Search lately issue 176

ISSUE 176 – 24th March 2015 Google’s Algorithm is now live for Android Everybody’s talking of the imminent change that mobile friendly is becoming a ranking factor in mobile search results in all languages from the 21st of April. But what is already in force is Google mobile search for App Ranking for Android. As users are becoming more and more demanding when searching, Google has determined Android apps as another avenue for Google search results. For this, you need to enable Googlebot to crawl your apps content using App Indexing - this will allow and allow users of your app to find your apps content in search results (Google has a more in depth guide on how to set this up) Important things to note:  

This only works for Android users that have your app installed and are signed in when searching. It only works with Android apps that have a web site counterpart and can use App Indexing.

It is clear however, that Google is taking the growth of mobile users and mobile based searches very seriously and this is a sign of things to come.

Shared By Lucia Navarro Follow the link for more details: http://bit.ly/1DFcALc

Google’s Mobile-Friendly Algorithm has Higher Impact than Panda or Penguin At last week’s SMX in Munich Google's Zineb Ait Bahajji was quoted as saying that the upcoming mobile-friendly ranking system, launching on 21st April, will have more of an impact on Google’s search results than the Google Panda and Penguin updates did. A percentage of queries that would be impacted wasn’t released but the take out from this is that if your site is not mobilefriendly, work should be done to change that.