Search Lately: Issue 20

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Search Lately: Issue 20 Weekly Search Round Up Highlights in the world of search this week include Google redecorating once again, Mircrosoft seek to buy-out Yahoo once again and smartphone ad impression continues to grow...

YouTube Sets New Records 29 NOVEMBER 2011 – Facebook jumps from No.5 to No.2 in the online video content rankings against last month, while YouTube activity continues to grow with record high of 20.9 billion videos watched in October... searchenginewatch.com/article/2128662/New-YouTube-Record-20-Billion-Video-Views-in-October

Say Goodbye to Black Google Bar 30 NOVEMBER 2011 – Google are set for yet another re-design much like reported last week YouTube was being refreshed, Google are removing the recently added black bar to give an even more streamline feel to their interface... thenextweb.com/google/2011/11/30/googles-newly-designed-bar-is-now-going-live/

Microsoft Seek Minority Stake in Yahoo Once Again 30 NOVEMBER 2011 – Just a few years after Microsoft last attempted to purchase Yahoo, they are now looking to pick it up again as part of a consortium for a fraction of the previous offer, to further cement the Search Alliance partnership... thenextweb.com/microsoft/2011/11/30/microsoft-appears-likely-to-cement-its-yahoo-search-deal-for-a-song/

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Search Lately: Issue 20 Radical New Search Experience for 2012? 26 NOVEMBER 2011 – Revolutionary new search concept being developed by the mathematician behind the PageRank concept (Massimo Marchiori) that has been implemented so successfully by Google looks to start Beta testing... searchenginewatch.com/article/2127381/Volunia-Search-Engine-A-Radical-New-View-of-Search POV: Very little is known about this revolutionary new web search developed by one of the key contributors to the know world famous Google search engine. Massimo claims that this is not just a new and improved version of Google, but a new perspective for search and the future of search itself.

European Ad Impressions Explode 28 NOVEMBER 2011 – The world’s largest independent mobile advertising network, InMobi, has reported a massive 97% increase in ad impressions for smartphones in Europe, with a 36% increase worldwide... thenextweb.com/mobile/2011/11/28/european-ad-impressions-to-smartphones-almost-doubled-in-just-90-daysinmobi-says/ POV: Yet further emphasis on the importance of a mobile strategy as consumer use continues to grow month and month. As we head into 2012 smartphone and tablet use will only increase further with an influx of new purchases and products over the Christmas period, so it is vital that any Brand serious about reaching their target audience start optimising for mobile and tablets as a main priority.

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Search Lately: Issue 20

Sources searchenginewatch.com thenextweb.com

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