting which is the same duration as Google.
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New Adobe Report Points To Increase in Click Efficiency
A recently released Digital Index from Adobe analysing YoY Q4 performance, has found that CTR growth it outpacing that of CPC. The study accounted for 500 billion Google, Yahoo and Bing impressions, in addition to 400 billion Facebook impressions. The performance improvement was 19% in CTR for Google vs. a 8% average rise in CPCs; Yahoo and Bing didn’t see a CTR increase though, suggesting a lack of optimisation for these sites, which is not that surprising given the disparity in visitor traffic. Facebook saw a substantial increase in retailer posts at the end of 2014, pointing to advertisers making the most of the holiday period, with 53% increase in QoQ paid impressions reported. For more information, go to the link below.
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New Query Word Count Report in Google Analytics
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Yesterday, Google announced a new Adwords report in Google Analytics. The Query Word Count will display data segmented by the number of words in each Adwords query. Google have launched this following requests from advertisers who wish to look at performance split in this way. Segmenting the data by long and short tail keywords can help to identify new efficiencies and opportunities in accounts. It can also help to understand where there are existing strengths and function to highlight changes in user behaviour as their search lengths vary.
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