ISSUE 175 – 13th March 2015 Starcom has been shortlisted at the EU Search Awards! We are proud to announce that the Samsung PPC team has been shortlised at the EU Search Awards in the category Best Use of Search – Retail. This was employing the highly effective Google Shopping Campaigns for Samsung Smartphone, Tablet and Cameras products. The use of Google Shopping campaigns has so many benefits such as the attactive ad format (Images can be displayed on the Google search page), double serving is allowed so that we can serve a text ad as well as a Google Shopping ad, increase in share of page and additional traffic to the site. We saw that our average Google Shopping CPCs were 37% lower than conventional PPC ads and we managed to generate an additional 7k worth of free clicks which is a cost saving of £13k! We will be up against stiff competiton, so fingers crossed for the team and we will keep you posted.
Shared By Remi Omojola Follow the link for more details: http://bit.ly/1BzPeD6
Google is trying to lure Firefox Users to switch their default search engine A series of searches has shown Google blatently asking users who search on Firefox to change their default search engine to Google. Please refer to the image below
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