Search lately issue 175

ISSUE 175 – 13th March 2015 Starcom has been shortlisted at the EU Search Awards! We are proud to announce that the Samsung PPC team has been shortlised at the EU Search Awards in the category Best Use of Search – Retail. This was employing the highly effective Google Shopping Campaigns for Samsung Smartphone, Tablet and Cameras products. The use of Google Shopping campaigns has so many benefits such as the attactive ad format (Images can be displayed on the Google search page), double serving is allowed so that we can serve a text ad as well as a Google Shopping ad, increase in share of page and additional traffic to the site. We saw that our average Google Shopping CPCs were 37% lower than conventional PPC ads and we managed to generate an additional 7k worth of free clicks which is a cost saving of £13k! We will be up against stiff competiton, so fingers crossed for the team and we will keep you posted.

Shared By Remi Omojola Follow the link for more details: http://bit.ly/1BzPeD6

Google is trying to lure Firefox Users to switch their default search engine A series of searches has shown Google blatently asking users who search on Firefox to change their default search engine to Google. Please refer to the image below

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Given that this is taken a large chunk of the search engine results page, it is a very bold and interesting action from Google. This may be due to the fact that Firefox has dropped Google as the default browser in favour of Yahoo back in November. Firefox ranks third in terms of browsers in the US, but this equates to 16% of the market share and it drives a substantial amount of searches

Shared By Remi Omojola Follow the link for more details: http://selnd.com/19gih5s

Bing Ads Converting To Enhanced Campaigns While Google officially rolled out their Enhanced Campaigns Update over 18 months ago, Bing Ads are now set to finalise their final transition to Enhanced Campaigns, or Unified Device Targeting (UDT) as they are calling their update, on March 23rd. Having previously merged Desktop & Tablet activity into one setting, the final step will be to include Mobile within this same device target option. Although this will mean that advertisers will again be able to run with the same campaign structure across both platforms, there are though some differences between

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Google & Bing Adsâ&#x20AC;&#x2122; offerings. The most notable being that Bing Ads will actually allow advertisers to adjust their Tablet Bid Multiplier to anything between -20% and +300%.

Shared By Kevin Ting Follow the link for more details: http://bit.ly/1Av4CNe

Google Mobile Coloured Line Separators

As seen early this year, Google have comtinued to roll out multi-coloured line separators matching their own Google colours to enhance their mobile search engine pages.