Search Lately: Issue 17 Weekly Search Round Up This week Google introduce Google+ Business Pages, additional Google Places and source information for user search queries, while we have a brand new SMG London Search product called SearchStream launch featured at the end of this issue... Google + Business Arrives 08 NOVEMBER 2011 – Google have launched Google+ pages for brands and businesses with arguably more features than their Facebook counterparts as they develop Google+ further... searchengineland.com/google-pages-for-businesses-the-adwords-impact-100396
POV: As Google+ introduce Brand pages this week and advertiser should be looking to immediately jump into this space to take advantage of the social network of Google+ across the net, with Google +1s on mobile, display, search and websites all contributing to the Google+ Business Page.
Page 1
Search Lately: Issue 17 Improved Google Local Search Features 09 NOVEMBER 2011 – New Google local search layout introduced pulling even more information from Google Places into the search results pages including photos, maps & reviews... searchenginewatch.com/article/2123982/New-Google-Local-Search-Results-Show-DirectionsMenus-Pics POV: It will be interesting to see how this affects click through rates for PPC ads as these Google Places listings take an even more prominent position on the Google SERP. While they will push PPC ads above position 3 below the fold and even further out of site it will also threaten the traffic driven to websites that the premium positions deliver and potentially devalue PPC activity.
Google Experiment With New Sources Feature 08 NOVEMBER 2011 – Google have started to a new source feature on the right hand side of search results pages with detailed information of user search terms... thenextweb.com/google/2011/11/07/google-tests-sources-delivers-background-information-forsearch-results/
POV: Following last week’s statement of PPC ads being shifted to the bottom of search result pages, Google are looking to make full use of the new space they have generated on the right hand side of these pages. The new and improved Google Places details and now the new sources feature have the potential to take further traffic from the premium PPC ads if it becomes a permanent fixture. While from a costumer’s perspective it will give users a lot more detailed and relevant information, from an advertiser’s perspective it will only increase the competition for the top 3 premium PPC spaces and generate inflated CPCs as there is even less space available for advertiser to be noticed.
Page 2
Search Lately: Issue 17 Search Stream: Uncovered 08 NOVEMBER 2011 – SearchStream is powerful search tool developed by SMG Search London in collaboration with Vivaki and powered by Hitwise backend data. It is primarily a keyword research tool that provides extensive insights on user search behaviour across over 160 industries while mining data from all major search engines in the UK.
Using Search Stream can help you to quickly plan, monitor and analyse your search campaigns, and can helpy to monitor competitor keyword usage, understand user intent as well analyse the search journey your user takes.
Key Features Include: Identifying search terms that drive traffic to a specific website or a particular industry Identifying sites that have received traffic from specific search terms Identifying new keywords based on search terms while identifying gaps in marketplace and competitiveness of additional keywords.
Page 3
Sources searchenginewatch.com searchengineland.com thenextweb.com
Visit Us http://emergingspaces.co.uk http://www.smvgroup.co.uk/
Follow Us on Twitter @EmergingSpaces @SMG_London @SearchLately