ISSUE 177 – 31st March 2015 Google Ads Widespread Quality Score Bug Now Fixed Last Friday, it had been reported across advertisers on Google Adwords that there was bug affecting the appearance of quality score in the User Interface. Google though quickly alerted advertisers via their Google Ads page on Google+ that this would not affect adserving or CPC in any way. A fix was promptly rolled out on Sunday and confirmed by another official statement on their Google Ads page with reporting returning to normal. . Shared By Kevin Ting
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Bing Ads Convert To Enhanced Campaigns Bing Ads have now transitioned to Enhanced Campaigns, or Unified Device Targeting (UDT) as they are calling their update, earlier (March 23rd) in the week. If any advertisers were previously running mobile campaigns on Bing Ads, then they will now need to manage this from one solitary campaign by adjsuting device bid modifiers inline with their strategy. Having previously merged Desktop & Tablet activity into one setting, the final step will be to include Mobile within this same device target option. Although this will mean that advertisers will again be able to run with the same campaign structure across both platforms, there are though some differences between Google & Bing Ads’ offerings. The most notable being that Bing Ads will actually allow advertisers to adjust their Tablet Bid Multiplier to anything between -20% and +300%.
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