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Highlights brought to you by Search Lately @SMGSearchUK this week include:
Microsoft Introduce Ad Rotation to adCenter Cadbury sees major effects on search results with users signed in to Google+ Google’s New Feature: “Mute” Display Ads
Browse last week’s Search Lately for more details and initial reaction from industry experts on recent hot topics
Microsoft Introduce Ad Rotation to adCenter – 6th July 2012 This week Microsoft has introduced ad rotation into adCenter in another sign that they are rapidly trying to catch up with Google Adwords. The new feature will allow advertisers to switch between ‘Optimise for clicks’ and ‘Rotate ads more evenly’.
Google offer these same 2 options plus a 3rd ‘Optimise for conversions’ feature, having been forced to restore the rotate evenly feature just a couple of months ago after an advertiser backlash. While adCenter are still not able to offer the scope and exposure that Google have at their disposal, the tools for exploiting the added reach provided by Search Alliance are becoming a lot more comprehensive in line with the current Adwords offering. – Kevin Ting More Details: searchengineland.com/microsoft-adds-ad-rotation-option-to-adcenter126847
Cadbury sees major effects on search results with users signed in to Google+ - 5th July 2012 With Google promoting their various platforms on Chrome to personalise web traffic, tying your Gmail and Google+ accounts to the web browser is more crucial than ever to strengthen social media and content efforts in order to compete in natural search. Reporting from Google’s I/O developers’ conference the Wall has summarised key factors to think about when using Google+ for businesses. Most interesting for SEO and search are the results presented by Jerry Daykin, Head of Social Media at Cadbury, who reports an incredible effect on search results when users are logged in to the Google+ platform. For logged in users who have Cadbury in their circles, the brand appears in positions 2, 3 and 4 on keywords for which the company usually ranks lower. – Isabella Salomonsson More Details: wallblog.co.uk/2012/07/05/10-things-weve-learnt-about-google/
Google’s New Feature: “Mute” Display Ads – 29th June 2012 Google is rolling out a new feature over the next few weeks: allowing users to “mute” display ads on the GDN. A small [x] will appear in the corner of some display ads on the Google Display Network. When a user clicks the [x], he or she will no longer see ads from that campaign. But the same ads from other campaigns or from a different advertiser may still appear. A user can only mute 500 ads at a time. If someone muted more than 500 ads, Google will look only at the last 500 ads that have been muted. Google will start by showing the [x] in ads that are based on remarketing and interest categories.
Users who click the [x] on an ad will be shown a confirmation page explaining that the advertisement has been muted, along with a link to the Ad Preferences Manager. Google uses the DoubleClick cookie to keep track of campaigns users have muted, so you won't have the option to mute a personalized Google ad in these cases: -
Your browser does not support third-party cookies. You have configured browser to block third-party cookies. You clear your cookies often. You opted out of interest-based advertising.
The change would potentially bring benefit to both advertisers and users. While users gain more control over the ads they see, advertisers can benefit from not showing their ads to people who are not interested — and avoiding sparking further negative brand associations that may arise from unwanted ad exposures. Google says it won’t provide advertisers with metrics on ad “mutes” initially, but will consider doing so in the future. – Blair Liu More details: adwords.blogspot.co.uk/2012/06/more-control-with-mute-this-ad-xicon.html